Natasha Case is the cofounder and CEO of Coolhaus, a women-founded and led ice cream brand serving premium cookie sandwiches, pints and bars.

After earning her masters in architecture from UCLA and landing her dream job at Walt Disney Imagineering, she left her corporate job and risked everything she had on an idea and an old postal van she purchased on Craigslist.

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James Segil and Alex Kazerani are two of L.A.'s most successful tech entrepreneurs, but you've probably never heard of them because for the last 20 years they've been making bets on backend tech infrastructure. Most recently they scored a $36 million fundraise for their latest venture. And now as they look back at their careers, they've opened up their playbook to dot.LA.

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Startup Studio Alive Ventures raised $12 million to fund entrepreneurs designing products for a graying population and it's enlisting the help of people like famed Apple designer Don Norman to rethink the golden years.

Seniors have often been an afterthought for designers, who often focus their products on youth. But the growing spending power of Baby Boomers, along with their more active lifestyles and longer lives have altered how entrepreneurs are viewing those in their retirement years.

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