Despite — or in many cases because of — the raging pandemic, 2020 was a great year for many tech startups. It turned out to be an ideal time to be in the video game business, developing a streaming ecommerce platform for Gen Z, or helping restaurants with their online ordering.
But which companies in Southern California had the best year? That is highly subjective of course. But in an attempt to highlight who's hot, we asked dozens of the region's top VCs to weigh in.
We wanted to know what companies they wish they would have invested in if they could go back and do it all over again.
<p>Startups were ranked by how many votes each received. In the case of a tie, companies were listed in order of capital raised. The list illustrates how rapidly things move in startup land. One of the hottest startups had not even started when 2020 began. A number doubled or even 16x'd their valuation in the span of a few short months. </p><p>To divvy things up, we delineated between companies that have raised Series A funding or later and younger pre-seed or seed startups.</p><p>Not surprisingly, many of the hottest companies have been big beneficiaries of the stay-at-home economy.</p><p>PopShop Live, a red-hot QVC for Gen Z headquartered out of a WeWork on San Vicente Boulevard, got the most votes. Interestingly, the streaming ecommerce platform barely made it onto the Series A list because it raised its Series A only last month. Top Sand Hill Road firms Andreessen Horowitz and Lightspeed Venture Partners <a href="https://www.theinformation.com/articles/benchmark-wins-deal-for-live-shopping-app-popshop-at-100-million-valuation" rel="noopener noreferrer" target="_blank">reportedly competed ferociously for who would lead the round</a> but lost out to Benchmark, which was an early investor in eBay and Uber. The round valued PopShop Live at $100 million, way up from the $6 million valuation it <a href="https://www.bizjournals.com/losangeles/news/2020/07/08/popshop-live-raises-3m-for-live-streaming-app.html" rel="noopener noreferrer" target="_blank">raised at only five months prior. </a></p><p>Scopely, now <a href="https://dot.la/doubling-valuation-scopely-is-now-one-of-the-top-la-tech-startups-2648525465.html" target="_self">one of the most valuable tech companies in Los Angeles,</a> was also a top vote getter.</p><p>The Culver City mobile gaming unicorn <a href="https://dot.la/doubling-valuation-scopely-is-now-one-of-the-top-la-tech-startups-2648525465.html" target="_self">raised $340 million in Series E funding in October</a> at a $3.3 billion valuation, which nearly doubled the company's $1.7 billion post-money valuation from March. It is no coincidence that that was the same month stay-at-home orders began as Scopely has benefited from bored consumers staying on their couch and playing ScrabbleGo or Marvel Strike Force. </p><p>The company's success is especially welcome news to seed investors Greycroft, The Chernin Group and TenOneTen ventures, who got in at a $40 million post valuation in 2012. Upfront Ventures, BAM Ventures and M13 joined the 2018 Series C at a $710 post-money valuation.</p><p>Softbank-backed Ordermark, which flew more under the radar, also topped the list. The company's online ordering platform became a necessity for restaurants forced to close their dining rooms during the pandemic and raised $120 million in Series C funding in October.</p><p>On the seed side, two very different startups stood out. There was Pipe, which enables companies with recurring revenues to tap into their deferred cash flows with an instant cash advance, and Clash App, Inc., a TikTok alternative launched by a former employee of the social network in August.</p><p><span></span>We will have the list of Southern California's top seed startups out tomorrow.</p>
<p class=""><em>Lead art by Candice Navi.</em></p>
Hottest
<img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzIyNS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1OTQ3MjQ2OH0.JYCNMjYvosYa5SI7701CH_jMFbeFdMcRCChXt442cq0/img.png?width=980" id="4a086" class="rm-shortcode" data-rm-shortcode-id="f2f18f0bc4400a388e43736c560ff87f" data-rm-shortcode-name="rebelmouse-image" alt="PopShop Live logo" data-width="686" data-height="128" />PopShop Live ($100 million)
<p>The live-streaming shopping channel created by Danielle Lin reportedly found itself in the middle of a <a href="https://www.theinformation.com/articles/benchmark-wins-deal-for-live-shopping-app-popshop-at-100-million-valuation" target="_blank">venture capital bidding war this year</a>. Benchmark eventually won out leading a Series A round, vaulting the app at a $100 million valuation. The Los Angeles-based platform has been likened to QVC for Gen Z and <a href="https://dot.la/popshop-live-2646369816.html" target="_self">it's part of a new wave of ecommerce</a> that has found broader appeal during the pandemic. Google, Amazon and YouTube have launched live shopping features and other venture-backed startups like Los Angeles-based NTWRK have popped up.</p>Boiling
<img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzIyOC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY2MzI5MjYwMn0.h7Nq7GiwXTcg_7Io5WEXblFX0rWQHxn69RzluTh7n_Q/img.png?width=980" id="44eea" class="rm-shortcode" data-rm-shortcode-id="d02c4cad650c987721ff91ee939a5bf7" data-rm-shortcode-name="rebelmouse-image" alt="Scopely logo" data-width="361" data-height="93" />Scopely ($3.3 billion)
<p>One of the most valuable Southern California tech startups with <a href="https://dot.la/doubling-valuation-scopely-is-now-one-of-the-top-la-tech-startups-2648525465.html" target="_self">a $3.3 billion valuation</a>, the Culver City mobile game unicorn has benefitted from a booming gaming market that has flourished in this stay-at-home economy. Scopely offers free mobile games and its roster includes "Marvel Strike Force," "Star Trek Fleet Command" and "Yahtzee with Buddies." In October the company raised a $340 million Series E round backed by Wellington Management, NewView Capital and TSG Consumer Partners, among others fueling speculation that it was on its road to an IPO. Co-CEO Walter Driver <a href="https://www.bloomberg.com/news/articles/2020-10-28/scopely-raises-340-million-in-push-to-be-a-mobile-gaming-giant?utm_source=google&utm_medium=bd&cmpId=google&sref=4Kf8RwDw" target="_blank" rel="noopener noreferrer">has said</a> that he doesn't have immediate plans to go public. </p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzIzNC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyMDQ4NTgyMn0.caggOCkGNRp4GE2mV_BvBsOt-3eTs6wLqCHAXmK9IpQ/img.png?width=980" id="3dbf5" class="rm-shortcode" data-rm-shortcode-id="32c857792f8d2b98b3afefa5790b7d45" data-rm-shortcode-name="rebelmouse-image" data-width="2400" data-height="546" />
Ordermark ($70 million)
