Evan Xie
LA's Top Startups for 2023, According to Area VCs
Los Angeles, like the rest of the startup world, saw a dip in global venture funding. As of November 2022, funding reached $22 billion, which is 69% lower than the previous year.
Despite the massive downturn in funding due to the decline in technology stocks at the end of 2021 combined with concerns about rising inflation, it did not stop the startups on this list from raising funding. We asked more than 30 leading L.A.-based investors for their take on the hottest firms in the region. (We also asked VCs not to pick any of their own portfolio companies, and vetted the list to ensure they stuck to that rule.)
They selected a few live-shopping platforms, space startups and payment software companies and we've organized the list based on the amount of capital raised as of January, according to data from PitchBook.
Here are the eight L.A. startups VCs have their eyes on as they look ahead to 2023.
Anduril ($2.32B raised)
Anduril Industries Is Getting Hundreds of Millions to Build Border Surveillance Tech
Image by Ian Hurley
Given how much the company has raised to date, it was no surprise that Costa Mesa-based defense technology startup and U.S. military contractor Anduril was the name that most often came up among L.A. venture investors.
Oculus co-founder Palmer Luckey, Founders Fund partner Trae Stephens, ex-Palantir executives Matt Grimm and Brian Schimpf founded Anduril in 2017. The startup is most known for its core software product, an operating system called Lattice, which is used to detect potential security threats.
To date, the startup has received investments from Andreessen Horowitz, Founders Fund, General Catalyst, D1 Capital Partners and venture capitalist Elad Gil.
ServiceTitan ($1.1B raised)
Earlier this year, the Glendale-based firm filed for an initial public offering. Since its founding in 2012, the company’s co-founders, Ara Mahdessian and Vahe Kuzoyan built its software for a wide range of service industries, from plumbing and landscaping to pest control and HVAC.
The company’s growth is largely driven by its ability to acquire other businesses, including landscaping software provider Aspire and pest control-focused platforms ServicePro and, earlier this month, FieldRoutes.
Whatnot ($484.41M raised)
The Marina del Rey-based livestream shopping platform makes the ‘Hottest Startups’ list for a second year in a row. The online marketplace was founded by former GOAT product manager Logan Head and ex-Googler Grant LaFontaine and made its name by providing a live auction platform for buying and selling collectables like rare Pokémon cards, and has since expanded into sports memorabilia, sneakers and apparel.
It’s no secret that its success is in part, due to the partnerships Whatnot inked this year, like UFC fighter Jorge Masdival to sell sports collectibles on the platform. Along with science fiction/fantasy comics publisher Heavy Metal to bring out original content for the Whatnot community.
Boulevard ($110.35M raised)
Los Angeles-based salon booking app Boulevard attracted backers including Santa Monica-based early-stage VC firm Bonfire Ventures, which focuses on B2B software startups. The startup builds booking and payment software for salons and spas and now it now serves 25,000 professionals across 2,000 salons. Boulevard has also worked with prominent brands such as Toni & Guy and HeyDay.
Varda Space ($53M raised)
Space manufacturing startup Varda focuses on designing, developing, and manufacturing products that benefit from low gravity. The products that the El segundo-based company manufactures in space are intended to be brought back down with the hope that it will improve life on earth. The forward-thinking company was founded by Founders Fund partner Delian Asparouhov and former SpaceX officer Will Bruey.
Papaya (65.2 million)
Sherman Oaks-based Papaya was founded by Patrick Kann and Jason Metzler. The company was built to make it easier for consumers to pay “any” bills — whether it's a hospital bill or a parking ticket — all on the mobile app. To pay, users take a picture of their bill and type in the amount they want to send as long as the end user has a mailing address or an online payment portal. Papaya utilizes optical character recognition, a software that enables the app to look at every bill — no matter what the format is — and recognize each piece of information.
Impulse Space ($30 million raised)
Based in El Segundo, Impulse Space creates orbital maneuvering vehicles capable of delivering multiple payloads to unique orbits from a single launch. Founded in 2021 by former SpaceX exec Tom Mueller built his company as a last-mile delivery partner for future inter-space missions, like servicing space stations. In July, the space startup inked a deal with Long Beach-based reusable rocket maker Relativity Space to accelerate the entry of its rover into Mars.
