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XWhat Are LA’s Hottest Startups of 2021? We Asked Top VCs to Rank Them
Ben Bergman
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
Despite — or in many cases because of — the raging pandemic, 2020 was a great year for many tech startups. It turned out to be an ideal time to be in the video game business, developing a streaming ecommerce platform for Gen Z, or helping restaurants with their online ordering.
But which companies in Southern California had the best year? That is highly subjective of course. But in an attempt to highlight who's hot, we asked dozens of the region's top VCs to weigh in.
We wanted to know what companies they wish they would have invested in if they could go back and do it all over again.
Startups were ranked by how many votes each received. In the case of a tie, companies were listed in order of capital raised. The list illustrates how rapidly things move in startup land. One of the hottest startups had not even started when 2020 began. A number doubled or even 16x'd their valuation in the span of a few short months.
To divvy things up, we delineated between companies that have raised Series A funding or later and younger pre-seed or seed startups.
Not surprisingly, many of the hottest companies have been big beneficiaries of the stay-at-home economy.
PopShop Live, a red-hot QVC for Gen Z headquartered out of a WeWork on San Vicente Boulevard, got the most votes. Interestingly, the streaming ecommerce platform barely made it onto the Series A list because it raised its Series A only last month. Top Sand Hill Road firms Andreessen Horowitz and Lightspeed Venture Partners reportedly competed ferociously for who would lead the round but lost out to Benchmark, which was an early investor in eBay and Uber. The round valued PopShop Live at $100 million, way up from the $6 million valuation it raised at only five months prior.
Scopely, now one of the most valuable tech companies in Los Angeles, was also a top vote getter.
The Culver City mobile gaming unicorn raised $340 million in Series E funding in October at a $3.3 billion valuation, which nearly doubled the company's $1.7 billion post-money valuation from March. It is no coincidence that that was the same month stay-at-home orders began as Scopely has benefited from bored consumers staying on their couch and playing ScrabbleGo or Marvel Strike Force.
The company's success is especially welcome news to seed investors Greycroft, The Chernin Group and TenOneTen ventures, who got in at a $40 million post valuation in 2012. Upfront Ventures, BAM Ventures and M13 joined the 2018 Series C at a $710 post-money valuation.
Softbank-backed Ordermark, which flew more under the radar, also topped the list. The company's online ordering platform became a necessity for restaurants forced to close their dining rooms during the pandemic and raised $120 million in Series C funding in October.
On the seed side, two very different startups stood out. There was Pipe, which enables companies with recurring revenues to tap into their deferred cash flows with an instant cash advance, and Clash App, Inc., a TikTok alternative launched by a former employee of the social network in August.
We will have the list of Southern California's top seed startups out tomorrow.
Hottest
PopShop Live ($100 million)
The live-streaming shopping channel created by Danielle Lin reportedly found itself in the middle of a venture capital bidding war this year. Benchmark eventually won out leading a Series A round, vaulting the app at a $100 million valuation. The Los Angeles-based platform has been likened to QVC for Gen Z and it's part of a new wave of ecommerce that has found broader appeal during the pandemic. Google, Amazon and YouTube have launched live shopping features and other venture-backed startups like Los Angeles-based NTWRK have popped up.
Boiling
Scopely ($3.3 billion)
One of the most valuable Southern California tech startups with a $3.3 billion valuation, the Culver City mobile game unicorn has benefitted from a booming gaming market that has flourished in this stay-at-home economy. Scopely offers free mobile games and its roster includes "Marvel Strike Force," "Star Trek Fleet Command" and "Yahtzee with Buddies." In October the company raised a $340 million Series E round backed by Wellington Management, NewView Capital and TSG Consumer Partners, among others fueling speculation that it was on its road to an IPO. Co-CEO Walter Driver has said that he doesn't have immediate plans to go public.
