direct to consumer

People are assessing their smile after the pandemic moved meetings online and forced workers to stare at themselves for hours on end as they chat with colleagues.

Orthodontists and the American Association of Orthodontics say that's what's partially behind the 92.5% surge of orthodontics patients. Many are asking for teeth-straightening treatments. They call it the "Zoom Effect."

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A London-based marketing agency known for its work with brands like Duolingo and Popchips is launching a $2 million fund for direct-to-consumer ventures and tech startups in Los Angeles. And no, the firm isn't looking to cut you an actual check.

Instead, And Rising is in the business of trading its creative services for stock. Call it what you'd like — sweat equity, services for equity or co-founder Jonathan Trimble's preferred term, creative capital – the model isn't exactly new.

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Fashionable and comfortable medical scrub maker FIGS made history on multiple fronts when it made its Wall Street debut last month.

The Santa Monica company was likely the first led by two female CEOs and co-founders to go public; it was the first healthcare apparel company to go public, and it was the first company to make its IPO available on Robinhood.

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