Takeaways:

  • VR game-maker Survios is expanding beyond virtual reality games as it embraces the idea of a "cross-play" world, where users can play against one another regardless of platform.
  • The company sees this as part of a broader emerging trend that it calls "cross-reality."
  • Survios' move is part of a bigger shift in the VR industry, which is recalibrating expectations and extending the timeline for immersive technology's growth.

Culver City-based virtual reality and gaming startup Survios is broadening beyond VR.

The company — creator of such games as "Creed: Rise to Glory," "The Walking Dead Onslaught" and "Westworld: Awakening" – recently announced its first non-VR game: "Big Rumble Boxing: Creed Champions." It hopes to leverage its relationship with MGM Studios, a lead investor of its 2016 Series C fundraise and owner of the "Creed" series IP.

Following its recent $16.7 million Series D funding round, Survios is one of a number of companies taking a fresh look at how users will use virtual reality in the future, and its role in the growth of gaming and the "metaverse."

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The second annual Music Tectonics conference announced its lineup on Tuesday, which will focus on the growing confluence of music and tech.

The conference held its inaugural run in Los Angeles last year. This year, it will take place virtually on October 27 and 28.

Dmitri Vietze, chief executive of the event's organizer, music PR firm Rock Paper Scissors, pointed dot.LA to a few notable examples of topics to be discussed in the event panels.

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The pandemic has forced many gyms to close and emptied others, catapulting the at-home fitness industry.

Zwift, a social fitness application that lets users virtually train together on their treadmills and bikes, is taking advantage of the shift.

The Long Beach-based company announced Wednesday it raised $450 million to build out Zwift-branded "hardware' for fitness buffs that uses the company's 3-D generated worlds to ride or run alongside others. It's also looking to expand into esports as it builds out the 10 virtual worlds it offers in the platform. In the summer, Zwift hosted a virtual Tour de France in July.

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