Community Just Raised $40M For Its Brand and Celebrity-Focused Text Message Platform

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

Community Just Raised $40M For Its Brand and Celebrity-Focused Text Message Platform

Community, the L.A.-based tech startup whose platform enables mass text-messaging to fans and customers from artists, celebrities and brands, announced Friday it has raised $40 million from Salesforce Ventures.

Community is part of a wave of companies that help consumers build direct relationships with the brands and creators they idolize.


Over 3 billion messages have been exchanged between what Community calls "leaders" – the likes of whom include Tom Brady, Deepak Chopra, Barack Obama and People Magazine – and the "members" who sign up to receive the text messages.

"Our business model and purpose are built on keeping people directly and instantly connected to the conversations that they want to be part of at scale," said founder and CEO Matt Peltier in a statement.

The company has now raised nearly $90 million since launching in 2019. Previous investors include Ashton Kutcher's Sound Ventures, Live Nation and Sony Innovation Fund.

"On other platforms there's a guarantee of instant publishing, but there's no guarantee of instant distribution," Community's head of activation Jake Udell told dot.LA last year.

The company claims that 95% of messages sent by its leaders are opened.

"The idea that you will always be able to reach your fans — this community — via text, is a really empowering thing not just for you personally but for your business," Udell said previously.

In a statement on the role Community plays for brands, Salesforce president and CMO Sarah Franklin said, "Community lives at the intersection of trust, technology and culture, and is a powerful example of how organizations of any size can foster human connection to build meaningful relationships and drive growth."

The pandemic has accelerated the importance of artists engaging with their fans.

"That understanding and that willingness, combined with technology that allows artists to actually know who those superfans are, (and) engage them directly on a sustainable basis, is really starting to redefine how an artist looks at their fandom, and where to put their time, energy and resources," Zach Katz, CEO of music-tech investment firm Raised In Space, recently told dot.LA.

Editor's Note: dot.LA co-founder Spencer Rascoff invested in Community in a previous round.

https://twitter.com/hisamblake
samblake@dot.la

Subscribe to our newsletter to catch every headline.

Cadence

10 TikTok Gadgets That Went Viral In 2022

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

10 TikTok Gadgets That Went Viral In 2022

Part of TikTok’s evolution over the years includes becoming another outlet for consumers to purchase popular gadgets. The app generated $821 million in global consumer spending across the App Store and Google Play in the first quarter of 2022 alone.

And since the holiday season is among us, it’s time to get some gifts checked off your list. So here’s 10 tech gadgets that went viral on TikTok that you can buy for your loved ones.

Read moreShow less

LA Tech ‘Moves’: Disney Taps Bob Iger for CEO, Former Meta Exec Joins DeSo

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Disney Taps Bob Iger for CEO, Former Meta Exec Joins DeSo
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

Read moreShow less

This Week in ‘Raises’: Swell Energy Lands $120M, Modyfi Draws in $8M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: Swell Energy Lands $120M, Modyfi Draws in $8M
This Week in ‘Raises’:

As funding in Los Angeles continues to slow down, Swell Energy still managed to raise fresh funding to accelerate the company's mission to deploy 26,000 energy storage systems in homes and businesses across the United States.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA

Youtube Editor

Wave (Social/Platform Software)

Trending