With Most High School Sports Sidelined, Esports Is Having a Moment in the Spotlight

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

With Most High School Sports Sidelined, Esports Is Having a Moment in the Spotlight
  • As school gets back in session, the pandemic has limited the number of available extracurricular activities
  • PlayVS, which helps schools compete in esports leagues, expects participation this year to double or triple, due at least in part to COVID
  • Not all schools view esports the same way, and many are still considering the pros and cons

Under normal circumstances, going back to school is not just the start of a new academic year, but the renewal of extracurricular activities, whether on the debate stage or under the Friday night lights. This year, however, the pandemic has made gridiron glory and other activities nearly impossible. Could that lead to a banner year for high school esports?


Santa Monica-based PlayVS (pronounced "play versus"), which provides the technological and organizational infrastructure for high school esports leagues, thinks so.

"We're expecting 2-3 times the number of students that competed last year," said Clint Kennedy, PlayVS' director of education. "I think COVID is a chief driver."

A COVID Boost

Kennedy said 90% of U.S. high schools with a football program already use PlayVS or are on the waiting list. The company has an exclusive partnership with the National Federation of State High School Associations (NFHS), the main governing body of American high school sports. The relationship effectively turns esports via PlayVS into a fully fledged varsity sport at participating schools.

Founded in early 2018, PlayVS employs 46 people and has raised $96 million. In addition to having relationships with key educational institutions, it also has partnerships with major game publishers such as Riot and Epic Games.

Competing schools pay $63 per participating student. To accommodate increased demand the company will be rolling out a tiered pricing model this school year, including free scrimmage-only play on one end and a premium level at the other that allows schools to sign up more students.

"Schools are saying 'our teams are growing,'" said Kennedy, "so we've added this other layer to accommodate that growth."

Allen Whitten, principal at Sunny Hills High School, which has won two straight California Interscholastic Federation (CIF) esports state championships, said esports is "the one thing we haven't had to cancel, because they can do it from home." His school's esports coaches, Myra Deister and Sonya Joyce, expect student participation this year to double.

A spokesperson from L.A. Unified School District (LAUSD) said, "we expect interest in this extracurricular activity to expand during the pandemic."

Kennedy added that when COVID arrived this past spring, PlayVS "saw an uptick in our overall registrants" and that he has since seen increased interest from school administrators.

"Esports is in a unique spot to provide opportunities in a pandemic world," he said.

PlayVS employs has key relationships with educational institutions as well as partnerships with major game publishers including Riot and Epic.Image from PlayVS

Parents Hit Pause

But it's not so clear cut, said CIF director of corporate sponsorships Chris Fahey. "We had mixed reactions" this past spring, he said. "Some schools had interest in continuing with esports to give kids an outlet. Other schools were like, 'We understand it can be played remotely, but the whole reason we got into this is it brings kids together'."

"It's all over the board. It depends on the school," Fahey added.

At Sunny Hills, Principal Whitten noted that among his school's community, the impression of esports has "gone from something that will rot your brains to lots of positive things – teamwork, communication, high-level problem solving. Parents are very supportive – and now (their kids are) competing and winning and being offered scholarships to go to college."

He also pointed to the growth of the gaming industry – particularly in Southern California – as something his school is trying to help students prepare to enter. In addition to its esports teams, Sunny Hills offers an optional two-year gaming and coding curriculum. Whitten said he thinks his school's gaming program has helped it sustain the number of students at the school, even though it's in a district with declining enrollment.

Some parents and faculty members in Compton's school district have expressed concern that esports won't appeal to female gamers, said Mikle McBride, who directs Compton USD's technical and occupational program, which includes esports. At Sunny Hills, Whitten said esports attracts "boys and girls from all over the world" and many "different cultures.".

Another potential downside, said McBride, are concerns that students will commit too much time to gaming. His program takes steps to mitigate that, however, and he thinks the presence of esports in schools "will explode."

PlayVS' Kennedy noted that 42% of all students on PlayVS had never previously played a high school sport, so, he said, it's "engaging a whole group of students that haven't been engaged."

