Los Angeles’ Top Startup Incubators and Accelerators
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Whether you are making medical devices or movies, if you have a promising startup chances are there’s someone out there to help.
Southern California is home to an armada of accelerators, incubators, startup studios and other programs designed to help new business owners develop their vision and launch the next billion-dollar business.
Some of these programs are run by investors, who often go on to back the companies they incubate in later rounds. Others were created as a way for existing companies like the Walt Disney Co. or the Los Angeles Dodgers baseball team to mine talent in their backyard for future revenue opportunities. Programs like the LA Cleantech Incubator target companies from across the globe that are developing tech to mitigate the climate crisis.
While some accelerators opt to provide funding outright in exchange for an equity stake, some prefer to not financially invest, and instead offer founders a place to work, access to mentors, and a full calendar of networking opportunities to help them connect to investors who might look to cut a check.
Local companies that grew from accelerators include Dollar Shave Club, which began at Mike Jones’ Science Inc. in Santa Monica and was sold to Unilever for $1 billion in 2016. Bill Gross’ Pasadena-based IdeaLab has also led several startups to big exits, including crypto exchange Coinbase which was valued at $80 billion when it completed an IPO this April.
Most of these accelerators accept applicants from both in and outside LA County, and some offer virtual workshops. Here’s a list of the top programs in LA that are helping new startups get off the ground.
GENERAL TECH ACCELERATORS
AmplifyLA’s accelerator backs early-stage companies that are local to L.A. County. Besides funding them through its accelerator, it works with startups in all industries to connect them to a network of L.A.-based startup founders and investors to raise additional funding once they leave the program. Notable past companies that used AmplifyLA include wine subscription firm Winc and on-demand moving and storage company Clutter.
Location: Venice Beach
Type of Funding: Pre-seed, early stage
Focus: Software, emerging technology companies, D2C brands
Serial entrepreneur Bill Gross founded IdeaLab in 1996, and it’s since backed over 150 companies and seen 45 of those either go public or be sold. IdeaLab backs companies regardless of their growth stage or industry but has a history of backing tech companies focused on environmental or social change. Success stories include robotics firm Elementary, crypto exchange Coinbase and GIF database Tenor.
Location: Pasadena
Type of Funding: All stages, focus on seed and early stage
Focus: Agnostic, focused on any tech company
Techstars is a global outfit with a chapter in Los Angeles that opened in 2017. It prioritizes local companies but will fund some firms based outside of L.A. Director Matt Kozlov said Techstars L.A. looks to fund a wide range of companies but does try to target ones working in industries that are strong in L.A., like healthcare, artificial intelligence, e-commerce, retail, property tech, software as a service, and consumer tech.
Location: Downtown Los Angeles
Type of Funding: Pre-seed, seed rounds
Focus: Aerospace, energy, robotics, wellness, entertainment, mobility/logistics, education
Notable Companies: Sanity Desk, Lightbox
Grid110 offers founders two programs: a 12-week residency program for early-stage startups in L.A. that haven’t launched yet, and another 12-week ‘friends and family’ program run in partnership with L.A.-based venture firm Slauson & Co. that offers a $20,000 grant and course aimed at “demystifying funding” and guiding founders. Unlike some accelerators on this list, Grid110 doesn’t require an equity stake in a company in exchange for participating.
Location: Downtown Los Angeles
Type of Funding: Early stage, seed
Focus: Agnostic, focused on any tech company
Notable Companies: Rent a Romper, Struct Club
Michael Jones’ Science is a venture capital firm focused on funding early stage startups, and it also runs a venture accelerator that’s incubated some big direct-to-consumer brands, including Dollar Shave Club and PlayVS. Founders work out of Science’s campus in downtown Santa Monica where they collaborate with Jones and other entrepreneurial mentors as well as a staff of marketing, tech, and business development professionals to get their idea off the ground. Usually, Science contributes these services in exchange for a board seat and/or equity in a startup.
Location: Santa Monica
Type of Funding: Early stage VC, seed rounds
Focus: Mobile companies, direct-to-consumer, marketplace and e-commerce
Notable Companies: Dollar Shave Club, Liquid Death, PlayVS, Arrive
Santa Monica-based VC Mucker Capital also runs Mucker Lab, its accelerator for startups that are either in their earliest stages of development or looking to grow by spinning off a business unit or revamping their strategy. It invests in an array of tech companies but prefers direct-to-consumer businesses. There’s no set duration for its program, but most founders work with Mucker for at least a year. Mucker invests between $100,000 and $175,000 in companies in exchange for an 8% to 15% equity stake.
Location: Santa Monica
Type of Funding: Pre-seed, or spin-off
Focus: Agnostic, focused on any tech or direct-to-consumer company
Notable Companies: ServiceTitan, Trunk Club, Honey
Law firm Stubbs Alderton & Markiles founded its six month preccelerator program to provide startups with access to other valuable resources besides funding -- including workshops, mentorship and a package of legal services and perks it estimates is worth $500,000. Notable alumni include location-based marketing startup Rally.
