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XWhat Are LA’s Hottest Startups of 2021? We Asked Top VCs to Rank Them
Ben Bergman
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
Despite — or in many cases because of — the raging pandemic, 2020 was a great year for many tech startups. It turned out to be an ideal time to be in the video game business, developing a streaming ecommerce platform for Gen Z, or helping restaurants with their online ordering.
But which companies in Southern California had the best year? That is highly subjective of course. But in an attempt to highlight who's hot, we asked dozens of the region's top VCs to weigh in.
We wanted to know what companies they wish they would have invested in if they could go back and do it all over again.
Startups were ranked by how many votes each received. In the case of a tie, companies were listed in order of capital raised. The list illustrates how rapidly things move in startup land. One of the hottest startups had not even started when 2020 began. A number doubled or even 16x'd their valuation in the span of a few short months.
To divvy things up, we delineated between companies that have raised Series A funding or later and younger pre-seed or seed startups.
Not surprisingly, many of the hottest companies have been big beneficiaries of the stay-at-home economy.
PopShop Live, a red-hot QVC for Gen Z headquartered out of a WeWork on San Vicente Boulevard, got the most votes. Interestingly, the streaming ecommerce platform barely made it onto the Series A list because it raised its Series A only last month. Top Sand Hill Road firms Andreessen Horowitz and Lightspeed Venture Partners reportedly competed ferociously for who would lead the round but lost out to Benchmark, which was an early investor in eBay and Uber. The round valued PopShop Live at $100 million, way up from the $6 million valuation it raised at only five months prior.
Scopely, now one of the most valuable tech companies in Los Angeles, was also a top vote getter.
The Culver City mobile gaming unicorn raised $340 million in Series E funding in October at a $3.3 billion valuation, which nearly doubled the company's $1.7 billion post-money valuation from March. It is no coincidence that that was the same month stay-at-home orders began as Scopely has benefited from bored consumers staying on their couch and playing ScrabbleGo or Marvel Strike Force.
The company's success is especially welcome news to seed investors Greycroft, The Chernin Group and TenOneTen ventures, who got in at a $40 million post valuation in 2012. Upfront Ventures, BAM Ventures and M13 joined the 2018 Series C at a $710 post-money valuation.
Softbank-backed Ordermark, which flew more under the radar, also topped the list. The company's online ordering platform became a necessity for restaurants forced to close their dining rooms during the pandemic and raised $120 million in Series C funding in October.
On the seed side, two very different startups stood out. There was Pipe, which enables companies with recurring revenues to tap into their deferred cash flows with an instant cash advance, and Clash App, Inc., a TikTok alternative launched by a former employee of the social network in August.
We will have the list of Southern California's top seed startups out tomorrow.
Hottest
PopShop Live ($100 million)
The live-streaming shopping channel created by Danielle Lin reportedly found itself in the middle of a venture capital bidding war this year. Benchmark eventually won out leading a Series A round, vaulting the app at a $100 million valuation. The Los Angeles-based platform has been likened to QVC for Gen Z and it's part of a new wave of ecommerce that has found broader appeal during the pandemic. Google, Amazon and YouTube have launched live shopping features and other venture-backed startups like Los Angeles-based NTWRK have popped up.
Boiling
Scopely ($3.3 billion)
One of the most valuable Southern California tech startups with a $3.3 billion valuation, the Culver City mobile game unicorn has benefitted from a booming gaming market that has flourished in this stay-at-home economy. Scopely offers free mobile games and its roster includes "Marvel Strike Force," "Star Trek Fleet Command" and "Yahtzee with Buddies." In October the company raised a $340 million Series E round backed by Wellington Management, NewView Capital and TSG Consumer Partners, among others fueling speculation that it was on its road to an IPO. Co-CEO Walter Driver has said that he doesn't have immediate plans to go public.
Ordermark ($70 million)
The coronavirus has forced the closure of many dining rooms, making Ordermark all the more sought after by restaurants needing a way to handle online orders. Co-founder and CEO Alex Canter started the business in 2017, which recently rang in more than $1 billion in sales. Ordermark secured $120 million in Series C funding by Softbank Vision Fund 2 in October that it will use to bring more restaurants online. The company's Nextbite, a virtual restaurant business that allows kitchens to add delivery-only brands such as HotBox from rapper Wiz Khalifa to their existing space through Ordermark, is also gaining traction.
