What Are LA’s Hottest Startups of 2021? We Asked Top VCs to Rank Them
Despite — or in many cases because of — the raging pandemic, 2020 was a great year for many tech startups. It turned out to be an ideal time to be in the video game business, developing a streaming ecommerce platform for Gen Z, or helping restaurants with their online ordering.
But which companies in Southern California had the best year? That is highly subjective of course. But in an attempt to highlight who's hot, we asked dozens of the region's top VCs to weigh in.
We wanted to know what companies they wish they would have invested in if they could go back and do it all over again.
Startups were ranked by how many votes each received. In the case of a tie, companies were listed in order of capital raised. The list illustrates how rapidly things move in startup land. One of the hottest startups had not even started when 2020 began. A number doubled or even 16x'd their valuation in the span of a few short months.
To divvy things up, we delineated between companies that have raised Series A funding or later and younger pre-seed or seed startups.
Not surprisingly, many of the hottest companies have been big beneficiaries of the stay-at-home economy.
PopShop Live, a red-hot QVC for Gen Z headquartered out of a WeWork on San Vicente Boulevard, got the most votes. Interestingly, the streaming ecommerce platform barely made it onto the Series A list because it raised its Series A only last month. Top Sand Hill Road firms Andreessen Horowitz and Lightspeed Venture Partners reportedly competed ferociously for who would lead the round but lost out to Benchmark, which was an early investor in eBay and Uber. The round valued PopShop Live at $100 million, way up from the $6 million valuation it raised at only five months prior.
Scopely, now one of the most valuable tech companies in Los Angeles, was also a top vote getter.
The Culver City mobile gaming unicorn raised $340 million in Series E funding in October at a $3.3 billion valuation, which nearly doubled the company's $1.7 billion post-money valuation from March. It is no coincidence that that was the same month stay-at-home orders began as Scopely has benefited from bored consumers staying on their couch and playing ScrabbleGo or Marvel Strike Force.
The company's success is especially welcome news to seed investors Greycroft, The Chernin Group and TenOneTen ventures, who got in at a $40 million post valuation in 2012. Upfront Ventures, BAM Ventures and M13 joined the 2018 Series C at a $710 post-money valuation.
Softbank-backed Ordermark, which flew more under the radar, also topped the list. The company's online ordering platform became a necessity for restaurants forced to close their dining rooms during the pandemic and raised $120 million in Series C funding in October.
On the seed side, two very different startups stood out. There was Pipe, which enables companies with recurring revenues to tap into their deferred cash flows with an instant cash advance, and Clash App, Inc., a TikTok alternative launched by a former employee of the social network in August.
We will have the list of Southern California's top seed startups out tomorrow.
Hottest
PopShop Live ($100 million)
The live-streaming shopping channel created by Danielle Lin reportedly found itself in the middle of a venture capital bidding war this year. Benchmark eventually won out leading a Series A round, vaulting the app at a $100 million valuation. The Los Angeles-based platform has been likened to QVC for Gen Z and it's part of a new wave of ecommerce that has found broader appeal during the pandemic. Google, Amazon and YouTube have launched live shopping features and other venture-backed startups like Los Angeles-based NTWRK have popped up.
Boiling
Scopely ($3.3 billion)
One of the most valuable Southern California tech startups with a $3.3 billion valuation, the Culver City mobile game unicorn has benefitted from a booming gaming market that has flourished in this stay-at-home economy. Scopely offers free mobile games and its roster includes "Marvel Strike Force," "Star Trek Fleet Command" and "Yahtzee with Buddies." In October the company raised a $340 million Series E round backed by Wellington Management, NewView Capital and TSG Consumer Partners, among others fueling speculation that it was on its road to an IPO. Co-CEO Walter Driver has said that he doesn't have immediate plans to go public.
Ordermark ($70 million)
The coronavirus has forced the closure of many dining rooms, making Ordermark all the more sought after by restaurants needing a way to handle online orders. Co-founder and CEO Alex Canter started the business in 2017, which recently rang in more than $1 billion in sales. Ordermark secured $120 million in Series C funding by Softbank Vision Fund 2 in October that it will use to bring more restaurants online. The company's Nextbite, a virtual restaurant business that allows kitchens to add delivery-only brands such as HotBox from rapper Wiz Khalifa to their existing space through Ordermark, is also gaining traction.