Popshop Live (24.5 million raised)
Whatnot competitor Popshop Live is betting that live-shopping is the future of ecommerce. The West Hollywood-based company primarily focuses on selling collectables such as trading cards and anime merchandise.
In the summer of 2021, the company bolstered its team by hiring former Instagram and Instacart executive Bangaly Kaba to lead platform growth and former head of Uber Eats Jason Droege to lead expansion.
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Sebastian Miño-Bucheli
What Data Does Snapchat Collect?
Snapchat, their primary application, collects a myriad of data on its roughly 363 million daily active users, from basics like device information to detailed location tracking. "From day one, we’ve embraced data minimization, and believed that the best way to protect user privacy is to not store data at all, and if we do have to store it, to do so for a short and fixed period of time," Snap spokesman Pete Boogaard told dot.LA.
As such, like most tech companies’ privacy policies and terms of service, the verbiage is intentionally vague or full of legalese designed to make the user gloss over and click “agree.” But Snapchat does have to provide its users some details of how it collects, stores, and uses the data it gains from interacting with the app.
Bill Budington, a senior staff technologist at the Electronic Frontier Foundation, told dot.LA that the common phrase, “necessary to provide service,” is particularly concerning.
“These are very vague ways to basically give a green light to very permissive practices in terms of your data,” Budington explained. He pointed out the ambiguous nature of the word “necessary,” adding, “[tech companies] can deem all sorts of things necessary, [including] using your location at every moment to better tailor their services to your life.”
While Snapchat’s terms of service haven’t changed since last November, the company most recently updated its privacy policy on July 29. Let’s dive into the various types of data Snapchat collects, how it stores it (and for how long), and perhaps most importantly, how Snapchat says it’s used.
Why Does Snapchat Collect Your Location Data?
Snapchat is very invested in collecting users’ precise location data, if users allow it. Its Snap Maps feature launched in 2017 lets users opt-in to showing their Bitmoji avatar on a map corresponding to their location and also allows them to track other friends who have opted in. It’s not dissimilar to Apple’s FindMy app.
In the past, the feature has raised concerns for its ability to make it easier for bullies and stalkers to find targets. Snap Map location, however, isn’t public information. Snapchat says location on Snap Maps will disappear after 24 hours, or when a user deliberately goes into “ghost mode” to hide from friends – but that doesn’t mean the app still isn’t tracking their movements. The company noted that unless you opt-in to live location sharing, the Snap Map won’t update with your location when you’re not actively using it.
Boogaard told dot.LA that while many of Snapchat’s core features do require location tracking, “location-sharing is off by default for all users” and “Snapchatters have complete control over their location sharing.” Snapchat added that there is no option to share your location with any user you aren’t friends with and that users have to individually select friends to share their location with.
Snapchat clarified that it does use location data to provide its Geofilters – custom photo and video filters often themed around specific places or events – and show people what’s nearby (also useful for ad purposes).
“We don’t share personal data about the users of the Snapchat app with data analytics providers,” Boogaard said.
Snapchat employees can also allegedly access all this information, and more – in 2019 Motherboard reported on a tool called SnapLion that it claimed was abused by employees to “spy on users.” In response to the report, Boogaard told dot.LA, “Any perception that employees might be spying on our community is highly troubling, and wholly inaccurate." Boogaard added, "Protecting privacy is paramount at Snap. We keep very little user data, and we have robust policies and controls to limit internal access to the data we do have, including data within tools designed to support law enforcement. Unauthorized access of any kind is a clear violation of the company's standards of business conduct and, if detected, results in immediate termination."
How Does Snapchat Use Your Content?
Snapchat can see the snaps you send, who is receiving them, and how often you’re online, as well as the metadata in each image.
Snapchat’s Streak feature (which tracks how long you and friends have regularly been sending and opening each other’s content) is one reason why the app also collects data on how often you and your friends open messages or capture screenshots.
It also tracks and scans the content users upload to its Memories feature. This is to train its AI to recognize the content of user images. In its privacy policy Snapchat notes that “if there’s a dog in your photo, it may be searchable in Memories by the term ‘dog,’” as part of its goal to make image search more accessible.
Snap’s policy also dictates that any public content a user generates on Snapchat is also fair game for the company to share though it doesn’t say how it will share this content.
What Data Does Snapchat Collect From Accessing Your Camera?