Simmering
Cameo ($300 million)
Cameo, which launched three years ago, had its breakout year in 2020 as C-list celebrities like Brian Baumgartner banked over a million dollars from creating customized videos for fans. In the sincerest form of flattery, Facebook is reportedly launching a feature that sounds a lot like Cameo. Even though the company is still technically headquartered in Chicago, we included Cameo because CEO Steven Galanis and much of the senior team moved to L.A. during the pandemic and say they plan to continue running the company from here for the foreseeable future.
Mothership ($64 million)
Co-founded by CEO Aaron Peck, Mothership provides freight forwarding services intended to streamline the shipping experience. The company's tracking technologies connect shippers with nearby truck drivers to speed up the delivery process. It raised $16 million in Series A venture funding last year, driving the platform to a $48 million pre-money valuation.
Nacelle ($6.7 million)
Founded in 2019, Nacelle's ecommerce platform helps retailers improve conversion rates and decrease loading speeds for their sites. The software integrates with Shopify and other services, offering payment platforms and analytics integration, among dozens of services. Nacelle raised about $4.8 million earlier this year with angel investors that included Shopify's Jamie Sutton, Klaviyo CEO Andrew Bialecki and Attentive CEO Brian Long.
Boulevard ($30 million)
Matt Danna and Sean Stavropoulos came up with Boulevard when an impatient Stavropoulos was frustrated wasting hours to book a hair appointment. Their four-year-old salon booking and payment service is now used by some of Los Angeles' best-known hairdressers. Last month, the two secured a $27 million Series B round co-led by Index Ventures and Toba Capital. Other investors include VMG Partners, Bonfire Ventures, Ludlow Ventures and BoxGroup.
CloudKitchens ($5.3 billion)
Uber co-founder Travis Kalanick CloudKitchens rents out commissary space to prepare food for delivery. And as the pandemic has fueled at-home delivery, the company has been gobbling up real estate. The commissaries operate akin to WeWork for the culinary world and allow drivers to easily park and pick-up orders as the delivery market has soared during pandemic. Last year, it raised $400 million from Saudi Arabia's colossal sovereign wealth fund.
GOAT ($1.5 billion)
Founded by college buddies five years ago, GOAT tapped into the massive sneaker resale market with a platform that "authenticates" shoes. The Culver City-based company has since expanded into apparel and accessories and states that it has 20 million members. Last year, Foot Locker sunk a $100 million minority investment into 1661 Inc., better known as Goat. And this fall it landed another $100 million Series E round bankrolled by Dan Sundeheim's D1 Capital Partners.
Savage X Fenty
The lingerie company co-founded by pop singer Rihanna in 2018 is noted for its inclusivity of body shapes and sizes. It has raised over $70 million, but The New York Times' DealBook newsletter recently reported that it's been on the hunt for $100 million in funds to expand into active wear. The company generates about $150 million in revenue, but is not yet profitable, according to the report. It became the focus of a consumer watchdog investigation after being accused of "deceptive marketing" for a monthly membership program.
Warming Up
FabFitFun ($930 million)
The lifestyle company provides customized personal subscription box services every three months with full size products. Started in 2010 by Daniel Broukhim, Michael Broukhim, Sam Teller and Katie Rosen Kitchens, it now boasts more than one million members. Last year, the company raised $80 million in a Series A round led by Kleiner Perkins last year and appears to be preparing for an eventual IPO as it slims down costs and refocuses on its high value products.
Dave ($1 billion)
Launched in 2016, the finance management tool helps consumers to avoid overdrafts, provides paycheck advances and assists in budgeting. Last year, it began to roll out a digital bank account that was so popular that two million users signed up for a spot on the waitlist. The company, run by co-founder Jason Wilk, has raised $186 million in venture capital and counts billionaire Mark Cuban as an early investor and board member. Other backers include Playa Vista-based Chernin Group.
Sure ($59 million)
SURE offers multiple technology products to major insurance brands — its platform can host everything from renter's insurance to covering baggage, so customers never have to leave an agency's website. It also offers its platform to ecommerce marketplaces, embedding third-party insurance protections for customers to purchase all on the same webpage. Founded in 2014, the Santa Monica-based startup last raised an $8 million Series A round led by IA Capital in 2017.