Many schools feel that esports encourages greater student-school engagement, said CIF director Fahey. Only about 800,000 of the approximately 1.8 million high school students in California are student-athletes, he added.

PlayVS focuses on team-based, strategy-oriented games like League of Legends and Rocket League, Kennedy said. He and Fahey both said research suggests structured gaming can help improve students' grades, behavior and attendance.

With PlayVS signups opening this week and carrying on through the beginning of October, Kennedy said the company is ready for whatever schools ultimately choose to do.

Even if his prediction proves optimistic, the future looks bright for esports in schools. Interest is growing at the college level. Fahey said the NCAA "has looked at it and said 'we're not there yet'," while Kennedy noted that PlayVS has already begun working with athletic conferences to support their forays into esports.

Marlon Nichols, whose L.A.-based MaC Venture Capital has invested in PlayVS, sees that trend advancing. "We're moving into more and more of a virtual world," he said, "so colleges are going to want to add this to their repertoire of what they offer students."

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How Replify Found Its Niche and an Acquirer

🔦 Spotlight

Hello LA,

This week’s startup story began three years ago with an AI assistant built for almost any small business. It ended, or perhaps graduated, with an acquisition by one of the fitness industry’s largest technology providers.

ABC Fitness has acquired Replify, an AI platform that manages customer communication for gyms and wellness businesses across phone, text, email and chat. Its virtual agents can answer questions, qualify leads, schedule tours and classes, follow up on missed calls and run outbound campaigns. Financial terms were not disclosed.

Before Replify found its footing in fitness, it was HeyLibby, a general-purpose AI assistant founded in 2023 by former Zillow colleagues Spencer Rascoff, Tony Small and Anna Rodriguez. The company was incubated inside Rascoff’s 75 & Sunny Labs and initially set out to help small businesses turn incoming messages into qualified leads.

That broad vision gave HeyLibby a large potential customer base, from real estate agents and contractors to hairstylists and event planners. But as the team searched for product-market fit, one industry’s problem stood out. Gym and wellness employees were often too busy helping customers in person to answer every call, text or email, leaving prospective members waiting and potential revenue on the table.

That insight reshaped the company. HeyLibby narrowed its focus to fitness and wellness, raised a $4.5M seed round in 2025 and later rebranded as Replify. It went on to work with brands including Gold’s Gym and UFC Gym, proving that its AI agents could do more than answer routine questions. According to the company, customers have captured up to 10 times more leads and shortened sales cycles from roughly 30 days to as little as three to five days.

ABC Fitness became a natural next step. The company provides software to more than 30,000 fitness businesses serving over 40 million members worldwide. By adding Replify to its platform, ABC can offer gyms an always-available AI front desk while bringing Replify’s technology to a much larger global customer base.

Replify’s journey offers a useful lesson amid the rush to build AI products for everyone. The company began with a broad promise, identified a customer with a specific and expensive problem, and built deeply around that need. Gym owners did not need another flashy chatbot. They needed someone to answer the phone when the front desk could not.

Sometimes the smartest AI strategy is simply picking up the call.

More from this week’s LA startup and venture scene below.

🤝 Venture Deals

    LA Companies

    • Dimension raised a $1.65M seed round backed by Science Inc., UpscaleX, OpenSky, Long Run Capital, 1864 Fund and others. The profitable social-commerce company will use the funding to launch Seller OS more broadly, an agentic AI platform that automates TikTok Shop operations for brands and agencies. - learn more
    • Procode raised a $10M Series A led by Health Velocity Capital, bringing its total funding to $14M. The AI-powered medical billing company will use the capital to acquire two additional billing businesses and expand its platform beyond plastic surgery and dermatology into all surgical specialties and ambulatory surgery centers. - learn more
    • Antares raised $470M in Series C financing, including $370M in equity and $100M in debt, in a round co-led by Paradigm and Caffeinated Capital. The nuclear energy company will use the capital to commercialize its autonomous microreactors, with an electricity-producing model planned for 2027 and initial deployments at U.S. military installations beginning in 2028. - learn more