Besides the typical use for taking pictures, Snapchat can also access information from Apple’s TrueDepth camera – the front-facing, high-powered cameras that Apple’s iPhone X uses to record Face ID and Memoji data.
Snapchat says it uses this data “to improve the quality of Lenses”—its filter and augmented reality feature. But it also said it doesn’t collect biometric information, much less store the data on its servers or give it to any third parties.
Still, that’s a practice that’s come under scrutiny recently. In August, Snap was sued, accused of violating Illinois’ Biometric Information Privacy Act by collecting and storing users’ biometric data without their consent. That $35 million case is expected to head to settlement next week, after a judge couldn’t rule in favor of either party. "Snap continues to vehemently deny that Lenses violate BIPA, which was designed to require notice and consent before collecting biometric information used to identify people," Boogaard told dot.LA.
How Does Snapchat Use Your Data?
Now that we know all the information Snapchat collects, what is the company doing with it?
The main use case is advertising. Snapchat has a myriad of advertisers on its platform and they are all eager to turn users into sales by showing them the most relevant ads. Ad pricing starts at a modest $5 per day, so theoretically anyone with a marketing budget and the right connections could use Snap’s tools to market to its growing audience of Gen Z and Millennials.
Snapchat promises advertisers “advanced targeting capabilities,” and the benefit of finding a target audience using its location, demographics, interest and device data.
But who’s getting this information? That’s where things get vague. Snapchat doesn’t have to tell users specifically which companies are getting access to their data. The company notes it may share information with service providers that it contracts for services like ad analytics or payments. The company also says it might share user information with “business partners that provide services and functionality” for Snapchat, but again, doesn’t elaborate any further.
Snapchat also says it will share information about users if it could help “detect and resolve any fraud or security concerns, comply with any investigations, legal processes or regulations and to investigate potential terms of service violations.”
Snapchat doesn’t have to tell users when it turns over this data, though. In fact, most apps don’t.
How Does Snapchat Store Your Data?
Snap’s Support site notes Snapchat servers are designed to delete all Snaps automatically after they’ve been viewed by every recipient; the app’s trademark fleeting quality. The servers will delete unopened Snaps between two people after 31 days, and unopened Snaps sent to a group chat after 7 days. Snaps sent to your story are wiped from the servers 24 hours after posting.
Snapchat also says that when you delete a Snap in chat, it deletes it from its servers and will “make our best attempt” to wipe it from your friends’ devices.
If you post a Snap to Memories, though, Snapchat’s servers will back them up forever – unless you delete them, in which case they’ll be erased ASAP.
So what’s the safest way to protect your personal information on Snapchat? Well, Budington recommends an easy fix: simply don’t use it. But for people who are determined to keep their account but want to access what Snapchat collects, there are ways to download your Snapchat data.
You can also opt-out of audience and activity-based ads and third-party ad networks. This will mean the ads on your Snapchat will be less relevant, but the trade-off is that the app will use less of your personal data for marketing purposes.Snap is an investor in dot.LA.
Correction: An earlier version of this article incorrectly described Snap Map's location tracking feature. The feature needs to be enabled first, and Snapchat offers the ability to turn off the feature in Map settings.
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So it felt fitting that Tinder chose the El Rey Theatre in Los Angeles, a venue known for reinvention, to make its case that the category is far from over.
Walking into the El Rey, it was clear Tinder wanted this to feel less like a tech launch and more like a cultural moment. Music was bumping, the room buzzed with chatter and excited energy, red light beams cut through the room, and chandeliers glowed overhead.
At Tinder Sparks 2026: Start Something New, Match Group and Tinder CEO Spencer Rascoff took the stage to outline what the company calls the biggest evolution of the app in years. Tinder remains the largest dating app in the world, used by tens of millions of people across more than 185 countries and responsible for billions of matches every year.
Match Group and Tinder CEO Spencer Rascoff
Rascoff framed the shift around a broader cultural reality. In a world where people increasingly interact with machines, technology and AI, the need for real human connection has not gone away. If anything, Tinder believes it has only grown stronger.
To respond to that shift, Tinder says it’s focusing on what it calls “sparks,” the moments when a match actually turns into a real conversation.
As Rascoff put it on stage:
“We are not optimizing for swipes or likes. We are optimizing for sparks.”
