Wave

Once the home of Frank Sinatra's vinyl recordings, Warner Music Group has ventured into the virtual entertainment world. The company announced it will partner with a virtual concert provider and invest in a tech company that plans to develop avatars and create NFTs for the label's artists.

Monday's announcement that Warner will enter into a content and investment partnership with Los Angeles-based Wave followed a similar announcement Friday that the venerable music label will partner with Genies, a tech company that will help develop a virtual presence for Warner artists and NFTs for their artwork and music.

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Culver City-based Maestro, a platform used by pop star Billie Eilish and other entertainers to stream their performances, has landed $15 million in a Series B round.

It was backed by industry heavyweights from Sony Music Entertainment to Twitch's co-founder Kevin Lin, who are eying digital concerts and live streamed shopping as future revenue hot spots.

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A consortium including the Chinese-based music platform Tencent Music Entertainment announced Friday it has bought another 10% stake in Universal Music Group, which values the company at 30 billion euros. It bumps the consortium's total stake in the L.A.-based music giant to 20%.

The move will help TME's parent company Tencent broaden its reach as a leading player in music and gaming across China.

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