Get in the KNOW
on LA Startups & Tech
XMeWe Billed Itself as the Anti-Facebook. Now It's Going Hollywood.
Rachel Uranga
andRachel Uranga is dot.LA's Managing Editor, News. She is a former Mexico-based market correspondent at Reuters and has worked for several Southern California news outlets, including the Los Angeles Business Journal and the Los Angeles Daily News. She has covered everything from IPOs to immigration. Uranga is a graduate of the Columbia School of Journalism and California State University Northridge. A Los Angeles native, she lives with her husband, son and their felines.
Francesca Billington
Francesca Billington is a freelance reporter. Prior to that, she was a general assignment reporter for dot.LA and has also reported for KCRW, the Santa Monica Daily Press and local publications in New Jersey. She graduated from Princeton in 2019 with a degree in anthropology.
The new chief executive of MeWe, the social network that billed itself the anti-Facebook, wants to lure in Hollywood talent — and is eyeing advertisers.
The move, steered by veteran tech and Hollywood executive Jeffrey Edell, is a departure for the Los Angeles company, which promises users it'll protect their privacy and prohibit manipulative algorithms with an ad-free network.
"I want to stay true to the privacy and those efforts, but I don't think it makes sense personally to be the quote anti-Facebook publicly," said Edell, who most recently was president of the entertainment and licensing company WTG Enterprises.
MeWe chief executive Jeffrey Edell
Since replacing founder Mark Weinstein — now the company's "chief evangelist" — last week as the network's chief executive, Edell has already signed on the comic duo Cheech Marin and Tommy Chong, better known as Cheech & Chong, to help promote the site.
"What I want to do is make the experience at MeWe an experience of chat and socializing around content, whether it be voice content like music or content that you would see documentaries, niche-based content, things like that," Edell said. "It would be really cool to have the ability to Chromecast or Rokucast, if you will, content that we would licensed or in our control and be able to have chat groups and socialize in and around that content."
The former chairman of Intermix Media, the parent company of MySpace, and a longtime executive for media distribution and licensing companies, Edell said he will use his Hollywood connections to build up partnerships. He noted that MeWe is already in talks with A-level talent.
About 17 million users are signed up worldwide for the free version of MeWe, about half in North America. The Culver City-based site appealed to some of those users by selling itself as privacy focused, with a "Privacy Bill of Rights" that vowed not to manipulate, filter or change newsfeeds or use facial recognition technology.
It kept those protections.
Unlike Facebook or Twitter, MeWe's revenue comes from subscribers who pay a monthly or annual fee to talk with a camera, access private chat rooms and get free emojis and other perks. Weinstein told dot.LA in March that the social platform makes $1 million each month from those subscribers alone.
Weinstein wouldn't disclose how many users pay for their accounts, but said 95% use the free version. MeWe has raised about $24 million from "high net-worth individuals," Edell said. And it's seeking another $20 million of funding from venture firms as it looks forward to creating new offices in a post-pandemic world.
Edell vowed to "stay true to the concept of privacy and security and protection of people's personal information." But, he says, he's open to partnering with advertisers to "give people the opportunity to make choices of what it is they want to see, listen to and do."
Until recently, the social network has relied on users' discontent with big social networks like Facebook to grow its base. When Facebook rolled out new WhatsApp privacy policies in January, upset users flocked to MeWe. The site gained 2.5 million users in one week. Some observers said it became a haven for anti-vaxxers and extremists.
Edell wants the site to appeal to users widely and while continuing to moderate content, although he didn't say how.
"If you're going to have crazy theories, again as long as you're not damaging to people, you're not pointing a gun at Obama's head, you're not raiding the Capitol to get to Nancy Pelosi... then a person should be available to be as silly as they want and they can not make sense or make sense, just don't cross the line," he said.
"The subscription model is going to stay," Edell said. "And there won't be a situation where I know exactly how you behave, so I send you an advertisement to buy Nike shoes and get creepy like that, but I'm thinking there has to be a way – as we move towards the future – to give you the option to figure out what it is you want, and then give you a place within the platform you can go and get it," he said.
For instance, he said, members might be able to opt into stores or groups with advertisers. That strategy will be key, he said, if it's to make a dent in Hollywood, where studios and talent alike depend on social media.
"We just have to be more sensitive towards the entertainment community and the people that are going to be on that platform and not create conflict," he said. "That doesn't mean we still can't be different."
From Your Site Articles
Related Articles Around the Web
Rachel Uranga
Rachel Uranga is dot.LA's Managing Editor, News. She is a former Mexico-based market correspondent at Reuters and has worked for several Southern California news outlets, including the Los Angeles Business Journal and the Los Angeles Daily News. She has covered everything from IPOs to immigration. Uranga is a graduate of the Columbia School of Journalism and California State University Northridge. A Los Angeles native, she lives with her husband, son and their felines.
