Watch: Our Startup Pitch Showcase Featuring ecommerce Companies

This week's virtual pitch showcase featured three emerging ecommerce startups founded in Southern California: Mi Terro, ettitude and Aptitud. FabFitFun Co-CEO and Co-Founder Michael Broukhim joined angel investor Spencer Rascoff for the discussion. dot.LA's Chief Host and Correspondent Kelly O'Grady emceed the event.

Watch below and subscribe to our newsletter and Youtube channel to get notified about our next event.



Copy of dot.LA Virtual Pitch Showcase: eCommerce www.youtube.com

Mi Terro is the world's only biotechnology company that rescues food waste and re-engineers it into sustainable fibers that can be used for fashion, medical, and packaging industries. Through their patent-pending technology, they have created the world's first sustainable apparel line made from excess milk. They are also creating food packaging film made from whey. They are replacing petroleum-based materials with protein-based materials made from food waste. Mi Terro is redefining the circular economy in which everything begins with food waste and ends as recyclable or biodegradable.

ettitude is a female-founded LA-based sustainable lifestyle brand offering home essentials that are soft on your skin and gentle on our planet. Using their proprietary CleanBamboo™ fabrics, ettitude's bedding,sleepwear, and bath range are as soft as silk, as breathable as linen, and at the price of cotton.

Aptitud (meaning "fitness" in Spanish) was created to enhance the home workout experience. Aptitud was founded by Arielle, Audra, and Riley during the COVID-19 pandemic. As workout junkies, we shared a passion for working out together and living a fit lifestyle. Transitioning from gyms and bootcamps to working out at our homes, we experienced the challenge of finding fashion-forward, elite fitness accessories. We have curated and hand-picked the most exclusive, high-quality fitness products to enhance your home workout lifestyle. Aptitud is more than just a fitness retail company, it is a community of women from all walks of life striving for health and wellness. IG & TikTok: aptitud.co


About the Judges

Michael Broukhim, Co-CEO & Co-Founder at FabFitFun

Michael Broukhim, Co-CEO & Co-Founder at FabFitFun 

Michael Broukhim is the Co-Founder and Co-CEO of FabFitFun, a lifestyle brand that inspires happiness and personal growth through discovery. Backed by Kleiner Perkins, New Enterprise Associates and Upfront Ventures, FabFitFun is best known for its seasonal subscription box that delivers a curation of full-size products ranging from beauty and wellness to home and technology.

Prior to FabFitFun, Brouhim was Co-Founder and Managing Partner of Charlie (formerly, Opera New Media), where he directed digital strategies for celebrities, politicians, Fortune 500 companies, startups, and nonprofits. His clients included Samuel L. Jackson, Tumblr, Rudy Giuliani, Rachel Zoe, Pfizer Inc., and the Golden Globe Awards.

Broukhim was also an Adjunct Professor at the University of Southern California School of Cinematic Arts, where he taught undergraduate and graduate courses to film and business students. In 2015, USC recognized Broukhim as a finalist for the Steven J. Sample Teaching Award.

Broukhim is an active angel investor with an emphasis on working with Los Angeles based companies during their earliest stages.

Broukhim graduated magna cum laude from Harvard University, where he served as Editorial Chair of the Harvard Crimson, co-founded the Leadership Institute at Harvard College, and won the Thomas T. Hoopes Prize for his research on ethical consumption. Broukhim continued his education at Stanford Law School earning his J.D. in 2013.

Spencer Rascoff, Co-Founder, Executive Chairman at dot.LA

​Spencer Rascoff, Co-Founder, Executive Chairman at dot.LA 

Spencer Rascoff is an entrepreneur and company leader who co-founded Zillow, Hotwire and dot.LA, and who served as Zillow's CEO for a decade. He is currently executive chairman of dot.LA and a board member at TripAdvisor. In the fall of 2019 Spencer was a Visiting Executive Professor at Harvard Business School where he co-taught the "Managing Tech Ventures" course. In 2015, Spencer co-wrote and published his first book, the New York Times' Best Seller "Zillow Talk: Rewriting the Rules of Real Estate."

Spencer is the host of "Office Hours," a monthly podcast on dot.LA featuring candid conversations between prominent executives on leadership, diversity and inclusion, and startups.

Subscribe to our newsletter to catch every headline.

  • CrimeDoor, an immersive augmented reality app launched last week, is straddling the space between mystery entertainment and crowdsourced crime solving.
  • The app was conceived by Neil Mandt, a longtime film and TV producer-turned-tech entrepreneur. A true crime enthusiast himself, Mandt said he saw an opportunity to merge the popular genre with immersive reality.
  • The AR environments are constructed based on real crime scene photos, police reports and eyewitness accounts.

A new augmented reality app launched this week allows anybody to feel what it's like to explore a murder site as it appeared right after the crime occurred. They may even be able to help crack an unsolved crime.

Read more Show less

PayPal Holdings, Inc. announced Thursday it will be transferring money to two L.A. firms as part of a $50 million commitment to eight early-stage, Black and Latinx-led venture capital funds.

Slauson & Co., the new fund from PledgeLA chairman Austin Clements focused on people of color, women and LGBTQ+ entrepreneurs; and VamosVentures, the Latinx consumer-focused, early-stage fund founded by Marcos Gonzalez, are both receiving undisclosed investment amounts.

Read more Show less

After seeing the pandemic's disproportionate impact on lower-income minorities, Beatriz Acevedo, the co-founder of digital media company mitú, felt compelled to return to the startup world.

On Thursday, the L.A.-based entrepreneur and three-time Emmy-winning producer announced the launch of SUMA Wealth, a fintech company that will seek to provide U.S-born Latinos with financial-inclusion tools and resources.

Read more Show less
RELATEDEDITOR'S PICKS

Trending