<p>The coronavirus has forced the closure of many dining rooms, making Ordermark all the more sought after by restaurants needing a way to handle online orders. Co-founder and CEO Alex Canter started the business in 2017, which recently rang in more than <a href="https://www.forbes.com/sites/aliciakelso/2020/12/09/how-ordermarks-latest-funding-haul-could-help-independent-restaurants-survive-the-pandemic/?sh=443a72644b7d" target="_blank">$1 billion in sales</a>. Ordermark secured $120 million in Series C funding by Softbank Vision Fund 2 in October that it will use to bring more restaurants online. The company's Nextbite, a virtual restaurant business that allows kitchens to add delivery-only brands such as HotBox from rapper Wiz Khalifa to their existing space through Ordermark, is also gaining traction. </p>Simmering
<img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzMxNi9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1NjM4MjQ5Mn0.XSHQfru9tTpdeBqd_ecb--8DiZg_vdyOtF9ZV9zAG78/img.png?width=980" id="f1665" class="rm-shortcode" data-rm-shortcode-id="ccc0b78dd8ae8cda9bf95979e83506fd" data-rm-shortcode-name="rebelmouse-image" data-width="455" data-height="111" />Cameo ($300 million)
<p>Cameo, which launched three years ago, had its breakout year in 2020 as C-list celebrities like Brian Baumgartner <a href="https://www.buzzfeed.com/larryfitzmaurice/kevin-office-highest-earning-cameo" target="_blank">banked over a million dollars</a> from creating customized videos for fans. In the sincerest form of flattery, <a href="https://www.bloomberg.com/news/articles/2020-12-15/facebook-building-tool-to-let-fans-pay-celebrities-for-face-time" target="_blank">Facebook is reportedly launching a feature that sounds a lot like Cameo. </a> Even though the company is still technically headquartered in Chicago, we included Cameo because CEO Steven Galanis and much of the senior team moved to L.A. during the pandemic and say they plan to continue running the company from here for the foreseeable future.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzQyMS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0MzIyNTA2MH0.Q7liPP3eMIINmacHCWZDp3P2xJjIx19nAJL3r0PTzV0/img.jpg?width=980" id="93955" class="rm-shortcode" data-rm-shortcode-id="434dc887e08ba641d20ff886ff63fcc1" data-rm-shortcode-name="rebelmouse-image" data-width="800" data-height="400" />
Mothership ($64 million)
<p>Co-founded by CEO Aaron Peck, Mothership provides freight forwarding services intended to streamline the shipping experience. The company's tracking technologies connect shippers with nearby truck drivers to speed up the delivery process. It raised $16 million in Series A venture funding last year, driving the platform to a $48 million pre-money valuation.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzUxNS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1MDM4ODMxNH0.JhY8gLSI7YWbw_8vxTM3IQOf8NZELdrh8bWdGG8mB_U/img.png?width=980" id="1fbcd" class="rm-shortcode" data-rm-shortcode-id="a8d5aef9e041c3700337626ee2c76f7a" data-rm-shortcode-name="rebelmouse-image" data-width="970" data-height="198" />
Nacelle ($6.7 million)
<p>Founded in 2019, Nacelle's ecommerce platform helps retailers improve conversion rates and decrease loading speeds for their sites. The software integrates with Shopify and other services, offering payment platforms and analytics integration, among dozens of services. Nacelle raised about $4.8 million earlier this year with angel investors that included Shopify's Jamie Sutton, Klaviyo CEO Andrew Bialecki and Attentive CEO Brian Long. </p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzUxOC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY3NTUwOTY4NH0.6oMIDYTnTsrnIqM0CImdCr1hryg1cAsjGc5DJGznzRo/img.png?width=980" id="bd56b" class="rm-shortcode" data-rm-shortcode-id="a75fc932a261d3eaf7302b99b52a192b" data-rm-shortcode-name="rebelmouse-image" data-width="796" data-height="536" />
Boulevard ($30 million)
<p>Matt Danna and Sean Stavropoulos <a href="https://dot.la/boulevard-app-2649021308.html#:~:text=Their%20four%2Dyear%20old%20salon,to%20digitize%20their%20appointment%20books." target="_self">came up with Boulevard when an impatient Stavropoulos was frustrated</a> wasting hours to book a hair appointment. Their four-year-old salon booking and payment service is now used by some of Los Angeles' best-known hairdressers. Last month, the two secured a $27 million Series B round co-led by Index Ventures and Toba Capital. Other investors include VMG Partners, Bonfire Ventures, Ludlow Ventures and BoxGroup.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzUyNy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY2NTQwOTM5NH0.ccTFYR5uzxflJ9M_IPQdCkvQD3DlHSWfrWeqsWQKw-U/img.jpg?width=980" id="eedcc" class="rm-shortcode" data-rm-shortcode-id="21a26c482b5299dee4186797f38b3815" data-rm-shortcode-name="rebelmouse-image" alt="CloudKitchens" data-width="1000" data-height="400" />
CloudKitchens ($5.3 billion)
<p>Uber co-founder Travis Kalanick CloudKitchens rents out commissary space to prepare food for delivery. And as the pandemic has fueled at-home delivery, <a href="https://www.wsj.com/articles/uber-founder-turns-real-estate-mogul-for-ghost-kitchen-startup-11603186200" target="_blank">the company has been gobbling up real estate</a>. The commissaries operate akin to WeWork for the culinary world and allow drivers to easily park and pick-up orders as the delivery market has soared during pandemic. Last year, it raised $400 million from Saudi Arabia's colossal sovereign wealth fund. </p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzYwMy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1NDI3MjkyNX0.l7SX-f7x7WXYLSJxOFh9IBYPQ9UHyAGYlLwm-VqcSEM/img.jpg?width=980" id="28ddc" class="rm-shortcode" data-rm-shortcode-id="643a9b510e5eab16ebdf2169ab66b44d" data-rm-shortcode-name="rebelmouse-image" data-width="1200" data-height="800" />
GOAT ($1.5 billion)
<p>Founded by college buddies five years ago, GOAT tapped into the massive sneaker resale market with a platform that "authenticates" shoes. The Culver City-based company has since <a href="https://dot.la/goat-group-la-2647074186/goat-uses-nba-playoffs-to-launch-brand-campaign" target="_self">expanded into apparel and accessories</a> and states that it has 20 million members. Last year, Foot Locker sunk a $100 million minority investment into 1661 Inc., better known as Goat. And this fall it landed another $<a href="https://dot.la/sneaker-reseller-goats-100m-raise-ptrendsetter-in-a-casual-era-of-ecommerce-2647774644.html" target="_self">100 million Series E</a> round bankrolled by Dan Sundeheim's D1 Capital Partners. </p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzYwNi9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzMTk1OTc5Nn0.6Y7vMFyH1FwClW-QNJ6sUGzhq1Q9IuNP9-4-koT1LqA/img.png?width=980" id="5afc4" class="rm-shortcode" data-rm-shortcode-id="59830cb360eabf85fffe19a6a0c4af87" data-rm-shortcode-name="rebelmouse-image" alt="Savage X Fenty logo" data-width="3637" data-height="492" />
Savage X Fenty
