livestreaming

Things are moving rapidly these days in startupland, particularly in the suddenly crowded red-hot audio space.

Just six months ago, Betty Labs pivoted for a third time – from sports gambling to live audio – and the third time proved to be the charm, as Spotify announced Tuesday it was buying the Los Angeles company for an undisclosed sum.

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Culver City-based Maestro, a platform used by pop star Billie Eilish and other entertainers to stream their performances, has landed $15 million in a Series B round.

It was backed by industry heavyweights from Sony Music Entertainment to Twitch's co-founder Kevin Lin, who are eying digital concerts and live streamed shopping as future revenue hot spots.

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The digital copyright management system Pex scored a $57 million investment as it attempts to become a larger player online.

Chinese conglomerate Tencent and its subsidiary Tencent Music Entertainment participated along with investing firms the CueBall Group, NextGen Ventures Partners, Amarinthine and others.

Pex has built what it calls its "attribution engine" — free for rights holders and creators — to identify, attribute and license content on the internet.

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