On this episode of L.A. Venture, we talk to Gil Elbaz, one of my partners and the co-founder of TenOneTen Ventures.

Gil is one of the most iconic founders in L.A. He talks about his years building what would eventually become Google's AdSense while he was at Applied Semantics, his experience founding Factual, and explains why founders should mentally commit 10 years to their startup before beginning.

"I enjoy working with people who are addicted enough to solving a particular problem that they can't really imagine stopping — regardless of the kind of roadblock that they hit," he says. "I think that the entrepreneur has to go in assuming that it's going to take years before the market appreciates this incredible vision, that actually it's going to be a full 10 years until you get through the entire cycle of finding product-market fit."