VideoAmp Grabs $275 Million as It Aims for Nielsen's Crown

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

VideoAmp Grabs $275 Million as It Aims for Nielsen's Crown

VideoAmp revealed Thursday that it raised $275 million as it takes on Nielsen's media-measurement empire. The funding round led by Spruce House values the Los Angeles-based firm at $1.4 billion.

Like Nielsen, VideoAmp collects data on who's watching what — across traditional TV, streaming, and social networks like YouTube – in service of the ad industry. However, VideoAmp positions itself as an alternative to "legacy" systems, which it says are "fragmented, riddled with complexity and inaccurate."


Nielsen has maintained a tight grip on the industry for decades, but lately giants in media and advertising, such as NBCUniversal and ViacomCBS, are seeking out new benchmarks designed for the fragmentary age of streaming. Just last month Nielsen lost its accreditation from the non-profit Media Rating Council amid alleged issues with its data.

In addition to advertisers, VideoAmp says its platform is good for consumers, who "benefit from the platform's increased rigor around privacy standards and ability to minimize overly repetitive advertising."

However, the internet is also rife with guides on how to stop your television from snooping on you, which suggests that tech employed by VideoAmp — such as automatic content recognition (ACR) — is not exactly being welcomed at home.

ACR is the industry term for software that detects what you're watching and hearing. It's widely used, but not without controversy.

Back in 2017, TV maker VIZIO even settled with the FTC after the agency charged it had "violated the law when it used its automated content recognition ("ACR") software in more than 11 million internet-connected VIZIO televisions to determine what people watch – without their consent." Fast forward to 2021 and VIZIO's ad and data collection business is booming.

VIZIO and VideoAmp do business together, and earlier this month the two announced a renewed data partnership.

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Why Women’s Purchasing Power Is a Huge Advantage for Female-Led Leagues

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Why Women’s Purchasing Power Is a Huge Advantage for Female-Led Leagues
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https://twitter.com/samsonamore
samsonamore@dot.la
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Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

LA Tech Week: How These Six Greentech Startups Are Tackling Major Climate Issues
Samson Amore

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The event sponsored by Lowercarbon, Climate Draft (and the defunct Silicon Valley Bank’s Climate Technology & Sustainability team) brought together a handful of local startups in Hawthorne not far from LAX, and many of the companies shared DNA with arguably the region’s most famous tech resident: SpaceX.

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samsonamore@dot.la
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