<p>The lingerie company co-founded by pop singer Rihanna in 2018 is noted for its inclusivity of body shapes and sizes. It has raised over $70 million, but <a href="https://www.nytimes.com/2020/12/14/business/dealbook/roblox-tech-ipos.html" target="_blank">The New York Times' DealBook newsletter recently reported</a> that it's been on the hunt for $100 million in funds to expand into active wear. The company generates about $150 million in revenue, but is not yet profitable, according to the report. It became <a href="https://www.businessinsider.com/rihanna-savage-x-fenty-accused-of-deceptive-marketing-2020-2" target="_blank">the focus of a consumer watchdog investigation</a> after being accused of "deceptive marketing" for a monthly membership program.</p>Warming Up
<img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzYwOS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY3MzQ1MzE4OX0.fS5XtGx4M-tqWecrth6NCHawGSg2aSkb-yR-cY3wbtU/img.png?width=980" id="c6334" class="rm-shortcode" data-rm-shortcode-id="aa7476f8a6216fed6b372d8a59876a6b" data-rm-shortcode-name="rebelmouse-image" data-width="600" data-height="600" />FabFitFun ($930 million)
<p>The lifestyle company provides customized personal subscription box services every three months with full size products. Started in 2010 by Daniel Broukhim, Michael Broukhim, Sam Teller and Katie Rosen Kitchens, it now boasts more than one million members. Last year, the company raised $80 million in a Series A round led by Kleiner Perkins last year and <a href="https://labusinessjournal.com/news/2020/oct/05/fast-growing-etailer-fabfitfun-possible-ipo/" target="_blank">appears to be preparing for an eventual IPO</a> as it slims down costs and refocuses on its <a href="https://dot.la/fabfitfun-layoffs-refocus-2645321060.html" target="_self">high value </a>products.</p><img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vbWVkaWEucmJsLm1zL2ltYWdlP3U9JTJGaW1hZ2VzJTNGcSUzRHRibiUzQUFOZDlHY1NIWXNBeFVWZ1J6a2VJVDZzWE5xU0tPVWg1Ri1qU2V0ZnV1dyUyNnVzcXAlM0RDQVUmaG89aHR0cHMlM0ElMkYlMkZlbmNyeXB0ZWQtdGJuMC5nc3RhdGljLmNvbSZzPTE4OSZoPWMyM2U5ZGI3MmI2OWVlYWE1ZGNjMDIzNTZmYjgwZGI3NTkxNWIwZDdhOGFhNTk1YzQzYzRhMzYzNjIzZmEzZGQmc2l6ZT05ODB4JmM9Mjg2MzQwMTM1NCIsImV4cGlyZXNfYXQiOjE2Mzg2MDA1NjR9.qWy95wwhg8i2C_ZX-ba2HEivjNkIw8hNzNcMCrNBqfw/img.jpg" id="acba9" class="rm-shortcode" data-rm-shortcode-id="fc5d20fa9685e883e71b09dc07ace838" alt="Dave app logo" />
Dave ($1 billion)
<p>Launched in 2016, the finance management tool helps consumers to avoid overdrafts, provides paycheck advances and assists in budgeting. Last year, it began to roll out a digital bank account that was so popular that two million users signed up for a spot on the waitlist. The company, run by co-founder Jason Wilk, has raised $186 million in venture capital and counts billionaire Mark Cuban as an early investor and board member. Other backers include Playa Vista-based Chernin Group.</p><img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vbWVkaWEucmJsLm1zL2ltYWdlP3U9JTJGaW1hZ2VzJTNGcSUzRHRibiUzQUFOZDlHY1FPWGJReDlKdmF3b0hXc096dERXRkpVeTRERW5qalVITElidyUyNnVzcXAlM0RDQVUmaG89aHR0cHMlM0ElMkYlMkZlbmNyeXB0ZWQtdGJuMC5nc3RhdGljLmNvbSZzPTcwMSZoPWM5MGI4NjJjMTM0NTExYjcwN2Y2ZTg0NDAzMjNmNGYzNzUyOGIwNTM0N2IzZTc2MmExNzUwYmZmZmRjZDczYjEmc2l6ZT05ODB4JmM9NDAzMDk2MjAwMCIsImV4cGlyZXNfYXQiOjE2NzAxMDk3MjR9.IFhgk0btjnI-GbHb_4Dh9bBcK999VMoWweZCnaGGLZ8/img.jpg" id="22354" class="rm-shortcode" data-rm-shortcode-id="76fa7d61ae8f1057d110501623f42f54" />
Sure ($59 million)
<p>SURE offers multiple technology products to major insurance brands — its platform can host everything from renter's insurance to covering baggage, so customers never have to leave an agency's website. It also offers its platform to ecommerce marketplaces, embedding third-party insurance protections for customers to purchase all on the same webpage. Founded in 2014, the Santa Monica-based startup last raised an $8 million Series A round led by IA Capital in 2017.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzY5MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY3NDQ1NzU3OH0.PfJrZ014HYeuwB0xI5t6mhpwsiliDvJnPMMoaraNAdE/img.jpg?width=980" id="ba4d9" class="rm-shortcode" data-rm-shortcode-id="323b792ef8f96700b01d758590b4cc27" data-rm-shortcode-name="rebelmouse-image" data-width="1200" data-height="627" />
Zest AI ($90 million)
<p>Founded in 2009 by former Google CIO Douglas Merrill and ex-Sears executive Shawn Budde, Zest AI provides AI-powered credit underwriting. It helps banks and other lenders identify borrowers looking beyond traditional credit scores. It claims to improve approval rates while decreasing chargeoffs. The company uses models that aim to make the lending more transparent and less biased. This fall the company raised $15 million from Insight Partners, MicroVentures and other undisclosed investors, putting its pre-money valuation at $75 million, according to PItchbook.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzY5Mi9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyMzQ3MDk0N30.p4LJPQDZWOPrPH4jbEg19n-3ez5Ryle5LW1m-x59a0Y/img.png?width=980" id="5a9ee" class="rm-shortcode" data-rm-shortcode-id="d28995a5bd865b3e5de61f2834d42da2" data-rm-shortcode-name="rebelmouse-image" data-width="500" data-height="131" />
PlayVS
<p>Santa Monica-based PlayVS provides the technological and organizational <a href="https://dot.la/playvs-high-school-esports-2647048099.html" target="_self">infrastructure for high school esports leagues</a>. The pandemic has helped the company further raise its profile as traditional sports teams have been benched. Founded in early 2018, PlayVS employs 46 people and has raised over $100 million. In addition to partnering with key educational institutions, it also has partnerships with major game publishers such as Riot and Epic Games.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzY5NC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY2ODI4NTgyN30.bZeKd8Z_en55nxL_6LdzNaL1FNUT01e5h2Q1SO-_im4/img.png?width=980" id="f2c6d" class="rm-shortcode" data-rm-shortcode-id="d6c15a5a5ff803dd20846e5ce2d40c6b" data-rm-shortcode-name="rebelmouse-image" data-width="648" data-height="648" />
Tapcart ($40 million)
<p>A SaaS platform helps Shopify brands create mobile shopping apps. The marketing software saw shopping activity jump 50% <a href="https://dot.la/tapcart-mobile-retail-platform-2646056623.html" target="_self">over 90 days</a> as the pandemic walloped traditional retailers. Founded by Eric Netsch and Sina Mobasser, the company raised a $10 million Series A round led by SignalFire, bringing the total raise to $15 million.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzY5NS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY0NzAwNTE2NH0.UmVYzWRXxa5Hi_j3bszZdQsN-cW6sQu6vBj4y2qxz1E/img.png?width=980" id="9c503" class="rm-shortcode" data-rm-shortcode-id="c8ec5c4ea039f60cbb66f7b9241f6697" data-rm-shortcode-name="rebelmouse-image" data-width="400" data-height="132" />
Papaya ($31.8 million)