Ordermark ($70 million)
The coronavirus has forced the closure of many dining rooms, making Ordermark all the more sought after by restaurants needing a way to handle online orders. Co-founder and CEO Alex Canter started the business in 2017, which recently rang in more than $1 billion in sales. Ordermark secured $120 million in Series C funding by Softbank Vision Fund 2 in October that it will use to bring more restaurants online. The company's Nextbite, a virtual restaurant business that allows kitchens to add delivery-only brands such as HotBox from rapper Wiz Khalifa to their existing space through Ordermark, is also gaining traction.
Simmering
Cameo ($300 million)
Cameo, which launched three years ago, had its breakout year in 2020 as C-list celebrities like Brian Baumgartner banked over a million dollars from creating customized videos for fans. In the sincerest form of flattery, Facebook is reportedly launching a feature that sounds a lot like Cameo. Even though the company is still technically headquartered in Chicago, we included Cameo because CEO Steven Galanis and much of the senior team moved to L.A. during the pandemic and say they plan to continue running the company from here for the foreseeable future.
Mothership ($64 million)
Co-founded by CEO Aaron Peck, Mothership provides freight forwarding services intended to streamline the shipping experience. The company's tracking technologies connect shippers with nearby truck drivers to speed up the delivery process. It raised $16 million in Series A venture funding last year, driving the platform to a $48 million pre-money valuation.
Nacelle ($6.7 million)
Founded in 2019, Nacelle's ecommerce platform helps retailers improve conversion rates and decrease loading speeds for their sites. The software integrates with Shopify and other services, offering payment platforms and analytics integration, among dozens of services. Nacelle raised about $4.8 million earlier this year with angel investors that included Shopify's Jamie Sutton, Klaviyo CEO Andrew Bialecki and Attentive CEO Brian Long.
Boulevard ($30 million)
Matt Danna and Sean Stavropoulos came up with Boulevard when an impatient Stavropoulos was frustrated wasting hours to book a hair appointment. Their four-year-old salon booking and payment service is now used by some of Los Angeles' best-known hairdressers. Last month, the two secured a $27 million Series B round co-led by Index Ventures and Toba Capital. Other investors include VMG Partners, Bonfire Ventures, Ludlow Ventures and BoxGroup.
CloudKitchens ($5.3 billion)
Uber co-founder Travis Kalanick CloudKitchens rents out commissary space to prepare food for delivery. And as the pandemic has fueled at-home delivery, the company has been gobbling up real estate. The commissaries operate akin to WeWork for the culinary world and allow drivers to easily park and pick-up orders as the delivery market has soared during pandemic. Last year, it raised $400 million from Saudi Arabia's colossal sovereign wealth fund.
GOAT ($1.5 billion)
Founded by college buddies five years ago, GOAT tapped into the massive sneaker resale market with a platform that "authenticates" shoes. The Culver City-based company has since expanded into apparel and accessories and states that it has 20 million members. Last year, Foot Locker sunk a $100 million minority investment into 1661 Inc., better known as Goat. And this fall it landed another $100 million Series E round bankrolled by Dan Sundeheim's D1 Capital Partners.
Savage X Fenty
The lingerie company co-founded by pop singer Rihanna in 2018 is noted for its inclusivity of body shapes and sizes. It has raised over $70 million, but The New York Times' DealBook newsletter recently reported that it's been on the hunt for $100 million in funds to expand into active wear. The company generates about $150 million in revenue, but is not yet profitable, according to the report. It became the focus of a consumer watchdog investigation after being accused of "deceptive marketing" for a monthly membership program.
Warming Up
FabFitFun ($930 million)
The lifestyle company provides customized personal subscription box services every three months with full size products. Started in 2010 by Daniel Broukhim, Michael Broukhim, Sam Teller and Katie Rosen Kitchens, it now boasts more than one million members. Last year, the company raised $80 million in a Series A round led by Kleiner Perkins last year and appears to be preparing for an eventual IPO as it slims down costs and refocuses on its high value products.
Dave ($1 billion)
Launched in 2016, the finance management tool helps consumers to avoid overdrafts, provides paycheck advances and assists in budgeting. Last year, it began to roll out a digital bank account that was so popular that two million users signed up for a spot on the waitlist. The company, run by co-founder Jason Wilk, has raised $186 million in venture capital and counts billionaire Mark Cuban as an early investor and board member. Other backers include Playa Vista-based Chernin Group.
