Creator Economy

Come browse the latest news about the creator economy in Southern California from dot.LA.
Photo by Kristin Snyder

The creator economy is the bedrock of this week’s VidCon convention, which is drawing creators, companies, investors and fans alike to Anaheim to discuss the rapidly growing realm of digital content and entertainment.

To discuss how investors, in particular, are viewing the booming creator landscape, Thursday’s “Betting Big on the Creator Economy” panel featured the likes of MaC Venture Capital partner Zhenni Liu, Investcorp managing director Anand Radhakrishnan, Team8 Fintech managing partner Yuval Tal and Paladin co-founder and CEO James Creech.

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Social media giant Snap is launching an accelerator program to support emerging Black creators.

The Santa Monica-based company announced Thursday that it will pay 25 selected applicants $10,000 per month for one year. The creators will get to beta-test new features and receive mentorship to help them succeed on the Snapchat platform.

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