fabfitfun

FabFitFun wasn't always a purveyor of goodie-filled subscription boxes.

In 2010, Michael Broukhim and his brother Daniel Broukhim co-founded the West Hollywood-based startup with Katie Echevarria Rosen Kitchens, a longtime journalist, as a blog and newsletter, which served up editorial content on beauty, fashion, fitness, and wellness. But ad-supported newsletters at the time were a challenging proposition and transforming a pure media play into a profit-making machine remains a notoriously difficult endeavor. Those challenges spurred brother Michael to seek inspiration for a pivot elsewhere.

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Despite — or in many cases because of — the raging pandemic, 2020 was a great year for many tech startups. It turned out to be an ideal time to be in the video game business, developing a streaming ecommerce platform for Gen Z, or helping restaurants with their online ordering.

But which companies in Southern California had the best year? That is highly subjective of course. But in an attempt to highlight who's hot, we asked dozens of the region's top VCs to weigh in.

We wanted to know what companies they wish they would have invested in if they could go back and do it all over again.

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This week's virtual pitch showcase featured three emerging ecommerce startups founded in Southern California: Mi Terro, ettitude and Aptitud. FabFitFun Co-CEO and Co-Founder Michael Broukhim joined angel investor Spencer Rascoff for the discussion. dot.LA's Chief Host and Correspondent Kelly O'Grady emceed the event.

Watch below and subscribe to our newsletter and Youtube channel to get notified about our next event.

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