And the effort got supercharged Wednesday when President Joseph Biden laid out his own $2.25 trillion infrastructure plan focused on clean energy that could bring billions of dollars into the electric car economy.
"We're going to provide tax incentives and point-of-sale rebates to help all American families afford clean vehicles of the future," Biden said in unveiling his plan. "Imagine knowing that you are handing your children and grandchildren a country that will lead the world in producing clean energy technology."
Later on Wednesday, Mayor Eric Garcetti spoke in support of Biden's plan, which allocates $174 billion in spending toward electric vehicles and infrastructure.
"This legislation is about winning the future, it's about a just transition for folks working in fossil fuel industries, and electrical vehicle infrastructure that will reduce air pollution here in L.A., and it has justice and racial equity as the centerpiece of all of it," Garcetti said. "L.A.'s fingerprints are all over this legislation, because we've been a model for so much of this work."
For Los Angeles's EV goals, the next challenge will be to actually get Angelenos to buy the electric cars for all those stations.
Mayor Eric Garcetti's office estimates there are 62,851 electric cars being driven around the city. That's less than 1% of the total of cars registered in the county last year, according to the Department of Motor Vehicles.
If Garcetti's is to reach his goal of having a city where 25% of the cars are zero emissions by 2025, tens of thousands of Angelenos will need to buy an electric vehicle over the next few years.
"You can't expect someone who is a low-income resident of Los Angeles to be an early adopter, because cost is still an issue," said Seth Jacobson, the managing director of Climate Resolve, a nonprofit that advocates for policy to combat climate change. "So we really need to not be overly focused on EV single-passenger vehicles as a silver bullet."
Jacobson argues the city's goals don't account for the vast majority of Angelenos who may not be in a position to buy a new car. Eighteen percent of Angelenos live below the poverty line, according to the United States Census, and on average, most new electric cars cost $19,000 more than a gasoline-powered vehicle, estimates the National Resource Defense Council.
Jacobson advocates for subsidies for pre-owned vehicles, but he admits even that has its problems, since older electric cars often need new, expensive batteries.
EVgo now has 160 operational stations and 290 chargers across Los Angeles County.
LA's EV Infrastructure Development
Encouraged by the city's bullish stance on electric vehicles, a rush of companies have planted their flag in L.A.; the county is already home to several EV manufacturers, like Canoo, Faraday Future and XOS trucks.
EVgo is one company that saw a big opportunity in public partnership with L.A. The company moved to the city in 2017 and now has 160 operational stations and 290 chargers across Los Angeles County, with several more still in construction. It recently announced a partnership with Uber to launch Uber Green in L.A., providing discounted charging to Uber drivers with electric vehicles.
"As an L.A. company, we see the impacts of EV adoption first hand, with Teslas, Nissan LEAFs, Kia Niros, Chevy Bolts, and more and more models on the roads every day," said Jonathan Levy, EVgo's chief commercial officer. "EVs are no longer a rare sighting in and around L.A., and we've been building out the charging infrastructure to support them."
Greenlots is another EV charging company based in Los Angeles. It was acquired by Shell in 2019, and announced this month a plan to roll out half a million charging stations over the next four years. Like EVgo, one of the company's partners is the city itself.
"Given the size of the market in California and automakers' aversion to manufacturing different vehicles for different U.S. markets, California will lead the whole U.S. market towards electrification," said Tom Ashley, Greenlots' vice president of policy and market development.
Despite upcoming challenges, California remains the largest market for EVs. The state is home to 45% of EVs in the U.S., according to a report by the California Energy Commission
Future EV Goals and Challenges
Los Angeles is now aiming to create another 15,000 charging stations by 2025, according to Julia Thayne from the Mayor's Office of Mobility and Innovation.
Many of the stations are subsidized by the city's Department of Water and Power. The bulk of them — about 8,500 — are located at offices or multi-unit apartment buildings. The city hopes that this encourages residents who don't have access to a charger at home to consider electric vehicles.