Simmering
Cameo ($300 million)
Cameo, which launched three years ago, had its breakout year in 2020 as C-list celebrities like Brian Baumgartner banked over a million dollars from creating customized videos for fans. In the sincerest form of flattery, Facebook is reportedly launching a feature that sounds a lot like Cameo. Even though the company is still technically headquartered in Chicago, we included Cameo because CEO Steven Galanis and much of the senior team moved to L.A. during the pandemic and say they plan to continue running the company from here for the foreseeable future.
Mothership ($64 million)
Co-founded by CEO Aaron Peck, Mothership provides freight forwarding services intended to streamline the shipping experience. The company's tracking technologies connect shippers with nearby truck drivers to speed up the delivery process. It raised $16 million in Series A venture funding last year, driving the platform to a $48 million pre-money valuation.
Nacelle ($6.7 million)
Founded in 2019, Nacelle's ecommerce platform helps retailers improve conversion rates and decrease loading speeds for their sites. The software integrates with Shopify and other services, offering payment platforms and analytics integration, among dozens of services. Nacelle raised about $4.8 million earlier this year with angel investors that included Shopify's Jamie Sutton, Klaviyo CEO Andrew Bialecki and Attentive CEO Brian Long.
Boulevard ($30 million)
Matt Danna and Sean Stavropoulos came up with Boulevard when an impatient Stavropoulos was frustrated wasting hours to book a hair appointment. Their four-year-old salon booking and payment service is now used by some of Los Angeles' best-known hairdressers. Last month, the two secured a $27 million Series B round co-led by Index Ventures and Toba Capital. Other investors include VMG Partners, Bonfire Ventures, Ludlow Ventures and BoxGroup.
CloudKitchens ($5.3 billion)
Uber co-founder Travis Kalanick CloudKitchens rents out commissary space to prepare food for delivery. And as the pandemic has fueled at-home delivery, the company has been gobbling up real estate. The commissaries operate akin to WeWork for the culinary world and allow drivers to easily park and pick-up orders as the delivery market has soared during pandemic. Last year, it raised $400 million from Saudi Arabia's colossal sovereign wealth fund.
GOAT ($1.5 billion)
Founded by college buddies five years ago, GOAT tapped into the massive sneaker resale market with a platform that "authenticates" shoes. The Culver City-based company has since expanded into apparel and accessories and states that it has 20 million members. Last year, Foot Locker sunk a $100 million minority investment into 1661 Inc., better known as Goat. And this fall it landed another $100 million Series E round bankrolled by Dan Sundeheim's D1 Capital Partners.
Savage X Fenty
The lingerie company co-founded by pop singer Rihanna in 2018 is noted for its inclusivity of body shapes and sizes. It has raised over $70 million, but The New York Times' DealBook newsletter recently reported that it's been on the hunt for $100 million in funds to expand into active wear. The company generates about $150 million in revenue, but is not yet profitable, according to the report. It became the focus of a consumer watchdog investigation after being accused of "deceptive marketing" for a monthly membership program.
Warming Up
FabFitFun ($930 million)
The lifestyle company provides customized personal subscription box services every three months with full size products. Started in 2010 by Daniel Broukhim, Michael Broukhim, Sam Teller and Katie Rosen Kitchens, it now boasts more than one million members. Last year, the company raised $80 million in a Series A round led by Kleiner Perkins last year and appears to be preparing for an eventual IPO as it slims down costs and refocuses on its high value products.
Dave ($1 billion)
Launched in 2016, the finance management tool helps consumers to avoid overdrafts, provides paycheck advances and assists in budgeting. Last year, it began to roll out a digital bank account that was so popular that two million users signed up for a spot on the waitlist. The company, run by co-founder Jason Wilk, has raised $186 million in venture capital and counts billionaire Mark Cuban as an early investor and board member. Other backers include Playa Vista-based Chernin Group.