<p>Papaya lets customers pay any bill from their mobile devices just by taking a picture of it. The mobile app touts the app's ease-of-use as a way to cut down on inbound bill calls and increase customer payments. Founded by Patrick Kann and Jason Metzler, the company has raised $25 million, most recently a S10 million round of convertible debt financing from Fika Ventures, Idealab and F-Prime Capital Partners.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzY5OC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyNTYyMTc2Mn0.8lwp3rJYqkee108lZxymVA0Z0FppunMPnCU7prsw8xA/img.png?width=980" id="745c0" class="rm-shortcode" data-rm-shortcode-id="2ea3003764946798b78c5cc4399b6c75" data-rm-shortcode-name="rebelmouse-image" data-width="350" data-height="200" />
Floqast ($250 million)
<p>FloQast is a management software that integrates enterprise resource planning software with checklists and Excel to manage bookkeeping. The cloud-based software company claims its system helps close the books up to three days faster. It is used by accounting departments at Lyft, Twilio, Zoom and The Golden State Warriors. In January, it raised $40 million in Series C funding led by Norwest Venture Partners to bring the total raise to $92.8 million.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzY5OS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzMzg4NTI5M30.WUAoRXYSNkJmtqYs1HucZ0lX-koAeXYj5I0oRrWsibk/img.png?width=980" id="36c62" class="rm-shortcode" data-rm-shortcode-id="65747a7b1adb7ff183c225194acf1ae6" data-rm-shortcode-name="rebelmouse-image" data-width="770" data-height="400" />
Brainbase ($26.5 million)
<p>The company's rights management platform expedites licensing payments and tracks partnership and sponsorship agreements. It counts BuzzFeed, the Vincent Van Gogh Museum and Sanrio (of Hello Kitty and friends fame) among its clients. In May <a href="https://dot.la/headspace-brainbase-2647426309/rights-management-platform-brainbase-beefs-up-c-suite-following-8m-raise" target="_self">it announced $8 million in Series A financing </a>led by Bessemer Venture Partners and Nosara Capital, bringing the total raised to $12 million.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5Mzc4NC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY3MzY1NTY2NH0.id3F2ONeIMzdb1wPYc2Cae4gUZ2I6zas4DtLgEhMNA8/img.png?width=980" id="3405b" class="rm-shortcode" data-rm-shortcode-id="7f9c7de6dd3ebab0fcfb54ed26010b8e" data-rm-shortcode-name="rebelmouse-image" data-width="482" data-height="104" />
OpenPath ($28 million)
<p>The Los Angeles-based company provides a touchless entry system that uses individuals cell phones to help with identification instead of a key card. The company offers a subscription for the cloud-enabled software that allows companies to help implement safety measures and it said demand has grown amid the pandemic. Founded by <a href="https://dot.la/alex-kazerani-james-segil-2646964770.html" target="_self">James Segil and Alex Kazerani</a> the company r<a href="https://dot.la/openpath-primed-for-covid-accelerated-growth-announces-36-million-raise-to-make-keycards-obsolete-2646416034/particle-2" target="_self">aised $36 million led by Greycroft </a>earlier this year, bringing its total funding to $63 million.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5Mzc4Ni9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1MTUzMDk5MX0.xEVC_2nNgGNHcUlPZc1932EpkrYJbCpShGVP6Pyc1wk/img.png?width=980" id="2ddde" class="rm-shortcode" data-rm-shortcode-id="08e6efa629173aa520b025475c108b99" data-rm-shortcode-name="rebelmouse-image" data-width="601" data-height="226" />
FightCamp ($2.5 million)
<p>FightCamp is an interactive home workout system that<a href="https://mashable.com/article/fightcamp-review/" target="_blank"> turns your space into a boxing ring</a> with a free standing bag, boxing gloves and punch trackers. The company is riding the wave of at-home fitness offerings including Peloton, Mirror and Zwift that have taken off during the pandemic as gyms closed. The company has raised $4.3 million to date.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5Mzc4Ny9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY3MDY2MDk5Mn0.ky2E4So36PfYFVd9GjX9HL32nxJlwQ9cEkQQCmmK5pI/img.png?width=980" id="9718b" class="rm-shortcode" data-rm-shortcode-id="e60740b87fe8611f571fa5e15072c5ec" data-rm-shortcode-name="rebelmouse-image" data-width="905" data-height="195" />
Numerade
<p>The Santa Monica-based company provides video and interactive content for education in math, science, economics and standardized test prep. Founded in 2018 by Nhon Ma and Alex Lee, who previously founded Tutorcast, an online tutoring service, the company gathers post-graduate educated instructors to create video lessons for online learning.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5Mzc4OC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzMjAzNTgyNX0.bcGRZ8fyJOQ4cNXID6Ls8vCdV3KRyxI5Hqjxu7O4Dmc/img.png?width=980" id="4531b" class="rm-shortcode" data-rm-shortcode-id="2b3b77d816b05772a7e66235aa3663b6" data-rm-shortcode-name="rebelmouse-image" data-width="1000" data-height="353" />
Our Place ($32.5 million)
<p>The creator of a pan with a cult following on social media, this Los Angeles-based startup designs and retails cookware and dinnerware. Founded by Amir Tehrani, Zach Rosner and Shiza Shahid, the company completed its Series A funding earlier this year, bringing its total raised to date to $10 million.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5Mzc5MC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyNzIxNDk4Nn0.QutV5lS2Yh1lC7cnnX4MtX2XxvLHaewK4WNIGO7zX5M/img.png?width=980" id="5c748" class="rm-shortcode" data-rm-shortcode-id="e684d5f9269f7a81569d933c79bab5bd" data-rm-shortcode-name="rebelmouse-image" alt="Tala" data-width="600" data-height="220" />
Tala ($560 million)
<p>For customers that have no formal credit or banking history, this company's application promises more financial access, choice and control. It gathers data to create a credit score that can be used to instantly underwrite and disburse loans ranging from $10 to $500. Co-founded by Shivani Siroya and Jonathan Blackwell, Tala has raised $217.2 million to date. Its investors include PayPal Ventures, Lowercase Capital and Data Collective.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5Mzc5My9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY2NDA4OTQ2Nn0.IIPwkBI2M3OMR-fgnM47TLWe5yoOsVZe6tvPwVCI3dU/img.png?width=980" id="c51f8" class="rm-shortcode" data-rm-shortcode-id="d156354bd8c547ab4c02dba9bcb96acf" data-rm-shortcode-name="rebelmouse-image" alt="ServiceTitan" data-width="908" data-height="567" />
ServiceTitan ($2.25 billion)
<p>Founded in 2007 by chief executive Ara Mahdessian and president Vahe Kuzoyan, ServiceTitan operates software that helps residential home contractors grow their businesses. It provides businesses tools like customer relationship management and accounting integration to streamline operations. The company closed a $73.82 million Series E funding round from undisclosed investors earlier this year.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzgxNi9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1MzY5OTU2OX0.-z16s658TU1QIbo0mcqGdnrB4Uz0Sj6eRRJgdkyw3fU/img.png?width=980" id="7ba75" class="rm-shortcode" data-rm-shortcode-id="c0d58dce0c266abea711907d8672c260" data-rm-shortcode-name="rebelmouse-image" data-width="535" data-height="535" />
