Takeaways

  • The music industry has increasingly turned to livestreamed concerts to try to make up for the massive losses sustained from the cancellation and postponement of in-person events due to the pandemic.
  • An ongoing experiment is underway to find and develop the best technology and techniques for engaging fans and convincing them to pay for digital shows.
  • Some themes are emerging in what works, what doesn't, and what's coming next.

Post Malone and his bandmates donned women's dresses while livestreaming a Nirvana tribute. British artist Yungblud livestreamed a performance reminiscent of a variety talk show. And Linkin Park's lead singer Mike Shinoda created a series of albums developed entirely in collaboration with his digital followers on Twitch.

Welcome to the new era of live concert-streaming.

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L.A.-based short-form social-video app Triller continues to jockey for position with rival TikTok.

On Friday the company launched a live-streaming feature that will allow users to post content in real time, similar to Instagram Live and TikTok's Go Live.

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Event Hub began 2020 with optimism. It was picking up steam after graduating the mostly virtual 2019 Techstars Anywhere accelerator program and ready to launch into a booming events industry.

At the time, the L.A. startup was primarily a marketplace for connecting event organizers with companies and entrepreneurs to sell their wares and promote their brands at exhibitor booths.

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