Illustration by Ian Hurley
What Are LA’s Hottest Startups of 2022? See Who VCs Picked in dot.LA’s Annual Survey
In Los Angeles—like the startup environment at large—venture funding and valuations skyrocketed in 2021, even as the coronavirus pandemic continued to surge and supply chain issues rattled the economy. The result was a startup ecosystem that continued to build on its momentum, with no shortage of companies raising private capital at billion-dollar-plus unicorn valuations.
In order to gauge the local startup scene and who’s leading the proverbial pack, we asked more than 30 leading L.A.-based investors for their take on the hottest firms in the region. They responded with more than two dozen venture-backed companies; three startups, in particular, rose above the rest as repeat nominees, while we've organized the rest by their amount of capital raised as of January, according to data from PitchBook. (We also asked VCs not to pick any of their own portfolio companies, and vetted the list to ensure they stuck to that rule.)
Without further ado, here are the 26 L.A. startups that VCs have their eyes on in 2022.
1. Whatnot ($225.4 million raised)
Whatnot was the name most often on the minds of L.A. venture investors—understandably, given its prolific fundraising year. Whatnot raised some $220 million across three separate funding rounds in 2021, on the way to a $1.5 billion valuation.
The Marina del Rey-based livestream shopping platform was founded by former GOAT product manager Logan Head and ex-Googler Grant LaFontaine. The startup made its name by providing a live auction platform for buying and selling collectables like rare Pokémon cards, and has since expanded into sports memorabilia, sneakers and apparel.
2. Boulevard ($40.3 million raised)
Boulevard’s backers include Santa Monica-based early-stage VC firm Bonfire Ventures, which focuses on B2B software startups. The Downtown-based company fits nicely within that thesis; Boulevard builds booking and payment software for salons and spas. The firm has worked with prominent brands such as Toni & Guy and HeyDay.
3. GOAT ($492.7 million)
GOAT launched in 2015 as a marketplace to help sneakerheads authenticate used Air Jordans and other collectible shoes. It has since grown at a prolific rate, expanding into apparel and accessories and exceeding $2 billion in merchandise sales in 2020. The startup sealed a $195 million funding round last summer that more than doubled its valuation, to $3.7 billion.
The Best of the Rest
VideoAmp ($578.6 raised)
Nielsen competitor VideoAmp gathers data on who's watching what across streaming services, traditional TV and social apps like YouTube. The company positions itself as an alternative to so-called "legacy" systems like Nielsen, which it says are "fragmented, riddled with complexity and inaccurate." In addition to venture funding, its total funding figure includes more than $165 million in debt financing.
Mythical Games ($269.4 million raised)
Seizing on the NFT craze, Mythical Games is building a platform that powers the growing realm of “play-to-earn games.” Backed by NBA legend Michael Jordan and Andreessen Horowitz, the Sherman Oaks-based startup’s partners include game publishers Abstraction, Creative Mobile and CCG Lab.
FloQast ($202 million raised)
FloQast founder Michael Whitmire says he got a “no” from more than 100 investors in the process of raising a seed round. Today, the accounting software company is considered a unicorn.
Nacelle ($70.8 million raised)
Nacelle produces docuseries, books, comedy albums and podcasts. The media company’s efforts include the Netflix travel series “Down To Earth with Zac Efron.”
Wave ($66 million raised)
A platform for virtual concerts, Wave has hosted performances by artists including Justin Bieber, Tinashe and The Weeknd. The company says it has raised $66 million to date from the likes of Warner Music and Tencent.
Papaya ($65.2 million raised)
Sherman Oaks-based Papaya looks to make it easier to pay “any” bill—from hospital bills to parking tickets—via its mobile app.
LeaseLock ($63.2 million raised)
Based in Marina del Rey, LeaseLock says it’s on a mission to eliminate security deposits for apartment renters.
