How Will LA Look in 2028? A Look at the City's Plan To Embrace Transformational Tech

How Will LA Look in 2028? A Look at the City's Plan To Embrace Transformational Tech

S.C. Stuart
S.C. Stuart is a foreign correspondent (ELLE China, Esquire Latin America), Contributing Writer at Ziff Davis PCMag, and consults as a futurist for Hollywood Studios. Previously, S.C. was the head of digital at Hearst Magazines International while serving as a Non-Executive Director, UK Trade & Investment (US) and Digital Advisor at The Smithsonian.
Midjourney/Dall-E

It’s 8 a.m. on a Monday morning. I wave at the contact-free traffic sensor and the cars stop so I can cross. A delivery robot zooms past bringing cold brew and breakfast burritos to neighbors, while someone activates a micromobility electric scooter and glides off down a side street. An autonomous vehicle on a trial run pauses at the stop sign, guided by Global Positioning System satellites more than 12,000 miles overhead. A smart pole tracks air quality at the intersection and reports back to the data science team at City Hall.


At the “smart” bus stop I press a button and an AI swiftly triangulates incoming Metro Los Angeles GIS (Geographic Information System) data before a synthesized voice reads out wait times. I jump on the bus when it arrives, using my Tap card to pay the fare and grab a seat, plugging my charger into the (under seat) USB port. Thanks to the bus’s persistent WiFi signal en route, I pull up the latest technology report from the Harvard Business Review, courtesy of the L.A. Public Library, and start making notes.

Twenty minutes later and I'm the first one walking into my co-working space. As soon as I swipe my entry card the centralized system detects a change in the motion sensor network. It then turns on the lights, ambient music, and HVAC (heating, ventilation and AC) , ensuring the building remains energy efficient and to code when unoccupied.

Midjourney/Dall-E

The 2028 Plan

In December 2020, when the SmartLA 2028 city plan was released by (the now former) Mayor Garcetti’s office, this sort of scenario felt far-off.

But it’s all there in the document: a plan to turn L.A. from reliance on fossil fuels and cars and into a data-driven connected city, which addresses the digital divide and brings fresh ideas, including telehealth, clean tech and a switch to mass transit.

What no one knew, when they started working on this plan back in 2019, was a global pandemic was on its way. It took that pandemic to throw everyone into a digital-ready future earlier than (everyone) expected. But here we are.

“Throughout the crisis, digital tools have emerged as a critical lifeline for our society,” notes the SmartLA 2028 city plan. “Enabling contact-free essential services, accelerated medical solutions, artificial intelligence (AI)-assisted policy making, protest coordination through social media, real-time community engagement and a scale and pace of innovation previously unthinkable.”

LA and the Future of Everything

Let’s back up a moment, to the 1950s when L.A. first looked like The Future to the rest of the world.

Post-war industries flourished here. The Federal-Aid Highway Act (1956) ushered in the freeway system and cars poured off the manufacturing lots. Cold War NASA missions heralded an aerospace boom. The Case Study House Program showcased prefabricated components and modern appliances. Bold sci-fi style buildings such as The Chemosphere House (1960) and LAX’s Theme Building (1961) materialized on the landscape. L.A. County’s population tripled between 1940 (2.7 million) to over 6 million by 1960.

In 2023, our population is now north of 10 million and, as a result, this new L.A. Future plan is less about appearances, and more about a skillful cloud-based hyper-connectivity providing a vast mesh of advanced technologies which aim to make this city sustainable, livable and equitable for all.

Sure, we’ve got Big Tech from Up North on our doorstep. The FAANG companies (Facebook, Apple etc.) have carved out nearly 6 million square footage of L.A. westside alone, and obviously they contribute massively to our economy. But a fairer L.A. will depend less on unicorns (startups with a $1 billion valuation before public listing) and more on a needs-based cohesive approach to innovation, drawing on the best resources from academic institutions, updating local government departments across the board, and bringing both the venture capital community and its well-funded startups into alliance with real-world requirements.

Along these lines, Miki Reynolds, CEO and co-founder of Grid110, the L.A. tech hub, wants to ensure a spirit of egalitarianism is carried through into L.A.’s startups.

"The L.A. startup scene is more than just Venice and Santa Monica," says Reynolds, who prefers a cityscape and initially headquartered Grid110 in DTLA as a result. "Since our inception, we've supported 250 companies who have raised over $90M in investment capital. But I'm even more proud to say 70 % of our portfolio companies have founders who are women and 75% are founders of color. L.A. is an incredibly rich and diverse city - we need to reflect that in our emerging technology."

