Sports Tech

The latest news about sports technology and sportstech startups in Southern California from dot.LA
Samson Amore

According to a Forbes report last April, both the viewership and dollars behind women’s sports at a collegiate and professional level are growing.

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Elysian Park Ventures Co-Founder Cole Van Nice Invests In the Future of Sports

Religion of Sports, the sports production studio founded by Tom Brady, Gotham Chopra and Michael Strahan, is entering a new arena.

The Santa Monica-based media company launched in 2017 to create sports-focused original content—primarily documentaries for a number of distribution channels including Apple TV+ ESPN and Fox Sports. After six years, Religion of Sports is ready to expand into a European market with the purchase of Jiva Maya, a United Kingdom-based production house that writer and director Manish Pandey founded three years ago.

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Photo: Edge Sound Research

In 2022, the Minnesota Twins experimented with a new technology that brought fans the ability to physically feel the sounds they were hearing in the stadium in the back of their seats as part of a new immersive way to experience baseball.

The tech was made by Riverside-based startup Edge Sound Research, which built a mobile lounge – basically, a small seating section equipped with its technology and on wheels to travel around the stadium – for Twins fans to experience what it calls “embodied audio” around Target field. It was a bid on the Twins’ part to keep fans more engaged during the game, and Edge Sound Research CEO Valtteri Salomaki said the Twins were impressed.

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