Trying to Make CPG Customers More Loyal, Repeat Raises $1.5M

Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

Trying to Make CPG Customers More Loyal, Repeat Raises $1.5M
  • Repeat aims to make consumer packaged goods (CPG) customers more loyal by sending personalized reminders.
  • The company raised $1.5 million in seed funding from Harlem Capital, Techstars and Mucker Capital.
  • The two co-founders met at a Venice startup and were planning to get married in April until COVID-19 happened.

The good news for ecommerce companies is that the pandemic has driven U.S. consumers online. Up to half say they buy household supplies with a click, according to McKinsey & Company, but 70% of buyers never return to a brand for another purchase.

Repeat, formerly known as PRZM, aims to change that and make customers more loyal by figuring out their unique consumption habits. The company uses the data to remind shoppers with email nudges, it is time to restock. "Hi Anna. Are you ready for another face wash?" reads one such reminder. When customers go back to the site the items they "need" will be waiting for them in their cart.


"We help brands turn customers into repeat customers," said co-founder and CEO Kim Stiefel. "We're essentially removing the friction from the replenish experience, allowing brands to unlock more repeat revenue."

Repeat announced Wednesday it has raised $1.5 million in seed funding in a round led by Harlem Capital. Existing investors Techstars, Act One Ventures and Mucker Capital returned while Break Trail Ventures, Vamos Ventures and Wedbush Ventures also came on board.

Repeat's business has been booming due to the accelerated shift to ecommerce. "We were already seeing consumers come online, but with COVID it dramatically changed," said Stiefel. Case in point: She says a toilet paper brand that is a client saw a 3000x increase in conversions.

Stiefel and her co-founder Sarah Wissel met in 2015 while the two were colleagues at Vytmn, a short-lived Venice startup.

Stiefel and her co-founder Sarah Wissel met in 2015 while the two were colleagues at Vytmn, a short-lived Venice startup. It soon ran out of money, but the two started dating as well as hatching an idea for a new company that would be a subscription brand. "There was nobody else I wanted to do it with," said Wissel.

But like many startups, they pivoted. "During the process of building a brand we discovered subscribing to products is not a great experience," said Stiefel. The two decided to focus on using their own data to help other consumer packaged goods companies retain customers.

Stiefel says their skills complement each other since she is good at strategy, sales and bringing in revenue while Wissel is more analytic and focused on the product. "There's no power struggle," Stiefel said. "We're big fans of each other."

    The co-founders were planning to get married in April until courthouses closed. "They are now offering marriages on Zoom and so I think we're going to do that," said Stiefel.

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    How to Navigate LA Tech Week 2026

    🔦 Spotlight

    Happy Friday, Los Angeles.

    Next week, hundreds of tech events will take over the city, bringing founders, investors, engineers and creators together from October 12 through 18.

    Calling LA Tech Week a conference does not quite capture the experience.

    Presented by Andreessen Horowitz, Tech Week is a decentralized collection of panels, workshops, demonstrations and gatherings hosted independently by startups, venture firms and technology companies. There is no convention center or central stage. The programming stretches from Santa Monica and Venice to Culver City, Downtown, El Segundo and beyond.

    In other words, the city is the venue.

    AI remains the dominant theme for 2026, appearing across enterprise software, healthcare, finance, media and the creator economy. The schedule also reflects industries where Los Angeles has built a particular advantage, including aerospace, defense, robotics, advanced manufacturing, entertainment and consumer technology.

    That range is what makes LA Tech Week distinct. It brings together the software companies shaping what comes next with the industries that already define Southern California.

    The challenge is deciding where to show up.

    Our advice: apply early and organize your schedule by neighborhood. Crossing from Santa Monica to Downtown may look manageable on a calendar created by someone who has never driven in Los Angeles.

    To help you spend more time meeting people and less time crossing the city, we have organized each day’s events by location:

    You can also browse the complete official LA Tech Week calendar.

    Plan carefully, but do not fill every minute. The best conversation of the week may be the one that was never on your calendar.

    More from this week’s LA startup and venture scene below.

