popshop live

popshop live

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Ecommerce companies are some of Los Angeles hottest startups.

Companies like GOAT, an online marketplace for sneakerheads, are reeling in cash in a white-hot market. GOAT raised $195 million in a late-stage funding round in June, more than doubling its valuation to $3.7 billion. Tapcart, a Shopify-based mobile app, raised $50 million in a Series B funding round also in June. Popshop Live, a livestream shopping platform, announced a Series A round of funding in July that valued the company at $100 million. Italic, an online retailer that sells luxury goods at cost, had a $26.9 million infusion of cash through an early stage funding round in April.

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As the COVID-19 pandemic destroyed small businesses, some struggling companies turned to livestreaming-based ecommerce business Popshop Live to stay afloat.

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As COVID-19 vaccinations continue and restrictions slowly lift, consumers and companies alike are confronting an entertainment industry changed by the pandemic.

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