adtech

Charity fundraising platform Omaze, which offers celebrity meet-and-greets and other fundraising experiences, landed its most high profile client this year: billionaire Richard Branson. Now it's hoping to take off.

Omaze announced on Thursday it raised $85 million in a Series C funding round led by Louis Bacon's Moore Strategic Venture along with high-profile investors, including singer Bono, actress Kerry Washington, football star Tom Brady and Reddit co-founder Alexis Ohanian.

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While working as a marketing executive at Snapchat, James Borow saw small businesses had a harder time competing with larger companies when it came to advertising.

He and a group of Snap employees had the idea to start Trust, a company aiming to make the advertising process friendlier for smaller ecommerce companies and direct-to-consumer brands.

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Ryff, whose digitized product placement service provides brands a tailored spot in films and television, is shifting its attention to the creator economy.

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