    🤝 Venture Deals

      LA Companies

      • El Segundo-based Gallatin AI raised a $50M Series A from new and existing investors including 8VC and Silent Ventures, bringing its total funding to $70M. The defense technology startup will expand its engineering team and advance Navigator, an AI platform that helps U.S. military units coordinate vehicle readiness, supplies, medical logistics and other mission-support operations. - learn more
      • Pasadena-based quantum computing startup Oratomic raised a $475M Series B at a $5.4B valuation, just three months after its Series A. ARCH Venture Partners, Spark Capital, Khosla Ventures, Index Ventures, General Catalyst and Bezos Expeditions co-led the round, bringing Oratomic’s total funding to $775M as it works toward a commercially viable, fault-tolerant quantum computer by 2030. - learn more
      • Torrance-based Fortastra raised a $30M Series A led by First In, with participation from Upfront Ventures, Space Capital, Rsquared, Side Door Ventures, ATX Ventures and existing investors. The company will use the capital to develop its next-generation maneuverable spacecraft, expand its engineering and operations teams and scale production of systems designed to protect critical assets in orbit. - learn more
      • Parallel Systems raised a $100M Series C led by AVP, with participation from Hillspire, Agility Global, Cobalt Capital, Anthos Capital, Congruent Ventures, Riot Ventures and Collaborative Fund. Founded by former SpaceX engineers, the company will use the funding to scale production and commercial deployment of its autonomous, battery-electric Panther rail vehicles, which are designed to make short-haul freight more competitive with trucking. - learn more
      • Gaming studio Gardens Interactive secured more than $35M in a Series B led by Lightspeed, with participation from Sequoia Capital, Index Ventures, Accel, Innovation Endeavors, Zenith Capital and other investors. The company will use the funding to launch and operate its debut social role-playing “strandbox” game, an evolving multiplayer world shaped by players’ actions and interactions. - learn more
      • Outer Spaces raised an $8M pre-seed round led by Upfront Ventures, with participation from Unlock Venture Partners, Mucker Capital and Genius Ventures. The startup is developing outdoor furnishings with integrated solar panels and batteries, turning backyards into sources of clean energy and backup power. - learn more
      • Furientis raised a $25M seed round led by Benchmark at a reported $125M valuation, following a $5M pre-seed announced in May. The defense startup will use the capital to scale production of lower-cost missile interceptors designed to be assembled quickly with readily available components, with a long-term goal of producing 1,000 systems annually at each factory. - learn more
      • Hiyo raised a $20.8M Series B led by Constellation Brands, with returning investor Live Nation also participating. The nonalcoholic beverage company will use the funding to expand its adaptogen- and nootropic-infused social tonics across more than 13,000 retail locations while growing its presence at hospitality venues and live events. - learn more
      LA Venture Funds
      • Navitas Capital participated in Vesta’s $30M Series B, which was led by Conversion Capital and included backing from several major mortgage lenders and financial institutions. The company will use the funding to scale its AI agents across mortgage origination, automating tasks such as application reviews, underwriting decisions and closing-document checks. - learn more
      • MTech Capital led Nettle’s oversubscribed $4.8M seed round, with participation from Project A Ventures, Sure Valley Ventures, Portfolio Ventures and Ventures Together. The insurtech startup will use the funding to expand across the U.S. and Europe while growing its AI platform, which helps commercial insurers identify property risks, accelerate inspections and generate reports. - learn more
      • Bonfire Ventures doubled down on SantĂ© by participating in the company’s $15M Series A, which was led by FINTOP and included other returning investors. The New York startup will use the funding to expand its AI-powered operating system for independent wine and liquor stores, which combines point-of-sale, e-commerce, payments, inventory and marketing tools in one platform. - learn more

      LA Exits

      • Winnow Solutions was acquired by Marina del Rey-based Spring Labs, with financial terms undisclosed. Winnow’s attorney-built library of more than 100,000 state and federal regulatory requirements will become a core part of SpringGRC, helping financial institutions connect changing laws directly to their compliance policies, controls and workflows. - learn more

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        LA Tech Week 2026: Sunday’s Event Lineup

        🔦 Spotlight

        LA Tech Week 2026 closes Sunday with one final day of events across Los Angeles. We have organized the remaining lineup by neighborhood so you can finish the week with a few last conversations before everyone returns to their regularly scheduled inboxes.