A welcome sign is that many L.A. technology companies have joined PledgeLA, an industry-wide initiative to make the tech sector accountable to its communities, establishing goals around diversity and social impact, and recording their progress.

Midjourney/Dall-E

Technology For Good

So how will L.A. ensure its tech-enabled future is providing value for all? The SmartLA 2028 city plan laid out some bold objectives, with measurable outcomes including a 10% reduction in travel time by utilizing data from 40,000 loop detectors across 4,500 connected intersections and annual savings of $3 million through converting over 165,000 street lamps to LED and connecting them to a dashboard to streamline maintenance and track outages.

The MyLA311 site and mobile app allow Angelenos a simple-to-use interface to city services. It's relatively unsophisticated in terms of UX (user experience) and design, but it works because it was created with equity in mind so everyone can use it. If you need to report a pothole, civic safety issue, schedule pick-up of bulky items or find the nearest municipal building or park, it’s all there - and available in English, Spanish, Korean, Armenian and Chinese (simplified and traditional) to reflect our diverse communities.

MyLA311 would not have been possible, however, without the Los Angeles Open Data project. This is the result of over 7 years of capturing, standardizing, centralizing and then analyzing vast amounts of city data - from almost every department - transportation, sanitation, public safety (crime stats), housing, infrastructure and health (most notably COVID-19 transmission data).

The Los Angeles Open Data’s main function is to provide data and analysis support to city programs which aim to realize high-value community outcomes by providing policy recommendations. Simply put - if you don’t know where you’re starting from (base line), how will you know if a program is a success?

But it’s also entirely open and accountable to the public too. As a result, Angelenos can now drill down to find out more on hyperlocal data sets which provide meaning to them. For example, a team scraped data on Black-owned businesses in L.A. and compiled a “story map” here, so people can choose to spend money within their communities and support causes most meaningful to them.

This data also powers ideas which have emerged from the Innovation and Performance Commission (IPC), an open forum for city employees to propose pilot projects which can receive allocations from a $1 million fund. According to the SmartLA 2028 report, “Since its inception in 2016, over 40 projects have been funded, including a mobile nurse practitioner unit that reduces emergency room visits, employee payroll app that reduces paper and staff resources, and 3D printers for rapid prototyping of public works projects.”

Connectivity Access

All these initiatives are vital to the running of a “smart city” - but what’s the use if a significant proportion of the population doesn’t have access to digital connectivity?

This situation was exacerbated by the pandemic and many agencies stepped up to close up the digital divide, including Get Connected Los Angeles, where the city partnered with the California Emerging Technology Fund and EveryoneOn to help Angelenos get access to computers, digital literary services and low-cost internet connectivity.

The Los Angeles County Library extended their Wi-Fi service to over 60 of its local branch parking structures so locals could “park and connect” (or “sit and connect” at nearby outdoor seating) to pick up email, do homework, or carry out job searches. While the Los Angeles Public Library rolled out its Tech2go Hotspot Loan to library card holders in good standing and re-trained staff to act as “cybernauts” and offer technology assistance.

Imagining the Future

With all these tech-future equitable concepts in place, what will L.A. look like in 2028 when the world arrives on our doorstep for the Olympics?

At first glance - and this is no bad thing - it might not look that different at all, because no new construction/venues will be built, according to the official Games Plan. We have enough facilities to host the Games. In a bid for sustainability and imaginative adaptive reuse, the plan is clear on that score.

But what will be entirely revolutionary is the technologically-based infrastructure enabling everyone to get around, connect, find out what’s going on, and enjoy the sporting and cultural events. As 15,000 athletes arrive at LAX they’ll take the automated people mover to the Metro and end up at the Olympic Village (UCLA) in no time. With the smart city layer in place, anything is possible - augmented reality glasses overlaying real-time sports scores, holograms of athletes participating in community-led training sessions, multi-lingual robots acting as guides and scanning tickets at turnstiles.

It all starts with the data - and L.A. is already way ahead of the game on that score.

⚠️📲🌩️ Your Digital Lifeline: Top Tech Apps for Natural Disasters

Living in LA means being ready for anything—quakes, wildfires, crazy weather, you name it. Luckily, there’s a suite of tech apps designed to keep you informed, connected, and safe when disaster strikes. From real-time alerts to staying in touch with loved ones, these apps have you covered. Here’s the ultimate list to help you handle whatever chaos comes your way in LA County.

