This week's virtual pitch showcase featured three emerging ecommerce startups founded in Southern California: Mi Terro, ettitude and Aptitud. FabFitFun Co-CEO and Co-Founder Michael Broukhim joined angel investor Spencer Rascoff for the discussion. dot.LA's Chief Host and Correspondent Kelly O'Grady emceed the event.
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Copy of dot.LA Virtual Pitch Showcase: eCommercewww.youtube.com
Mi Terrois the world's only biotechnology company that rescues food waste and re-engineers it into sustainable fibers that can be used for fashion, medical, and packaging industries. Through their patent-pending technology, they have created the world's first sustainable apparel line made from excess milk. They are also creating food packaging film made from whey. They are replacing petroleum-based materials with protein-based materials made from food waste. Mi Terro is redefining the circular economy in which everything begins with food waste and ends as recyclable or biodegradable.
ettitude is a female-founded LA-based sustainable lifestyle brand offering home essentials that are soft on your skin and gentle on our planet. Using their proprietary CleanBamboo™ fabrics, ettitude's bedding,sleepwear, and bath range are as soft as silk, as breathable as linen, and at the price of cotton.
Aptitud(meaning "fitness" in Spanish) was created to enhance the home workout experience. Aptitud was founded by Arielle, Audra, and Riley during the COVID-19 pandemic. As workout junkies, we shared a passion for working out together and living a fit lifestyle. Transitioning from gyms and bootcamps to working out at our homes, we experienced the challenge of finding fashion-forward, elite fitness accessories. We have curated and hand-picked the most exclusive, high-quality fitness products to enhance your home workout lifestyle. Aptitud is more than just a fitness retail company, it is a community of women from all walks of life striving for health and wellness. IG & TikTok: aptitud.co
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