That philosophy is shaping a wave of new features discussed throughout the keynote by Tinder’s leadership team, including Mark Kantor, SVP and Head of Product, Yoel Roth, SVP of Trust & Safety, and product leaders Claire Watanabe and Hillary Paine.
Image Source: Tinder
Among the updates are Music Mode, which lets users connect through shared songs and artists, and a new Astrology Mode that highlights compatibility between zodiac signs. Tinder is also leaning further into social dating with Double Date, a feature that lets friends match with other pairs together. The feature is already gaining traction with Gen Z users, reflecting a broader shift toward more social and lower-pressure ways to meet people.
Image Source: Tinder
Tinder is also redesigning profiles to help users express more personality. New tools can surface stronger photos from a user’s camera roll, improve lighting, and highlight interests more visually, while integrations with platforms like Spotify, Duolingo and the restaurant app Belly bring more of a person’s real life into their profile.
Image Source: Tinder
But the most interesting experiment might be happening right here in LA. Tinder is launching IRL Events in the city, letting users browse and RSVP to real-world meetups directly through the app. Think coffee shop raves, trivia nights and pickleball tournaments. The idea is simple. Dating works better when it feels like a social activity instead of an interview.
Image Source: Tinder
Under the hood, Tinder is also leaning more heavily on AI to improve recommendations. New tools like Learning Mode and Chemistry aim to better understand what users are actually looking for and surface stronger matches faster. At the same time, the company is investing heavily in safety, expanding Face Check, a facial verification system designed to reduce bots and impersonation accounts.
Closing out the presentation, Melissa Hobley, Tinder’s Chief Marketing Officer, zoomed out from the product roadmap to the brand’s cultural footprint, noting that Tinder is mentioned in billions of TikTok videos and has become shorthand for how younger generations talk about dating.
Taken together, the updates represent Tinder’s most significant evolution in years. And judging by the energy inside the El Rey this week, the company believes the next chapter of dating will be more social, more expressive and more intentional. It’s a shift being shaped right here in Los Angeles, and one that could redefine how the next generation meets.
Now onto this week’s LA venture deals, fund announcements and acquisitions.
🤝 Venture Deals
LA Companies
- Hurray’s GIRL BEER raised a $5M seed round led by Lakehouse Ventures, with participation from Spice Capital plus CPG insiders and entertainment executives, as it accelerates national expansion. The LA-based flavored light beer brand says it has already landed retail placements at Walmart, Kroger, Albertsons, and Whole Foods, and plans to use the new capital to deepen distribution, enter new markets, and ramp up marketing, alongside a rollout of seven new flavors. - learn more
- Freestyle closed a $10M Series A led by Silas Capital, with significant participation from ECP Growth. The company also noted continued backing from existing investors including Mucker Capital, Adapt Ventures, and Superangel, as it scales its premium diapers and wipes business following nationwide launches at Walmart and Target. - learn more
- MAX BioPharma announced a new investment and partnership with Technomark Life Sciences to advance Oxy210, its oxysterol-based, orally available drug candidate for MASH. Technomark is joining as a strategic lead investor by participating in MAX BioPharma’s $13M Series A to fund a Phase 1a/1b first-in-human study, and the companies say the collaboration will pair MAX’s therapeutic platform with Technomark’s drug development experience. - learn more
LA Venture Funds
- B Capital participated in ORO Labs’ $100M Series C, which was led by Brighton Park Capital and Growth Equity at Goldman Sachs Alternatives, as the company pushes deeper into what it calls agentic procurement orchestration. ORO said the new funding follows 300% revenue growth over the past year and will be used to speed up product development, expand go-to-market and customer teams globally, and broaden enterprise use cases across procurement, finance, legal, and supply chain workflows. - learn more
- Aliment Capital participated in Tropic’s oversubscribed $105M Series C, which was co-led by Forbion’s Bioeconomy Fund and Corteva as the company scales the commercial rollout of its gene-edited tropical crops. Tropic said the funding will help expand production of its banana portfolio, accelerate its banana and rice pipelines, and support entry into additional climate-resilient crops, following the 2025 launch of its first new banana varieties in more than 75 years and demand that is already outpacing supply. - learn more
- B Capital doubled down in Axiom’s $200M Series A, which valued the company at more than $1.6 billion and was led by Menlo Ventures. Axiom said the new funding will help it extend its lead from formal mathematics into what it calls “Verified AI,” with plans to apply its technology beyond mathematical discovery into software and hardware verification. - learn more
