LeaseLock has made rent deposit-free to renters of hundreds of thousands of apartments owned by companies like Greystar and Cushman Wakefield. It is now also eyeing single family portfolios.
The lease insurance platform closed a $52 million Series B round, and will use the funding to continue supporting the 1.5 million homes it insures, while looking to expand its insurance types to include individual owners.
"We're not playing this as just a deposit game," said chief executive and co-founder Derek Merrill. "[There is] a real need for an insurer tech platform for not just rental housing, but also for [single family housing]."
LeaseLock was founded in 2013 by Merrill and president Reichen Kuhl, who connected through Mucker Capital's accelerator program.
Derek Merrill and Reichen Kuhl are the co-founders of LeaseLock.
Kuhl had been struggling with the rental process in New York, and the pair realized that eliminating deposits could make the payment process smoother for renters that wouldn't otherwise meet the criteria. The company launched in 2016, after they put together an insurance product that would scale for future growth.
"There are almost 50 million apartment homes in the United States," said Merrill. "About a third of those are enterprise and another two thirds are kind-of independent owners. And if you look across all of those, you could ask who would want [to deal with a] deposit in any one of those? And the answer is nobody. So the market is gigantic. And I think we're just scratching the surface."
The Marina Del Rey company eliminates deposit payments for renters by giving them the ability to pay a small monthly fee in addition to their rent. This payment is integrated in enterprise software systems, so that there is no additional paperwork renters have to complete. If any accidental damage to the property occurs, renters are protected through LeaseLock's insurance.
It operates in all 50 states, and has insured $1 billion in leases to date. Over the course of 2020, the number of homes on the platform grew fivefold, to 1.5 million.
There are a few other companies in the deposit replacement market, like Jetty and Rhino, but those are consumer facing and don't integrate into the software landlords used to collect rent.
"When we started pursuing this kind of integrated approach, it really started to set us apart," Merrill said. "Operators just want to get out of the deposit completely. And the only way to do that is to rip it out of your actual software workflows."
The round was led by London-based Westerly Winds and Wildcat Venture Partners. Its other investors include SoftBank Ventures Asia, Vertex Ventures US, Liberty Mutual Strategic Ventures, American Family Ventures, Moderne Ventures, Strata Equity Group, Veteran Capital and Mucker Capital.
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While discussing the venture capital world, and his upcoming technology conference in Santa Monica, The Montgomery Summit 2022, March Capital co-founder and Managing Partner Jamie Montgomery doesn’t necessarily contradict this formula for success, but adds a new attribute to the mix that’s sometimes left out: curiosity.
Montgomery’s a believer that there’s no one right way to go about things, and no surefire process for success. Sometimes, the best company emerges from not just the best data and team but the most creative approach. “If something isn’t clear, invert,” Montgomery explained. “Then invert again. Soon the subject becomes clear.”
The best investors and leaders have an innate inquisitiveness about the world around them, and seek out opportunities not just based on market trends but genuine observations about problems in desperate need of solutions.
“You sort of have to be a very heuristical thinker,” Montgomery said. “Sometimes I find some people I talk to are very smart and interesting, and I think, “That person’s very thoughtful. They’re going to be a good investor.’ Sometimes you meet people and you think ‘Well, they come across smart, but they’re always preparing what they’re going to say in response to what you have to say, they’re not really listening.’ Being a good investor, you’ve got to be a good listener. You’ve got to figure out, what’s the signal and what’s the noise? Filter out the noise and say ‘What’s real?’”
Thoughtfulness, attentiveness and curiosity are typically the sort of attributes that we think of as innate, as opposed to skills you can improve via on-the-job training. Montgomery noted, “I always ask entrepreneurs why rather than what. You get a more interesting answer.” Reading and research and investigation can help, but innate curiosity remains an essential ingredient in business success.
“I think, to be an investor, not just a VC but an overall investor, one benefits from an incredible amount of reading and knowledge,” Montgomery explained. “You have to have a voracious appetite, so it’s really a high-level curiosity. Some people have it, some don’t.”
One subject that’s on Montgomery’s mind these days is quantum computing, and its potential impact on cybersecurity, a major area of focus for March. His process starts by asking core questions about the next 5-10 years and what they’ll look like, before even considering potential solutions.
“If you’re investing, you have to look at something that’s inevitable,” Montgomery explained. “Is it gonna happen or not. If it’s inevitable, then the question is, is it imminent? And is it investible? Start with inevitable. Eventually you’re going to have quantum computing, and that’s gonna create an existential threat to cybersecurity. Is that imminent?... What is the post-quantum cyber world like, with all this information that’s been siphoned out of America by China… what do they have and how do we prepare for a post-quantum cybersecurity? It’s almost existential.”
This holistic question-based approach also drives Montgomery as he plans and organizes the annual Montgomery Summit, the largest such event of the L.A. tech calendar year (Montgomery refers to it as the “Rose Bowl of Conferences.”)
He expects around 1,200 people to attend this year – the event’s big return post-pandemic – for panels and sessions that don’t just cover areas in which March Capital specializes, but a vast and diverse variety of subjects and topics, designed to intrigue and inspire curious minds.
Over 175 speakers in total have signed on for the 19th annual Montgomery Summit, to be held on May 24 and 25, from the worlds of technology, economics, geopolitics, public policy, the sciences and beyond. Montgomery gets animated as he tells me about the voluminous range of topics being covered, from the Federal Reserve’s response to inflation to the war in Ukraine to the stories behind companies like Bill.com and CrowdStrike. One session will feature Chapman University Presidential Fellow Jack Horner, one of the world’s leading paleontologists and a key inspiration for the “Jurassic Park” character Dr. Alan Grant.
“It’s the interaction, the entrepreneurs with the investors and the executives,” Montgomery told me. “It’s fantastic, it’s enjoyable, it’s fun, and it’s candid. There are no big egos. The speakers will actually come and talk to you, they don’t come in the back door and leave through the back door. You actually can go to any one of seven sessions, and it’s going to be interesting, and they’re all short. 25-45 minutes each.”
The shorter 25-45 minute sessions help to stave off boredom and mean that attendees can sample a wider range of subjects and sessions than they might at other conferences. It helps keep things moving and makes them fun, a theme Montgomery returned to a few times in our discussion.
“There’s a lot of conferences that are very professionally run or research-driven or they’re very commercial. People come here and they’re gonna have a blast, right?”
The Montgomery Summit runs May 24th-25th at Santa Monica's Fairmont Miramar Hotel & Bungalows. Find out more information on their website.
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