Location: Santa Monica
Type of Funding: Doesn’t contribute funding, provides networking, mentorship and legal services
Focus: Agnostic, focused on any tech company
MEDIA & ENTERTAINMENT
One of the world’s largest entertainment companies, Disney is always on the hunt for new investments that can enhance its growing streaming, parks and entertainment businesses. It accepts growth-stage startups that are looking to use tech to change the entertainment industry and runs a three-month summer program that culminates in a demo day in October. Disney will invest in these startups in addition to co-working space in L.A. and mentorship from Disney executives. Though Disney often plans to strike deals to use some startups’ tech in its business, companies that develop IP during the accelerator retain full ownership of it.
Location: Burbank
Type of Funding: Growth stage, venture-backed startups encouraged
Focus: Media/entertainment, streaming, social media, kids’ entertainment
Notable Companies: Epic Games, Holler, Caffeine
Snap Inc.’s Yellow accelerator is a 13-week program for startups developing anything that could enhance digital entertainment, including direct-to-consumer brands, new social apps, creative tools or augmented reality experiences. Snap invests up to $150,000 in each startup and provides a network of creative industry executives as mentors. It invests with the aim of using startup tech in future Snapchat or Snap Inc. projects.
Location: Santa Monica
Type of Funding: Stage agnostic
Focus: Companies at the “intersection of creativity and technology”
AEROSPACE
Starbust Aerospace Accelerator
The Starburst Aerospace Accelerator connects aerospace and defense startups with a network of mentors that help them fundraise and hire. It’s also a way for startups to gain inroads to potentially valuable contracts with the U.S. Department of Defense, which is always looking for the next SpaceX. The company also partners with UCLA's school of engineering to offer a 13 week Scale accelerator program, aimed at seed and pre-seed startups.
Location: Los Angeles
Type of Funding: Doesn’t contribute funding, provides networking, mentorship, fundraising help
Focus: Aerospace, defense
Notable Companies: SeaSatellites, Pierce Aerospace
SPORTS
Los Angeles Dodgers Accelerator
Founded in 2015 as a partnership between R/GA Ventures’ Global Sports Venture Studio and the L.A. Dodgers, this program provides up to $120,000 to local sports-focused startups in exchange for up to 6% equity. Originally for a limited time, the outfit expanded to be a year-round program in 2018.
Location: Los Angeles
Type of Funding: pre-seed, seed
Focus: Sports tech, food and beverage, sports entertainment
Notable Companies: Appetize, ShotTracker
FOCUSED ON STARTUPS BY PEOPLE OF COLOR
Movember is a men’s health charity that encourages people to grow mustaches in November to raise awareness of suicide prevention, testicular and prostate cancer, but it recently launched the Rooted & Rising division to invest in creators. Rooted & Rising backs young Black creators who are creating culture-shifting art and provides them with a network of like-minded mentors and in exchange for creating up to three pieces of content during the three-month program.
Location: Los Angeles
Type of Funding: Individual funds, up to $5,000 each
Focus: Creatives of color
The Starfish Accelerator was created this year to give creative people of color funds and mentorship to create projects. Backed by the Doris Duke Foundation, participants are given a $50,000 grant and access to several mentors for six months to produce their work.
Location: Los Angeles
Type of Funding: Individual funds, up to $50,000 each
Focus: Creative IP, creatives of color
Expert Dojo is an international group with a cohort in Santa Monica. It prioritizes backing women-led startups and companies run by people of color. It invests an initial sum of $25,000 to $100,000 in participating pre-seed and seeded startups, and often invests in follow-on rounds up to $1 million. Local success stories include travel app Elude and influencer booking site Mavens List.
Location: Santa Monica
Type of Funding: Pre-seed, seed
Focus: Tech companies led by women and/or people of color
CLIMATE & CLEAN TECH
LACI’s goal is to fund startups that are both local and global that will create technologies to mitigate the effects of climate change and create greener, smarter cities. It runs several programs including a two year-long incubator where companies work out of its Downtown LA office, and invests in up to 50 startups each year.
Location: Arts District
Type of Funding: Pre-seed, seed, Series A and B
Focus: Clean energy, renewables/sustainability, solar, smart cities
COLLEGE/UNIVERSITY-RUN PROGRAMS
UCLA Anderson Venture Accelerator
UCLA’s venture accelerator is a four-month program that has incubated over 70 companies, which have raised $144 million in funding. Led in part by entrepreneur in residence Rod Kurtz, it helps student and faculty entrepreneurs bring their ideas and research to market.
Location: Westwood
Type of Funding: Doesn’t contribute funding, provides networking and mentorship opportunities
Focus: Agnostic, focused on any tech company. Student, faculty and alumni startups preferred.
Notable Companies: UNest, KPOP Foods
USC’s startup accelerator’s next cohort begins in Spring 2022. It doesn’t take equity, but also doesn’t offer funding -- instead connecting founders with potential investors snad giving them hands-on guidance and access to coworking space.
