ettitude
  • L.A. companies raised a total of $71 million in seed funding, a 26% decline from the first quarter of the year.
  • Ecommerce and Software-as-a-Service (SaaS) companies fared best during the pandemic
  • Analysts were surprised investment hadn't dropped further.

Mirroring national trends, seed stage investment in Los Angeles slowed during the second quarter of 2020 as venture capitalists focused on shoring up their existing portfolio companies to weather the pandemic. L.A. companies raised a total of $71 million in seed funding, a 26% decline from the first quarter of the year, according to a report released Tuesday from the pre-seed fund Amplify.LA.

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This week's virtual pitch showcase featured three emerging ecommerce startups founded in Southern California: Mi Terro, ettitude and Aptitud. FabFitFun Co-CEO and Co-Founder Michael Broukhim joined angel investor Spencer Rascoff for the discussion. dot.LA's Chief Host and Correspondent Kelly O'Grady emceed the event.

Watch below and subscribe to our newsletter and Youtube channel to get notified about our next event.

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