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Christopher Gavigan — co-founder of the consumer goods empire Honest Company — is trying to bring order to the unregulated market of CBD.

Just weeks after the Honest Company's Wall Street debut, CEO and co-founder of Santa Monica-based Prima is charming investors of his own with a line of pricey hemp-infused serums and supplements.

The company announced a lofty $9.2 million seed-plus round on Friday led by Greycroft, H Ventures, Defy and Lerer Hippeau.

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More than 30 years ago, a young LL Cool J debuted the first single off his "Rock The Bells" album.

At the time, hip hop was still a new cultural force, and few young rappers were thinking about preserving its traditions. Now, many of those who helped build the global culture are gone – from the Wu Tang Clan's Ol' Dirty Bastard to Tribe Called Quest's Phife Dawg to, most recently, Shock G – and LL Cool J is trying to build a brand for classic hip hop, one that pays back some of its artists.

Named Rock The Bells after the song of the same name, the Los Angeles-based company sees itself as a content and commerce brand dedicated to the OG's of hip hop, some of whom have an ownership stake in the company.

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FabFitFun wasn't always a purveyor of goodie-filled subscription boxes.

In 2010, Michael Broukhim and his brother Daniel Broukhim co-founded the West Hollywood-based startup with Katie Echevarria Rosen Kitchens, a longtime journalist, as a blog and newsletter, which served up editorial content on beauty, fashion, fitness, and wellness. But ad-supported newsletters at the time were a challenging proposition and transforming a pure media play into a profit-making machine remains a notoriously difficult endeavor. Those challenges spurred brother Michael to seek inspiration for a pivot elsewhere.

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