Zest AI ($90 million)
Founded in 2009 by former Google CIO Douglas Merrill and ex-Sears executive Shawn Budde, Zest AI provides AI-powered credit underwriting. It helps banks and other lenders identify borrowers looking beyond traditional credit scores. It claims to improve approval rates while decreasing chargeoffs. The company uses models that aim to make the lending more transparent and less biased. This fall the company raised $15 million from Insight Partners, MicroVentures and other undisclosed investors, putting its pre-money valuation at $75 million, according to PItchbook.
PlayVS
Santa Monica-based PlayVS provides the technological and organizational infrastructure for high school esports leagues. The pandemic has helped the company further raise its profile as traditional sports teams have been benched. Founded in early 2018, PlayVS employs 46 people and has raised over $100 million. In addition to partnering with key educational institutions, it also has partnerships with major game publishers such as Riot and Epic Games.
Tapcart ($40 million)
A SaaS platform helps Shopify brands create mobile shopping apps. The marketing software saw shopping activity jump 50% over 90 days as the pandemic walloped traditional retailers. Founded by Eric Netsch and Sina Mobasser, the company raised a $10 million Series A round led by SignalFire, bringing the total raise to $15 million.
Papaya ($31.8 million)
Papaya lets customers pay any bill from their mobile devices just by taking a picture of it. The mobile app touts the app's ease-of-use as a way to cut down on inbound bill calls and increase customer payments. Founded by Patrick Kann and Jason Metzler, the company has raised $25 million, most recently a S10 million round of convertible debt financing from Fika Ventures, Idealab and F-Prime Capital Partners.
Floqast ($250 million)
FloQast is a management software that integrates enterprise resource planning software with checklists and Excel to manage bookkeeping. The cloud-based software company claims its system helps close the books up to three days faster. It is used by accounting departments at Lyft, Twilio, Zoom and The Golden State Warriors. In January, it raised $40 million in Series C funding led by Norwest Venture Partners to bring the total raise to $92.8 million.
Brainbase ($26.5 million)
The company's rights management platform expedites licensing payments and tracks partnership and sponsorship agreements. It counts BuzzFeed, the Vincent Van Gogh Museum and Sanrio (of Hello Kitty and friends fame) among its clients. In May it announced $8 million in Series A financing led by Bessemer Venture Partners and Nosara Capital, bringing the total raised to $12 million.
OpenPath ($28 million)
The Los Angeles-based company provides a touchless entry system that uses individuals cell phones to help with identification instead of a key card. The company offers a subscription for the cloud-enabled software that allows companies to help implement safety measures and it said demand has grown amid the pandemic. Founded by James Segil and Alex Kazerani the company raised $36 million led by Greycroft earlier this year, bringing its total funding to $63 million.
FightCamp ($2.5 million)
FightCamp is an interactive home workout system that turns your space into a boxing ring with a free standing bag, boxing gloves and punch trackers. The company is riding the wave of at-home fitness offerings including Peloton, Mirror and Zwift that have taken off during the pandemic as gyms closed. The company has raised $4.3 million to date.
Numerade
The Santa Monica-based company provides video and interactive content for education in math, science, economics and standardized test prep. Founded in 2018 by Nhon Ma and Alex Lee, who previously founded Tutorcast, an online tutoring service, the company gathers post-graduate educated instructors to create video lessons for online learning.
Our Place ($32.5 million)
The creator of a pan with a cult following on social media, this Los Angeles-based startup designs and retails cookware and dinnerware. Founded by Amir Tehrani, Zach Rosner and Shiza Shahid, the company completed its Series A funding earlier this year, bringing its total raised to date to $10 million.
Tala ($560 million)
For customers that have no formal credit or banking history, this company's application promises more financial access, choice and control. It gathers data to create a credit score that can be used to instantly underwrite and disburse loans ranging from $10 to $500. Co-founded by Shivani Siroya and Jonathan Blackwell, Tala has raised $217.2 million to date. Its investors include PayPal Ventures, Lowercase Capital and Data Collective.
ServiceTitan ($2.25 billion)
Founded in 2007 by chief executive Ara Mahdessian and president Vahe Kuzoyan, ServiceTitan operates software that helps residential home contractors grow their businesses. It provides businesses tools like customer relationship management and accounting integration to streamline operations. The company closed a $73.82 million Series E funding round from undisclosed investors earlier this year.