100 Thieves ($160 million)
<p>Founded in 2017 by former professional "Call of Duty" player Matthew Haag, 100 Thieves manages esports competitions in major titles including "Counter Strike Global Offensive" and "League of Legends." The company also produces apparel and merchandise, opening a physical store and training ground called the "Cash App Compound" in collaboration with Fortnite earlier this year. The company has raised $60 million to date, from investors including Salesforce CEO Marc Benioff and Aubrey Graham, better known as the rapper Drake.</p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5Mzg2NS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY2NDM1MTU3N30.gZiFa2FICgByJt8s93ni59ipDb8K-odSv0zjRA8B0Vg/img.png?width=980" id="69e4c" class="rm-shortcode" data-rm-shortcode-id="3fffe0b360cf6b88990cd762cda7ae7c" data-rm-shortcode-name="rebelmouse-image" alt="Emotive logo" data-width="256" data-height="256" />
Emotive ($16.5 million)
<p>This AI-powered customer service platform automates text conversations between customers and businesses to increase sales. Emotive uses their sales team to verify questions, distinguishing it from other bot-driven marketing services, according to the company. The company was founded in 2018 by Brian Zatulove and Zachary Wise, who serve as the chief executive and the chief operating officer, respectively. It has raised $6.65 million to date, from Floodgate Fund and TenOneTen Ventures. </p><img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5Mzg3MS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY2MDgzMjY3NX0.r0Oc87K8y6t8f6Xa8l0y0gcGml_5FW2gPpD-TE6Bu7g/img.png?width=980" id="7c591" class="rm-shortcode" data-rm-shortcode-id="0b958ca5f1549ced0d0b167aba77f5fa" data-rm-shortcode-name="rebelmouse-image" alt="Everytable logo" data-width="598" data-height="124" />
Everytable ($33 million)
<p>Created by former hedge fund trader Sam Polk, the Los Angeles-based startup wants to be a healthy fast food chain. It <a href="https://dot.la/everytable-2648958920.html" target="_self">prices its healthy pre-packaged meals around $5</a> in underserved communities while costing more in other neighborhoods with the goal of reducing so-called food deserts in low-income neighborhoods. It also offers a subscription delivery service. The company recently closed a $16 million Series B round led by Creadev along with Kaiser Permanente Ventures.</p>From Your Site Articles
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On this week's episode of Office Hours, you'll hear from Steven Galanis, founder and CEO of Cameo, which offers a marketplace of celebrities that will record a custom-crafted message for a fee.
<p>The story of Cameo's rise is pretty extraordinary. Its 2017 launch tanked. Its only talent was furious. But, with the devotion of a founder that knows he's on to something, the startup persisted and has grown massively. </p><p>Steven shares the colorful story of the young company's turnaround, how he breaks down the best way to handle employee dysfunction and how he built up Cameo's roster of tens of thousands of celebrities and influencers.</p><blockquote></blockquote><p><em>Want to hear more episodes? Subscribe to Office Hours on <a href="https://www.stitcher.com/show/office-hours-with-spencer-rascoff" target="_blank">Stitcher</a>, <a href="https://podcasts.apple.com/us/podcast/office-hours-with-spencer-rascoff/id1124608295" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/5mXgvbUsaOv7JJQRecBdYw" target="_blank">Spotify</a>, <a href="https://www.iheart.com/podcast/263-office-hours-with-sp-28214033/" target="_blank">iHeart Radio</a> or wherever you get your podcasts.</em></p>
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The Pandemic Has Changed the Music Industry Forever. Meet the LA Music-Tech Startups Poised to Reshape It.
Aug 19 2020
- The pandemic has ravaged the music industry, but music-tech companies are poised to drive its growth into an industry where a music company is much more than music.
- Los Angeles is home to a bustling ecosystem of startups empowering musicians through a variety of next-generation technologies.
- The Takeaway: Innovations in music-tech offer new tools to independent artists to help them create music, manage money, reach fans and share their music in vivid, immersive ways.
<p>
The pandemic has hushed the music industry. Throbbing concert crowds have disappeared, artists' sales have plummeted and musicians' overall <a href="https://www.weforum.org/agenda/2020/05/this-is-how-covid-19-is-affecting-the-music-industry/" target="_blank">income has fallen precipitously</a>. But a handful of Los Angeles-based tech startups are providing musicians with everything from socially-distanced collaborative recording to simplified back-office accounting.<br>
</p><p>
"The L.A. music-tech scene is primed to drive this industry forward," says Ed Buggé, partner at L.A.-based entertainment law firm Hertz Lichtenstein & Young. "It's a hugely exciting time in the industry, with startup-driven disruption enabling new models for artists and media companies alike."
</p><p>
Buggé, who advises some of the world's leading tech and media companies, says the ecosystem of music-tech startups is poised to accelerate two big trends in the music industry.
</p><p>
One is the rise of independent artists. In 2018, indies – artists who own most or all of their material – <a href="https://www.midiaresearch.com/reports/independent-artists" target="_blank">earned 6.6% of total recorded music revenues.</a> That's a 78% growth rate from 2015, which <a href="https://www.rollingstone.com/pro/features/diy-artists-will-earn-more-than-1-billion-this-year-no-wonder-the-major-labels-want-their-business-830863/" target="_blank">makes independent artists the fastest growing segment of the recorded music market</a>. Entertainment research firm MIDiA says this change <a href="https://www.midiaresearch.com/reports/independent-artist-survey#become-a-client" target="_blank">"could prove to be more impactful than even the rise of streaming."</a>
</p><p>
The other trend startups are speeding up is the transformation of what a music company even is.
</p><p>
"Music is no longer just music," says Buggé, adding that audio is becoming inseparable from technologies spanning artificial intelligence, gaming, social media, as well as augmented and virtual reality.
</p><h2>Recording Studios at Home
</h2><p>
Musicians today have far more access to high-quality production tools and capabilities than they once did.
</p><p>
Software packages like Logic Pro or Ableton have brought the recording studio's physical equipment and professional engineers right into an artist's living room, saving them thousands of dollars.
</p><p>
"In 2020, all you really need is the essentials – your phone, your laptop, and a good pair of headphones," says Americo Garcia, aka <a href="https://open.spotify.com/artist/4m1yRHUMhvB8gKAJTjK4kO" target="_blank">Boombox Cartel</a>. Add in a good $100 microphone or two and an instrument and you've got a home studio.
