emotive

emotive

Illustration by Ian Hurley

In Los Angeles—like the startup environment at large—venture funding and valuations skyrocketed in 2021, even as the coronavirus pandemic continued to surge and supply chain issues rattled the economy. The result was a startup ecosystem that continued to build on its momentum, with no shortage of companies raising private capital at billion-dollar-plus unicorn valuations.

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Photo by Claudio Schwarz | @purzlbaum on Unsplash

It's not everyday that a venture capitalist joins the team of a company they've previously invested in, but the SMS marketing platform Emotive is taking that route and not looking back.

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Emotive wants to make online shopping a more personal experience, one that's like texting a friend about an upcoming purchase. It recently raised $50 million to help it do so.

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