Emotive ($58.1 million raised)
Emotive sells text message-focused marketing tools to ecommerce firms like underwear brand Parade and men's grooming company Beardbrand.
Dray Alliance ($55 million raised)
Based in Long Beach, Dray says its mission is to “modernize the logistics and trucking industry.” Its partners include Danish shipping company Maersk and toy maker Mattel.
Coco ($43 million raised)
Coco makes small pink robots on wheels (you may have seen them around town) that deliver food via a remote pilot. Its investors include Y Combinator and Silicon Valley Bank.
HiveWatch ($25 million raised)
HiveWatch develops physical security software. Its investors include former Twitter executive Dick Costollo and NBA star Steph Curry’s Penny Jar Capital.
Popshop ($24.5 million raised)
Whatnot competitor Popshop is betting that live-shopping is the future of ecommerce. The West Hollywood-based firm focuses on collectables such as trading cards and anime merchandise.
First Resonance ($19.4 million raised)
Founded by former SpaceX engineer Karan Talati, First Resonance runs a software platform for makers of electric cars and aerospace technology. Its clients include Santa Cruz-based air taxi company Joby Aviation and Alameda-based rocket company Astra.
Open Raven ($19 million raised)
Founded by Crowdstrike and Microsoft alums, Open Raven aims to protect user data. The cybersecurity firm’s investors include Kleiner Perkins and Upfront Ventures.
Fourthwall ($17 million raised)
When an actor faces the camera and speaks directly to the audience, it’s known as “breaking the fourth wall.” Named after the trope, Venice-based Fourthwall offers a website builder that’s designed for content creators.
The Non Fungible Token Company ($15 million raised)
The Non Fungible Token Company creates NFTs for musicians under the name Unblocked. Its investors include Jay Z’s Marcy Venture Partners and Shawn Mendez.
Safe Health Systems ($15 million raised)
Backed by Mayo Clinic Ventures, Safe Health develops telehealth software and offers tools for enterprises to launch their own health care apps.
Intro ($11.6 million raised)
Intro’s app lets you book video calls with experts—from celebrity stylists, to astrologists, to investors.
DASH Systems ($8.5 million raised)
With the tagline “Land the package, not the plane,” DASH Systems is a Hawthorne-based shipping company that builds hardware and software for automated airdrops.
Ettitude ($3.5 million raised)
With a focus on sustainability, Ettitude is a direct-to-consumer brand that sells bedding, bathroom textiles and sleepwear.
Afterparty ($3 million raised)
Along similar lines as Unblocked, Afterparty creates NFTs for artists and content creators such as Clay Perry and Tropix.
Heart to Heart ($0.75 million raised)
Heart to Heart is an audio-focused dating app that “lets you listen to the story behind the pictures in a profile.” Precursor Ventures led the pre-seed funding round.
Frigg (undisclosed)
Frigg makes hair and beauty products that contain cannabinoids such as CBD. The Valley Village-based company raised an undisclosed seed round in August.
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Torrance is proving the next space race is won on the ground
Northwood Space, operating out of a 35,000-square-foot facility in Torrance, just landed a rare one-two punch: a $100M Series B and a roughly $49.8M U.S. Space Force contract tied to upgrades for the Satellite Control Network, the system that supports launches, early operations, tracking and control, and emergency support when satellites go sideways. The Series B was led by Washington Harbour Partners, co-led by Andreessen Horowitz, and included participation from Alpine Space Ventures, Founders Fund, StepStone, Balerion, Fulcrum, Pax, 137 Ventures, and others.
Image Source: Northwood Space
What’s intriguing here isn’t just the dollars, it’s the thesis. Northwood is arguing that the next wave of space companies won’t be constrained by rockets, but by operations and connectivity, meaning the ground layer becomes the strategic choke point. Their approach combines vertically integrated ground infrastructure with phased-array systems (“Portal”) that can steer multiple beams electronically and support missions across LEO, MEO, and GEO, aiming to make ground access feel less like bespoke aerospace procurement and more like scalable infrastructure.