Sure ($59 million)
SURE offers multiple technology products to major insurance brands — its platform can host everything from renter's insurance to covering baggage, so customers never have to leave an agency's website. It also offers its platform to ecommerce marketplaces, embedding third-party insurance protections for customers to purchase all on the same webpage. Founded in 2014, the Santa Monica-based startup last raised an $8 million Series A round led by IA Capital in 2017.
Zest AI ($90 million)
Founded in 2009 by former Google CIO Douglas Merrill and ex-Sears executive Shawn Budde, Zest AI provides AI-powered credit underwriting. It helps banks and other lenders identify borrowers looking beyond traditional credit scores. It claims to improve approval rates while decreasing chargeoffs. The company uses models that aim to make the lending more transparent and less biased. This fall the company raised $15 million from Insight Partners, MicroVentures and other undisclosed investors, putting its pre-money valuation at $75 million, according to PItchbook.
PlayVS
Santa Monica-based PlayVS provides the technological and organizational infrastructure for high school esports leagues. The pandemic has helped the company further raise its profile as traditional sports teams have been benched. Founded in early 2018, PlayVS employs 46 people and has raised over $100 million. In addition to partnering with key educational institutions, it also has partnerships with major game publishers such as Riot and Epic Games.
Tapcart ($40 million)
A SaaS platform helps Shopify brands create mobile shopping apps. The marketing software saw shopping activity jump 50% over 90 days as the pandemic walloped traditional retailers. Founded by Eric Netsch and Sina Mobasser, the company raised a $10 million Series A round led by SignalFire, bringing the total raise to $15 million.
Papaya ($31.8 million)
Papaya lets customers pay any bill from their mobile devices just by taking a picture of it. The mobile app touts the app's ease-of-use as a way to cut down on inbound bill calls and increase customer payments. Founded by Patrick Kann and Jason Metzler, the company has raised $25 million, most recently a S10 million round of convertible debt financing from Fika Ventures, Idealab and F-Prime Capital Partners.
Floqast ($250 million)
FloQast is a management software that integrates enterprise resource planning software with checklists and Excel to manage bookkeeping. The cloud-based software company claims its system helps close the books up to three days faster. It is used by accounting departments at Lyft, Twilio, Zoom and The Golden State Warriors. In January, it raised $40 million in Series C funding led by Norwest Venture Partners to bring the total raise to $92.8 million.
Brainbase ($26.5 million)
The company's rights management platform expedites licensing payments and tracks partnership and sponsorship agreements. It counts BuzzFeed, the Vincent Van Gogh Museum and Sanrio (of Hello Kitty and friends fame) among its clients. In May it announced $8 million in Series A financing led by Bessemer Venture Partners and Nosara Capital, bringing the total raised to $12 million.
OpenPath ($28 million)
The Los Angeles-based company provides a touchless entry system that uses individuals cell phones to help with identification instead of a key card. The company offers a subscription for the cloud-enabled software that allows companies to help implement safety measures and it said demand has grown amid the pandemic. Founded by James Segil and Alex Kazerani the company raised $36 million led by Greycroft earlier this year, bringing its total funding to $63 million.
FightCamp ($2.5 million)
FightCamp is an interactive home workout system that turns your space into a boxing ring with a free standing bag, boxing gloves and punch trackers. The company is riding the wave of at-home fitness offerings including Peloton, Mirror and Zwift that have taken off during the pandemic as gyms closed. The company has raised $4.3 million to date.
Numerade
The Santa Monica-based company provides video and interactive content for education in math, science, economics and standardized test prep. Founded in 2018 by Nhon Ma and Alex Lee, who previously founded Tutorcast, an online tutoring service, the company gathers post-graduate educated instructors to create video lessons for online learning.
