music tech

music tech

Photo courtesy of Encore

Live performance app Encore, co-founded by rapper Kid Cudi, wants to put concerts in people’s pockets.

The Culver City-based company is among a bunch of virtual concert startups to emerge as the pandemic forced musicians to cancel or postpone in-person shows. But unlike competitors that are producing shows for virtual reality headsets or putting pay-per-view concerts on computers, Encore is betting fans will watch their favorite artists on smartphones. Think of it as a higher quality Instagram Live, with artists performing before augmented reality (AR) backgrounds and video chatting with fans.

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Photo by Solen Feyissa on Unsplash

Los Angeles-based Trillerverz, the company that operates social video platform Triller, has ditched plans to go public through a reverse merger with digital advertising firm SeaChange, the companies announced Tuesday.

Instead of merging with publicly traded SeaChange, Triller said it will pursue its own initial public offering via a direct listing. If approved by the Securities and Exchange Commission and the Nasdaq stock exchange, Triller expects to be listed on the Nasdaq under the ticker symbol “ILLR” by September, subject to market conditions.

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Photo provided by Gritty In Pink

Shira Yevin’s lifelong crusade against a male-dominated music industry began with a pink RV.

After attending the Vans Warped Tour in 2004 and seeing far too few women on the bill, the punk rocker decided to take matters into her own hands: She crashed the tour by parking a pink RV on the campus of Cal State Fullerton and performing on a makeshift stage with her band, Shiragirl. The impromptu show was such a hit that Warped Tour welcomed Yevin back to run an official “Shiragirl Stage,” where female-fronted bands—including artists like Joan Jett and Paramore—performed in the following years.

Now, Yevin is taking an entrepreneurial approach to carve out more space for women in music. She’s the founder and CEO of Los Angeles-based startup Gritty In Pink, which runs an online “marketplace network” that connects music industry professionals with female talent—from musicians and songwriters to engineers and producers. Having launched in beta earlier this year, the startup’s InPink platform lets employers search for talent by skill and demographic.

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