</p><p>
"Back in the day you'd have to ship reels of tape and jump hoops and loops just to make a song happen. Nowadays you can email someone in Poland and say, 'hey man, let's start something,'" Garcia says. In addition to tools like Dropbox that enable file-sharing across the world, several companies have emerged to help musicians find and work with each other.
</p><p>
"If you think you need a label to blow up, you're wrong," Garcia says.
</p><h2>Meet Your Bandmates</h2>
<img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NDgyNy9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1NjQ1NjUxN30.WPzxOmOeWfRcUTNHvrPYT4MEq3vyN4WHhUkyX9Bcv7Y/img.png?width=980" id="f719f" class="rm-shortcode" data-rm-shortcode-id="65d41b028416e445cdf3b9c5e195a5d1" data-rm-shortcode-name="rebelmouse-image" data-width="1242" data-height="2688" />
Musicians' Jammcard profiles help them to collaborate
<p>L.A.-based <a href="https://jammcard.com/" target="_blank">Jammcard</a> has been called the "LinkedIn for musicians." Founded in 2017 by professional drummer Elmo Lovano, the company has nearly 10,000 members and has raised around $2 million from Quincy Jones, Twitch co-founder Kevin Lin and Lionsgate President Robby Melnick.</p><p>Lovano formed the company to streamline the process by which professional musicians find each other, rather than relying on word-of-mouth. He estimates that as many as 95% of Jammcard members are independent, and that their median income is around $70,000.</p><p>"A lot of the people that are on Jammcard are the people that support the big artists; Kendrick Lamar's not on Jammcard, but his entire band and crew are," Lovano says. "Sound engineers, stage managers, guitar techs – we like to say that it's for 'anyone that's on the bus or in the studio'."</p><p>Lovano says Jammcard is finalizing partnerships with Sony and Fender and has recently expanded its platform to enable digital payments to members for collaborating, performing and teaching. Jammcard also recently partnered with New York-based <a href="https://splice.com" target="_blank">Splice</a>, an online music production service that offers downloadable samples and plugins that make it "a lot more accessible and intuitive to start creating music," says Ankur Patel, Splice's head of corporate development. Jammcard's artists can host their sound samples on Splice and share in the proceeds.</p>
<p>
<a href="https://soundstorming.com/" target="_blank">Soundstorming</a> is another L.A. company using tech to enable artistic collaborations. Users upload small segments of their self-produced audio files, allowing other members on the platform to provide feedback and even layer in their own bass grooves, vocal melodies, and drum beats to collectively compose a new track.<br>
</p><h2>Build Your Own Label
</h2><p>
Former UTA agent Milana Lewis created <a href="https://stem.is/" target="_blank">Stem Disintermedia</a> in 2015 to "alleviate back office work so an artist can eliminate those costs and release content more easily."
</p><p class="shortcode-media shortcode-media-rebelmouse-image image-crop-4x3">
<img type="lazy-image" data-runner-src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NDgzNy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1ODY0ODI0OX0.pWF64e99T6hiJHaHfTXrdeaa70RCcrg6TMhcouZzPCw/image.jpg?width=2000&coordinates=211%2C1702%2C198%2C1964&height=1500" id="42ef4" class="rm-shortcode" data-rm-shortcode-id="3afb4c3879ec1b87b7f681591733cc81" data-rm-shortcode-name="rebelmouse-image" data-width="2000" data-height="1500">
<small class="image-media media-caption" placeholder="Add Photo Caption...">Stem co-founder and CEO Milana Rabkin Lewis</small>
</p><p>
As an agent, Lewis saw how the complexities of music copyright were depriving musicians of opportunities to make money. "The administrative work was too burdensome for any individual artist to do," she told dot.LA. Artists would give up and say, ''I'm just going to put it up for free'" on sites like YouTube and Soundcloud.
</p><p>
Stem has raised over $12 million in funding, including two rounds from L.A. firm Upfront Ventures. The startup also recently launched its own $100 million debt-financing arm to allow artists to borrow money against their existing catalogs.
</p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NDg0OC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzMzIwODA0MX0.hVGcHFix-9uoxfeq_qMZn1uUUqEyG3WAqiiS6mf2vHU/img.png?width=980" id="f4c84" class="rm-shortcode" data-rm-shortcode-id="c711613438422424bf982e03559e0a19" data-rm-shortcode-name="rebelmouse-image" data-width="1024" data-height="728">
<small class="image-media media-caption" placeholder="Add Photo Caption...">Stem's interface helps artists and their managers track their finances</small>
</p><p>
<a href="https://createmusicgroup.com/" target="_blank">Create Music Group</a>, another startup formed in 2015 that helps artists take control of their accounting and distribution, has a similar origin story.<br>
</p><p>
"We realized the YouTube landscape was poorly mismanaged," recalls Sam Casucci, partner and senior vice president of digital strategy at Create, recently named the second-fastest growing company in the country in <a href="https://www.inc.com/inc5000" target="_blank">the annual Inc. 5000 list.</a> Create employs about 120 people and serves over 10,000 clients – mostly indie artists and labels, the company says. "There was a lot of music and (rights holders) who weren't getting paid what they should be," Casucci says. Create has since built technology on top of YouTube's rights-management platform to help artists make money.
</p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NDg0NC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1MTAyMTMyOX0.Dscpj9oxYKyx6-dye-p0WwEkNEAeNt4kG10a6mgg0fs/img.jpg?width=980" id="aa0d2" class="rm-shortcode" data-rm-shortcode-id="606931ca6494f1c234e49b4707d3dec9" data-rm-shortcode-name="rebelmouse-image" data-width="4240" data-height="2384">
<small class="image-media media-caption" placeholder="Add Photo Caption...">Create Music Group's Hollywood office</small>
</p><p>
Independent artist and Create client Ray J told dot.LA, "They help you study everything that's going on and help you find money you might not have even known existed."
</p><p>
"When you sign to a major label you don't really get to see what's going on behind the scenes," says Ray J. "You can become your own record label now."
</p><p class="shortcode-media shortcode-media-rebelmouse-image image-crop-16x9">
<img type="lazy-image" data-runner-src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NDg0MS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY0Mjg2MTE3Nn0.P2GltSXW2-xLoudj0GTOz3dJC3Tqi6U-ZaqGjSITds4/image.png?width=1245&coordinates=0%2C29%2C0%2C552&height=700" id="3c618" class="rm-shortcode" data-rm-shortcode-id="6fde8d6674a1a7114390675ab398e010" data-rm-shortcode-name="rebelmouse-image" data-width="1245" data-height="700">
<small class="image-media media-caption" placeholder="Add Photo Caption...">Create's dashboard to help musicians manage their copy rights</small>
</p><h2>Get Paid<br>
</h2><p>
Elsewhere in L.A., <a href="https://pex.com/" target="_blank">Pex</a> helps artists manage their monetization by following the data associated with their songs across the web. Wilson Hays, head of business development, says Pex monitors over 20 billion songs and videos on dozens of social media platforms.