Sure ($59 million)
SURE offers multiple technology products to major insurance brands — its platform can host everything from renter's insurance to covering baggage, so customers never have to leave an agency's website. It also offers its platform to ecommerce marketplaces, embedding third-party insurance protections for customers to purchase all on the same webpage. Founded in 2014, the Santa Monica-based startup last raised an $8 million Series A round led by IA Capital in 2017.
Zest AI ($90 million)
Founded in 2009 by former Google CIO Douglas Merrill and ex-Sears executive Shawn Budde, Zest AI provides AI-powered credit underwriting. It helps banks and other lenders identify borrowers looking beyond traditional credit scores. It claims to improve approval rates while decreasing chargeoffs. The company uses models that aim to make the lending more transparent and less biased. This fall the company raised $15 million from Insight Partners, MicroVentures and other undisclosed investors, putting its pre-money valuation at $75 million, according to PItchbook.
PlayVS
Santa Monica-based PlayVS provides the technological and organizational infrastructure for high school esports leagues. The pandemic has helped the company further raise its profile as traditional sports teams have been benched. Founded in early 2018, PlayVS employs 46 people and has raised over $100 million. In addition to partnering with key educational institutions, it also has partnerships with major game publishers such as Riot and Epic Games.
Tapcart ($40 million)
A SaaS platform helps Shopify brands create mobile shopping apps. The marketing software saw shopping activity jump 50% over 90 days as the pandemic walloped traditional retailers. Founded by Eric Netsch and Sina Mobasser, the company raised a $10 million Series A round led by SignalFire, bringing the total raise to $15 million.
Papaya ($31.8 million)
Papaya lets customers pay any bill from their mobile devices just by taking a picture of it. The mobile app touts the app's ease-of-use as a way to cut down on inbound bill calls and increase customer payments. Founded by Patrick Kann and Jason Metzler, the company has raised $25 million, most recently a S10 million round of convertible debt financing from Fika Ventures, Idealab and F-Prime Capital Partners.
Floqast ($250 million)
FloQast is a management software that integrates enterprise resource planning software with checklists and Excel to manage bookkeeping. The cloud-based software company claims its system helps close the books up to three days faster. It is used by accounting departments at Lyft, Twilio, Zoom and The Golden State Warriors. In January, it raised $40 million in Series C funding led by Norwest Venture Partners to bring the total raise to $92.8 million.
Brainbase ($26.5 million)
The company's rights management platform expedites licensing payments and tracks partnership and sponsorship agreements. It counts BuzzFeed, the Vincent Van Gogh Museum and Sanrio (of Hello Kitty and friends fame) among its clients. In May it announced $8 million in Series A financing led by Bessemer Venture Partners and Nosara Capital, bringing the total raised to $12 million.
OpenPath ($28 million)
The Los Angeles-based company provides a touchless entry system that uses individuals cell phones to help with identification instead of a key card. The company offers a subscription for the cloud-enabled software that allows companies to help implement safety measures and it said demand has grown amid the pandemic. Founded by James Segil and Alex Kazerani the company raised $36 million led by Greycroft earlier this year, bringing its total funding to $63 million.
FightCamp ($2.5 million)
FightCamp is an interactive home workout system that turns your space into a boxing ring with a free standing bag, boxing gloves and punch trackers. The company is riding the wave of at-home fitness offerings including Peloton, Mirror and Zwift that have taken off during the pandemic as gyms closed. The company has raised $4.3 million to date.
Numerade
The Santa Monica-based company provides video and interactive content for education in math, science, economics and standardized test prep. Founded in 2018 by Nhon Ma and Alex Lee, who previously founded Tutorcast, an online tutoring service, the company gathers post-graduate educated instructors to create video lessons for online learning.
Our Place ($32.5 million)
The creator of a pan with a cult following on social media, this Los Angeles-based startup designs and retails cookware and dinnerware. Founded by Amir Tehrani, Zach Rosner and Shiza Shahid, the company completed its Series A funding earlier this year, bringing its total raised to date to $10 million.
Tala ($560 million)
For customers that have no formal credit or banking history, this company's application promises more financial access, choice and control. It gathers data to create a credit score that can be used to instantly underwrite and disburse loans ranging from $10 to $500. Co-founded by Shivani Siroya and Jonathan Blackwell, Tala has raised $217.2 million to date. Its investors include PayPal Ventures, Lowercase Capital and Data Collective.