Get Real-Time Alerts

Image Source: MyRadar

FEMA App
  • What it does: Provides real-time alerts from the National Weather Service, along with shelter and disaster recovery info.
  • Key features: Weather alerts, shelter locator, and preparedness resources.
  • Available on:iOS | Android
MyRadar Weather Radar
  • What it does: Offers real-time, animated radar for tracking severe weather and storms.
  • Key features: Live radar, storm tracking, and severe weather alerts.
  • Available on:iOS | Android
Clime: NOAA Weather Radar
  • What it does: Delivers real-time radar and weather updates, with wildfire and flood tracking.
  • Key features: Customizable weather alerts, disaster tracking.
  • Available on:iOS | Android
American Red Cross Emergency App
  • What it does: Provides real-time alerts for over 35 types of emergencies, plus disaster preparedness tips.
  • Key features: Alerts, safety check-ins, and emergency tips.
  • Available on:iOS | Android
My Earthquake Alerts & Feed
  • What it does: Sends real-time earthquake alerts, with maps and detailed data.
  • Key features: Earthquake alerts, customizable notifications, detailed maps.
  • Available on:iOS | Android
Citizen
  • What it does: Delivers real-time alerts for emergencies, including natural disasters and crime near your location.
  • Key features: Safety alerts, live incident reports, and community updates.
  • Available on:iOS | Android

Stay Connected with Loved Ones

Image Source: Life360

While social media apps like Facebook and X provide real-time updates, additional tools can help with communication and location sharing, ensuring you stay connected and safe.

Nextdoor
  • What it does: Connects neighbors with real-time local updates on emergencies and community events.
  • Key features: Neighborhood alerts, local info, resource sharing.
  • Available on:iOS | Android
WhatsApp
  • What it does: Enables secure messaging, location sharing, and video/voice calls with family and friends.
  • Key features: End-to-end encryption, location sharing, voice/video calls.
  • Available on:iOS | Android
Zello Walkie Talkie
  • What it does: Turns your phone into a push-to-talk walkie-talkie for communication in low-signal areas.
  • Key features: Push-to-talk, works over Wi-Fi/data, group communication.
  • Available on:iOS | Android
Glympse – Share Your Location
  • What it does: Lets users share real-time locations with family and friends without needing an account.
  • Key features: Location sharing, ETA updates, private tracking.
  • Available on:iOS | Android
Life360
  • What it does: Tracks real-time location of family members and provides emergency SOS alerts.
  • Key features: Family location tracking, emergency alerts, crash detection.
  • Available on:iOS | Android

Stay Mobile

Image Source: PlugShare

For navigating road closures and traffic during disasters, Google Maps and Waze are essential tools that offer real-time updates and alternate routes. Along with these go-to options, there are additional apps that can help you stay mobile when it matters most.

GasBuddy
  • What it does: Locates nearby gas stations and provides real-time updates on fuel availability and prices.
  • Key features: Gas station locator, fuel prices, availability checks.
  • Available on:iOS | Android
PlugShare
  • What it does: Provides a comprehensive map of public EV charging stations worldwide. It offers real-time availability, pricing, user reviews, and photos of charging stations, helping you find the best nearby options.
  • Key features: Real-time station availability, detailed station info, user reviews, and trip planning.
  • Available on:iOS | Android

Traditional Preparedness Tips

In addition to these tech apps, it’s crucial to prepare for natural disasters with traditional methods:

  • Build a disaster kit: Gather essential supplies like food, water, first aid supplies, and a flashlight.
  • Develop an evacuation plan: Determine where you will go and how you will get there in case of an emergency.
  • Keep emergency contacts handy: Make a list of important phone numbers.

Maximize Battery Life and Data During Emergencies

During disasters, power outages and increased network traffic can affect your device's battery life and data usage. Consider the following:

  • Keep your devices charged: Use portable or solar-powered chargers to extend battery life.
  • Conserve data: Use Wi-Fi hotspots when available to avoid excessive data charges.

These apps are your go-to tools for staying informed, connected, and ready for anything in Los Angeles County. Whether you need real-time alerts, navigation assistance, or ways to keep in touch with loved ones, having these apps on hand can make all the difference when it matters most.