Francesca Billington
Francesca Billington is a freelance reporter. Prior to that, she was a general assignment reporter for dot.LA and has also reported for KCRW, the Santa Monica Daily Press and local publications in New Jersey. She graduated from Princeton in 2019 with a degree in anthropology.
https://twitter.com/racheluranga
rachel@dot.la
Watch: How Women Can Build Confidence in a Virtual World
11:43 AM | May 28, 2020
The latest edition of our dot.LA Convenes series, devoted to empowering women in tech, focused on "Building Confidence in a Virtual World."
dot.LA Convenes: Building Confidence in a Virtual Worldyoutu.be
As movements such as Times Up and Me Too gain in popularity, examples of women using their voices in the workplace have taken center stage. With all this attention on these issues, why is it that we still struggle with self assurance to stand up for ourselves? Why is it more difficult to find the same confidence our male counterparts easily exude in workplace interactions — especially in male-dominated industries like tech?
Challenges around self-censorship have only increased during the pandemic with financial security at stake and working from home making it more difficult to have authentic interactions. We seek to foster an honest dialogue and discuss specific strategies to combat them.
Esports One COO and Co-Founder Sharon Winter, Vurbl Media Co-founder, CEO Audra Everett Gold, and Valence Head of Partnerships Victoria Tinsley held in in-depth discussion on the topic, led by dot.LA Chief Host & Correspondent Kelly O'Grady.
Victoria Tinsley, head of partnerships at Valence
Victoria Tinsley, Head of Partnerships at Valence
Victoria Tinsley is the Head of Partnerships at Valence, a new tech platform and community incubated by Upfront Ventures focused on connecting Black professionals with mentorship, career opportunities and capital. The company's mission is to unlock the global combined power of Black professionals to create massive economic wealth and social progress that impacts current and future generations. Valence was founded in January 2019 and has a thriving membership of thousands of Black leaders across the nation. Valence also partners with a variety of organizations such as PledgeLA, Netflix, Facebook, USC, The Gathering Spot and Silicon Valley Bank.
Prior to joining Valence, Victoria served on the marketing senior leadership team at AAA as vice president, consumer insights & data analytics. In this role, she led the analytics center of excellence that supported four divisions (Insurance, Membership, Travel, A3 Labs) representing over $4 billion in annual revenue.
A traditionally trained CPG marketer, Victoria also previously worked at General Mills managing product development and marketing strategy for the Annie's Homegrown, Immaculate Baking Company and Pillsbury brands. Prior to earning her MBA at the Michigan Ross School of Business, Victoria held a variety of marketing roles during her 7 years at Active Network, a tech startup that had a successful $1 billion IPO and sale.
Audra Everett Gold, co-founder and CEO at Vurbl Media
Audra Everett Gold, Co-founder and CEO at Vurbl Media
Audra Gold has dedicated her entire career to building first to market and scaled mass media digital products. Her passion for product management and her ability to identify new and emerging product trends has led to her reputation for developing novel, cutting-edge products across gaming, streaming video, digital media, enterprise SaaS platforms, in various business verticals.
Today, as the founder of Product N, a product management consulting and recruitment firm, Audra and her team work with early-stage ventured funded start-ups in various verticals to create, launch and grow their digital products. The team also works in partnership with the VC firm Alpha Edison, helping AE portfolio companies in need of product management expertise to either create, expand or pivot their digital product lines.
Prior to Product N, Audra has spent years leading Product teams at Rubicon Project, The Mighty, Pluto TV, Fourthwall Studios and Defy Media (formerly Break Media). She also held senior product roles at WeddingChannel/TheKnot, Viviendi Universal's online division, and IGN.com.
Sharon WInter, COO and co-founder of Esports One
Sharon Winter, COO and Co-Founder of Esports One
Sharon Winter is the COO and Co-Founder of Esports One, the first all-in-one all-in-one fantasy esports platform with real-time predictive data. A graduate of Carnegie Mellon University, Sharon previously worked at IBM's Watson division before becoming CEO and Founder of Hotpoint App, a CRM and data company for the entertainment and hospitality industries with over 2500 clients from Live Nation, Patron, Hakkasan, Wynn, and others.
Sharon has experience building community-centered products within data-rich platforms. She's on the mission of bringing esports to the Olympics by bridging the gap between esports and sports, and the endemics and non-endemics of the gaming world.
