genies

genies

Virtual avatar company Genies wants to be the go-to option for online personas and it's targeting the wealth of talent and seasoned executives from the area's biggest tech firm, Snap Inc., to help make that goal a reality.

Genies' latest hire from the Venice-based social camera company is George "YJ" Tu, a former senior engineer who worked on its Snapchat app and Spectacles camera glasses. Prior to working at Snap, Tu worked for three and a half years as a senior engineer at Facebook and specialized in developing the company's mobile infrastructure.

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Genies, a startup that makes virtual avatars out of musicians, celebrities and, very soon, everyone else, is moving from Venice to a 20,000-square-foot converted warehouse in Marina Del Rey.

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Once the home of Frank Sinatra's vinyl recordings, Warner Music Group has ventured into the virtual entertainment world. The company announced it will partner with a virtual concert provider and invest in a tech company that plans to develop avatars and create NFTs for the label's artists.

Monday's announcement that Warner will enter into a content and investment partnership with Los Angeles-based Wave followed a similar announcement Friday that the venerable music label will partner with Genies, a tech company that will help develop a virtual presence for Warner artists and NFTs for their artwork and music.

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