ServiceTitan ($2.25 billion)
Founded in 2007 by chief executive Ara Mahdessian and president Vahe Kuzoyan, ServiceTitan operates software that helps residential home contractors grow their businesses. It provides businesses tools like customer relationship management and accounting integration to streamline operations. The company closed a $73.82 million Series E funding round from undisclosed investors earlier this year.
100 Thieves ($160 million)
Founded in 2017 by former professional "Call of Duty" player Matthew Haag, 100 Thieves manages esports competitions in major titles including "Counter Strike Global Offensive" and "League of Legends." The company also produces apparel and merchandise, opening a physical store and training ground called the "Cash App Compound" in collaboration with Fortnite earlier this year. The company has raised $60 million to date, from investors including Salesforce CEO Marc Benioff and Aubrey Graham, better known as the rapper Drake.
Emotive ($16.5 million)
This AI-powered customer service platform automates text conversations between customers and businesses to increase sales. Emotive uses their sales team to verify questions, distinguishing it from other bot-driven marketing services, according to the company. The company was founded in 2018 by Brian Zatulove and Zachary Wise, who serve as the chief executive and the chief operating officer, respectively. It has raised $6.65 million to date, from Floodgate Fund and TenOneTen Ventures.
Everytable ($33 million)
Created by former hedge fund trader Sam Polk, the Los Angeles-based startup wants to be a healthy fast food chain. It prices its healthy pre-packaged meals around $5 in underserved communities while costing more in other neighborhoods with the goal of reducing so-called food deserts in low-income neighborhoods. It also offers a subscription delivery service. The company recently closed a $16 million Series B round led by Creadev along with Kaiser Permanente Ventures.
Lead art by Candice Navi.
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Photo by Logan Weaver on Unsplash
MagicLinks CEO hopes his company's actions will have ripple effects inside and out
Brian Nickerson, CEO of Venice-based MagicLinks, which provides tools to online video creators to help them earn money through e-commerce, sent an open letter this week to his 25 employees and the 20,000-odd creators and brands in his company's ecosystem.
"Dear MagicLinks Community," the letter began. "Black. Lives. Matter. Our collective way of being, of relating, needs to change. Now."
"To move from words to action," as Nickerson put it to dot.LA, MagicLinks will also be donating cash to the NAACP, the Alliance of Californians for Community Empowerment (ACCE) and the People's City Council. The company is also matching employee donations and giving paid time-off to those who feel they need it, for whatever reason.
"But it's more than the moment," Nickerson said. "How do we systematically change this?"
Nickerson wants the actions that MagicLinks has already taken to galvanize further action. One plan his company has is to put together a panel of black and minority creators to raise awareness of systemic biases among brands in casting and promotional decisions.
Nickerson was deliberate in composing the letter and deciding which initial actions to take.
"It starts with listening and trying to empathize as best we can and understanding the fears of the people who are most directly impacted by this," he said. To that end, Nickerson and his team sought to create a safe space for MagicLinks' black employees to share how the current unrest and its precursors make them feel. One employee spoke of having a relative on the East Coast who was recently jailed, but no one in her family knew where. Another described having to occasionally fear for his life, and the nightmare that his absence would bring upon his mother.
Nickerson, who describes himself as "white, male and privileged," then sought feedback from black colleagues about what to put in his letter. In his first draft, he included a personal anecdote about learning how his grandparents had faced their own form of racism. But after consulting with his advisory team, that wasn't the right message.
"This isn't about my experience right now," Nickerson reflected. "It's sitting with the scourge of racism that's been in our country since its founding and just sitting with that and knowing that it exists and asking what we can do to change it."
In his letter Nickerson invokes a Hawaiian prayer, which he wrote "can be used as a tool to heal the racism and prejudice within each of us." The prayer: I'm sorry. Please forgive me. Thank you. I love you.
Response to his letter has mostly been positive, Nickerson said, with a few exceptions. Some clients and partners have threatened to cut ties. Nickerson's initial reaction was to simply write them off, but he has found power in invoking that same Hawaiian prayer in these interactions.