    LA Venture Funds
    • Wilshire Lane Capital participated in Ellis’ more than $10M seed round, which was led by First Round Capital and included Kearny Jackson, 645 Ventures, Harlem Capital, Khosla Ventures and others. Founded by Cadre founder Ryan Williams, Ellis has emerged from stealth with an AI-native operations platform that helps private credit managers reconcile fragmented data and automate workflows such as portfolio monitoring, investor reporting and compliance; the funding will support team growth and further product development. - learn more
    • Rebel Fund participated in Dili’s $15M Series A, led by Khosla Ventures, bringing the AI compliance company’s total funding to $21.7M. Dili helps energy, construction, infrastructure and manufacturing companies identify compliance issues by reviewing project data in real time, and will use the funding to expand its team and broaden its platform into additional audit and waste-detection workflows. - learn more
    • B Capital led ChipAgents’ $60M Series A2, which brought the semiconductor AI startup’s expanded Series A financing to $134M. ChipAgents will use the funding to scale customer deployments, expand its engineering and go-to-market teams and further develop its AI platform, which automates complex chip design and verification workflows. - learn more
    • StoryHouse Ventures participated as a returning investor in Henry AI’s $16.5M Series A, led by FirstMark Capital with backing from Thomson Reuters Ventures, Y Combinator and others. The commercial real estate AI company will use the funding to expand its engineering and product teams and scale Henry Deal, a platform that automates underwriting, offering materials and other back-office work throughout a transaction. - learn more
    • Walkabout Ventures and Bungalow Capital co-led Discern’s $10M Series A, bringing the company’s total funding to $17.5M. Discern provides a software-based registered agent service that automates state filings and compliance tasks, and will use the capital to scale its platform following fourfold annual recurring revenue growth in 2025. - learn more
    • Starshot Capital participated in Quercus Biosolutions’ oversubscribed $5M seed round, which was led by Serra Ventures and included several climate, agriculture and grower-backed investors. The agtech startup will use the funding to expand its pipeline of AI-designed proteins for fighting herbicide-resistant weeds, begin regulatory work and explore applications targeting fungi, insects and other crop pests. - learn more
    • B Capital co-led Flourish Health’s $26M Series A alongside F-Prime and Cherryrock Capital, bringing the youth mental health provider’s total funding to $46M. Flourish will use the capital to expand its psychiatrist-led, in-home care model nationwide, hire and train clinicians and further develop its AI-enabled platform for coordinating care. - learn more
    • Powerhouse Capital participated in European Technology Network’s $1.6M seed round alongside Axel Springer, a LADbible co-founder and angel investors from OpenAI and DeepMind. The London-based tech media startup will use the funding to open a larger studio, expand its team, launch a newsletter and increase its livestreamed programming from two shows per week to five. - learn more

    LA Exits

    • Saltair, the Los Angeles body-care brand founded by model and entrepreneur Iskra Lawrence, is selling a majority stake to private equity firm TSG Consumer. Financial terms were not disclosed, but the deal will support Saltair’s expansion across e-commerce, retail and new products, while Lawrence transitions into the role of chief community advocate. - learn more
    • Digital marketing agency GR0 plans to acquire Ultimate AI’s enterprise deployment division and use the team’s technology to launch a new company called GR0 AI. The platform will deploy AI agents across brands’ customer data, commerce and marketing systems to personalize outreach, recover abandoned sales and generate measurable revenue; financial terms were not disclosed. - learn more

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      From Uber to Atoms: Travis Kalanick’s $1.7 Billion Return

      🔦 Spotlight

      Hello LA,

      Nine years after his turbulent exit from Uber, Travis Kalanick is back with a new company, an enormous war chest and, apparently, some unfinished business.

      Los Angeles-based Atoms announced this week that it has secured a $1.7 billion equity investment led by Andreessen Horowitz, with a16z cofounder Ben Horowitz joining its board. Bain Capital, Fifth Wall, Uber and several other investors participated, while a roster of major banks, including Goldman Sachs, JPMorgan and Bank of America, are listed as debt partners.

      Yes, Uber itself is now backing the comeback of its famously ousted cofounder. Silicon Valley may preach disruption, but it has always appreciated a good redemption arc.

