It’s 8 a.m. on a Monday morning. I wave at the contact-free traffic sensor and the cars stop so I can cross. A delivery robot zooms past bringing cold brew and breakfast burritos to neighbors, while someone activates a micromobility electric scooter and glides off down a side street. An autonomous vehicle on a trial run pauses at the stop sign, guided by Global Positioning System satellites more than 12,000 miles overhead. A smart pole tracks air quality at the intersection and reports back to the data science team at City Hall.
At the “smart” bus stop I press a button and an AI swiftly triangulates incoming Metro Los Angeles GIS (Geographic Information System) data before a synthesized voice reads out wait times. I jump on the bus when it arrives, using my Tap card to pay the fare and grab a seat, plugging my charger into the (under seat) USB port. Thanks to the bus’s persistent WiFi signal en route, I pull up the latest technology report from the Harvard Business Review, courtesy of the L.A. Public Library, and start making notes.
Twenty minutes later and I'm the first one walking into my co-working space. As soon as I swipe my entry card the centralized system detects a change in the motion sensor network. It then turns on the lights, ambient music, and HVAC (heating, ventilation and AC) , ensuring the building remains energy efficient and to code when unoccupied.
Midjourney/Dall-E
In December 2020, when the SmartLA 2028 city plan was released by (the now former) Mayor Garcetti’s office, this sort of scenario felt far-off.
But it’s all there in the document: a plan to turn L.A. from reliance on fossil fuels and cars and into a data-driven connected city, which addresses the digital divide and brings fresh ideas, including telehealth, clean tech and a switch to mass transit.
What no one knew, when they started working on this plan back in 2019, was a global pandemic was on its way. It took that pandemic to throw everyone into a digital-ready future earlier than (everyone) expected. But here we are.
“Throughout the crisis, digital tools have emerged as a critical lifeline for our society,” notes the SmartLA 2028 city plan. “Enabling contact-free essential services, accelerated medical solutions, artificial intelligence (AI)-assisted policy making, protest coordination through social media, real-time community engagement and a scale and pace of innovation previously unthinkable.”
Let’s back up a moment, to the 1950s when L.A. first looked like The Future to the rest of the world.
Post-war industries flourished here. The Federal-Aid Highway Act (1956) ushered in the freeway system and cars poured off the manufacturing lots. Cold War NASA missions heralded an aerospace boom. The Case Study House Program showcased prefabricated components and modern appliances. Bold sci-fi style buildings such as The Chemosphere House (1960) and LAX’s Theme Building (1961) materialized on the landscape. L.A. County’s population tripled between 1940 (2.7 million) to over 6 million by 1960.
In 2023, our population is now north of 10 million and, as a result, this new L.A. Future plan is less about appearances, and more about a skillful cloud-based hyper-connectivity providing a vast mesh of advanced technologies which aim to make this city sustainable, livable and equitable for all.
Sure, we’ve got Big Tech from Up North on our doorstep. The FAANG companies (Facebook, Apple etc.) have carved out nearly 6 million square footage of L.A. westside alone, and obviously they contribute massively to our economy. But a fairer L.A. will depend less on unicorns (startups with a $1 billion valuation before public listing) and more on a needs-based cohesive approach to innovation, drawing on the best resources from academic institutions, updating local government departments across the board, and bringing both the venture capital community and its well-funded startups into alliance with real-world requirements.
Along these lines, Miki Reynolds, CEO and co-founder of Grid110, the L.A. tech hub, wants to ensure a spirit of egalitarianism is carried through into L.A.’s startups.
"The L.A. startup scene is more than just Venice and Santa Monica," says Reynolds, who prefers a cityscape and initially headquartered Grid110 in DTLA as a result. "Since our inception, we've supported 250 companies who have raised over $90M in investment capital. But I'm even more proud to say 70 % of our portfolio companies have founders who are women and 75% are founders of color. L.A. is an incredibly rich and diverse city - we need to reflect that in our emerging technology."
A welcome sign is that many L.A. technology companies have joined PledgeLA, an industry-wide initiative to make the tech sector accountable to its communities, establishing goals around diversity and social impact, and recording their progress.