"Those are people that probably need to hear the message more than anyone else," he noted.
MagicLinks' actions in the wake of the ongoing unrest and the COVID-19 pandemic are the culmination of a change of heart in Nickerson.
"I used to think that as a small startup, once we were successful, then we can do right," he said. "I've changed that dramatically: we have to be doing right as we're going. Even if our dollar contribution to certain causes isn't what Facebook or Google can do, it's important to instill that in the culture and DNA of a company."
Nickerson now wants to empower MagicLinks' network of creators to have more social impact, and for his letter to resonate within his team and out to the community of brands and talent.
"Small actions have ripple effects," he said.
— Sam Blake
Scooters, just redeployed, are pulled off city streets after becoming fodder for barricades
In the last two years, e-scooters have become a common sight on city sidewalks. In the last few days they have taken on a new role as tools of resistance since they are light enough to pick up but heavy enough to cause serious damage. The largest company, Bird, has been criticized in the past for a lack of diversity and for avoiding black neighborhoods.
Social media images have shown protestors using scooters to block off city streets in downtown Los Angeles and tossing them into a fire in Paris.
Demonstrator in DTLA made a cordon blocking the road out of Bird scooters pic.twitter.com/aV8c63SG4k
— Anna Merlan (@annamerlan) May 30, 2020
It's really kicking off in Paris now! pic.twitter.com/GPnWJFYlje
— Jerome Roos (@JeromeRoos) June 2, 2020
Companies have reacted by pulling their scooters from cities, according to Mashable. The timing is terrible since companies had just begun to redeploy scooters as cities eased coronavirus restrictions.
Bird's headquarters is not far from where riots broke out in Santa Monica. Employees have criticized the company for a lack of diversity, which was made worse by massive layoffs in March that disproportionately effected minorities. The company's former chief legal officer once said Bird should not put scooters in black neighborhoods like Crenshaw because people might steal them, according to The Verge.
The company's only statement on protests has been this tweet on Sunday:
pic.twitter.com/P1NG3tpQw6
— Bird (@BirdRide) June 1, 2020
L.A. braces for more curfews after a day of peaceful protests
Windows in the upscale Brentwood neighborhood of L.A. were boarded up Tuesday night.
Thousands of people streamed along Hollywood streets that normally teem with tourists. They protested downtown at the foot of City Hall and marched in the San Fernando Valley. The signs read "No Justice No Peace," "BLM," "Stop Killing." A week of national protests over the killing of George Floyd by a Minnesota police officer continued as people of all colors poured into the streets in outrage.
Frustration over years of police brutality directed at black men and continued inequities in education, health and housing has fueled a national rage. It's also provoked some of America's top corporate players from Nordstrom to TikTok to respond in solidarity with the Black Lives Matter movement. Companies across the music industry, many whose top executive ranks are devoid of black Americans, staged a 'Blackout Tuesday', to reflect and hold conversations about how to support the black community. Other businesses outside the music industry followed suit.
At the same time, the protests seemed to grow even larger after a weekend that was marred by vandalism and looting, across the country as fringe groups broke into stores. Thousands have been arrested, the Los Angeles Times reported, as vandals ravaged some of the toniest neighborhoods including Santa Monica, downtown and Beverly Hills, spurring the national guard to be called in.
But on Tuesday afternoon, it appeared that peaceful protests reigned across the region as a concerned Los Angeles County and city issued curfews for 6 p.m. until 6 a.m. Wednesday.
"We are keeping the curfew in place tonight to protect everyone's safety and help our first responders keep the peace," said Mayor Eric Garcetti.
Exceptions to the curfew are in place for emergency responders, people going to and from work, and anyone traveling to and from participating in voting. There are elections in Pico Rivera and Commerce.
Santa Monica and Beverly Hills, which saw extensive damage in the previous days, set a citywide curfew from 1 p.m. until 5:30 a.m. Wednesday. Santa Monica's curfew is from 2 p.m. until 5:30 a.m. on Wednesday.
