Music Tech
Browse the latest news about Southern California's music technology startups and scene from dot.LA.

Santa Monica-based business-to-business music licensing marketplace Songtradr is diving deeper into livestreaming with its acquisition of Pretzel, a Washington-based startup.

Pretzel focuses on licensing music to livestreamers on Twitch, Youtube and other platforms where gamers and influencers have flocked during the pandemic, often setting their live videos to music. According to Twitch representative Samantha Faught, the total number of streamers making money on its platform doubled in 2020 from a previous all-time high in 2019.

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Who run the world?

For Beyonce, the answer is "girls!" But, it doesn't feel like that in the male-dominated music industry where sexism and ageism reign supreme, according to a new report. Despite megastars like Beyonce, Taylor Swift and Madonna, women in the industry still feel it's difficult to climb the ladder of success and that it's causing women artists to quit.

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After a public spat with Universal Music Group, Triller has bounced back with some serious star power.

The short-form social video app's parent company, Triller Network, acquired Verzuz, the online music battle platform launched last March by rappers Timbaland and Swizz Beats on Instagram Live.

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