Download the dot.LA App

Luxurious Second Home Ownership without the Headache: How Pacaso is Changing the Landscape of Real Estate

🔦 Spotlight

Pacaso addresses the pain points of second home ownership, offering a luxurious, flexible, and financially sound alternative to traditional second homes and ultra-luxury hotels. Co-founded in 2020 by entrepreneur Austin Allison and former Zillow executive and prominent LA tech figure Spencer Rascoff, Pacaso, an unicorn startup, has redefined vacation home ownership with its unique co-ownership model. Rascoff's contributions to the LA tech scene extend beyond real estate; he also founded 75 & Sunny, an LA-based startup studio and venture fund, and co-founded dot.LA, an LA tech news and events company.

LA residents adore Pacaso for its lush vacation destinations that also make for smart investments. Pacaso offers everything from serene weekend getaways in Aspen to sophisticated escapes in Paris. Each residence, valued between $200k to over $2M for 1/8th, boasts meticulous design, high-end furnishings, and premium amenities. Unlike traditional second home ownership, which involves high costs, maintenance, and underutilization, or ultra-luxury hotels, which lack the personal touch and investment potential, Pacaso's co-ownership model offers a superior solution. Co-owners enjoy the benefits of a high-end vacation home without the full financial burden and hassle of sole ownership, making it a smarter and more flexible choice for discerning buyers.


Image Source: Pacaso

Cabo, Mexico

$822,000 (1/8th ownership)

5 bds. l 5 ba. l 4,969 sq ft

View Here


Image Source: Pacaso

Paris, France

$600,000 (1/8th ownership)

2 bds. l 2.5 ba. l 1,410 sq ft

View Here


Image Source: Pacaso

Malibu, California

$750,000 (1/8th ownership)

3 bds. l 3 ba. l 1,880 sq ft

View Here


Image Source: Pacaso

Park City, Utah

$755,000 (1/8th ownership)

4 bds. l 4.5 ba. l 2,584 sq ft

View Here

Head to Pacaso to learn more about its innovative co-ownership model that addresses the common challenges of second home ownership!


🤝 Venture Deals

LA Companies

  • Oak Essentials, the natural skincare brand founded by Jenni Kayne, has raised an undisclosed amount in Series A Funding from Silas Capital and Unilever Ventures. This investment will drive the brand’s expansion, focusing on product development, boosting marketing efforts, and expanding distribution channels. - learn more
  • Playhouse MD, an upcoming children’s healthcare platform that incorporates play to enhance health outcomes, has raised $4M in funding, according to a recent SEC filing. - learn more
  • FluidLogic, a high-performance hydration system provider, raised $15M in a Series A Extension led by Solyco Capital to support product development and innovation for adventure sports and outdoor endurance categories, with consumer products launching in early 2025. - learn more
  • Reflect Orbital, which uses in-space reflectors to direct sunlight to solar farms and large-scale lighting applications after sunset, has raised $6.5M in seed funding led by Sequoia Capital. The funding will help the company develop production vehicles and expand its team as it builds space-based energy infrastructure. - learn more

LA Venture Funds
  • Smash Capital led a €20M Series B round into Vilnius-based Ovoko, an e-commerce platform for buying and selling used car parts across Europe, marking Smash Capital's first investment in Lithuania. The funds will support Ovoko's product development, market expansion, and team growth as it aims to dominate the European market for second-hand automotive components. - learn more
  • M13 led a $9M Series A Funding Round for Zenlytic, the world’s first self-serve business intelligence platform. - learn more



LA Exits

  • Continuum Global Solutions’ healthcare vertical has been acquired by Everise, a customer service management company, enhancing Everise’s capabilities in pharmacy benefit management and expanding its growth prospects in the healthcare sector. - learn more
  • Radical Semiconductor, a company specializing in processing-in-memory technology, has been acquired by BTQ Technologies, a leader in post-quantum cryptography. This acquisition strengthens BTQ’s ability to secure data in the post-quantum era by integrating Radical Semiconductor's advanced technology portfolio. - learn more

Download the dot.LA App

🎧The Essential Podcast Playlist for Entrepreneurs, Founders, Tech Pros, and VCs

Podcasts offer a front-row seat into the minds of the most successful entrepreneurs, VCs, and industry thought leaders. Whether you're scaling your startup, raising capital, or simply staying ahead of the game, these shows deliver invaluable insights, actionable lessons, and fresh inspiration. And let’s be honest, if you’re stuck in LA traffic (again), what better way to kill time than by learning from the best? Here’s a roundup of our top podcasts for entrepreneurs, founders, tech professionals, and VCs, complete with why they’re a must-listen.