        ARTS DISTRICT

        12:00 PM

        CARSON

        12:00 PM

        CULVER CITY

        9:00 AM

        • Women in Cleantech & Sustainability Hike and Network: See Details Here
          Women in Cleantech & Sustainability

        6:00 PM

        • Founders pitch competition: See Details Here
          Biomorphix solutions, Nightingale regenerative

        HOLLYWOOD

        10:00 AM

        4:00 PM

        • AI International: Film, Music Video & Micro-Drama: See Details Here
          AI International Film Festivals

        MID CITY

        1:00 PM

        OTHER

        12:00 PM

        • ORGANIC LIFE LABS™ PRESENTS THE ALIGNMENT LAB: The Science of human performance: See Details Here
          The Blue Room Collective

        SANTA MONICA

        8:00 AM

        1:00 PM

        6:00 PM

        SOUTH LA

        2:00 PM

        • Future Builders : Family STEM Day: See Details Here
          Black L.A. Tech Week (Community Collective)

        VENICE

        10:00 AM

        12:00 PM

        • How to Raise Funds to Fund Any Business Using Digital Products.: See Details Here
          DN Events

        VIRTUAL

        5:00 PM

        WEST HOLLYWOOD

        3:00 PM

        Each session provides unique opportunities to gain insights, network, and explore various fields of tech innovation. For updates or more event information, visit the official Tech Week calendar.

        Download the dot.LA App

        LA Tech Week 2026: Saturday’s Event Lineup

        🔦 Spotlight

        LA Tech Week 2026 heads into the weekend Saturday with more opportunities to learn, meet fellow builders and explore what is being created across the region. Browse the day’s events by neighborhood below and find the gatherings worth leaving the house for.

        ARTS DISTRICT

        5:30 PM

        BEL AIR

        5:00 PM

        CULVER CITY

        10:00 AM

        1:00 PM

        4:00 PM

        DOWNTOWN

        11:00 AM

        2:00 PM

        • South Asians in Space, Physical AI: See Details Here
          american south asian network

        5:00 PM

        7:00 PM

        HOLLYWOOD

        8:00 PM

        INGLEWOOD

        10:00 PM

        LONG BEACH

        10:00 AM

        12:00 PM

        LOS FELIZ

        8:30 AM

        • Griffith Observatory Hike with Longevity Cities & Don't Die LA: See Details Here
          Longevity Cities

        MALIBU

        5:00 PM

        MARINA DEL RAY

        9:30 AM

        • The Brazen Capital Walk: Connecting Women, Capital & Opportunity: See Details Here
          BrazenEra

        6:00 PM

        • Build an AI workflow editor, natively in Angular: See Details Here
          Workflow Builder

        SANTA MONICA

        7:00 AM

        • Founders Running Club Run in Santa Monica: See Details Here
          Founders Running Club, MongoDb

        9:00 AM

        • MOLTEN - Spatial hackathon (ElevenLabs, AssemblyAI, Rokoko, Datafeel...): See Details Here
          Field Lab

        2:00 PM

        3:30 PM

        6:00 PM

        7:00 PM

        SOUTH LA

        7:00 PM

        THE VALLEY

        7:30 PM

        UCLA

        11:00 AM

        USC

        9:00 AM

        10:00 AM

        10:30 AM

        VENICE

        8:00 AM

        • Open Air Health Tech: See Details Here
          Open Air Health Tech, Bowshock, Govitamins App

        10:00 AM

        10:30 AM

        11:00 AM

        12:00 PM

        6:00 PM

        • Bots, Bytes & Bubbles Benefit: See Details Here
          Distinguished Minds Institute dba thinqueBytes®

        VIRTUAL

        9:00 AM

        • Ask a VP of Sales: Live GTM Office Hours for Early-Stage B2B Founders: See Details Here
          Kat Rucker Consulting Group

        11:00 AM

        WEST HOLLYWOOD

        11:00 AM

        • The 10x Engineer Showed Up. The 10x Organization Didn't.: See Details Here
          Workflow Builder, Tentaro

        3:00 PM

        WESTSIDE

        11:00 AM

        2:00 PM

        • Graphic Design & Digital Printing Meetup: See Details Here
          Big Frog Custom T-Shirts & More of West LA

        7:00 PM

        WESTWOOD

        12:00 PM

        Each session provides unique opportunities to gain insights, network, and explore various fields of tech innovation. For updates or more event information, visit the official Tech Week calendar.

        Download the dot.LA App

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