Midjourney/Dall-E
So how will L.A. ensure its tech-enabled future is providing value for all? The SmartLA 2028 city plan laid out some bold objectives, with measurable outcomes including a 10% reduction in travel time by utilizing data from 40,000 loop detectors across 4,500 connected intersections and annual savings of $3 million through converting over 165,000 street lamps to LED and connecting them to a dashboard to streamline maintenance and track outages.
The MyLA311 site and mobile app allow Angelenos a simple-to-use interface to city services. It's relatively unsophisticated in terms of UX (user experience) and design, but it works because it was created with equity in mind so everyone can use it. If you need to report a pothole, civic safety issue, schedule pick-up of bulky items or find the nearest municipal building or park, it’s all there - and available in English, Spanish, Korean, Armenian and Chinese (simplified and traditional) to reflect our diverse communities.
MyLA311 would not have been possible, however, without the Los Angeles Open Data project. This is the result of over 7 years of capturing, standardizing, centralizing and then analyzing vast amounts of city data - from almost every department - transportation, sanitation, public safety (crime stats), housing, infrastructure and health (most notably COVID-19 transmission data).
The Los Angeles Open Data’s main function is to provide data and analysis support to city programs which aim to realize high-value community outcomes by providing policy recommendations. Simply put - if you don’t know where you’re starting from (base line), how will you know if a program is a success?
But it’s also entirely open and accountable to the public too. As a result, Angelenos can now drill down to find out more on hyperlocal data sets which provide meaning to them. For example, a team scraped data on Black-owned businesses in L.A. and compiled a “story map” here, so people can choose to spend money within their communities and support causes most meaningful to them.
This data also powers ideas which have emerged from the Innovation and Performance Commission (IPC), an open forum for city employees to propose pilot projects which can receive allocations from a $1 million fund. According to the SmartLA 2028 report, “Since its inception in 2016, over 40 projects have been funded, including a mobile nurse practitioner unit that reduces emergency room visits, employee payroll app that reduces paper and staff resources, and 3D printers for rapid prototyping of public works projects.”
All these initiatives are vital to the running of a “smart city” - but what’s the use if a significant proportion of the population doesn’t have access to digital connectivity?
This situation was exacerbated by the pandemic and many agencies stepped up to close up the digital divide, including Get Connected Los Angeles, where the city partnered with the California Emerging Technology Fund and EveryoneOn to help Angelenos get access to computers, digital literary services and low-cost internet connectivity.
The Los Angeles County Library extended their Wi-Fi service to over 60 of its local branch parking structures so locals could “park and connect” (or “sit and connect” at nearby outdoor seating) to pick up email, do homework, or carry out job searches. While the Los Angeles Public Library rolled out its Tech2go Hotspot Loan to library card holders in good standing and re-trained staff to act as “cybernauts” and offer technology assistance.
With all these tech-future equitable concepts in place, what will L.A. look like in 2028 when the world arrives on our doorstep for the Olympics?
At first glance - and this is no bad thing - it might not look that different at all, because no new construction/venues will be built, according to the official Games Plan. We have enough facilities to host the Games. In a bid for sustainability and imaginative adaptive reuse, the plan is clear on that score.
But what will be entirely revolutionary is the technologically-based infrastructure enabling everyone to get around, connect, find out what’s going on, and enjoy the sporting and cultural events. As 15,000 athletes arrive at LAX they’ll take the automated people mover to the Metro and end up at the Olympic Village (UCLA) in no time. With the smart city layer in place, anything is possible - augmented reality glasses overlaying real-time sports scores, holograms of athletes participating in community-led training sessions, multi-lingual robots acting as guides and scanning tickets at turnstiles.
It all starts with the data - and L.A. is already way ahead of the game on that score.
Hey LA,
As the city pushes through a record-breaking March heat wave, one of the week’s most interesting LA startup stories came with a reminder that climate tech gets a lot more real when it leaves the pitch deck and hits the water. In Arc’s case, that means tugboats.
LA based Arc, founded in 2021 by a team of SpaceX alumni, announced a $50M Series C this week, led by Eclipse, a16z, Menlo Ventures, Lowercarbon, Necessary Ventures, and Offline Ventures, as it pushes deeper into commercial maritime. The raise follows Arc’s $160M contract with Curtin Maritime to deliver eight hybrid-electric tugboats beginning at the Port of Los Angeles, with the first expected to hit the water this year.