</p><p>
The company indexes all that data – which comprises over three-times as much content as what's on YouTube, Hays says – and uses patented technology to allow the people behind the music to track and measure its online activity. It even allows artists to easily issue take-down notices if they wish.
</p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NDg0OS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY2OTE1MDA4Nn0.uu6sbH0cmqi5fyYd1YqJxMJCrXFVr3uNRhhRbU1mZPA/img.png?width=980" id="5c801" class="rm-shortcode" data-rm-shortcode-id="ee0d1d19ef45970df5be8d0d6339e9e2" data-rm-shortcode-name="rebelmouse-image" data-width="2562" data-height="1965">
<small class="image-media media-caption" placeholder="Add Photo Caption...">Pex's song-tracking dashboard</small>
</p><p>
"YouTube has Content ID and Facebook has Rights Manager, but outside those platforms, in the wild, you don't know how your content is being shared, moved, monetized, or pirated," Hays says. "We want to put control back in rights holders' hands."<br>
</p><p>
That sort of control offers benefits to artists that they wouldn't necessarily have with a traditional label deal. One benefit is that payments come in faster. It also gives artists more freedom to manage their career trajectory.
</p><p>
And that freedom gives artists the choice in how they use the many emerging mediums by which they can share their music.
</p><h2>Reach an Audience
</h2><p>
An artist who wants to interact directly with fans can post their songs on a host website like YouTube, TikTok, Soundcloud or Bandcamp and chat with their audiences on social media channels. But these platforms have limitations.
</p><p>
A post on Instagram, for example, carries no guarantee that it will reach an artist's fans; most followers do not see every post. Artists must also contend with the fact that the interests of social media platforms are not always aligned with their own.
</p><p>
Jake Udell, a music manager and entrepreneur with a reputation for digital wizardry, recognized social media's limitations early on.
</p><p>
"The thing I kept noticing was that the algorithms were making it really challenging for us to reach our audiences," Udell told dot.LA. "I didn't think there was a fix, though. We'd given up and sort of ceded our audiences to these social platforms."
</p><p>
Then he conducted an experiment. Tickets went on sale for an artist of his who had about twice as many fans in L.A. than New York. Not surprisingly, about twice as many purchases came in for the L.A. shows than the New York ones. Udell then decided to collect around 1,000 phone numbers from fans at a New York show.
</p><p>
"We found some random texting service online and just blasted them out," he recalls. "What happened next changed the way I thought about building audiences online forever."
</p><p>
7,000 tickets to two New York shows immediately sold out. <a href="https://artofamanager.com/2018/02/artist-texting-is-the-new-craze/" target="_blank">Udell wrote about it on his blog</a>, which is how he met Matthew Pelltier, chief executive of L.A.-based <a href="https://community.com/" target="_blank">Community.com</a>, where Udell is now head of activation.
</p><p>
"The algorithm has not really been an enabler" for musicians, Udell says. "What if we could just meet the fans where they're already at?"
</p><p>
That's exactly what Community does, he says, by providing artists (and other "Leaders") a SaaS platform for exchanging text messages with fans en masse.
</p><p>
"I think about it like this," Udell says. "How many social platforms have you joined over the last 10 years? Versus how many times did your phone number change?...The phone number is a true atomic unit of identity; it's not going anywhere."
</p><p>
What's more, Udell says 98% of text messages get opened in the first three minutes.
</p><p>
"On other platforms there's a guarantee of instant publishing, but there's no guarantee of instant distribution," he says. Whereas with Community, "the idea that you will always be able to reach your fans, this community, via text, is a really empowering thing not just for you personally but for your business."
</p><p>
Big-timers like Jennifer Lopez use Community, as do aspiring local band types. Prices depend on audience size. One feature: ability to segment fan outreach so that, for instance, a band coming to a specific town can message only the locals – "See you at the show tonight?"
</p><h2>Tour Virtually
</h2><p>
Wave turns performers into digital avatars and puts them on virtual stages where they can entertain and interact with fans, who tune in via VR headset, gaming console or web browser.
</p><p>
"We started the company four years ago to help musicians make money," <a href="https://wavexr.com/" target="_blank">Wave</a> chief executive Adam Arrigo told dot.LA. "We've been touring musicians and we know how hard it is."
</p><p>
Wave has now hosted over 50 events. Its recent concert featuring The Weeknd in partnership with TikTok <a data-linked-post="2646923010" href="https://dot.la/the-weeknds-concert-on-besieged-tiktok-2646923010.html" target="_blank">reportedly drew a digital audience</a> of over 2 million fans.
</p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NDg1MS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzNTc0OTYyOX0.LPZMZWipBamYsrPT8hxnLSZ0AamP4hN3ugroBwtRPJs/img.png?width=980" id="8bc74" class="rm-shortcode" data-rm-shortcode-id="c11631bd2cd2da7e040b1a08b2815a6e" data-rm-shortcode-name="rebelmouse-image" data-width="1600" data-height="893">
<small class="image-media media-caption" placeholder="Add Photo Caption...">A Wave concert of Swedish band Galantis</small>
</p><p>
Arrigo says his former role as a designer for the Rock Band video game franchise showed him how novel technologies can empower musicians.<br>
</p><p>
"From working on that game I learned that when you create new experiences you can create additional revenue streams for the industry," he says.
</p><p>
Building on a blueprint established in part by L.A.-based <a href="http://www.brud.fyi/" target="_blank">Brud</a> (whose digital influencer and singer <a href="https://www.instagram.com/lilmiquela/?hl=en" target="_blank">Lil' Miquela currently has 2.6 million Instagram followers</a> and attracts <a href="https://www.youtube.com/channel/UCWeHb_SrtJbrT8VD-_QQpRA" target="_blank">millions of views on YouTube</a>), <a href="https://strangeloop-studios.com/" target="_blank">Strangeloop Studios</a> is currently designing a cast of animated characters of its own.
</p><p>
Co-founder and chief executive Ian Simon, who is also on the creative team at Wave, says, "the long-term vision is to be a studio; to bring in storytellers and visual artists and creators to tell stories using these characters. The characters are a medium in themselves."
</p><p class="shortcode-media shortcode-media-rebelmouse-image image-crop-16x9">
<img type="lazy-image" data-runner-src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NDg2Mi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyMDk0MTQ5OH0.2u4Jl20-ZsS2IoBPWbJBOBO--6EdbmVd6yxfWBMCr_A/image.jpg?width=1245&coordinates=0%2C824%2C0%2C825&height=700" id="2d48c" class="rm-shortcode" data-rm-shortcode-id="631605323631149e2ec18c363cb4c57c" data-rm-shortcode-name="rebelmouse-image" data-width="1245" data-height="700">
<small class="image-media media-caption" placeholder="Add Photo Caption...">A character from Strangeloop Studios' virtual artist label, Spirit Bomb</small><small class="image-media media-photo-credit" placeholder="Add Photo Credit...">Strangeloop Studios</small>
</p><p>
Those characters present musicians with scalable creative opportunities. "You can play the same show with the same character in multiple places at the same time," Simon says. "They're vessels for human collaboration – multiple musicians contributing songs, various visual artists creating content and fans informing the narrative and aesthetic trajectory of the characters."<br>
</p><p>
"People are already listening to music on screens, even if the screen isn't really being leveraged," says Simon, whose small team includes former visual designers for megastars like Kendrick Lamar and Flying Lotus.
