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Streaming has dramatically changed how consumers view Hollywood and hear music as theatrical release windows shrink and social media replaces radio and television as a source of music discovery.
In our latest Strategy Session, dot.LA spoke with three talent representatives about how new platforms, models and the pandemic are shifting the ways artists reach their audiences, and what might be in store for the future.
<p>Q&A co-founder Troy Carter has worked on providing new tools that allow musicians to gauge the future success of their songs, and to take care of back-office needs once provided by record labels. UTA Independent Film Group partners <a href="https://www.linkedin.com/in/rena-ronson-49026412/" rel="noopener noreferrer" target="_blank">Rena Ronson</a> and <a href="https://www.linkedin.com/in/jim-meenaghan-9a004460/" rel="noopener noreferrer" target="_blank">Jim Meenaghan</a> bring new directors and filmmakers to light and help them get financing and distribution deals for their films. Each plays a role in helping artists navigate bringing their work to market.</p><p class="shortcode-media shortcode-media-youtube">
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</p><p>Carter said where once record companies and radio stations, MTV and BET picked who would be played and who wouldn't, now a whole new world has opened up to artists on social media, streaming apps, as well as entire new industries such as gaming and streaming video.<br/></p><p>What hasn't much changed, Carter said, is the way that artists are compensated. Those who own the music copyright are paid well by streaming services such as Spotify, but that money often doesn't trickle down as quickly to artists. "And that's where, you know, things need to be fixed," he said.</p><p>"If an artist is releasing music independently, they still run a label, essentially. So they should be organized with the same tools," he said. "Everybody's a label, essentially."</p><p>The question for artists has become 'how do you cut through the noise'. His goal is to give them — as well as record labels and agents — the tools to reach listeners.</p><p>"The idea is to, you know, can we make the music industry run more efficiently, and be able to allow labels and artists to make smarter and more informed decisions?"</p><p>For filmmakers, the marketplace is getting to be more difficult, especially for those who — like many independent directors — would like to see their films on the traditional big screen, Ronson and Meenaghan said. The pandemic has accelerated trends within the industry that favor streaming services, which were already able to offer larger sums for films.</p><p>"Everybody in our ecosystem still wants there to be theatrical releases," Meenaghan said. "COVID has just put a pause on theatrical releasing during the pandemic, but I don't think any of us believe that theatrical releasing is going away."</p><p>Much of that may depend on whether the pandemic has created new habits for audiences, who are now used to watching movies on demand and at home. Meenaghan said he's also heard questions about whether theater chains will consolidate or become part of large studios such as Netflix or Disney.</p><p>"That was the speculation," he said. "The studios would buy out the exhibition chains, take the real estate, presumably, and then use the theaters for captive marketing and releasing venues."</p><p>Ronson said viewers can probably expect the 'theatrical window' — the time when films are available only in theaters, before they're released online — to shrink.</p><p>"The big question is going to be 'how is the windowing going to look? Will people stay, you know, continue to go to the theaters?'," she said.</p><p><em>Watch the full discussion above and sign up for our newsletter to get updates on upcoming dot.LA events.</em></p>
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Troy Carter, Founder and CEO of Q&A
Troy Carter, Founder and CEO of Q&A
<p>Troy Carter is the founder and CEO of Q&A, a technology and media company focused on powering the business of music through distribution, services, and data analytics. Formerly, Troy was the founder and CEO of Atom Factory, where he rose to prominence, nurturing the careers of global superstars including Lady Gaga and John Legend. He most recently served at Spotify as its global head of creator services, overseeing the company's growth strategy for artists and record labels. In 2017, Carter was also named entertainment advisor to the Prince Estate. </p><p>His interest in the intersection of technology and culture resulted in the formation of AF Square Investments. Early investments include Uber, Lyft, Dropbox, Spotify, Warby Parker, theSkimm, Blavity, Gimlet Media, Thrive Market, PlayVs, and FazeClan. Troy currently serves as a trustee for The Aspen Institute, Los Angeles County Museum of Art, and CalArts.</p><img
