FabFitFun Lays Off 137, Slashes Production Arm

Rachel Uranga

Rachel Uranga is dot.LA's Managing Editor, News. She is a former Mexico-based market correspondent at Reuters and has worked for several Southern California news outlets, including the Los Angeles Business Journal and the Los Angeles Daily News. She has covered everything from IPOs to immigration. Uranga is a graduate of the Columbia School of Journalism and California State University Northridge. A Los Angeles native, she lives with her husband, son and their felines.

FabFitFun Lays Off 137, Slashes Production Arm

The subscription box service FabFitFun has laid off around 20% of its employees as the company looks to sharpen its "focus on areas that drive the most value" and build itself as a launchpad for brands.


The 137 cuts to its staff of 600 employees will largely come from the FabFitFunTV production team, which creates on-demand wellness videos and daily lifestyle content for subscribers that pay $50 for a curated box of products.

"We've made the decision to pull back certain initiatives and streamline our core business efforts. As a result, we've had to make the extremely difficult decision to reduce the size of our team," founders Katie Rosen Kitchens, Daniel Broukhim and Michael Broukhim said in a memo to employees on Feb. 13 that the company provided to dot.LA. FabFitFun declined to comment further.

FabFitFun is offering laid off employees severance packages and "outplacement services."

The decade old venture-backed service that's nearing a billion-dollar valuation had recently seen a growth spurt after it scored an $80 million Series A round last January. The funding was led by Kleiner Perkins, and included Upfront Ventures and NEA.

Earlier this year it hired Louisa Wee, a vice-president of marketing strategy, analysis and programmatic media for Netflix to lead its brand, content and creative programming. Recently, the company has made a push to ramp direct sales, offering "flash sales" to subscribers as it positions itself as a place for discovery as shoppers shift away from brick-and-mortar stores.


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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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Liquid Death May Just Be The 'Fastest Growing Non-Alcoholic Beverage Of All Time'

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Liquid Death May Just Be The 'Fastest Growing Non-Alcoholic Beverage Of All Time'
Liquid Death Files Paperwork to Raise $15 Million

When Santa Monica-based Liquid Death launched with funding from neighboring venture capital firm Science Inc. in 2018, the Los Angeles startup world – and everyone else – had nothing but jokes. But with the company’s latest $700 million valuation, it appears the joke is on the rest of us.

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