Gaming
Browse the latest news about Southern California's gaming startups and companies from dot.LA.

Santa Monica-based business-to-business music licensing marketplace Songtradr is diving deeper into livestreaming with its acquisition of Pretzel, a Washington-based startup.

Pretzel focuses on licensing music to livestreamers on Twitch, Youtube and other platforms where gamers and influencers have flocked during the pandemic, often setting their live videos to music. According to Twitch representative Samantha Faught, the total number of streamers making money on its platform doubled in 2020 from a previous all-time high in 2019.

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Hollywood is on notice: Gen Z would rather scroll through social media, play video games and stream music than watch TV or catch a film.

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On this week's L.A. Venture podcast, we meet Phil Sanderson — one of the founders and managing director of the venture capital firm Griffin Gaming Partners. Griffin is a $250 million fund investing in the global expansion of gaming, and is based in Santa Monica.

Sanderson has been investing in some of the most innovative gaming entrepreneurs for the last 23 years — including Discord, Thriller, Pandora and Phoenix Labs. Griffin invests in early and late stage, infrastructure and content companies in the gaming industry worldwide.

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