music tech

music tech

Photo by Jonas Zürcher on Unsplash

In this digital landscape where live streaming giant Spotify estimates over 60,000 song uploads per day, independent and rising artists are struggling to keep up.

According to the Influencer Marketing Hub, 52% of creators spent up to 39 hours per month dedicated to their social content. And as of March 2022, there are more than 30,000 YouTubers with over a million subscribers, which makes for steep competition.

Here’s a look at three local music tech companies that are helping creators get discovered and monetize their content faster and easier.

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Photo by Decerry Donato

Dmitri Vietze launched the first Music Tectonics in 2019 to explore how web3, NFTs and the metaverse are shifting the music landscape.

“I realized there was nothing like this that was focused on music tech or music innovation on the West Coast or in the L.A. area,” Vietze told dot.LA.

On Wednesday, the 4th annual Music Tectonics conference kicked off at the Loews hotel in Santa Monica. Guests included TikTok’s Head of Music Corey Sheridan, YouTube’s Head of Music Sanjay Amin, SoundCloud’s Global Vice President of Marketing Manny Toro and Sony Ventures’ Managing Director Joseph Tou.

Here are some of the most important takeaways:

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