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This year’s focus will be different from the typical accelerator: Startups in this group will test their products directly with companies active in the ocean economy for four months, collecting data on what works, what doesn’t and further developing proof of concept. Braid Theory will help these startups come up with their business plan and pitches, and connect them to investors and potential partners in the field. In return, it takes an equity warrant that can be converted after three years.
The startups joining Braid Theory typically span industries like port logistics, aquaculture and energy, all of them aiming to test their technologies and untapped opportunities of the burgeoning industry. The accelerator’s goal is to bring those companies from pre-revenue into commercialization.
And all of them are looking to solve challenges within the blue economy ecosystem, many of which have also been exacerbated by the COVID-19 pandemic. With 31% of all goods floating across the ocean to and from the U.S. pass through the Port of L.A. and the Port of Long Beach, COVID-19 strangled supply chains and increased the volume of goods handled at L.A. 's premiere dock by nearly 16% between 2020 and 2021. This created numerous logistical challenges for the dwindling workforce at the nation’s busiest ports while increasing emissions.
“The thing that we're trying to think about are ways in which we can leverage biological systems and software to make more immediate changes in markets that have a low barrier to entry,” Braid Theory co-founder Jim Cooper said of accelerator’s approach to addressing a wide range of climate and logistical issues.
Cooper founded Braid Theory with his colleague Ann Carpenter after the pair left PortTechLA, a maritime and logistics incubator that shuttered in 2016. The two wanted to create an accelerator for port and ocean startups that went beyond logistics and took into account other promising sectors of the ocean economy, including sustainable fish and plant cultivation as well as tools to make the shipping sector more efficient.
Jim Cooper co-founded Braid Theory with his former colleague from PortTechLA, Ann Carpenter.Image courtesy of Braid Theory
Accelerators like Braid Theory are attempting to fill a void in the blue economy ecosystem. Despite being home to several universities with robust maritime research centers and a giant port infrastructure that could be better optimized, few startups survive in Los Angeles due to a lack of early stage funding, according to a 2020 report from the Los Angeles Economic Development Corporation. The accelerator provides funds and lab space and investor connections to nascent startups tackling a wide range of ocean-related problems.
The same report found that ocean startups, particularly early-stage ones, have a difficult time getting funding to accommodate the need for expensive lab equipment like centrifuges, chillers and pipettes. Startups in the blue economy space are primarily funded through federal and state dollars, NGOs and philanthropies, and competitions. But while angel funding has historically been slow to trickle into blue economy startups, some are starting to take note of the size of the market. In the first cohort, eight out of 12 startups received federal funding and investor funding with the help of Braid Theory.
The accelerator’s first graduating class included Florida-based Tampa DeepSea Xplorers, which makes seafaring autonomous vehicles that can scrape the bottom of the ocean and collect data faster for researchers to use as they study climate change impact or source for different medicines. Irvine-based ReCreate Energy is another graduate, which sources algae to create a more sustainable bio-crude oil that can be used at gas and oil refineries. While FlashQ, a Canada-based AI platform, is trying to reduce truck congestion and the emissions caused by them at the port by creating a scheduling platform that optimizes waiting and shipment times.
“The key is the opportunity, the opportunity was there,” Mimi Carter, a biotech investor with the Pasadena Angels, said of the business opportunities in the ocean market. “We saw a market that was unaddressed and is still an emerging market.”
A cluster of cranes at the Port of Long Beach.Photo by DJANA 575/ Shutterstock
To Carter’s credit, L.A. County boasts 75 miles of coastline that the LAEDC expects by 2023 will produce more than $80 billion in regional output, make roughly $50 billion in gross county product, and create over 200,000 direct and indirect jobs, according to a 2020 report. And, according to the Los Angeles Economic Development Corporation, economic and job growth in this sector relies heavily on the creation and implementation of new technologies, making angel investors necessary players in bolstering the ocean economy.