Our Place ($32.5 million)
The creator of a pan with a cult following on social media, this Los Angeles-based startup designs and retails cookware and dinnerware. Founded by Amir Tehrani, Zach Rosner and Shiza Shahid, the company completed its Series A funding earlier this year, bringing its total raised to date to $10 million.
Tala ($560 million)
For customers that have no formal credit or banking history, this company's application promises more financial access, choice and control. It gathers data to create a credit score that can be used to instantly underwrite and disburse loans ranging from $10 to $500. Co-founded by Shivani Siroya and Jonathan Blackwell, Tala has raised $217.2 million to date. Its investors include PayPal Ventures, Lowercase Capital and Data Collective.
ServiceTitan ($2.25 billion)
Founded in 2007 by chief executive Ara Mahdessian and president Vahe Kuzoyan, ServiceTitan operates software that helps residential home contractors grow their businesses. It provides businesses tools like customer relationship management and accounting integration to streamline operations. The company closed a $73.82 million Series E funding round from undisclosed investors earlier this year.
100 Thieves ($160 million)
Founded in 2017 by former professional "Call of Duty" player Matthew Haag, 100 Thieves manages esports competitions in major titles including "Counter Strike Global Offensive" and "League of Legends." The company also produces apparel and merchandise, opening a physical store and training ground called the "Cash App Compound" in collaboration with Fortnite earlier this year. The company has raised $60 million to date, from investors including Salesforce CEO Marc Benioff and Aubrey Graham, better known as the rapper Drake.
Emotive ($16.5 million)
This AI-powered customer service platform automates text conversations between customers and businesses to increase sales. Emotive uses their sales team to verify questions, distinguishing it from other bot-driven marketing services, according to the company. The company was founded in 2018 by Brian Zatulove and Zachary Wise, who serve as the chief executive and the chief operating officer, respectively. It has raised $6.65 million to date, from Floodgate Fund and TenOneTen Ventures.
Everytable ($33 million)
Created by former hedge fund trader Sam Polk, the Los Angeles-based startup wants to be a healthy fast food chain. It prices its healthy pre-packaged meals around $5 in underserved communities while costing more in other neighborhoods with the goal of reducing so-called food deserts in low-income neighborhoods. It also offers a subscription delivery service. The company recently closed a $16 million Series B round led by Creadev along with Kaiser Permanente Ventures.
Lead art by Candice Navi.
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Ben Bergman
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
https://twitter.com/thebenbergman
ben@dot.la
March Capital Raises $650 Million Fund to Invest in AI Startups
11:26 AM | February 03, 2023
March Capital founder Jamie Montgomery. Illustration by Dilara Mundy.
Santa Monica-based venture outfit March Capital announced Feb. 3 that it raised its largest fund to date, a $650 million investment vehicle that will be used to back up to 15 startups focused on delivering new uses of artificial intelligence.
In addition, the VC said it plans to deploy the capital across 12-15 investments. These will likely be startups approaching or in their growth stage; since March Capital typically backs later stage rounds after Series B. That said, March Capital did make some investments into seed-stage startups in late 2022, including backing a nearly $11 million seed round for Los Angeles-based game studio Playgig, so it’s possible some of the fund will be deployed to companies not quite at growth stage.
Worth noting: March Capital didn’t say it would exclusively deploy this fund to AI-focused companies, especially since the VC oversees around $1.6 billion in managed assets.
In a press release Friday, March Capital said it “sees enormous opportunity in the use of Artificial Intelligence for intelligent business applications.” The company has already backed several startups focused heavily on AI, including Sunnyvale-based network security outfit CrowdStrike. CrowdStrike is one of March Capital’s most valuable IPOs to date – it raised over $700 million when it went public in 2019, per funding database PitchBook Data Inc.
Some of March’s largest local exits include the sale of Marina del Rey-based communications software company TeleSign, which sold for $230 million in 2017. The company also has logged some profitable IPOs in more recent years, including security startup KnowBe4, which executed a $152 million public offering in April 2021; and Indian used car seller CarTrade, which had a $403 million IPO in August 2021, per Pitchbook.
