Sports Tech

The latest news about sports technology and sportstech startups in Southern California from dot.LA
Image courtesy of Ludis Capital

On this episode of the LA Venture podcast, Ludis Capital founder Matilda Sung talks about the future of sports and technology, including sports betting, streaming and digital assets like NFTs.

At Ludis, Sung invests in companies at the intersection of sports, media and technology, writing checks of $500K to $1 million each. Prior to that, she served as the director of strategy and business operations at the NFL, where she saw changes in the way the sports industry functions first hand.

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Photo provided by Mercury

Sports and entertainment startup Vaunt—which partners with athletes and artists to stream content, sell merchandise and offer NFTs—has raised $5 million in new funding, the company’s co-founder and CEO, former NBA player Roger Mason Jr., told dot.LA.

Vaunt’s Series A round saw participation from Elysian Park Ventures, the investment arm of the Los Angeles Dodgers’ ownership group. Other investors included metaverse firm InfiniteWorld and True Culture Fund, as well as former New York Giants star Justin Tuck and Michele Roberts, the former executive director of the NBA Players Association.

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Photo by Decerry Donato

The NFL has reportedly sounded out an unlikely potential media partner: Netflix.

The streaming giant, which has largely avoided sports so far, is among the media companies that the NFL has spoken with as it seeks distribution and/or equity partners for its NFL Media division, according to The Athletic. Other firms reportedly listed during a slideshow presentation at last week’s annual NFL team owners’ meeting included Amazon, Apple, Paramount, ESPN and Peacock, among others.

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