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Jim Meenaghan, Co-Head of the Independent Film Group and Head of Business Affairs - Motion Pictures
Jim Meenaghan, Co-Head of Independent Film Group and Head of Business Affairs, Motion Pictures
<p>As co-head of UTA Independent Film Group, Meenaghan is actively involved in structuring and negotiating film financing and distribution deals for independent films across all media. Meenaghan also oversees day-to-day business affairs operations for the motion picture departments across the agency and works closely with many of UTA's high-profile clients including Wes Anderson, Joel and Ethan Coen, Drew Goddard and Noah Baumbach.</p><p>Prior to joining UTA, Meenaghan served as executive vice president of Anschutz Film Group/Walden Media ("The Chronicles of Narnia," "Charlotte's Web," "Ray"<em>) </em>and was in charge of all aspects of the company's business and legal affairs. Prior to that, he was senior vice president, business affairs at Icon Productions ("What Women Want," "We Were Soldiers," "Passion of the Christ"<em>). </em></p><img
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Rena Ronson, Partner and the Co-Head of the Independent Film Group
Rena Ronson, Partner and Co-Head of the Independent Film Group
<p>Rena Ronson is a partner and the co-head of the Independent Film Group at leading global talent and entertainment company United Talent Agency (UTA). One of the industry's pre-eminent packaging and finance executives, Ronson specializes in global film finance, distribution and marketing strategies for independent and co-financed features, helping the world's most acclaimed independent filmmakers see their work reach global audiences.</p><p>Throughout her career, Ronson has helped package, structure financing for, and sell numerous high profile films, including Oscar-winning "I, Tonya," "Room" and "Icarus," and Oscar-nominated films, "Hidden Figures," "The Big Sick," "Lady Bird," and "Call Me By Your Name," among many others. She is also known for working with acclaimed filmmakers on their directorial debuts, including Greta Gerwig's "Lady Bird," Haifaa al-Mansour's "Wadjda," Don Cheadle's "Miles Ahead," Marielle Heller's "Diary of a Teenage Girl," Jill Soloway's "Afternoon Delight," Crystal Moselle's "Skate Kitchen," and Emerald Fennell's "Promising Young Woman." Additional upcoming films include "The Father" starring Anthony Hopkins and "The Mauritanian" starring Tahar Rahim, Jodie Foster, and Benedict Cumberbatch.</p><img
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Kelly O'Grady, Chief Host and Correspondent
Kelly O'Grady, Chief Host and Correspondent
<p>Kelly O'Grady is dot.LA's chief host & correspondent. Kelly serves as dot.LA's on-air talent, and is responsible for designing and executing all video efforts. A former management consultant for McKinsey, and TV reporter for NESN, she also served on Disney's Corporate Strategy team, focusing on M&A and the company's direct-to-consumer streaming efforts. Kelly holds a bachelor's degree from Harvard College and an MBA from Harvard Business School. A Boston native, Kelly spent a year as Miss Massachusetts USA, and can be found supporting her beloved Patriots every Sunday come football season.</p><img
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Sam Blake, dot.LA Entertainment Reporter
Sam Blake, dot.LA Entertainment Reporter
<p>Sam Blake is dot.LA's entertainment reporter. Prior to joining dot.LA, he had a writing fellowship with The Economist, where he wrote primarily for the business and finance sections of the print edition. Sam previously interned at KCRW and hosted a podcast at UCLA's college radio station while completing his dual-degree MBA and Master's in Public Policy. A native of Detroit, Sam previously lived in Madison, Wisconsin and New York City. He studied history at the University of Michigan and speaks four languages.</p>From Your Site Articles
- Are Livestream Concerts Music's Future or a Pandemic Fad? - dot.LA ›
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On Thursday, July 9th, dot.LA entertainment reporter Sam Blake hosted a one-on-one video interview with Steven Galanis, founder and CEO of Cameo, the thriving video platform featuring celebrities and influencers.