      Atoms is the culmination of the company Kalanick has spent the past eight years building largely out of public view. Formerly known as City Storage Systems, the parent company behind CloudKitchens, it is now bringing its businesses together under one ambitious umbrella: Atoms Food, Atoms Mining and Atoms Transport.

      The premise is that AI’s next major frontier will not be confined to screens, chatbots or software. Atoms wants to build what Kalanick calls a “computer for the physical world,” using software, sensors, robotics and AI to automate how physical goods are produced, stored and moved.

      That means tackling decidedly unglamorous but enormous industries such as mining, construction, food production and heavy transportation. Rather than betting on humanoid robots that can theoretically do everything, Atoms is focused on specialized machines designed to perform specific, economically useful jobs.

      In other words, the robot does not need a face. It needs a business model.

      For a16z, the investment is as much a bet on Kalanick as it is on industrial AI. In an essay bluntly titled “Travis Is Back,” Horowitz argues that Kalanick possesses the rare mix of technical range, endurance and sheer force of will required to drag old-line industries into a new technological era. The firm’s broader thesis is that robotics will eventually handle much of the repetitive work involved in making, moving and storing physical goods, creating a market potentially as consequential as computing itself.

      There is also some history being settled. Kalanick, Horowitz and Marc Andreessen nearly partnered during Uber’s early days but never completed the deal. In a new conversation about Atoms, Kalanick and Horowitz revisit that missed opportunity and the long road that brought them back together. Sixteen years later, the check is considerably larger.

      The scale of the investment is remarkable, but so is its location. Atoms is headquartered in Los Angeles, giving the city a front-row seat to one of tech’s boldest industrial AI bets. It also reinforces something increasingly evident across LA’s startup ecosystem: the next era of AI will not only be written in code. It will be built in kitchens, warehouses, mines, vehicles and factories.

      Whether Atoms becomes the operating system for the physical world or simply proves that even $1.7 billion cannot make atoms behave like bits remains to be seen. But Kalanick is taking another enormous swing, and this time, Los Angeles is where the comeback story begins.

      More from this week’s LA startup and venture scene below.

      🤝 Venture Deals

        LA Companies

        • Hawthorne-based Andrenam raised an $18M Series A led by Upfront Ventures, with participation from Valor Equity Partners, Also Capital, First Round Capital and Long Journey Ventures, bringing its total funding to $30M. The maritime defense startup will use the capital to scale production of its sonar-equipped buoys and expand its AI-powered platform for detecting and tracking underwater activity. - learn more
        • Long Beach-based Bluecore Energy emerged from stealth with approximately $10M in oversubscribed financing led by Slauson & Co., with participation from Harlem Capital, Precursor Ventures, Hartbeat Ventures and others. The company is developing small modular nuclear reactors that can operate aboard floating barges and deliver zero-emission power to ports, data centers and other critical infrastructure. - learn more
        • Vikk AI raised $4.2M across a $700K pre-seed and $3.5M seed round, with backing from MagnaSci Ventures and several angel investors. The legal AI startup will use the funding to expand its consumer assistant, document tools and advertising platform that connects users with lawyers based on their needs and location. - learn more
        • Final Boss Sour raised $4M in strategic funding from Evolution VC Partners, The Angel Group, Mondelēz International’s SnackFutures Ventures and others, bringing its total funding to $12M. The gaming-inspired real-fruit snack brand will use the capital to expand into major retailers, including Walmart, Kroger, Target and 7-Eleven, while developing new products and collaborations. - learn more

