Los Angeles startup PeaTos brands its products as an alternative to "junk food" like Cheetos and it just nabbed a former executive from competitor Frito-Lay, maker of the neon orange puffy chip.

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Elon Musk's SpaceX will build a spacecraft to bring astronauts to the moon in a deal with NASA that firmly places the Hawthorne-based startup as the nation's top space ally and solidifies the privatization of lunar travel.

The $2.9 billion contract could make SpaceX the first private company to send people to the moon.

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NBA players, talent agents and Snoop Dogg's venture firm are among the investors behind LEUNE, a California cannabis brand eying new U.S. markets.

The company closed a $5 million round on Thursday from big name athletes like Carmelo Anthony, John Wall, Lebron James' agent Rich Paul and Anthony Saleh, who manages artists like Nas and Future.

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