As patients look beyond doctors' offices for health, the $4.5 trillion wellness industry is booming.

Technology and social media has made wellness services from nutritional foods to community clinics more accessible as providers rethink their approach to how they brand themselves.

These are among the forces transforming the booming industry Upfront Ventures Partner Kevin Zhang, Sequoia Consulting Group Wellbeing Director Kaleana Quibell and Remedy Place CEO & founder Dr. Jonathan Leary told dot.LA during a strategy session on Tuesday.

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Join us at 11 a.m. Thursday, July 23rd for our next edition of "Female Founders Stories: to Live and Work in L.A." We'll talk with Tea Drops co-founder and CEO Sashee Chandran along with Skylar CEO Cat Chen.

Join dot.LA chief cost and correspondent Kelly O'Grady as we talk with women leaders and entrepreneurs here in the L.A. startup community. We will be exploring how they got started, triumphed over challenges, as well as their favorite success stories and what they love most about living and working in L.A.

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Online jewelry retailer Gemist announced it's received financial backing from De Beers Group Ventures, among other firms, to grow its "try-and-buy" model, which allows customers to design and test out pieces from home.

Founded in 2019 by CEO Madeline Fraser, the L.A.-based startup allows shoppers to customize rings and earrings on the website and wear them for up to two weeks before deciding to keep, tweak or send back their creations.

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