        LA Venture Funds
        • Overture Ventures participated in Fluxco’s $26M seed round, led by 8VC and Congruent Ventures, alongside Trust Ventures, Koch Disruptive Technologies and others. The Austin startup uses AI to help companies source electrical transformers from more than 150 manufacturers, reducing a procurement process that can take months to just days. - learn more
        • Alexandria Venture Investments and Wedbush Healthcare Partners participated as returning investors in Crystalys Therapeutics’ oversubscribed $130M Series B, which was led by Frazier Life Sciences. The San Diego biotech will use the funding to advance Phase 3 trials and commercialization preparations for dotinurad, its once-daily oral treatment for gout. - learn more
        • Rebel Fund participated in Klaimee’s $5.5M seed round, led by FundersClub’s Alexander Mittal and backed by ex/ante, Pioneer Fund, Y Combinator and others. The San Francisco insurtech startup certifies and insures autonomous AI agents, helping businesses manage financial and liability risks that traditional cyber and technology policies may not cover. - learn more
        • M13 participated in Skyfall AI’s undisclosed funding round alongside Fidelity, Inovia Capital, Touring Capital, NextView Ventures and Garage Capital. Founded by former Microsoft researchers, the San Francisco startup is developing AI systems capable of making long-term decisions across finance, operations, marketing and other business functions, with the goal of building an autonomous enterprise. - learn more
        • Interlagos Capital led Beyond Reach Labs’ $10M seed round, with participation from TerraForge Capital, Off-Piste Capital, Y Combinator and Augur VC. The startup will use the funding to scale production of its deployable solar-array hardware for satellites at a new 16,000-square-foot facility in Brooklyn, with plans to achieve flight qualification by the end of 2026. - learn more

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          LA’s New Defense Startup Comes Out Swinging

          🔦 Spotlight

          Happy Friday LA,

          A new defense startup just emerged from stealth with one of the week’s biggest funding rounds and a mission built for the realities of modern warfare.

          Los Angeles-based Singularity raised an oversubscribed $80M Series A at a $400M valuation to develop low-cost air defense systems at scale. Khosla Ventures and Felicis led the round, with participation from AE Ventures, NEA, Long Journey, Harpoon, Menlo Ventures, Y Combinator and others.

          The company is targeting an increasingly lopsided problem: inexpensive drones and munitions can be produced quickly and deployed in large numbers, while the systems used to intercept them are often costly and difficult to manufacture at comparable scale.

          Singularity’s answer is to borrow from the automotive industry. Its manufacturing team, which includes talent from Tesla and Toyota, is building an assembly line designed to rapidly produce interceptors, while developing the hardware and software in-house. The broader team also includes veterans of SpaceX, Anduril and Lockheed Martin, along with military operators who have deployed air defense systems in combat.

          The company is already conducting multiple flight tests each month. Now it has $80M to prove that air defense can be manufactured more like cars and less like traditional military hardware.

          Whatnot Wants AI to Find Your Next Obsession

          The thrill of Whatnot is not always finding what you came for. It is stumbling into a live show and discovering something you suddenly need to own.

          Now the Marina del Rey-based marketplace is investing in AI to make those moments happen more often.

          Whatnot acquired Shaped, a machine-learning startup that builds real-time recommendation and search systems. Financial terms were not disclosed.

          Shaped founder and CEO Tullie Murrell and nearly a dozen engineers and researchers will join Whatnot, where Murrell will create and lead a new applied AI research group focused initially on discovery and personalization.

          The acquisition comes as Whatnot’s marketplace becomes much larger and more complicated. The company launched more than 35 new categories last year and over 45 during the first half of 2026. Cross-category purchasing is also up 170% year over year, suggesting users are increasingly willing to venture beyond the products that first brought them to the platform.

          Unlike a traditional online store, Whatnot’s inventory shifts constantly as sellers start and end live shows. That makes recommending the right product or stream in real time a particularly difficult AI problem.

          Whatnot is betting Shaped can help solve it. Because the longer shoppers keep discovering new interests, sellers and communities, the less likely they are to close the app.

          More from this week’s LA startup and venture scene below.