- WndrCo participated in Quince’s $500M Series E, a round led by ICONIQ that values the manufacturer-to-consumer retail platform at $10.1B post-money. Quince says it will use the fresh capital to accelerate growth and global expansion of its proprietary M2C operating system, which uses AI-driven demand forecasting and direct factory partnerships to cut traditional retail markups. Other investors in the round included Basis Set Ventures, Wellington Management, MarcyPen Capital Partners, Baillie Gifford, Notable Capital, and DST Global. - learn more
- Matter Venture Partners co-led Eridu’s oversubscribed Series A, part of $200M+ raised as the AI networking startup emerges from stealth to tackle what it calls the “network wall” bottleneck in AI data centers. - learn more
- Matter Venture Partners participated in Rhoda AI’s $450M Series A, backing the startup as it comes out of 18 months in stealth with FutureVision, a video-predictive control platform aimed at helping robots operate reliably in messy, real-world industrial environments. The round included a large syndicate of investors, including Capricorn Investment Group, Khosla Ventures, Leitmotif, Mayfield, Premji Invest, Prelude Ventures, Temasek, Xora, and John Doerr, and the company says the funding will accelerate development and industrial deployments. - learn more
- Halogen Ventures participated in Rasa Legal’s $5M late-seed round, backing the company’s push to scale its tech-enabled criminal record sealing and expungement service nationwide. The round was led by Rethink Education with participation from Social Finance and the Richard King Mellon Foundation, and Rasa says the funding will help it expand leadership, speed product development, and grow beyond its current footprint (Utah, Arizona, and Pennsylvania). - learn more
- Halogen Ventures participated in Nyad’s $1.3M oversubscribed pre-seed round, backing the Birmingham-based startup as it launches an AI decision-support tool for wastewater treatment operators. The round was led by Boost VC with participation from Draper Associates, Ollin Ventures, Apprentis, First Avenue Ventures, and strategic angel Troy Wallwork, and Nyad says it will use the funding to hire, grow customers, and keep building the product as retirements thin the wastewater workforce. - learn more
- MANTIS VC participated in Scanner’s $22M Series A, which was led by Sequoia Capital and also included CRV, as the company builds a high-speed security data layer for AI-driven threat investigation. Scanner said the funding comes as security teams at companies like Notion, Ramp, and BeyondTrust use its platform to search years of log data quickly and power agentic workflows that help hunt threats, triage alerts, and investigate incidents more efficiently. - learn more
- Chapter One participated in Zcash Open Development Lab’s $25M+ seed round, joining a syndicate that included Paradigm, a16z crypto, Winklevoss Capital, Coinbase Ventures, Cypherpunk Technologies, and Maelstrom. The new company, formed by former Electric Coin Company team members, said the funding will support continued development of privacy-focused infrastructure for the Zcash ecosystem, including its self-custodial wallet and broader shielded payments tooling. - learn more
- CIV participated in Isembard’s $50M Series A, which was led by Union Square Ventures and also included Tamarack Global, IQ Capital, and existing backer Notion Capital. Isembard said the new funding will help it open 25 AI-powered factories by the end of 2026, expand its engineering team, and enter Germany, France, and Ukraine as it scales software-driven component manufacturing for aerospace and defense customers. - learn more
- WndrCo participated in Crafting’s $5.5M seed round, which was led by Mischief as the startup launched general availability for Crafting for Agents. The company said the new capital will support its push to become core infrastructure for AI-driven engineering teams, giving agents secure access to production-like environments so they can validate, test, and ship code inside complex enterprise systems used by customers including Brex, Faire, and Webflow. - learn more
LA Exits
- Hireguide has been acquired by HireVue, which is buying Hireguide’s underlying technology and bringing the Hireguide team into HireVue’s product org. HireVue says the deal accelerates its agentic AI roadmap, starting with a voice-based AI interviewer designed to help employers qualify candidates earlier and run smarter, more conversational hiring workflows. - learn more
- Ultracor has been acquired by Applied Aerospace & Defense, bringing the California-based maker of specialized honeycomb core materials into Applied’s advanced composites platform. Applied says the deal supports its selective vertical integration strategy by strengthening supply chain control and boosting speed and capacity for space and defense programs, from satellites and missiles to antennas, radomes, and next-gen aircraft. - learn more