"We continue to grieve for the losses to our businesses and neighborhoods on Sunday, and we continue to be outraged over the death of George Floyd and the unacceptable persistence of institutional racism," said Santa Monica Mayor Kevin McKeown in a statement. "Nonetheless, on Monday we showed that we can learn from tragedy, get back up, and commit ourselves to a better city."
— Rachel Uranga
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About the Companies
Artie is a platform for next-gen interactive content that is hyper-personalized, exponentially engaging, and can be shared and played instantly inside of popular apps like Instagram, Facebook, Snapchat, Twitter, YouTube, and Twitch, with no app download or integration needed. Our team includes AI scientists, engineers, and interactive storytellers from Activision/Blizzard, Infinity Ward, Disney, DreamWorks Animation, Snap, Mozilla, and Facebook. Our seed investors include Scooter Braun's Raised in Space, Jeffrey Katzenberg's WndrCo, Founders Fund, Warner Music Group, Shrug Capital, YouTube co-founder Chad Hurley, angel investor Cyan Bannister, and top executives from Twitter, Amazon, and Square.
rct studiois a next-generation creative studio and interactive entertainment company, harnessing the latest in Artificial Intelligence to offer truly immersive VR experiences. Powered by the company's Morpheus engine, the technology instantly mines millions of data points from a vast repository of storylines and human behaviors to create realistic stories with an almost infinite amount of endings. With the ability to slash production costs and development time, whilst unleashing boundless creativity, rct is revolutionizing the way people tell and consume stories.
Squab Gaming is a marketplace for video game players to hire on-demand gaming partner in 3 clicks. Gamers can easily find their perfect teammates at anytime. Squab Gaming also provides expert players an opportunity to make money from the games they are good at. Squab Gaming essentially fills the gap in the current esports ecosystem and makes it more sustainable.
About the Judges
Gregory Milken
Gregory Milken is a Managing Director at March Capital Partners, where he focuses on investments in gaming. Gregory has led March Capital's investments in broadcasting solution Genvid Technologies, esports organization Immortals Gaming Club and game developers Nifty Games, Dorian and Knock Knock.
Prior to March, Gregory was an active angel investor for companies such as Viagogo and Small Giant Games. Gregory has over 15 years of entrepreneurial and operational experience. He was the co-founder and COO of AltEgo, a cloud-based technology and gaming company. Prior to his work in technology, he worked in strategy and operations for Knowledge Universe Education, new business development at Warner Bros. in Hong Kong and London, and at Twentieth Century Fox.
Actively involved in philanthropy, Gregory currently serves on the Board of Overseers for Penn's Graduate School of Education as well as on the boards of the Milken Institute and the Milken Family Foundation.
Gregory received his M.B.A. and M.A. in International Policy Studies from Stanford University, as well as a B.A. in Asian Studies and a B.A. in International Relations from the University of Pennsylvania.
Peter Y. Levin
Peter serves as Managing Director at Griffin Gaming Partners, an early and late stage investment vehicle singularly focused on the video game sector.
Prior to Griffin, Levin served as President of Interactive Ventures, Games & Digital Strategy at Lionsgate.
He is the former CEO & Co-founder of Nerdist Industries, a multi-platform creator of genre and popular-culture content, as well as the former Co-President of Digital Strategy at Legendary Entertainment.
Nerdist Industries was acquired by Legendary Entertainment in July of 2012. Levin serves as Chairman of Immortals Gaming Club and serves on the Board of Directors of N3TWORK, Wizard Labs and Next Games. He also serves on the Los Angeles Sports & Entertainment Commission Board of Directors.
Previously, Levin was founder and co-owner of the 2006 World Champion Chicago Rush of the Arena Football League. He was also a minority partner in and strategic advisor to Strikeforce, a mixed martial arts promotional entity, that sold to the Ultimate Fighting Championship in 2011. In June 2009, Levin served as the exclusive representative of Deadline.com in its sale to PMC. Levin is the founder of Course of the Force, an annual Olympic torch-style lightsaber relay in partnership with Lucasfilm Ltd. that led up to San Diego Comic Con International and benefitted the Make-A-Wish Foundation.
He also serves on the Board of Governors at Cedars Sinai in Los Angeles and co-teaches a competitive gaming course at the USC Annenberg School of Communication and Journalism.
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