music tech

The Rattle opened a studio in Silver Lake last year, which it operates as something between a startup accelerator, art co-op, coworking space and venture studio. Its goal is to rethink the way musicians and artists are compensated for creating something new or groundbreaking.

"In the music economy, artists are treated like writers of music for some label or publisher, so that the grown-ups can go and sort it out afterwards," said Chris Howard, CEO of The Rattle. "We wanted to see if we could translate the principles of startups and entrepreneurship to artists."

This week, the Los Angeles and U.K.-based creative collective announced its first investments into Los Angeles-based companies.

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Social media has made it easier for musicians and producers to get discovered, but they still have to impress the industry's gatekeepers to make it big -- and those executives are typically white men swayed by their own biases, whether they intend it or not.

A June report from USC's Annenberg Institute found 86% of the music industry's top executives are white and male, and under 20% of executives at the level of vice president or higher are from minority groups.

Little surprise, then, that Snafu Records founder Ankit Desai believes the music industry is overdue for a change in how it discovers, promotes and scales artists' careers — and he's using artificial intelligence to do just that.

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Designed with TikTok creators and amateur musicians in mind, Mayk.it wants to let you make music -- all on your phone.

The Los Angeles-based company is hoping to be part of the growing creator app space that is reshaping the relationship between traditional studios and aspiring artists. Mayk.it announced Tuesday it raised $4 million in a round of seed funding to expand its user base and develop more tools.

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