virtual reality

Standing in a Century City WeWork, I watched as an eerily lifelike hologram was beamed in and silence filled the room.

Once a technology reserved for theater, holograms have become cheaper and more accessible for the masses. So as Zoom became the default office during the pandemic, WeWork turned to ARHT media to create work and conference spaces that didn't require everyone to jam in.

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The Rattle opened a studio in Silver Lake last year, which it operates as something between a startup accelerator, art co-op, coworking space and venture studio. Its goal is to rethink the way musicians and artists are compensated for creating something new or groundbreaking.

"In the music economy, artists are treated like writers of music for some label or publisher, so that the grown-ups can go and sort it out afterwards," said Chris Howard, CEO of The Rattle. "We wanted to see if we could translate the principles of startups and entrepreneurship to artists."

This week, the Los Angeles and U.K.-based creative collective announced its first investments into Los Angeles-based companies.

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As the pandemic slowed and halted clinical trials to test new drugs, the need for a virtual solution became clear to clinical researchers. El Segundo-based Lightship hopes to keep clinical trials going with a virtual process that allows patients to participate from home.
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