Why this matters right now
In a market where “space” headlines often center on what’s above the atmosphere, this week’s signal is that the decisive advantage may live down here. If Northwood can make satellite communications more frequent, more flexible, and easier to scale, it doesn’t just help one mission, it changes the economics of operating entire fleets.
Scroll on for the latest LA venture rounds, fund news and acquisitions.
🤝 Venture Deals
LA Companies
- Origin, a pelvic floor physical therapy and women’s musculoskeletal care provider, raised a Series B led by SJF Ventures with participation from Blue Venture Fund and Gratitude Railroad, plus financing from California’s IBank and several angel investors. The company says it will use the funding to expand access to its hybrid model of in-person clinics and nationwide virtual care, and to invest in AI-enabled clinical tools, clinician training through Origin University, and additional clinical research. - learn more
- OpenDrives announced new funding led by IAG Capital Partners to support growth of its software platform for video data management used by media, sports, and enterprise teams. Alongside the investment, the company named longtime COO Trevor Morgan as CEO as it continues shifting from a hardware-first business to a software-focused platform. - learn more
LA Venture Funds
- MANTIS Venture Capital participated in Rogo’s $75M Series C, a round led by Sequoia that values the AI “agent” platform at about $750M. The company says it will use the new funding to scale its AI system for investment-banking workflows and accelerate its European expansion, including opening its first international office in London. - learn more
- B Capital led PaleBlueDot AI’s $150M Series B, pushing the AI compute platform’s valuation to over $1B. The company says it will use the funding to deepen its core tech and platform engineering, expand go-to-market, and scale across North America and Asia to meet rising enterprise demand for cost-efficient AI infrastructure. - learn more
- Rebel Fund participated in Modelence’s seed round, which raised $3M and was led by Y Combinator alongside other investors. Modelence is building an all-in-one TypeScript toolkit that bundles essentials like auth, databases, hosting, and LLM observability to reduce the “stitching things together” headaches that come with vibe-coding and modern app infrastructure. - learn more
- Alexandria Venture Investments participated in TRexBio’s oversubscribed $50M financing alongside several new investors and existing backers. The company says it will use the funds to advance TRB-061, its TNFR2 agonist designed to selectively activate regulatory T cells, in an ongoing Phase 1a/b study for atopic dermatitis, and to move preclinical programs TRB-071 and TRB-081 toward the clinic. - learn more
- Bonfire Ventures led Risotto’s $10M seed round to help the startup bring AI into help desk workflows and make ticketing systems easier to use. Risotto aims to autonomously resolve support tickets by sitting between tools like Jira and a company’s internal systems, using an AI layer designed to keep model outputs reliable and controlled. - learn more
- Calibrate Ventures participated as a returning investor in Grid Aero’s $20M Series A, which was co-led by Bison Ventures and Geodesic Capital. The aerospace and defense startup says it will use the funding to move its Lifter Lite autonomous aircraft from testing into operational deployments, supporting major exercises and early customer use cases as it scales long-range, low-cost autonomous airlift for contested environments. - learn more
LA Exits
- Bridg is being acquired by PAR Technology (from Cardlytics) in a deal valued at $27.5M in PAR stock, with the price potentially adjusting up to $30M, and it’s expected to close in Q1 2026. PAR plans to integrate Bridg’s identity-resolution capabilities so restaurants and retailers can unify loyalty and non-loyalty purchase data, recognize previously anonymous customers, and run and measure marketing more effectively. - learn more
- Assembly, an employee recognition and rewards platform founded in 2018 and used by 500+ organizations, is being acquired by talent-management provider Quantum Workplace. The deal adds built-in rewards to Quantum Workplace’s suite and is intended to connect recognition data with engagement, performance, development, and retention insights so leaders can better spot impact, reinforce values, and invest in keeping top talent. - learn more