“Not only do we want to be investing in a sustainable product, but someone we count as a first mover,” Carter said of her investment approach. Already, groups like the Pasadena Angels and Techstars L.A. have made investments in the space. Reece Pacheco, a blue economy angel investor, is quietly working on a new venture fund around the blue tech space that hasn’t been announced yet.
“What we're starting to see is there are entrepreneurs who are either coming up through these research firms, or there are entrepreneurs who have cut their teeth elsewhere but care about the ocean,” Pacheco said.
There’s also Braid Theory’s neighbor (and landlord), AltaSea, the nonprofit research hub that has facilitated a number of partnerships with companies across the world.
“We do want to become the leading destination for the blue economy in terms of technology, finance, the education pathways it takes for students to get into these jobs in the future, and then the actual workforce development for the jobs of the future,” said Terry Tamminen, the new CEO of AltaSea.
Braid Theory’s makeshift shipping container-turned-lab is next door to a slew of other startups and projects in the blue economy space. USC researchers are incubating bubbling cauldrons of kelp that could create biofuels and alternative food sources. While Oceanographer Robert Ballard, who found the Titanic wreckage in 1985, set up a sea exploration program a few doors down.
“The ocean is more than a destination for tourists and a place for Jacques Cousteau and David Attenborough to go diving,” Tamminen said. “It's actually something right at our doorstep that we need to protect for our own survival, but it’s also an economic opportunity.”
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We saw the economy on the brink of disaster, so we implemented as many things as possible to avert a collapse and assist a recovery: We assembled every public project that could move forward, issued permits as quickly as possible; issued all the community development block grants and other assistance funds that were available; implemented "Shop LA" and "Dine LA" as soon as the risk warnings lessened; and waived as many fees as we could afford to keep L.A. moving.
Then Mayor Hahn was reminding us that the effects of 9/11 would be with us for a long time, but we needed to prepare for the future. We needed to get back to "normal" as soon as it was safe to do so. And, when the new normal was upon us, we needed to be operating in a manner that kept the government structure strong for the people who relied on us in the traditional ways — for police, fire, sanitation, and the like. In other words, we needed to focus on both what was "important now" and on what would ensure a safe and prosperous future.
Timothy B. McOsker is the CEO of AltaSea and the former chief of staff to Mayor James Hahn,.
We need to do the same in this COVID-19 crisis. Once again, we are in uncharted territory. Once again, the threat is international; the impact, local. Then, the front-line responders were police and firefighters; today, it is nurses, doctors and public health providers.
In both crises, regular people are pulling together to help one another. There are the few who hoard groceries and paper goods, but the vast majority of us are checking in on our neighbors, adjusting our schedules for our kids, attending worship services via the internet, buying take-out from our local restaurants, donating, and keeping a safe physical distance from one another while remaining socially connected.
Like in 2001, local, state and federal governments must infuse the economy with direct and indirect support. Governments at all levels need to cooperate with one another to make business and employee assistance programs run quickly and smoothly. We will need shovel-ready public infrastructure projects, and private projects that create jobs to move forward with haste.
We need to keep doing all these things, and more, to ensure safety today. But we also need to be thinking about the future. "Normal" will return. Who and what do we want to be when "normal" returns? Will we be a city that is focused on the future of education? The future of work? The strength and resiliency of our health care system? The preservation of our environment and oceans? The answers to all these can, and should be, yes.
Times are tough today in the markets — financial and grocery — in the hospitals, and across Los Angeles. We need to do what we have done over and over again. Join together for a common goal and sacrifice for the larger whole by following a strict set of guidelines to "flatten the curve" and give our front-line public health heroes a fighting chance. At the same time, we need to keep our eye on the future of who we want to be when this is over. I think that is a city, region, state and country that embraces a future of good jobs, a strong economy, a healthy environment and hope for our next generations.
Now is the time to set that example.
Timothy B. McOsker is CEO of AltaSea at the Port of Los Angeles and the former Chief of Staff to Mayor James Hahn
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