From Your Site Articles
- Los Angeles' Startup Scene is Still a Male-Dominated Game - dot.LA ›
- Guest Column: Housing Isn't the Reason Women are Paid Less in ... ›
- How Working From Home Challenges Women and How To Succeed ... ›
- Los Angeles is the Worst Big City for Women in Tech - dot.LA ›
- Valence Funding Network Intends to Boost Black Startups - dot.LA ›
- How Working From Home Challenges Women and How To Succeed - dot.LA ›
- Can Vurbl Create the Youtube of Audio? - dot.LA ›
- Esports One Raises $4M Amid Pandemic-Fueled Boom - dot.LA ›
- The Women of Cloud9 White Talk Sexism in Gaming - dot.LA ›
- Invisible Universe's Plan to Bring Animation to Social Media - dot.LA ›
Related Articles Around the Web
Read moreShow less
work from homewomen in techdot.la convenesesports onevurbi mediaaudra everett goldsharon wintervalence
Annie Burford
Annie Burford is dot.LA's director of events. She's an event marketing pro with over ten years of experience producing innovative corporate events, activations and summits for tech startups to Fortune 500 companies. Annie has produced over 200 programs in Los Angeles, San Francisco and New York City working most recently for a China-based investment bank heading the CEC Capital Tech & Media Summit, formally the Siemer Summit.
http://www.linkedin.com/in/annieburford
annie@dot.la
Coronavirus Updates: Trump Jumps Into Musk Tweetstorm; L.A. May Extend Lockdown Until August; UpKeep's $36M Raise
10:07 AM | May 12, 2020
Here are the latest headlines regarding how the novel coronavirus is impacting the Los Angeles startup and tech communities. Sign up for our newsletter and follow dot.LA on Twitter for the latest updates.
- Now Trump weighs in on Elon Musk's defiant move to open a Tesla plant early
- Los Angeles may extend shelter-in-place directives until August, says county health official
- UpKeep raises $36 million Series B as maintenance services startup in demand amid COVID
UpKeep raises $36 million Series B as maintenance services startup in demand amid COVID
Ryan Chan, UpKeep founder and CEO, says the pandemic has only made UpKeep more attractive as companies put a greater emphasis on cleaning and maintenance.
UpKeep, a mobile platform that helps companies streamline maintenance requests, announced Tuesday it has raised $36 million in Series B funding. Though it is a difficult time for many companies to fundraise, Ryan Chan, UpKeep founder and CEO, says the pandemic has only made UpKeep more attractive as companies put a greater emphasis on cleaning and maintenance. "I feel fortunate that we are in a space that is growing because of this," Chan told dot.LA. "We were able to raise at very favorable terms, but for a lot of companies it's very difficult to raise right now."
Chan certainly does not want to be seen as gloating. "We got lucky, but through no fault of our own," he added. Though UpKeep is a Los Angeles company, it turned to New York-based Insight Capital to lead the round. Existing investors Emergence Capital, Battery Ventures, Y Combinator, Mucker Capital, and Fundersclub also participated.
"COVID-19 is bringing the importance of maintenance into the spotlight, underscoring UpKeep's mission," Deven Parekh, Managing Director at Insight Partners, said in a statement. Upkeep says it saw 206% revenue growth last year and has signed with notable brands including Unilever, Siemens, DHL, Thermo Fisher Scientific, McDonald's and Jet.com.
Los Angeles may extend shelter-in-place directives until August, says county health official
Los Angeles County may extend stay-at-home orders for the next three months, ending sometime in August, according to Public Health Director Barbara Ferrer during a Board of Supervisors meeting on Tuesday. California began loosening stay-at-home rules last week, reopening trails and providing retailers with the ability to sell merchandise through curbside services.
But Ferrer warned Tuesday that further loosening of the rules will be slow. And that would only change if there was a "dramatic change to the virus and tools at hand." "Our hope is that by using the data, we'd be able to slowly lift restrictions over the next three months," she said, according to the L.A. Times. But without widely available therapeutic testing for the coronavirus or rapid at-home tests that would allow people to test themselves daily, it seems unlikely that restrictions would be completely eased.
Now Trump weighs in on Elon Musk's defiant move to open a Tesla plant early
This won't come as a surprise: President Trump joined in on the Twitter debate about Elon Musk reopening his Tesla Inc. plant in Fremont, Calif. "California should let Tesla & @elonmusk open the plant, NOW," Trump wrote in a tweet Tuesday. "It can be done Fast & Safely!" Musk tweeted on Monday that Tesla would ramp up production at its only U.S. car plant, and risked being arrested after county officials ordered the company to stay closed. The billionaire entrepreneur has slammed California's strict reopening plan, saying his company has a right to manufacture cars and make money.
Musk wrote in an email to employees, in documents reviewed by Bloomberg News: "Just wanted to send you a note of appreciation for working hard to make Tesla successful. It is so cool seeing the factory come back to life and you are making it happen!!" Over the weekend, Musk stated he would move Tesla and his rocket company SpaceX out of the state unless restrictions were lifted, prompting one California lawmaker to tweet "F*ck Elon Musk."
Read moreShow less
RELATEDTRENDING
LA TECH JOBS