100 Thieves ($160 million)
Founded in 2017 by former professional "Call of Duty" player Matthew Haag, 100 Thieves manages esports competitions in major titles including "Counter Strike Global Offensive" and "League of Legends." The company also produces apparel and merchandise, opening a physical store and training ground called the "Cash App Compound" in collaboration with Fortnite earlier this year. The company has raised $60 million to date, from investors including Salesforce CEO Marc Benioff and Aubrey Graham, better known as the rapper Drake.
Emotive ($16.5 million)
This AI-powered customer service platform automates text conversations between customers and businesses to increase sales. Emotive uses their sales team to verify questions, distinguishing it from other bot-driven marketing services, according to the company. The company was founded in 2018 by Brian Zatulove and Zachary Wise, who serve as the chief executive and the chief operating officer, respectively. It has raised $6.65 million to date, from Floodgate Fund and TenOneTen Ventures.
Everytable ($33 million)
Created by former hedge fund trader Sam Polk, the Los Angeles-based startup wants to be a healthy fast food chain. It prices its healthy pre-packaged meals around $5 in underserved communities while costing more in other neighborhoods with the goal of reducing so-called food deserts in low-income neighborhoods. It also offers a subscription delivery service. The company recently closed a $16 million Series B round led by Creadev along with Kaiser Permanente Ventures.
Lead art by Candice Navi.
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Ben Bergman
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
https://twitter.com/thebenbergman
ben@dot.la
California Passes Landmark AI Law as Russell Westbrook Backs Eazewell
09:48 AM | October 03, 2025
🔦 Spotlight
Good Morning Los Angeles,
What do a new California law and Russell Westbrook’s latest startup have in common? AI at its most powerful and most personal.
California has officially passed the nation’s first AI safety law (SB 53). Signed by Governor Gavin Newsom, the measure requires companies developing large scale AI models to disclose risk assessments and safety testing. On the surface, it sounds procedural. But in practice, it is a potential reset on how quickly AI companies ship new products. For years, the narrative has been “innovation first, oversight later.” With this law, California is betting that transparency can move in tandem with progress. Whether it becomes a model for federal policy or a cautionary tale depends on how the industry responds.
Meanwhile, Eazewell, a newly launched startup co-founded by NBA All Star Russell Westbrook, is tackling one of the most difficult spaces in tech: end of life planning. The company offers an AI platform designed to guide families through complex care transitions. It is not the kind of space most founders rush into. It is emotional, often uncomfortable, and full of fragmented systems. But precisely because of that, the potential impact is significant. By blending AI with healthcare navigation, Eazewell is aiming to make one of life’s hardest processes less overwhelming. Westbrook’s involvement draws attention, but the real story is a startup willing to bring technology into conversations many people would rather avoid.
Taken together, these stories capture the stretch of AI right now. On one end, lawmakers are moving to contain its risks. On the other, founders are pushing it into the most intimate corners of our lives. It is not often that state legislation and end of life care land in the same conversation, but that is the reality of AI in 2025.
🤝 Venture Deals
LA Companies
- Midi Health raised $50M in a Series C round led by Advance Venture Partners. The women’s health startup, which focuses on perimenopause, menopause, and midlife care, claims a $150 million revenue run rate and is now building its own AI powered search engine tailored for women’s health. The funding will support scaling operations, expanding the longevity and care services it offers, and investing in AI and infrastructure to advance its platform. - learn more
- PINC Technologies, a Caltech spinout, announced a $6.8M Seed+ round led by Quantonation, with backing from investors including Wilson Hill Ventures, Freeflow Ventures, Hamamatsu Ventures, Qubits Ventures, Santec, and the Caltech Seed Fund. The company develops integrated nonlinear photonic devices and circuits aimed at making scalable nonlinear photonics practical for real-world applications. The funding will be used to accelerate commercialization, scale the team, and bring the technology built in Caltech’s Nonlinear Photonics Lab into broader markets. - learn more
- Swan announced a Series C financing to support the launch of Swan International, expanding its concierge Bitcoin wealth services globally under U.S.-regulated custody. The company also added a Head of Private Wealth to its team to lead this expansion into new markets. This move aims to position Swan as a high-touch, cross-border wealth platform anchored in crypto. - learn more
- Vatom announced a strategic investment led by the Hilton Family Office, supporting its mission to power next-generation digital finance engagement. The funding will help Vatom deepen its infrastructure for tokenized assets, NFTs, and blockchain experiences across Web3 ecosystems. This injection positions the company to expand its reach and build tools that make digital finance more immersive and user-centric. - learn more
LA Venture Funds
- Powerhouse Capital led a growth funding round for Five Iron Golf UAE’s franchisees, backed by a network of investors and professional athletes. The capital is targeted to fuel expansion, new venues, and enhanced operations across the UAE market. This investment reflects confidence in pairing tech-driven sports entertainment with scalable hospitality models. - learn more
