For Joey Primiani, designing a new NFT marketplace is just the latest stop in what’s been a long and fascinating trip through the world of tech.
After stints at Google and Cortex and a gig developing Lady Gaga’s online fan community, Primiani, together with business partner Mirko Kiefer, unveiled his latest venture this week: Folio, a social network that offers artists a platform and tools to showcase their NFT creations.
Billing itself as the “first mobile NFT marketplace and social network,” Los Angeles-based Folio is an invite-only community allowing artists to promote their work, collaborate with other artists and connect with NFT collectors. The platform, which is accessible via iOS app or web browser, is meant to act as both a digital portfolio for artists and a tool allowing collectors to search and discover digital art. Artists decide what price they want to sell their art for, and Folio takes a cut of every work sold.
Primiani told dot.LA that the idea was motivated by the difficulties those in the NFT art community can face when accessing various online platforms, such as setting up and logging in through digital wallets like MetaMask.
“The onboarding experience is a pain point for a lot of artists that we really want to solve,” he said. “We want to make that an easier experience so that more people can use it.”
Primiani first interned at Google in 2009, where he helped design the Silicon Valley giant’s search products, and later worked as a designer at the Google Labs tech incubator. From there, he went on to work with Lady Gaga to create LittleMonsters.com, a social network for the singer’s devoted fan following. It was his work with the renowned entertainer that turned Primiani onto the idea of creating a marketplace of his own—particularly one focused on showcasing LGBTQ+ and underrepresented artists, which is a focus of Folio’s.
“The big problem in the art world previously was that a lot of people were making art for the galleries, and now they're actually making it directly for the fans and the consumers,” he said.
Primiani’s dream came closer to fruition after he connected via Twitter with Mirko Kiefer, an engineer and blockchain entrepreneur. After some workshopping, they officially—and quietly—created Folio in 2020. The platform was in private beta testing in recent months, during which time the founders were completing a Web3-focused residency at L.A.’s Launch House accelerator. (Creatives such as Pol Kurucz, Zigor, and Marc Hemeon had access to the beta product.)
“We really wanted to be one of the first to really nail that experience, because it's so new and platforms couldn't handle a lot of the demand that was happening,” Primiani said.
Folio and its small five-person team is still in its pre-seed stages and has bootstrapped all of its funding to this point. Primiani said any new funding will go toward hiring both in L.A. and remotely, and to grow and scale the company.
“I think we're only at like 5% of what's possible,” Primiani said of the blockchain-enabled internet known as Web3. “It kind of feels like the internet in the ‘90s, where it's like the wild West and anything's possible.”
Ecommerce shipment tracking startup Route—which is based in the “Silicon Slopes” hotbed surrounding Salt Lake City but has a growing presence in Los Angeles—is now claiming unicorn status after raising $200 million in new funding at a $1.25 billion valuation.
Route co-founder and CEO Evan Walker told Forbes that a “London-based investment firm” led its latest funding round, while declining to name the firm due to a nondisclosure agreement. Other investors in the round included L.A.-based Riot Ventures, Madrona Venture Group and Eldridge. The new funding takes Route’s total capital raised to $291 million, Forbes reported, with Walker noting that he remains “by far the biggest majority stockholder” in the company.
Though online sales aren’t growing like they were at the height of coronavirus lockdown restrictions, Route has continued to benefit from the overall trend towards ecommerce. According to Forbes, its annual revenues more than doubled in 2021, to around $80 million.
Though Route’s package-tracking app is free for consumers, the startup makes money by selling shipping, insurance and marketing software to online retailers. Founded in 2018, the company has attracted more than 11,000 merchant clients and tracked more than 175 million packages.
Of Route’s roughly 450-person staff, approximately 40 are based out of its Santa Monica office. Walker said the firm is looking to ramp up its recruiting of tech talent on the West Coast, while a Route spokesperson told dot.LA that it “plans to grow pretty rapidly throughout this year across all departments.”
A longtime executive at successful companies, Jay Cormier had been thinking about retiring in 2010.
At the time, Teridian Semiconductor, where he served as vice president and general manager, was acquired for $315 million. Cormier was working on a side project helping some entrepreneur friends with an augmented reality idea.
Around the same time, macular degeneration forced his grandmother into an assisted living facility.
That got him wondering whether AR could help the visually-impaired.
Twelve years later, Eyedaptic — the company that was born of Cormier’s curiosity — is booming.
The company creates augmented reality (AR) software to help the visually-impaired.
A recent deal with Vispero, a more-established firm that makes visual aids, has greatly increased the exposure of its augmented reality glasses, giving the Orange County-based company access to a national dealer network, and jumpstarting its ability to sell its new technologically advanced AR glasses.
Sales have skyrocketed, Cormier–who serves as Eyedaptic’s CEO–said, though he declined to release any specific numbers. He expects revenue to grow this year, as he works on securing more deals for sales channels, especially internationally.
OC’s Tech Epicenter for Ophthalmology
Eyedaptic’s success is a win for the tech community in Orange County, which has long been an epicenter for ophthalmology and eye care in general.
“The resources available [here] for that are some of the best, perhaps, in the world,” Cormier said.
Eyedaptic officially launched in 2016. Its original headquarters were in Laguna Beach.
Early on, it participated in an accelerator that’s part of Octane OC, a multi-faceted organization based in Aliso Viejo. Octane also hosts an annual Ophthalmology Tech Summit at the Balboa Bay Resort.
