Music Tech
Browse the latest news about Southern California's music technology startups and scene from dot.LA.

Social media has made it easier for musicians and producers to get discovered, but they still have to impress the industry's gatekeepers to make it big -- and those executives are typically white men swayed by their own biases, whether they intend it or not.

A June report from USC's Annenberg Institute found 86% of the music industry's top executives are white and male, and under 20% of executives at the level of vice president or higher are from minority groups.

Little surprise, then, that Snafu Records founder Ankit Desai believes the music industry is overdue for a change in how it discovers, promotes and scales artists' careers — and he's using artificial intelligence to do just that.

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Designed with TikTok creators and amateur musicians in mind, Mayk.it wants to let you make music -- all on your phone.

The Los Angeles-based company is hoping to be part of the growing creator app space that is reshaping the relationship between traditional studios and aspiring artists. Mayk.it announced Tuesday it raised $4 million in a round of seed funding to expand its user base and develop more tools.

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Moment House is a livestreaming platform that's gained traction building an audience among music fans, but CEO and co-founder Arjun Mehta doesn't see it as just another livestreaming platform.

Like the name suggests, Mehta is trying to mold the platform to create "moments" for creators and their megafans.

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