- MTech Capital remains a backer as CyberCube announces a fresh infusion of more than $180M led by Spectrum Equity. The cyber risk analytics firm is using the capital to accelerate product innovation, expand globally, and deepen its presence across insurance, reinsurance, and broking markets. The investment will help CyberCube scale solutions that quantify cyber risk at portfolio levels and power smarter underwriting decisions. - learn more
- Helena participated in Phaidra’s $50M Series B round, joining lead investor Collaborative Fund and backers like Index Ventures and NVIDIA. Phaidra builds AI systems to optimize energy, cooling, and operational efficiency in data centers, striving to help infrastructure run smarter. The new funding will be used to scale its platform, deepen customer deployments, and expand its reach in facility control and AI automation. - learn more
- Lasagna joined DeepWork Capital, Florida Opportunity Fund, and Lookout Ventures in backing Circuitry.ai’s seed financing round. Circuitry.ai offers a Decision Intelligence platform that powers “Autonomous Service Journeys” for manufacturers, layering AI advisors, agents, and analytics to optimize service operations. The funding will help scale engineering and go-to-market teams, deepen integrations with service platforms, and expand the solution across industries like automotive, industrial systems, and medical devices. - learn more
- B Capital led a $64M seed round in Axiom Math, the startup founded by a Stanford dropout aiming to build an AI system that not only solves the hardest math problems, but also invents new ones. Axiom has pulled talent from top places like Meta to push toward next-gen mathematical reasoning. The funds will support scaling research, expanding the team, and accelerating their vision of AI that thinks deeper in pure and applied math. - learn more
- Alexandria Venture Investments and Wedbush Healthcare Partners joined the $205M capital raise for Crystalys Therapeutics, which emerged from stealth mode to fund late-stage trials of its gout treatment. The San Diego based biotech is pushing forward dotinurad, a once-daily oral drug being tested across U.S. and European trials for patients who don’t respond to first-line therapies. With this backing, Crystalys aims to fast-track clinical development and bring a needed second-line gout treatment to market. - learn more
- GordonMD Global Investments joined new and existing backers in Star Therapeutics’ oversubscribed $125M Series D financing round. The biotech, co-led by Sanofi Ventures and Viking Global, is deploying the capital to push forward its lead program VGA039, a monoclonal antibody targeting bleeding disorders. The funds will help accelerate its clinical trials and advance its pipeline toward commercialization. - learn more
- Hawke Ventures joined a funding round in Tie, which raised $10M in Series A to support its AI identity platform for e-commerce brands. Tie helps retailers reclaim hidden website visitors by identifying and enriching anonymous traffic to build better marketing audiences. The capital will go toward scaling the team, deepening integrations with commerce and marketing stacks, and expanding reach among D2C brands. - learn more
- Foxhog Ventures led a ₹44.37 crore (~$5.3M USD) seed investment in Assessli, a Kolkata deep-tech startup developing what it calls “Large Behavioural Models” (LBMs) that combine genomics, psychology, and digital life data into highly personalized AI twins. The funding will support Assessli’s expansion into the U.S. and U.K., accelerate product commercialization, and increase its technical hiring to scale out its platform. - learn more
- Bonfire Ventures participated in Alvys’ $40M Series B round, alongside RTP Global, Alpha Square Group, Titanium Ventures, Picus Capital, and others. Alvys offers an AI powered transportation management system (TMS) that streamlines freight operations including dispatch, load management, billing and analytics by automating workflows and integrating across platforms. The funding will help the company build out enterprise features, scale engineering, deepen integrations, and accelerate growth in the logistics and freight sector. - learn more
- M13 participated in an $11M Series A round for Anything, an AI platform that turns natural-language prompts into production-ready mobile and web applications. Rather than just generating prototypes, Anything’s backend includes infrastructure like authentication, payments, and storage under the hood. With this funding, the company will scale development, expand its user base (now over 700,000), and deepen its platform capabilities to support full app deployment. - learn more
- Halogen Ventures closed a $30M Fund III and has committed to invest in early stage startups in Alabama, becoming the first out of state VC to partner with Innovate Alabama’s InvestAL program. They have already begun deploying capital into the state, backing startups like Moxi, Auditocity and Croux, and are actively running pitch events to build a local pipeline. - learn more
LA Exits
- Griffin Club has been acquired by Bay Club, deepening Bay Club’s footprint in Los Angeles. Griffin Club is a legacy athletic, aquatic, and social club in West LA, known for features like tennis and pickleball courts, pools, wellness classes, and high-end amenities. Bay Club intends to bring Griffin into its LA campus and integrate it into its broader network of fitness and lifestyle clubs. - learn more
- Beverly Hills Rejuvenation Center has been acquired by Motivant, with Sarah Gabriel installed as its new CEO. The deal brings the med spa franchise into Motivant’s portfolio, aligning it with a growth-focused investment platform. Gabriel’s appointment signals a strategic push to leverage new leadership and scale operations under Motivant’s guidance. - learn more
Read moreShow less
Here's How To Get a Digital License Plate In California
03:49 PM | October 14, 2022
Photo by Clayton Cardinalli on Unsplash
Thanks to a new bill passed on October 5, California drivers now have the choice to chuck their traditional metal license plates and replace them with digital ones.