Eyedaptic was a presenter at one of the early summits, which increased the company’s exposure to investors, Cormier said. He added that he finds easy access to strong tech talent on the software side in Orange County, “that is more stable than being in the Bay Area.”
The company recently moved its headquarters to Laguna Hills, in close proximity to the sprawling retirement community of Laguna Woods. Cormier said that makes it much more convenient for potential customers to come to Eyedaptic’s office to try out their newest products.
The company has raised around $11 million from angel investors and a recent crowdfunding round, according to Pitchbook.
A Growing Need for Vision-Enhancing Products
The market for vision-enhancing products is large, and growing. There are approximately 7.2 million visually-impaired adults in the U.S., according to the National Federation of the Blind. By 2050, the number of Americans experiencing vision loss is expected to increase — by 114% due to macular degeneration and by 169% due to glaucoma.
During the pandemic, many who were experiencing declining vision believed that what they were dealing with wasn’t critical and could be delayed, Cormier said, making the problem worse.
Low vision is a common type of vision loss, occurring in about one in six people over 45. It’s loss of sight that cannot be fixed by a variety of means, including contact lenses, prescription glasses or surgery, according to the Cleveland Clinic. It’s not total blindness, but does include blind spots, poor night vision and blurry sight.
Legally blind means someone can not see any better than 20/200 with correction, and/or a restricted field of vision that’s less than 20 degrees wide.
Eyedaptic claims it can help those with vision up to 20/800, using
AR to enhance a person’s natural vision.
The company currently has four patents and another 14 are pending.
How It Works
AR is technology that overlays a digital image onto the real world. That’s in contrast to virtual reality (VR), which totally immerses a user in a computer-generated scene — blocking everything else out.
Eyedaptic uses a hybrid of the two. It employs what’s known as video see-through — so that users can see an enhanced image of the natural world coming through the lens of their glasses.
Unlike typical AR, there are no overlaid images. Those with low vision can’t resolve overlays, Cormier said.
“It confuses them,” he said.
So instead of overlaying, the company’s glasses re-display images from a user’s surroundings, after manipulating the images and enhancing the pixels.
The glasses are also open on the sides, to enable the wearers to continue using their peripheral vision.
Eyedaptic CEO Jay Cormier.
Image courtesy of Eyedaptic
Eyedaptic recently launched what it says are two major upgrades: its premiere Eye3 and its Eye4 glasses.
The Eye3 is completely wireless and hands-free, with a 55-degree field of view. In addition to its internal battery, it has an external battery. This magnetic, clip-on battery enables users to swap it out as needed.
Special features of these glasses include multiple viewing modes, so users can toggle among auto zoom, plain zoom and image stabilization. There’s also more available modes for contrast enhancement. Magnification is provided up to 10 times. The glasses can be used for more than 4 hours continuously, without cords or recharging.
The Eye4 is lightweight, weighing three ounces. Its features include an auto zoom mode, image stabilization and contrast enhancement.
Both models come with phones. With the Eye3, the phone is a separate accessory and used to control the glasses.
Providing high resolution is very important for Eyedaptic’s customers, Cormier said. The upgraded software provides 1080p, also referred to as "full high definition."
The Eye3 sells for approximately $5,995 and the Eye4 sells for about $1,999.
For Eyedaptic, “ease of use, and being able to accomplish a range of activities are very important,” Cormier said.
“We have algorithms that survey the scene the customer is looking at, and will take autonomous action for the user,” he said. “They don’t have to be pressing any buttons or do anything. That really does set us apart. On the software side.”
Cormier contrasted Eyedaptic’s glasses with Google glasses, the consumer version of which only was on the market for two years, starting in 2013. Cormier described those glasses as having low-resolution, a narrow field-of-view and not evenly distributed, as the optical display was mounted above only one eye.
Our glasses “are like two high-def TV’s right in front of your eyes,” he said.
Eyedaptic partners with Samsung to provide its Galaxy phone, and while it focuses exclusively on software, it does work with manufacturing partners to customize the hardware.
“I think it’s better for our business model and investors, and for our customers, because we can be more nimble and take advantage of the best hardware as it comes to market,” Cormier said.
He declined to disclose any of his “several” hardware partners around the world, and how Eyedaptic works with them to customize the hardware.
Keeping People Independent
For Cormier, it’s not just about helping people see better. It’s about keeping them independent for as long as possible. He noted recent studies that show a strong link between visual impairment and cognitive decline.
Mitul Mehta, a vitreoretinal surgeon at the Gavin Herbert Eye Institute at UCI and one of the optometrists Cormier initially sought out to help him fully understand the condition, is now a co-founder of the venture. He serves as chief medical officer.
The other co-founders are Dave Watola, the company's CTO, and Brian Kim, an opthalmologist who functions as a medical advisor.
His grandmother, for one, would have benefitted from Eyedaptic’s glasses, Cormier said.
“I wish she was here to use these,” he said. “I think they would have greatly helped her stay independent and enhanced her quality of life.”
His father is now experiencing macular degeneration, “so the glasses can help him and others across the world,” he added.
- Snapchat Sees Spike in Use of Sponsored Lenses - dot.LA ›
- Snap Unveils Its New AR Glasses and Innovation Lab - dot.LA ›