Location: Marina del Rey
Type of Funding: Doesn’t contribute funding, provides networking and mentorship opportunities
Focus: Deep Technology, Machine Learning and AI. Student, faculty and alumni startups preferred.
HEALTH, WELLNESS & BIOTECH
Founded in 2015, Cedars-Sinai Hospital’s three-month program gives companies up to $100,000 in funding and access to mentors both on the executive and medical sides of the business. It prioritizes startups looking to innovate in patient care, cybersecurity, genetics, machine learning and medical devices.
Location: West Hollywood
Type of Funding: Early/growth stage, seed, Series A.
Focus: Healthcare, Information management, Medical technology
Notable Companies: AppliedVR, CancerAid
CITY & COUNTY-RUN PROGRAMS
Created by Mayor Eric Garcetti in 2016, this program is a nonprofit that supports local businesses with mentorship and networking for funding. Applicants must be based in L.A. County, and all areas of tech are accepted.
Location: Greater Los Angeles
Type of Funding: Doesn’t contribute funding, provides networking and mentorship opportunities
Focus: Hardware, food and agriculture, healthcare/biotech, mobility, aerospace, manufacturing
Founded and fully supported by the City of Long Beach, this accelerator provides seed funding and mentorship and also helps companies plan exit and acquisition strategies. Run by managing director Andrea White-Kjoss, the four-month program gives founders access to $75,000 to $100,000 in exchange for 6-7% equity. The accelerator launched as digital only, but is planning an in-person component soon, pending COVID regulations.
Location: Long Beach
Type of Funding: seed
Focus: Tech startups located in Long Beach
An earlier version of this post also listed the Techstars Aerospace Accelerator, which is no longer in operation.
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Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
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LA Venture: How Magnify Ventures' Julie Wroblewski Wants to Transform Tech for Families
In this episode of LA Venture, Julie Wroblewski talks about starting Magnify Ventures and helping modern families.
Wroblewski worked with Melinda French Gates to start Pivotal Ventures. For Wroblewski, it was her dream job as she got to lead venture capital investment strategy for five years. One of the focus areas at Pivotal was around caregiving innovation and American family homes.
Wroblewski cites a report from one of Magnify's partners that estimates the care economy at $648 billion in the United States, already larger than the pharmaceutical market. Wroblewski's fund is writing up to $2.5 million checks into companies that will transform life, work and care for modern families.
"I started to see what I thought was a very exciting and still overlooked category of investment in venture capital around the care economy, and family-focused technology and was also seeing a lot of flow and founders," said Wroblewski.
As an investor, she is particularly interested in tools like household optimization that help families be both more efficient and joyful. She also wants to let parents know they don't have to be experts. Technology can help give them access to what they need, when they need it.
"Technology is moving closer into our lives all the time and solving increasingly human, complex, difficult problems, including, how we care for and manage care for children and our loved ones--the things that are most personal to us," said Wroblewski.
"We've seen such a wave of technology innovation in the workplace. You know, we now use so many different tools to help increase our productivity at work, to improve our health and well being in some cases in the workplace," she added. "And I think we haven't yet seen the same sort of investment in innovation move into some areas of family life and household management. And so I think that that's going to change."
dot.LA Audience Engagement Intern Joshua Letona contributed to this post.
Want to hear more of L.A. Venture? Listen on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.
Pear VC’s Pejman Nozad on Going from Carpet Salesman to Early-Stage VC
Pejman Nozad, a founding managing partner at Pear VC, joins this episode of LA Venture to discuss Pear VC's current initiatives, including its accelerator and fellowships. He's seen as one of the most successful angel investors in the area, and for good reason: he has made more than 300 investments in his lifetime.
"I'm a child of revolution and war and difficult times," said Nozad of his upbringing in Iran during the revolution.
Nozad went to college before dropping out. That's when his brother told him about his dream to go to America. After his brother was denied a visa multiple times, Nozad went himself to the embassy and got lucky; the woman in charge of the process liked him enough to approve him.
"When you're in [your] early twenties, you don't analyze much of the future. And then your risk-takers. I came to America in 1992 with $700 and I didn't speak any word of English," said Nozad.
Nozad went from working at a carwash, then a yogurt shop, to a (now famous) Persian rug store in Palo Alto. Many of his clients happened to be CEOs and venture capitalists; Nozad wanted to be part of that community.
"I was very lucky because I had access to people who normally nobody can see them, but I was hanging out with them at Sunday barbecues while selling carpets," said Nozad.
In his early days as an investor, Nozad bet on companies that included Dropbox and DoorDash. He said he took inspiration as a venture capitalist in lessons he learned from his time playing professional soccer in Iran.
"In soccer, you can score minute one, or you can score at minute 90. Both of them [are] one goal and you can win the game. So, when you go to fundraise, don't get disappointed if you hear a lot of nos, because the yes could be the last meeting after the whole two months," he said.
Want to hear more L.A. Venture? Listen on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.
dot.LA Engagement Intern Joshua Letona contributed to this post.
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