Popshop Live Ramps Up, Betting Live-Shopping Is the Future of Ecommerce

Bernard Mendez
Bernard Mendez is an editorial intern at dot.LA. He attends UCLA, where he is pursuing a bachelor’s degree in applied mathematics. Mendez was previously an editor at the Daily Bruin, the student newspaper at UCLA.
Popshop Live

As the COVID-19 pandemic destroyed small businesses, some struggling companies turned to livestreaming-based ecommerce business Popshop Live to stay afloat.


Now, Popshop Live wants to prove that ecommerce via live streaming is here to stay.

Valued at $100 million, the company announced a Series A round of funding Thursday. Popshop declined to disclose how much it raised in the funding round, though TechCrunch reported the funding was around $20 million.

The round was led by Benchmark and included TQ Ventures, Mantis VC and Access Industries.

Popshop Live also hired former Instagram and Instacart executive Bangaly Kaba to lead platform growth and former head of Uber Eats Jason Droege to lead expansion, the company announced.

Founded in 2019, Popshop is one of several Los Angeles-based startups competing in the emerging livestreaming ecommerce world that includes talkshoplive, a streaming service for celebrities, and Whatnot, a streaming service for collectibles.

"Livestream commerce is not just a trend in China and through the pandemic," said Popshop Live board member Matt Cohler in announcing the raise. "It is an emerging multi-billion-dollar phenomenon whose growth is accelerating every day."

The company sees itself as a combination of online commerce with the experience of in-person shopping. Customers can scroll through live feeds of merchants selling items, interact with sellers and purchase items through Popshop's app. The startup claims that traditional brick-and-mortar sellers are shifting their focus to its platform, after seeing higher sales and rates of customer convergence.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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AmazeVR Wants You To Attend K-Pop Concerts Virtually

Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

AmazeVR Wants You To Attend K-Pop Concerts Virtually
Photo courtesy of AmazeVR

Virtual reality startup AmazeVR now has $17 million to further expand its VR concert experience.

The West Hollywood-based company’s latest funding amounts to a bet that virtual shows, a staple of the pandemic, are here to stay. Mirae Asset Capital led the Series B funding round, with Mirae Asset Financial Group subsidiary (Mirae Asset Venture Investment), CJ Investment, Smilegate Investment, GS Futures and LG Technology Ventures investing again. Mobile game maker Krafton joined the group—but South Korean entertainment company CJ ENM’s stake reveals AmazeVR’s plans to expand into K-pop world.

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