"From our estimation we believe that there are two million people in the world that are qualified influencers," said Cameo Founder and CEO Steven Galanis in a conversation with dot.LA's Sam Blake. "And probably more than in any other city on Earth, those people are in Los Angeles."
<p>The website allows celebrities to send personalized video messages to paying fans. Cameo recruits big names, usually through social media. Other times, celebrities are referred by their friends — like the time Snoop Dogg popped in on Ice T's video.</p><p>"He ended up Face-timing me later that day and joining the platform," Galanis said. Later, he said, Snoop Dogg became an investor. These scenarios, where celebrities join by referral, make up about 55% of all Cameo bookings. To date, the company has collected over 40,000 influencers. </p><p>But how? What's in it for the celebrity? The platform acts almost as a marketplace for talent. Mainstream and niche performers alike can build their following. </p><p>"The value prop of the Cameo is that talent is getting paid to become more popular," Galanis said. "The person who receives a Cameo from you literally becomes a bigger fan of you than they ever were."</p><p>Right before Mother's Day, one customer wrote to Galanis on LinkedIn to tell him the video he bought for his wife was "the best Cameo that's ever been made." Naturally, Galanis was intrigued; the four-year-old startup has churned out over a million of these videos. </p><p>Galanis confirmed: it was the best Cameo he'd ever seen. He booked the same artist, Michael Fronti, to make one for his mom. She became an instant fan of a singer she'd never heard of. Her Facebook friends love him now, too.</p><p class="shortcode-media shortcode-media-youtube">
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<small class="image-media media-caption" placeholder="Add Photo Caption...">Virtual Fireside Chat with Cameo Founder & CEO Steven Galanis</small>
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Cameo CEO Steven Galanis
<p><a href="https://www.cameo.com/" target="_blank"><br>Cameo</a> has emerged as the world's leading marketplace for personalized video shoutouts recently cementing roots in Los Angeles. Cameo has raised over $65 million to date; most recently a mid-2019 $50 million Series B led by Kleiner Perkins, with participation from Playa Vista-based The Chernin Group.</p><p>dot.LA entertainment reporter Sam Blake will host an in depth video discussion with Cameo's CEO on how he plans to <a href="https://dot.la/cameo-ceo-on-his-move-to-l-a-and-his-companys-future-2646225672.html" target="_self">disrupt the entertainment world</a> and more!</p>
From Your Site Articles
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Offices are likely to get bigger, not smaller. Major cities could hollow out. And more people will work remote.
Those are some of the takeaways from dot.LA's virtual strategy session held Tuesday on the future of commercial real estate with Brendan Wallace, co-founder and managing partner at Fifth Wall; Justin Bedecarre, co-founder and CEO of HelloOffice and Jen Nguyen, founding partner of TEAMWERC.
