adtech

adtech

When Apple changed its privacy rules in April 2021 to require that companies get permission before collecting user data online, retailers and digital brands were left scrambling to find new avenues to amass information about shoppers.

The answer may lie in online surveys.

Prodege, a market research and consumer polling startup, attained unicorn status last month thanks to a service that rewards users for completing questionnaires and making purchases on its apps and websites like Swagbucks and MyPoints. The El Segundo-based company then sells information about shoppers’ habits and preferences back to market research firms and retail clients such as Walmart, Clorox and DoorDash.

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OpenX, a Pasadena-based ad tech company, agreed to pay $2 million to settle allegations that it amassed troves of data on children as it flaunted regulations intended to protect data privacy.

The venture-backed firm used code to “inadvertently” pull location specific data from users even when they opted out and sold children’s data to third party advertisers.

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Charity fundraising platform Omaze, which offers celebrity meet-and-greets and other fundraising experiences, landed its most high profile client this year: billionaire Richard Branson. Now it's hoping to take off.

Omaze announced on Thursday it raised $85 million in a Series C funding round led by Louis Bacon's Moore Strategic Venture along with high-profile investors, including singer Bono, actress Kerry Washington, football star Tom Brady and Reddit co-founder Alexis Ohanian.

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