music tech

Snapchat users will now be able to use songs from Kanye West, Lady Gaga and Taylor Swift after Snap and Universal Music Group inked a deal that gives the social media network access to the music giant's expansive catalog.

The deal underscores the ongoing confluence of social media, music and ecommerce.

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Songtradr, a Santa Monica-based music rights and licensing startup with deep Aussie ties, has been gobbling up smaller competitors in the past several months. On Monday, it announced it raised $50 million in Series D funding.

Since January, Songtradr acquired four music licensing businesses, including creative music agency MassiveMusic and livestreaming-focused licensing platform Pretzel.

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Songtradr's acquisition on Wednesday of creative music agency MassiveMusic marks the latest step in its quest to become the leading B2B music licensing marketplace.
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