videoamp

videoamp

Illustration by Ian Hurley

In Los Angeles—like the startup environment at large—venture funding and valuations skyrocketed in 2021, even as the coronavirus pandemic continued to surge and supply chain issues rattled the economy. The result was a startup ecosystem that continued to build on its momentum, with no shortage of companies raising private capital at billion-dollar-plus unicorn valuations.

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Photo by Tim Mossholder on Unsplash

VideoAmp revealed Thursday that it raised $275 million as it takes on Nielsen's media-measurement empire. The funding round led by Spruce House values the Los Angeles-based firm at $1.4 billion.

Like Nielsen, VideoAmp collects data on who's watching what — across traditional TV, streaming, and social networks like YouTube – in service of the ad industry. However, VideoAmp positions itself as an alternative to "legacy" systems, which it says are "fragmented, riddled with complexity and inaccurate."

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