emotive

emotive

Photo by LinkedIn Sales Navigator on Unsplash

Marketing startup Emotive laid off 30 people this week as the outlook on the economy continues to sour.

CEO Brian Zatulove said that 18% of the Sawtelle-based company’s roughly 167-strong workforce was cut, adding in an email statement that the layoffs are part of a larger plan to generate lasting revenue.

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Illustration by Ian Hurley

In Los Angeles—like the startup environment at large—venture funding and valuations skyrocketed in 2021, even as the coronavirus pandemic continued to surge and supply chain issues rattled the economy. The result was a startup ecosystem that continued to build on its momentum, with no shortage of companies raising private capital at billion-dollar-plus unicorn valuations.

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Photo by Claudio Schwarz | @purzlbaum on Unsplash

It's not everyday that a venture capitalist joins the team of a company they've previously invested in, but the SMS marketing platform Emotive is taking that route and not looking back.

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