</p><h2>Immersive Music</h2><p>
<a href="https://virvii.com/" target="_blank">ViRvii</a> – a portmanteau of virtual, visual, and immersive – gives artists a new "paintbrush" for creating immersive fan experiences, says founder Juan Dueñas, who formerly founded My Mixtapez and was an early user of Oculus' development kit.
</p><p>
Dueñas says ViRvii will allow fans to "hang out" inside The Beatles' Yellow Submarine while the album plays in the background, for instance. Contemporary artists will be able to design VR experiences to accompany their releases. Despite the high-tech approach, Dueñas says he wants users to be able to get a homespun feeling of "sitting around a stereo or record player and smoking a joint and drinking a beer with friends and listening to your favorite album."
</p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NTE1Ni9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY0ODMyNjg3NH0.4Zh0Ng5dMUM1ex1Om6FtZcM_MVFFd6VtWF6cs4k1rec/img.png?width=980" id="4429c" class="rm-shortcode" data-rm-shortcode-id="7c57a0a0d666f337408736e857c9e799" data-rm-shortcode-name="rebelmouse-image" data-width="1600" data-height="875">
<small class="image-media media-caption" placeholder="Add Photo Caption...">ViRvii's continuous VR world will immerse fans into albums</small>
</p><p>
Formed in 2019 and now with a staff of 30, the L.A.-based startup <a href="https://dot.la/explaining-big-techs-la-for-vr-2646036087.html" target="_blank">recently announced a partnership with Facebook and its Oculus VR subsidiary</a>.<br>
</p><p>
<a href="https://www.splashmob.app/" target="_blank">Splashmob</a> gives performers control of their audience's cell phone screens. They can preprogram the screens of anyone who opts in with features like polls, audiovisual media to accompany the main show, and merchandise sales portals. The screens can also be controlled in real-time, not unlike an effects technician manipulating phone screens rather than lights and sound.
</p><p>
Founder Blaise Thomas was formerly a sound engineer in London, where his work in recording studios and live performances got him thinking about how to enhance concerts, whether in-person or streamed.
</p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NDg2OC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY2OTkzNDI0Mn0.y3OEP6CRpywaBBdbK-re1S-NqccqHibmINF6o9C5IhY/img.png?width=980" id="c0103" class="rm-shortcode" data-rm-shortcode-id="b385f8c62957fa443595c70ebbdcc7cf" data-rm-shortcode-name="rebelmouse-image" data-width="2470" data-height="1232">
<small class="image-media media-caption" placeholder="Add Photo Caption...">Splashmob's control panel gives performers the power to curate audience members' phone screens</small>
</p><p>
"The flashlight on the phone is all well and good," Thomas says, "but how far can that go?"<br>
</p><p>
Splashmob has collaborated with Dani Van de Sande and her L.A. startup, <a href="https://www.ulo.world" target="_blank">ULO</a>, which along with Splashmob and Strangeloop was part of the 2020 Techstars Music cohort.
</p><p>
"Imagine you're wandering around Melrose Avenue on your way to dinner," Van de Sande writes, "and out of the corner of your eye you spot a bright, iridescent light. It looks otherworldly, like something from another universe."
</p><p>
These cocoon-like walk-in installations, called ULOs ("unidentified landing objects"), offer immersive, interactive experiences for the adventurous souls who enter. ULO plans to dot them around city-scapes.
</p><p>
"We're another avenue where artists can do something beyond releasing a video – by creating an experience for people," says Van de Sande, who formerly worked on augmented reality at L.A.-based Snap.
</p><p class="shortcode-media shortcode-media-rebelmouse-image">
<a href="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NDg3MC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxNDcyMzQ4OH0.SWZUZGH1mIk7gXpYKH2ZLhlycs_E-zdAxTNXdT6NGbE/img.jpg?width=980" target="_blank"><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NDg3MC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY3Nzc5NTQ4OH0.2L0WP1Qi07bPr13lQ-dgKk-8h_Nb3GVvNJ8ul8zzgzY/img.jpg?width=980" id="da4be" class="rm-shortcode" data-rm-shortcode-id="f3becabf57b005207d04fefb9ec8c09a" data-rm-shortcode-name="rebelmouse-image"></a>
<small class="image-media media-caption" placeholder="Add Photo Caption...">The Pandemic Has Changed the Music Industry Forever. Meet the LA Music-Tech Startups Poised to Reshape It.</small>
<small class="image-media media-photo-credit" placeholder="Add Photo Credit...">
StillVika
</small>
</p><p>
These new visually oriented channels for sharing music may help to shrink the gap between the ear and the eye that Spotify founder Daniel Ek often invokes when he describes the growth potential for his company. Why, he has publicly wondered, is the total video market worth around 10-times more than audio, even though consumers spend about equal time with each?<br>
</p><h2>Get a Side Gig
</h2><p>
<a href="https://www.cameo.com/" target="_blank">Cameo</a> offers anybody with over 20,000 Instagram followers the opportunity to build a profile on its platform and set a price for which they will record a personalized video message. The company was formed in Chicago, but its chief executive Steven Galanis recently moved to L.A. With his move, <a href="https://dot.la/cameo-ceo-on-his-move-to-l-a-and-his-companys-future-2646225672.html" target="_blank">Cameo's center of gravity has shifted</a>.
</p><p>
"L.A. is the best place for me to be for Cameo right now," Galanis recently told dot.LA. "I've been focused on being the tech company to work for in Chicago and I think that's mission accomplished in many ways. Now my objective is to make Cameo that place in L.A."
</p><p>
L.A. was once the destination for artists with a guitar case and a dream. Now, many of them can pursue those dreams from home. Music-tech companies, however, are flocking in.
</p><p>
"It's not an accident that Techstars Music is in L.A.," says Bob Moczydlowsky, who runs the accelerator, which recently <a href="https://www.f6s.com/musicaccelerator-2021/apply" target="_blank">opened its 2021 cohort application</a>, with an emphasis on attracting a diverse candidate pool. Moczydlowsky attributes L.A.'s centrality in this flourishing wave of music and tech innovation to two main factors. First is the access to an ecosystem of artists, managers, labels and touring companies. Second is the venture money in Silicon Valley.
</p><p>
"L.A. is less than an hour from the money and down the street from the culture," he says.
</p><p>
The growing entrepreneurial energy in L.A. looks set to provide Angelenos a front-row seat to a new, lasting stage for entertainment technology innovation.
</p><p>
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</p><ul class="ee-ul">
</ul><p>
<em>Sam Blake primarily covers entertainment and media for dot.LA. Follow him on Twitter @hisamblake and email him at samblake@dot.LA</em><br>
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