LA is the Third-Largest Startup Ecosystem in the US

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

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Los Angeles is now the third-largest startup market in the U.S.—with nearly 4,000 venture-backed startups calling the City of Angels home, according to a new report from venture capital firm Telstra Ventures.

On Wednesday, San Francisco-based Telstra released its second annual “Tech’s Great Migration” report, highlighting trends across the country’s “emerging tech hubs.” While the report highlights the impressive growth of emerging tech markets like Miami and Houston, it also shows how L.A. has established itself as No. 3 behind the tech megahubs of the San Francisco Bay Area and New York.


Los Angeles is now home to around 3,800 venture-backed companies, according to Telstra, with only the aforementioned Bay Area (approximately 13,000) and New York (approximately 7,500) having larger startup ecosystems. L.A. saw 20% growth, year-on-year, in its number of VC-backed startups last year—outstripping both the Bay Area and New York, but behind faster-growing markets like Miami (44%), Houston (34%) and St. Louis (31%).

The number of venture capital investments into L.A. startups, meanwhile, increased 83% year-on-year, to nearly 1,200. While that growth number also lagged behind rapidly expanding markets like Miami (260%) and Houston (165%), Los Angeles still had the third-highest total number of VC investments in 2021, according to Telstra, behind the Bay Area and New York.

Nationally, startups dealing in blockchain technology saw a particularly sharp jump (182%) in VC deal volume last year—though the total number of blockchain investments (nearly 600) still lagged behind more established sectors like enterprise software, health tech and fintech. L.A. saw a 188% increase in blockchain VC deals in 2021, with nearly 50 such investments; only the Bay Area (over 200) and New York (over 150) had more. (Telstra noted that Miami had by far the highest spike in blockchain VC deals, with more than 2,000% growth; however, the South Florida metropolis still trailed considerably behind the top-three markets in total number of deals.)

Behind blockchain firms, mobile and consumer startups saw the second-most investment growth (93%) in the Los Angeles region, followed by logistics and industrial tech (85%), educational tech (79%) and fintech (76%).

Despite new emerging markets across the country, Telstra’s data indicates that VC funding still gravitates toward established coastal markets. More than half of all U.S. venture capital investments flowed to the Bay Area and New York last year, followed by Los Angeles, Boston, Seattle, Austin, Chicago, Atlanta, Miami and Denver.

The report marks the second consecutive year that Telstra has documented growth across U.S. startup markets, following its initial 2020 report. The San Francisco-based VC firm’s L.A. tech investments include esports outfit Team SoloMid, Playa Vista-based network platform Subspace and Omaze, a charity sweepstakes platform headquartered in Culver City.

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The Impact of Authentic Storytelling. LA Latino/a Founders and Funders Tell All

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

The Impact of Authentic Storytelling. LA Latino/a Founders and Funders Tell All
Decerry Donato

As one of the most diverse cities in the world, Los Angeles is home to almost 5 million people who identify as Hispanic or Latinx. Yet, many feel they still lack representation in the city’s tech space.

“I can safely say that last year’s LA tech week hosted all of the events on the west side, and very few were focused on telling Latino and Latina entrepreneurial stories,” said Valeria Martinez, investor at VamosVentures. “We wanted to change that this year.”

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LA Tech Week: Female Founders Provide Insights Into Their Startup Journeys

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech Week: Female Founders Provide Insights Into Their Startup Journeys
Decerry Donato

Women remain a minority among startup founders. According to Pitchbook, even though women-led startups in the United States received a record $20.8 billion in funding during the first half of 2022, U.S. companies with one or more female founders received less than 20% of total venture funding in 2022. U.S. companies solely led by female founders received less than 2% of the total funding.

The panel, titled Female Founders: Planning, Pivoting, Profiting, was moderated by NYU law professor Shivani Honwad and featured Anjali Kundra, co-founder of bar inventory software Partender; Montré Moore, co-founder of the Black-owned beauty startup AMP Beauty LA; Mia Pokriefka, co-founder and CEO of the interactive social media tool Huxly; and Sunny Wu, founder and CEO of fashion company LE ORA.

The panelists shared their advice and insights on starting and growing a business as a woman. They all acknowledged feeling pressure to not appear weak among peers, especially as a female founder. But this added weight only causes more stress that may lead to burnout.

“The mental health aspect of being a founder should not be overshadowed,” said Kundra, who realized this during the early stages of building her company with her brother..

Growing up in Silicon Valley, Kundra was surrounded by the startup culture where, “everyone is crushing it!” But she said that no one really opened up about the challenges of starting your own company. .

“Once you grow up as a founder in that environment, it's pretty toxic,” Kundra said. “I felt like I really wanted to be open and be able to go to our investors and tell them about challenges because businesses go up and down, markets go up and down and no company is perfect.”

Honwad, who advocates for women’s rights, emphasized the value of aligning yourself with people with similar values in the tech ecosystem. “[Those people] can make your life better not just from an investment and money standpoint, but also a personal standpoint, because life happens,” she said.

Moore, who unexpectedly lost one of her co-founders at AMP Beauty, said that entrepreneurs “really have to learn how to adapt to [their] circumstances.”

“She was young, healthy, vibrant and we've been sorority sisters and friends over the past decade,” she said about her co-founder Phyllicia Phillips, who passed away in February. “So it was just one of those moments where you have to take a pause.”

Moore said this experience forced her to ask for help, which many founders hesitate to do. She encouraged the audience to try and share their issues out loud with their teams because there are always people who will offer help. When Moore shared her concerns with her investors, they jumped in to support her in ways she didn’t think was possible.

Kundra said that while it is important to have a support group and listen to mentors, it is very important for entrepreneurs to follow their own thinking and pick and choose what they want to implement within their strategy. “At the end of the day, you really have to own your own decisions,” she said.

Kundra also said that while it is easy to turn to your colleagues and competitors and do what they are doing, you shouldn’t always follow them because every business is different.

“When I was in the heat of it, I kind of became [a part of] this echo chamber and that was really challenging for us,” Kundra added, “but we were able to move beyond it and figure out what worked for us [as a company] and we're still on a journey. You're always going to be figuring it out, so just know you're not alone.”

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