"We do need to make sure that that affordability is addressed, and there are programs to make power more affordable for utility customers, and there should be programs in place to make sure that the EVs are more affordable for low income customers as well," said Jacobson.
But, it's hard to say whether the distribution of the public chargers across the city is equitable. Most appear to be located around downtown, but there hasn't yet been quantitative research released as to whether the chargers are serving communities that need and use them.
Despite the challenges ahead, Los Angeles is ahead of the game in comparison to other American cities, to utilize the funds Biden is promising and continue developing electric vehicles and infrastructure.
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It will be priced between $36,000 and $46,000 when it goes into production as early as 2023. With the current $7,500 federal tax credit for EVs, as well as the current $1,500 California Clean Fuel Reward, an Alpha Wolf would not only be one of the least-expensive new pickups, but also cost a fraction of what large electric trucks from General Motors and Amazon-backed Rivian Automotive are expected to sell for.
"If priced right, I feel pretty confident and excited about both," said Robby DeGraff, an auto industry analyst for Tustin-based AutoPacific.
DeGraff said both Alpha and Canoo's offerings are unlikely to sway traditional truck buyers away from brands like Chevrolet and Ford, though. But the Alpha Wolf's styling — which runs against the traditional macho image of full-size pickups — might make it attractive to outdoor enthusiasts who currently drive brands like Subaru. The Alpha Wolf would also appeal to buyers looking for vehicles in the upper-$20,000 to upper-$30,000 range, an area underserved by current pickup offerings.
"The vast majority of the hype I've been hearing or seeing about the Canoo and Alpha Wolf EV pickups is coming from friends and colleagues who partake in active outdoor recreation," DeGraff said. "They want to take the Canoo electric pickup camping deep into the woods. They want to throw a pair of mountain bikes in the back of the retro-looking Alpha Wolf and depart ASAP to Moab."
With a 65-inch-long bed, the Wolf would be short on cargo-hauling compared to the midsize pickups currently on sale. But Alpha will be able to tow up to 3,000 pounds and get from zero to 60 mph in 6.2 seconds, about a second faster than a V6-powered Toyota Tacoma. Other features promoted by Alpha were multiple charging ports inside the Wolf's interior, along with a minimalist design for the dashboard and two large digital displays, and multiple outlets for charging electronic devices.
The Alpha Wolf is the latest in Alpha's spree of product announcements, the first of which was the Icon Electric Utility Vehicle unveiled in December. Designed for both consumer and commercial use, Alpha says the Icon is meant to be adapted as an SUV, van or truck thanks to its "skateboard-like chassis."
Earlier this year, the company announced The Jax Crossover Utility Vehicle and shares the Wolf's battery components but is styled to look more like an SUV rival and is estimated to cost between $38,000 and $48,000. The Ace Coupe was announced earlier this year with two levels of performance, available all-wheel drive and a projected $32,000 starting price. Reservations for the Ace, Jax and Wolf are open on Alpha's website, but unlike other EV startups, they aren't taking deposits.
Alpha joins a growing group of both legacy and startup automakers trying to establish the electric pickup truck market, even though none of the models have yet to reach customers.
Canoo Inc. revealed its radically shaped compact pickup truck concept last week, packed with innovative storage solutions, about 200 miles of range and a projected 2023 on-sale date. Rivian expects first deliveries of its $75,000 R1T pickup truck and related R1S SUV as early as June, and plans to open a showroom in Laguna Beach later this year.
Ford Motor Company, also a Rivian investor, is expected to unveil an all-electric version of its full-size F-150 as soon as this year, along with a small pickup truck with an internal combustion engine. Archrival GM's GMC Hummer EV, announced last October, is expected to reach customers this fall with as much as 1,000 horsepower and an initial price of at least $112,000. Elon Musk said in January production of the Tesla Cybertruck, previewed in 2019, could start by the end of this year, but volume sales will likely begin in early 2022.
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