The plates are referred to as “Rplate” and were developed by Sacramento-based Reviver. A news release on Reviver’s website that accompanied the bill’s passage states that there are “two device options enabling vehicle owners to connect their vehicle with a suite of services including in-app registration renewal, visual personalization, vehicle location services and security features such as easily reporting a vehicle as stolen.”
Reviver Auto Current and Future CapabilitiesFrom Youtube
There are wired (connected to and powered by a vehicle’s electrical system) and battery-powered options, and drivers can choose to pay for their plates monthly or annually. Four-year agreements for battery-powered plates begin at $19.95 a month or $215.40 yearly. Commercial vehicles will pay $275.40 each year for wired plates. A two-year agreement for wired plates costs $24.95 per month. Drivers can choose to install their plates, but on its website, Reviver offers professional installation for $150.
A pilot digital plate program was launched in 2018, and according to the Los Angeles Times, there were 175,000 participants. The new bill ensures all 27 million California drivers can elect to get a digital plate of their own.
California is the third state after Arizona and Michigan to offer digital plates to all drivers, while Texas currently only provides the digital option for commercial vehicles. In July 2022, Deseret News reported that Colorado might also offer the option. They have several advantages over the classic metal plates as well—as the L.A. Times notes, digital plates will streamline registration renewals and reduce time spent at the DMV. They also have light and dark modes, according to Reviver’s website. Thanks to an accompanying app, they act as additional vehicle security, alerting drivers to unexpected vehicle movements and providing a method to report stolen vehicles.
As part of the new digital plate program, Reviver touts its products’ connectivity, stating that in addition to Bluetooth capabilities, digital plates have “national 5G network connectivity and stability.” But don’t worry—the same plates purportedly protect owner privacy with cloud support and encrypted software updates.
5 Reasons to avoid the digital license plate | Ride TechFrom Youtube
After the Rplate pilot program was announced four years ago, some raised questions about just how good an idea digital plates might be. Reviver and others who support switching to digital emphasize personalization, efficient DMV operations and connectivity. However, a 2018 post published by Sophos’s Naked Security blog pointed out that “the plates could be as susceptible to hacking as other wireless and IoT technologies,” noting that everyday “objects – things like kettles, TVs, and baby monitors – are getting connected to the internet with elementary security flaws still in place.”
To that end, a May 2018 syndicated New York Times news service article about digital plates quoted the Electronic Frontier Foundation (EFF), which warned that such a device could be a “‘honeypot of data,’ recording the drivers’ trips to the grocery store, or to a protest, or to an abortion clinic.”
For now, Rplates are another option in addition to old-fashioned metal, and many are likely to opt out due to cost alone. If you decide to go the digital route, however, it helps if you know what you could be getting yourself into.
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Steve Huff
Steve Huff is an Editor and Reporter at dot.LA. Steve was previously managing editor for The Metaverse Post and before that deputy digital editor for Maxim magazine. He has written for Inside Hook, Observer and New York Mag. Steve is the author of two official tie-ins books for AMC’s hit “Breaking Bad” prequel, “Better Call Saul.” He’s also a classically-trained tenor and has performed with opera companies and orchestras all over the Eastern U.S. He lives in the greater Boston metro area with his wife, educator Dr. Dana Huff.
steve@dot.la
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