'Fasten Your Seatbelts' For Bumpy Times Ahead in Startupland, Say Analysts

Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

'Fasten Your Seatbelts' For Bumpy Times Ahead in Startupland, Say Analysts

A pair of new outlooks offer a sobering view of the next quarters for venture capital, where startup investment will fall significantly, funds will focus on their existing companies at the expense of new ones and distributions to LPs will turn negative for the first time since 2012.

"Fasten your seatbelts," wrote the National Venture Capital Association (NCVA) in a report assessing the impact of the novel coronavirus. "It's going to be a bumpy ride."


The industry trade group notes that about 300 startups have laid off about 30,000 employees nationwide since March 11. "This is likely just the tip of the iceberg for what will be tough times for startups over the coming months," the report says.

A bright spot is that VC funds have plenty of dry powder at the ready – some $120 billion at the start of this year – but about half of typical portfolios are reserved to shore up existing companies with follow-on investments. That means if VCs continue to invest at the same pace, that $120 billion will vanish in a year.

VC funds have plenty of dry powder at the ready – some $120 billion at the start of this year.National Venture Capital Association

Funds looking to raise more capital will likely find it much harder as LPs face financial strain of their own and are less willing to commit to a riskier and less liquid asset class. During the global crisis, VC fundraising fell by nearly 60% from 2008 to 2009.

The NCVA also expects a sharp pullback from non-traditional VC investors such as private equity and corporate venture capital (CVC), Last year, investments with CVC funds made up 46% of total deal value, so any reduction would be acutely felt by the startup ecosystem.

"The reality is that companies will shut down—at a higher rate than what is inherent to this risky industry—and there will be waves of layoffs," the NVCA says.

The news is not much better in another note, published Tuesday by Pitchbook. Here are the main takeaways:

    • Older vintages currently are more at risk than they were during the global financial crisis because they are taking longer to liquidate and therefore retaining more unrealized value.
    • Net cash flows to LPs have been positive each year since 2012; however, they believe this will change in 2020 as distributions historically have fallen further than contributions during recessions.
    • Many VCs today are often relying on new fundraising to support follow-on financings, with less capital being held in reserves. Due to the prospect of an ongoing economic disruption, they anticipate many VC funds will shift their capital deployment to concentrate more on supporting existing portfolio companies.
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    ⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

    🔦 Spotlight

    Happy Friday Los Angeles,

    The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

    The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

    For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

    While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

    The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

    Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

    As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

    For updates or more event information, visit the official Tech Week calendar.


    🤝 Venture Deals

    LA Companies

    • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

    LA Venture Funds
    • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
    • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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      🌴🧑‍💻 Your Guide to LA Tech Week 2024

      🔦 Spotlight

      Happy Friday Los Angeles,

      As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


      What to Look Forward To

      Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

      Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

      Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

      Plan your week with the daily lineup, organized by location for easy navigation:

      For updates or more event information, visit the official Tech Week calendar.

      Enjoy LA Tech Week 2024!!


      🤝 Venture Deals

      LA Companies

      • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
      • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

        LA Venture Funds
        • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
        • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
        • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


          LA Exits

          • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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          LA Tech Week 2024: Saturday-Sunday Event Lineup
          tech-week

          Here’s what’s happening during the closing weekend (Oct 19 - Oct 20) of LA Tech Week 2024! Events are organized by location so you can easily catch the sessions that interest you most.

          SATURDAY EVENTS

          BEVERLY HILLS

          12:00 PM

          • BIG Showcase (Invite Only):

          BIG Showcase (Invite Only)

          2:00 PM

          Light Dao

          Struck Capital, Seahorse Express

          EAGLE ROCK

          12:00 PM

          Sunrise Integration, Shopify

          EL SEGUNDO

          9:00 PM

          Administratum, Valar Atomics

          HOLLYWOOD

          10:00 AM

          Passes

          MALIBU

          6:00 PM

          • Malibu Beachfront Investors Networking & Wine Tasting:See Details

          Gaya Ventures

          MARINA DEL RAY

          6:00 PM

          • Awaken Your Spirit: A Journey of Transformation (Invite Only)

          Sagos Distro, Alma Wellness

          SANTA MONICA

          7:00 AM

          Founders Running Club

          8:30 AM

          Techstars

          9:00 AM

          Magic Mind

          StartupStarter, Inc., City of Santa Monica

          10:00 AM

          Gen She

          AI LA

          Crea, Barry's, Unsubscribe

          10:30 AM

          Plantologist

          11:30 AM

          • Pickleball Palooza (Invite Only)

          YouTube

          1:00 PM

          • Realfren Games: From strangers to an inner Realfren within 52 weekends: See Details

          Office for Humanity and Circuit Works

          • Talking blockchain technology with special guests: See Details

          LadyDayDao

          5:00 PM

          KARD, What's Plots

          THE VALLEY

          7:00 AM

          Camino5

          VENICE

          9:00 AM

          Westside Yogis

          11:00 AM

          Open App

          1:00 PM

          Ripe and Teddy's Hot House

          4:00 PM

          • Fashion Forward: How AI is Redefining the Fashion Industry: See Details

          VIAVIA, BNTO.RENT, ALMA.AI

          VIRTUAL

          11:00 AM

          BLCK UNICRN

          WEST HOLLYWOOD

          7:00 PM

          Next Sequence

          SUNDAY EVENTS

          INGLEWOOD

          12:00 PM

          Entrepreneur Ventures, VCPE GROUPS

          PLAYA DEL RAY

          2:00 PM

          AI LA, DELL, NVIDIA

          SANTA MONICA

          10:00 AM

          • Women Founders, Cold Brew & Beach View, Rooftop: See Details

          Clutch Talent

          11:00 AM

          11DollarSunglasses.com, Less Litter Foundation

          12:00 PM

          Data in LA, Amplitude

          12:30 AM

          New Moon, Warner UK Innovations

          TOPANGA CANYON

          3:00 PM

          Dreamore

          VENICE

          8:00 AM

          • Surf session with founders, investors, creators: See Details

          Surfed Club, Bow Shock

          12:00 PM

          • Podcast Panel and Brunch: LA Tech Community Builders: See Details

          WeAreLATech.com, Blankspaces.com

          VIRTUAL

          2:00 PM

          BLCK UNICRN


          For updates or more event information, visit the official Tech Week calendar.

          Enjoy LA Tech Week 2024!


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