Image Source: Apple Podcasts

The a16z Podcast

  • What it discusses: Covering a broad spectrum of topics like AI, blockchain, healthcare, and fintech, the podcast features interviews with founders, VCs, and tech leaders shaping the future.
  • Why you should listen: Get access to cutting-edge insights from one of the world’s most influential VC firms, keeping you ahead of emerging trends.
  • Why it’s great for entrepreneurs, founders, and VCs: This podcast brings cutting-edge insights from one of the top VC firms. Entrepreneurs will learn about emerging technologies, while VCs can stay ahead of investment trends shaping the future of tech.

Listen on: Spotify |Apple Podcasts



Image Source: Apple Podcasts

Acquired Podcast

  • What it discusses: Acquired breaks down the stories behind major tech acquisitions, IPOs, and exits, dissecting the strategies and market dynamics involved.
  • Why you should listen: Gain deep insights into how tech giants build and sell, making it essential for anyone aiming to understand successful exits.
  • Why it’s great for entrepreneurs, founders, and VCs: Perfect for founders looking to scale or position themselves for acquisition. VCs will benefit from the deep dives into the playbooks of successful exits, offering valuable lessons on company growth and market positioning.

Listen on: Spotify |Apple Podcasts



Image Source: Apple Podcasts

The All-In Podcast

  • What it discusses: From venture capital and tech trends to politics and economics, this podcast delivers unfiltered, candid commentary from high-profile industry insiders.
  • Why you should listen: It’s a no-holds-barred discussion on major issues affecting the tech industry, providing you with insider insights into the conversations that shape Silicon Valley.
  • Why it’s great for entrepreneurs, founders, and VCs: The candid, unfiltered conversations give listeners a peek into the decision-making processes of some of the biggest names in tech and VC. Entrepreneurs can gain valuable market insights, while investors will appreciate the high-level strategy discussions.

Listen on:Spotify | Apple Podcasts



Image Source: Apple Podcasts

BG2 Podcast

  • What it discusses: BG2 takes you through macroeconomic trends, the tech market, venture capital insights, and cutting-edge technologies like AI. It’s a high-level conversation on tech investing.
  • Why you should listen: Brad and Bill’s deep experience in tech investing, combined with their straightforward, no-nonsense style, makes this a must-listen for tech insiders.
  • Why it’s great for entrepreneurs, founders, and VCs: Get insider-level insights into the macro trends driving tech investments. Founders will learn how to navigate these trends, while VCs can better understand the shifting forces in the venture world.

Listen on: Spotify | Apple Podcasts



Image Source: Apple Podcasts

Crucible Moments Podcast

  • What it discusses: The podcast dives into the pivotal, career-defining moments of top leaders and entrepreneurs. Guests share personal stories of resilience, growth, and how they overcame adversity.
  • Why you should listen: It’s packed with inspirational stories of grit and perseverance, offering lessons that apply to both life and business.
  • Why it’s great for entrepreneurs, founders, and VCs: The podcast’s focus on personal and professional resilience makes it especially valuable for entrepreneurs who need inspiration during tough times, and VCs who want to understand how founders overcome adversity.

Listen on: Spotify | Apple Podcasts



Image Source: Apple Podcasts

Grit Podcast

  • What it discusses: In-depth interviews with founders, executives, and leaders who share stories of navigating challenges, building resilience, and finding success in tough times.
  • Why you should listen: If you want raw, real stories of leadership and determination, this podcast offers invaluable insights into what it takes to lead in business.
  • Why it’s great for entrepreneurs, founders, and VCs: The podcast’s focus on perseverance and leadership makes it a must-listen for founders facing challenges in their business. VCs will gain insights into the traits that make strong, resilient founders.

Listen on: Spotify | Apple Podcasts



Image Source: Apple Podcasts

The Twenty Minute VC

  • What it discusses: Featuring short, insightful interviews with top VCs and founders, this podcast covers topics ranging from securing funding to scaling startups.
  • Why you should listen: Perfect for busy professionals who want quick, actionable advice on navigating the venture capital world.
  • Why it’s great for entrepreneurs, founders, and VCs: For busy entrepreneurs, this podcast delivers quick, actionable advice on funding and scaling. VCs can stay connected to the latest trends through bite-sized interviews with industry leaders.

Listen on: Spotify |Apple Podcasts


These podcasts are packed with insights, inspiration, and actionable advice for anyone looking to grow, innovate, or level up. Whether you're building something new, looking for investment know-how, or just eager to learn from those who've been there, each show has something valuable to keep you moving forward on your journey.

Download the dot.LA App

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