<p>We've rounded up three major points from the discussion below. Watch the full event below, and <a href="https://dot.la/st/newsletters" target="_blank">sign up for our newsletter </a>to get notified of future events. </p><h4>Smaller Cities Are Attracting More Knowledge Workers</h4><p>"Cities are in a fight for knowledge workers, they definitionally are. They want that tax base. They want that revenue base. They will try to appeal probably to younger, more mobile millennial, Gen Z workers and attract them directly and say, 'well once there's a core base in Salt Lake City, or in Wichita, or in Tampa well, that company will have to open an office there.' </p><p>It's more of a government to consumer marketing strategy than a government to corporation marketing strategy, and we're in the very early innings of that. And so, that literally would not have been possible. I think if two things hadn't happened, one, the forward progress of cloud-based collaboration tools didn't exist...And the second thing is (if) COVID hadn't happened because COVID was this unplanned forced test of the integrity of those tools and the integrity of a workforce that's working remote." </p><p><em>— Brendan Wallace, Fifth Wall</em></p><h4>More Employees Will Work Hybrid</h4><p>"The vast percentage of employees will be flexible.. And so they'll be close to a workplace. Maybe they'll work five days a week, maybe they'll work in the office one to two days a week, and go to the office to make plans to collaborate with their team to jam on the whiteboard. </p><p>"I think, at least you know 70 to 75% of all employees will be adopting the hybrid model." </p><p><em>— Justin Bedecarre, HelloOffice</em></p><h4>At the Office, There's More Space</h4><p>"We've seen the loss of 40% of real estate...because of the six-feet social distance. </p><p>"In some cases where we're talking about the knowledge-based tech workers, typically in San Francisco, you're seeing an average of 100 to 250 square foot per person. Now, after layering the social distance guidelines of the minimum six foot — which we don't even know today, if that is enough — you're needing at least 300 to 350 square feet more per person." </p><p><em>— Jen Nguyen</em></p><p class="shortcode-media shortcode-media-youtube">
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<small class="image-media media-caption" placeholder="Add Photo Caption...">Copy of dot.LA Strategy Session: Office 2021, in Partnership with HelloOffice</small>
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Jen Nguyen, Founding Partner of TEAMWERC
Jen Nguyen, Founding Partner of TEAMWERC
<p>Jen Nguyen is a founding partner of TEAMWERC, delivering best in class turnkey workplace as a service. She has a back to back track record building hyper growth inclusive award winning workplaces from the ground up. Founding workplace leader at Pinterest, Zynga, Tesla Motors and SAP Successfactors from their infancy through IPOs.</p><p>TEAMWERC will create a mindshift in how you approach your workplace bridging the gap between people and places, offering a plug and play expert team embedded into your organization. </p><img
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Brendan Wallace, co-founder & managing partner at Fifth Wall
Brendan Wallace, Co-Founder & Managing Partner at Fifth Wall
<p>Brendan Wallace is a co-founder and managing partner at Fifth Wall, where he guides the firm's strategic vision.</p><p>Prior to starting Fifth Wall, Brendan co-founded Identified, a workforce optimization data and analytics company that raised $33 million of venture funding and was acquired by Workday (NYSE: WKDY) in 2014. He also co-founded Cabify, the largest ridesharing service in Latin America, and has been an active investor, leading more than 60 angel investments including Bonobos, Dollar Shave Club, Lyft, SpaceX, Clutter, and Philz Coffee.</p><p>Brendan started his career at Goldman Sachs in the real estate, hospitality, and gaming group before joining The Blackstone Group's real estate private equity practice.</p><p>Brendan is from New York City and currently lives in Venice. He graduated from Princeton University, where he received his BA in political science and economics. He received his MBA from the Stanford Graduate School of Business.</p><img
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Justin Bedecarre, Co-Founder & CEO of HelloOffice
<p>Justin is Co-Founder and CEO of HelloOffice. a modern commercial real estate brokerage on a mission to help everyone find a workplace they love. By empowering experienced brokers with innovative technology, HelloOffice turns the painful traditional process of searching for office space into a faster and more collaborative experience. <br></p><p>From headquarters to hybrid workplaces, HelloOffice works with companies like Palantir, Y Combinator, Afterpay, Brex and many others around the world. </p><p>Justin started HelloOffice in 2016 in San Francisco, and before that co-founded 42Floors which was acquired by Knotel.</p><img
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Ben Bergman, Senior Reporter
Ben Bergman, Senior Reporter at dot.LA
<p>Ben Bergman is the newsroom's senior reporter, covering venture capital. Previously he was a senior reporter/host at KPCC, a producer at Gimlet Media and NPR and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to NPR and Marketplace and has written for The New York Times. Bergman was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. He enjoys skiing, playing poker, and cheering on The Seattle Seahawks.</p>From Your Site Articles
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