March Capital co-founder and managing partner Jamie Montgomery said in the release, “the close of March Capital’s largest fundraise reinforces our differentiated investment thesis and strong track record of identifying and scaling companies that are powering the innovation economy.”
He added, “there will be tremendous investment opportunities emerging within our focus areas and we look forward to continuing to inspire and accelerate extraordinary companies poised for hyper-growth in the years ahead.”
Editor’s note: Jamie Montgomery is an investor in dot.LA.From Your Site Articles
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Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
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Voting has ended for the awards. Thanks to everyone who participated. Watch them live as part of the dot.LA Summit. Tickets are available here.
We are so excited to announce the nominees for the inaugural "dot.LA Startup Awards 2020," a celebration of the most innovative people and companies in LA's startup and tech community. The event will be hosted live on Wednesday, October 28th to close out the dot.LA Summit. We will recognize L.A.'s rising tech companies and leaders.
Vote for who you think should win each category!
Descriptions for each nominee are below.
The winners will be announced live at the dot.LA Summit.
Pivot of the Year: Celebrating startups that changed their business model and strategy in the face of adversity
Curative: Founded in January '20 with the initial aim of developing a new test for sepsis. The company pivoted to COVID-19 testing in early March as supply chains became strained and the need for a new testing process arose. Curative now processes 1 million tests per week.
Quantgene: The company typically offers AI-powered blood test systems for early cancer detection. But as the COVID-19 pandemic persisted, the company leveraged its computing systems and logistical skills to build a new business line with Hollywood studios and individuals seeking antibody tests.
Swoop: Before the pandemic, Swoop was a high growth marketplace startup focused on group transportation: connecting consumers with limousine charter operators. When their group transportation business and the events industry halted, they developed software that limousine charter operators, their suppliers, could utilize.
PRISM Bags: This company planned to launch their signature product, a woman's work bag. Once COVID-19 hit, they were able to pivot and go to market with a new offering: a small mini bag well suited for woman SIP during a pandemic - with pockets for masks etc.
WELL Health Inc.: Funded and engineered the Rapid Release Program in March '20, which allowed health systems to manage urgent COVID-19 patient communications at scale. The program helped health systems create "virtual waiting rooms" so that patients could wait in their cars, instead of a crowded waiting room, for appointments.
Social Justice Award: Recognizing individuals who championed the distribution of opportunity in tech
Alejandro (Alex) Guerrero, Principal at Act One Ventures: Spearheaded the Diversity Term Sheet Rider, giving under-represented investors and founders better access and connections in the venture world. As of mid-September, 21 firms have adopted the Rider.
Candace Walker, Co-Founder of Just US app: Created a hands-free voice control app that notifies your designated contacts when you've been stopped by police.
Derek Smith, Founder of Plug-In South LA: Created a tech startup community and accelerator program for entrepreneurs from under-represented backgrounds; produced the Urban Tech Connect conference.
Lolita Taub, Co-Founder and GP at The Community Fund: First-generation Latinx operator and investor that launched a $5 million early-stage fund to invest in community-driven companies.
Miki Reynolds, Executive Director, Grid110: Leads a no-equity, LA-based accelerator for underrepresented founders; "Whether it's navigating the social unrest in our country or launching a program specifically for founders in South LA, she is an expert at bringing people together"
Rising Entrepreneur: Celebrating emerging entrepreneurs who have a pioneering spirit and promising future
Cristina de la Peña, CEO & Founder of Synapbox: Her company has booked $1.2m in pre-launch revenue; her product empowers content creation with 'audience non-conscious behavior analysis and AI.' As the world moves to a more content based society, knowing 'what' works and 'why' it works gives you the power to compete for audiences' attention.
Jessica Nouhavandi, Co-CEO of Honeybee Health: Jessica's company is adding transparency to the Pharma industry. Honeybee has been accredited in nearly 40 states.
Ksenia Yudina, CEO of UNest: As a solo female founder, Ksenia has raised a Seed Round, Seed extension, and Series A Round from investors like Tim Draper and Anthos Capital to democratize college savings and investing tools for parents. She also recently led her company's acquisition of LittleFund, which doubled UNest's user base.
