Ali Marler and her brother-in-law Peter Marler found themselves in a pro golf shop, intimidated and out of place as they tested their swings, feeling as though they were being judged by staff and more experienced golfers in the store.

"For a golf novice, it is the scariest place you'll ever step foot into," Ali said.

For Peter, there were hundreds of clubs to choose from, while Ali was directed to a back corner that had only a few options of pink and purple clubs, one named "Azalea."

Read more Show less

Jessica Alba's The Honest Company is quietly preparing to file an initial public offering, Bloomberg reported. The personal and baby care products brand could seek a valuation of $2 billion, anonymous sources shared with Bloomberg.

The company could reportedly go public as soon as Friday. The Honest Co. did not immediately respond to a request for comment.

Read more Show less

It turned out 2020 was the perfect breakout year for Outer, the Santa Monica-based direct-to-consumer outdoor furniture brand that first came to prominence after impressing Shark Tank judges in late 2019.

Consumers – forced to spend practically all their time at home last year – were eager to upgrade their patios, backyards and decks. And they did not want to venture into stores and talk to pushy salespeople when they could just as easily order online.

Read more Show less

Trending