west hollywood

FabFitFun wasn't always a purveyor of goodie-filled subscription boxes.

In 2010, Michael Broukhim and his brother Daniel Broukhim co-founded the West Hollywood-based startup with Katie Echevarria Rosen Kitchens, a longtime journalist, as a blog and newsletter, which served up editorial content on beauty, fashion, fitness, and wellness. But ad-supported newsletters at the time were a challenging proposition and transforming a pure media play into a profit-making machine remains a notoriously difficult endeavor. Those challenges spurred brother Michael to seek inspiration for a pivot elsewhere.

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NBA players, talent agents and Snoop Dogg's venture firm are among the investors behind LEUNE, a California cannabis brand eying new U.S. markets.

The company closed a $5 million round on Thursday from big name athletes like Carmelo Anthony, John Wall, Lebron James' agent Rich Paul and Anthony Saleh, who manages artists like Nas and Future.

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