Morgan Debaun, Founder of Blavity: Morgan has created a next generation media company to serve Black consumers. She has penetrated the VC markets - which is a unique challenge for women of color, and become part of the fabric of the start-up ecosystem.
Robert Luo, CEO & Founder of Mi Terro: Robert founded a sustainable fashion startup that creates usable products with materials that would otherwise go to waste. He is a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce, Forbes Under 30 Scholar, and the youngest entrant into the Entrepreneur Hall of Fame at USC Marshall School of Business.
Rising Startup: Celebrating startups that are growing, innovating, and delivering new products/services to market
Openpath: A property-tech firm that recently announced a $36 million raise to accelerate its disruption of keycards and bring its touchless-entry technology to more doors, gates, elevators and lobby check-ins.
Pipe: A new platform that offers non-dilutive financing to SaaS companies through an instant cash advance against the full annual value of software subscriptions. In June, Pipe raised $60 million in equity and asset financing as an extension to its February Seed Round of $6 million.
PlayVS: Connects online games with official school administration and branding, elevating Esports from hobby to school-sponsored activity. So far schools in 23 states have signed up, and Parnell said they're on track to get every state in the US on board by 2022. $96 million in total startup funding through Series C Round.
Outer: 1-year old D2C outdoor furniture brand grew sales by 21x from Q1 to Q2 2020; the #1 fastest growing DTC brand according to SimilarWeb. Raised $4.3 million Seed Round from Mucker Capital.
Wave: Entertainment technology company that turns performers into digital avatars and puts them on virtual stages. Wave hosted The Weeknd Experience on TikTok in August, which pulled in more than 2 million total unique viewers. Raised $40 million to date.
Entrepreneur of the Year: Celebrating an entrepreneur who has made a notable achievement this year.
Alex Canter, CEO and Co-Founder of Ordermark: software company helping restaurants operate better; expanded virtual kitchen endeavors, bringing on thousands of restaurants nationwide to make delivery-only meals under Ordermark's brands.
Andrew Peterson, CEO and Co-founder of Signal Sciences: Sold his company to Fastly in August for $775 million: the largest enterprise tech exit for an LA startup. Fastly is also setting up a $50 million retention pool of RSU's to give out to Signal Sciences employees.
Doug Hirsch and Trevor Bezdek, Co-Founders and Co-CEOs of GoodRx: Founded company in 2011 that has helped Americans save more than $20 billion on prescription drug expenses. Built a new model for healthcare, grew the business over many years, and finally IPO'd in 2020.
Imran Khan, Co-Founder and CEO of Verishop: Launched social-commerce app with 600 brands/sellers, 1 year after founding the company. Raised $30 million at a valuation of around $100 million
Shivani Siroya, CEO and Founder at Tala: Named to Forbes 40 Under 40; Led company's growth, extending $1 billion in micro loans to 4 million customers in emerging markets. Last valued at $700 million.
Startup of the Year: Celebrating a company that has shown great development and potential to impact the global community.
GOAT: Fast-growing global luxury shoe and apparel retailer. 30 million members. Raised $100 million Series E Round at $1.75 billion valuation. Launched first brand campaign during NBA Playoffs.
GoodRx: First Los Angeles tech company to go public this year. Market Cap is $22 billion (as of 10/06/20). Prescription marketplace platform earned $54 million in profit for the first six months ending in June, a 74% increase.
Headspace: Raised $100 million in debt and equity. 65 million users in 190 countries. Downloads have doubled since March. Headspace for Work product has seen a 500% increase.
Scopely: Acquired FoxNextGames from Disney in January. Raised $400 million Series D in March at $1.9 billion valuation and is in talks with investors to raise at least $200 million at $3 billion valuation.
TikTok: #1 top grossing app on iOS App Store globally in Q2 2020. The hit mobile app hit 53.5 million weekly average users in the US (100 million MAU) in Sept., up 75% from the start of the year. Valued between $20-$30 billion.
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