Imsage Source: Arc
That feels notable not just because of the funding, but because it marks a clear evolution in Arc’s business. What started as a premium electric boat company is now making a serious push into the industrial side of maritime transportation, with ambitions spanning tugboats, ferries, and defense vessels.
There is also something fitting about this story happening in Los Angeles. This is a city known for spectacle, but Arc is building in a category where performance actually has to perform. No amount of branding can fake a working tugboat, and that is exactly why this moment feels worth paying attention to.
Now, onto this week’s LA venture deals, fund announcements and acquisitions.
LA Companies
LA Venture Funds
LA Exits
Hello Los Angeles,
Despite headlines about swipe fatigue and dating app burnout, Tinder believes the problem isn’t that people are tired of dating. They’re tired of bad dating experiences.
So it felt fitting that Tinder chose the El Rey Theatre in Los Angeles, a venue known for reinvention, to make its case that the category is far from over.
Walking into the El Rey, it was clear Tinder wanted this to feel less like a tech launch and more like a cultural moment. Music was bumping, the room buzzed with chatter and excited energy, red light beams cut through the room, and chandeliers glowed overhead.
At Tinder Sparks 2026: Start Something New, Match Group and Tinder CEO Spencer Rascoff took the stage to outline what the company calls the biggest evolution of the app in years. Tinder remains the largest dating app in the world, used by tens of millions of people across more than 185 countries and responsible for billions of matches every year.
Match Group and Tinder CEO Spencer Rascoff
Rascoff framed the shift around a broader cultural reality. In a world where people increasingly interact with machines, technology and AI, the need for real human connection has not gone away. If anything, Tinder believes it has only grown stronger.
To respond to that shift, Tinder says it’s focusing on what it calls “sparks,” the moments when a match actually turns into a real conversation.
As Rascoff put it on stage:
“We are not optimizing for swipes or likes. We are optimizing for sparks.”
That philosophy is shaping a wave of new features discussed throughout the keynote by Tinder’s leadership team, including Mark Kantor, SVP and Head of Product, Yoel Roth, SVP of Trust & Safety, and product leaders Claire Watanabe and Hillary Paine.
Image Source: Tinder
Among the updates are Music Mode, which lets users connect through shared songs and artists, and a new Astrology Mode that highlights compatibility between zodiac signs. Tinder is also leaning further into social dating with Double Date, a feature that lets friends match with other pairs together. The feature is already gaining traction with Gen Z users, reflecting a broader shift toward more social and lower-pressure ways to meet people.
Image Source: Tinder
Tinder is also redesigning profiles to help users express more personality. New tools can surface stronger photos from a user’s camera roll, improve lighting, and highlight interests more visually, while integrations with platforms like Spotify, Duolingo and the restaurant app Belly bring more of a person’s real life into their profile.
Image Source: Tinder
But the most interesting experiment might be happening right here in LA. Tinder is launching IRL Events in the city, letting users browse and RSVP to real-world meetups directly through the app. Think coffee shop raves, trivia nights and pickleball tournaments. The idea is simple. Dating works better when it feels like a social activity instead of an interview.
Image Source: Tinder
Under the hood, Tinder is also leaning more heavily on AI to improve recommendations. New tools like Learning Mode and Chemistry aim to better understand what users are actually looking for and surface stronger matches faster. At the same time, the company is investing heavily in safety, expanding Face Check, a facial verification system designed to reduce bots and impersonation accounts.
Closing out the presentation, Melissa Hobley, Tinder’s Chief Marketing Officer, zoomed out from the product roadmap to the brand’s cultural footprint, noting that Tinder is mentioned in billions of TikTok videos and has become shorthand for how younger generations talk about dating.
Taken together, the updates represent Tinder’s most significant evolution in years. And judging by the energy inside the El Rey this week, the company believes the next chapter of dating will be more social, more expressive and more intentional. It’s a shift being shaped right here in Los Angeles, and one that could redefine how the next generation meets.
Now onto this week’s LA venture deals, fund announcements and acquisitions.
LA Companies
LA Venture Funds
LA Exits
