Popshop Live Became Essential for LA Boutiques During the Shutdown. Now It’s Got $3M to Grow

Leslie Ignacio

Leslie Ignacio is dot.LA's editorial intern. She is a recent California State University, Northridge graduate and previously worked for El Nuevo Sol, Telemundo and NBC and was named a Chips Quinn Scholar in 2019. As a bilingual journalist, she focuses on covering diversity in news. She's a Los Angeles native who enjoys trips to Disneyland in her free time.

Popshop Live Became Essential for LA Boutiques During the Shutdown. Now It’s Got $3M to Grow
Popshop Live

Retail is now live streaming.

Popshop Live, which raised $3 million led by Floodgate and Abstract Ventures, wants users to shop on their phones as if they're browsing through products and interacting with clerks in a store. The live-streaming service takes a new twist on home shopping.

Launched last year by CEO and founder Danielle Li, Popshop Live will use the funds to help build out its audience as the company tries to convince shop owners to set up mini-studios inside their businesses. In all the company has raised $4.5 million.


The idea of the application came to Li back in 2016, after watching hundreds use Snapchat and Periscope to live stream an Obama speech she attended. While online commerce continues to grow, it often lacks that kinetic energy that is found from being around others. And sellers struggle to grow amid a crowded online marketplace.

Popshop Live allows businesses to expand beyond traditional e-commerce engagement, giving customers the chance to be in a store along with thousands of other virtual guests.

Popshop Live Demo Reel

"I think our mission is really to inspire and empower people to expand their identity, experience and connection," she said.

Since the COVID-19 breakout, Li saw a jump in users joining the platform as businesses sought to keep their stores afloat.

Los Angeles boutiques such as Japan LA, Popkiller, 3D Retro, Leanna Lin's Wonderland, Poketo and BellaBar were forced to shut down their physical stores amid the pandemic. Instead, they turned to Popshop Live for support.

"We definitely feel honored that we have an opportunity to become a part of the recovering process for several local stores affected by not only COVID, but also by looting in Los Angeles," said Li.


The application allows shops to share their livestream via their social platforms or to embed it online, while shoppers purchase directly from the stream.

Investors also include Long Journey Ventures, Cyan and Scott Banister, Shrug Capital, Backend Capital and Halogen Ventures. Local Los Angeles investors Watertower Ventures and AET Fund joined in the round.

"Danielle and the Popshop Live team have created the best consumer shopping experience at a time when community and virtual connectedness are needed more than ever," said Ann Miura-Ko, co-founding partner at Floodgate, a seed stage venture capital firm in announcing their support.

Popshop Live is looking beyond brick-and-mortar stores and will host anyone looking to expand their audience from influencers to national retailers. But for now, it's invite only.

"We would like to see Popshop like a platform that people come to have fun, get inspired and connect to their community," said Li.

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Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage
Courtesy of Greater Good Health

The pandemic highlighted what’s been a growing trend for years: Medical students are prioritizing high-paying specialty fields over primary care, leading to a shortage of primary care doctors who take care of a patient’s day-to-day health concerns. These physicians are a cornerstone of preventative health care, which when addressed can lower health care costs for patients, insurers and the government. But there’s a massive shortage of doctors all over the country, and the pipeline for primary care physicians is even weaker.

One local startup is offering a possible answer to this supply squeeze: nurse practitioners.

On Wednesday, Manhattan Beach-based Greater Good Health unveiled a $10 million Series A funding round led by LRVHealth, which adds to the startup’s $3 million seed round last year. The company employs nurse practitioners and pairs them with doctor’s offices and medical clinics; this allows nurse practitioners to take on patients who would otherwise have to wait weeks, or even months, to see a doctor.

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Plus Capital Partner Amanda Groves on Celebrity Equity Investments

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
PLUS Capital​’s Amanda Groves.
Courtesy of Amanda Groves.

On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.

As a partner at PLUS, Groves works with over 70 artists and athletes, helping to guide their investment strategies. PLUS advises their talent roster to combine their financial capital with their social capital and focus on five investment areas: the future of work, future of education, health and wellness, the conscious consumer and sustainability.

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Rivian Stock Roller Coaster Continues as Amazon Van Delivery Faces Delays

David Shultz

David Shultz is a freelance writer who lives in Santa Barbara, California. His writing has appeared in The Atlantic, Outside and Nautilus, among other publications.

Rivian Stock Roller Coaster Continues as Amazon Van Delivery Faces Delays
Courtesy of Rivian.

Rivian’s stock lost 7% yesterday on the back of news that the company could face delays in fulfilling Amazon’s order for a fleet of electric delivery vans due to legal issues with a supplier. The electric vehicle maker is suing Commercial Vehicle Group (CVG) over a pricing dispute related to the seats that the supplier promised, according to the Wall Street Journal.

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