Gaming
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music tech

Songtradr Snaps Up Pretzel, a Music Licensing Platform for Livestreamers

Santa Monica-based business-to-business music licensing marketplace Songtradr is diving deeper into livestreaming with its acquisition of Pretzel, a Washington-based startup.

Pretzel focuses on licensing music to livestreamers on Twitch, Youtube and other platforms where gamers and influencers have flocked during the pandemic, often setting their live videos to music. According to Twitch representative Samantha Faught, the total number of streamers making money on its platform doubled in 2020 from a previous all-time high in 2019.

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entertainment tech

Gen Z Prefers Video Games to Streaming: Your Move Hollywood

Hollywood is on notice: Gen Z would rather scroll through social media, play video games and stream music than watch TV or catch a film.

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l.a. venture

Griffin Gaming Partners Founder Says Gaming Is In Its Golden Age

On this week's L.A. Venture podcast, we meet Phil Sanderson — one of the founders and managing director of the venture capital firm Griffin Gaming Partners. Griffin is a $250 million fund investing in the global expansion of gaming, and is based in Santa Monica.

Sanderson has been investing in some of the most innovative gaming entrepreneurs for the last 23 years — including Discord, Thriller, Pandora and Phoenix Labs. Griffin invests in early and late stage, infrastructure and content companies in the gaming industry worldwide.

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