          🤝 Venture Deals

            LA Companies

            • Senra Systems raised a $65M Series B co-led by Lowercarbon Capital and Interlagos, with participation from CIV and several other investors, bringing its total funding to more than $112M. The aerospace and defense manufacturer will use the capital to expand production of its software-enabled wire harnesses and open a third factory, following a recent expansion expected to increase monthly output from 1,000 harnesses to 10,000 by next year. - learn more
            • Intrinsic Power announced the first close of its seed round, with backing from Kyocera Ventures, Drive Catalyst, Boost VC and RPV Global; the company did not disclose the amount raised. The funding will support product development, engineering hires and customer deployments as Intrinsic commercializes its AI-powered platform for optimizing electricity use across commercial buildings, critical infrastructure and data centers. - learn more
            • Pasadena-based Linker Finance raised an additional $5M in seed funding, bringing its total seed financing to $8.7M. Existing investors Chingona Ventures, Ten One Ten Ventures, Audaz Capital and Angeles Investors returned for the round, alongside new strategic investor 22nd State Banking Company, with the funding earmarked for product development, agentic AI and expanded payment capabilities. - learn more
            • Corner Health raised $32.5M across seed and Series A financing, with its latest round led by Oak HC/FT and participation from First Round Capital and Zigg Capital. The company, which helps nurse practitioners launch independent primary care practices using an AI-powered operating platform, will use the funding to expand its team, improve its technology and enter additional states. - learn more
            • Cognify Health raised a multimillion-dollar seed round led by Game Changers Ventures, with participation from Westbound Equity and several individual investors. The company, which provides youth athletes with virtual concussion care within 24 hours, will use the funding to grow its team and enhance its platform and medical services. - learn more

            LA Venture Funds
            • Act One Ventures participated in logcat.ai’s $2.55M pre-seed round, which was led by Founders’ Co-op and included TheFounderVC, Shorewind Capital, Clayoquot Capital and Alumni Ventures. The startup is building an AI platform that helps engineering teams diagnose and fix complex software issues across Android and Linux-powered devices, including phones, vehicles and robots. - learn more
            • Plus Capital participated in Fora’s $60M Series D, which was led by Forerunner and Tactile Ventures and valued the travel platform at $1B. Fora will use the funding to expand its AI capabilities, enter new markets, grow into categories including cruises and flights, and continue hiring. - learn more
            • M13 led Rime’s $24M Series A, with participation from Corazon Capital, Unusual Ventures, Cadenza Ventures and Twilio Ventures. The AI startup will use the funding to develop faster, more natural voice models for enterprise applications, while M13 partner Morgan Blumberg will join its board. - learn more
            • Calibrate Ventures participated in Walden Robotics’ $300M seed round, co-led by Toyota and Deviation Capital, which valued the company at $1.1B. The robotics startup emerged from stealth with general-purpose robots designed to learn on the job and work alongside people in manufacturing and logistics environments. - learn more
            • Lasagna Ventures participated in Cyclops’ $20M Series A, which was led by Nava Ventures and also included Castle Island Ventures, Coinbase Ventures, Circle and Global PayTech Ventures. The stablecoin infrastructure company will use the funding to accelerate product development, expand its teams and global licensing, and grow its go-to-market operations. - learn more
            • MaC Venture Capital participated in Pure’s $8M seed financing, raised across multiple rounds led by Hidden Capital. The company will use the funding to expand its engineering and compliance teams and further develop its platform for verified, real-money peer-to-peer games. - learn more
            • Clocktower Technology Ventures participated in Feathery’s latest financing, which brought the company’s total funding to $30M, including its recently completed Series A. The AI platform, used by insurance and wealth-management firms to automate workflows and improve decision-making, plans to expand its products and grow its engineering and go-to-market teams. - learn more
            • Matter Venture Partners led TYLsemi’s oversubscribed $43M early-stage funding round, with participation from Viola Ventures, GHOVC, Egis Technology and other strategic investors. The semiconductor startup emerged from stealth with a full-stack chiplet platform designed to cut the time and cost of developing custom AI silicon by as much as 50%. - learn more
            • Lasagna participated in Pact Labs’ $7M Series A, which was anchored by a strategic investment from Tether and also included Blockchange Ventures. The company will use the funding to expand infrastructure that brings Tether’s U.S.-regulated USA₮ stablecoin to payroll, earned-wage access, credit and payment platforms. - learn more

            LA Exits

            • Communications startup TextPlus has agreed to be acquired by Truecaller for $15M in cash. TextPlus, which provides app-based phone numbers, messaging and internet calling to roughly 1.5M monthly active users, will help Truecaller expand its U.S. presence and add second-number and VoIP services to its platform. - learn more

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