Illustration by Ian Hurley
What Are LA’s Hottest Startups of 2022? See Who VCs Picked in dot.LA’s Annual Survey
In Los Angeles—like the startup environment at large—venture funding and valuations skyrocketed in 2021, even as the coronavirus pandemic continued to surge and supply chain issues rattled the economy. The result was a startup ecosystem that continued to build on its momentum, with no shortage of companies raising private capital at billion-dollar-plus unicorn valuations.
In order to gauge the local startup scene and who’s leading the proverbial pack, we asked more than 30 leading L.A.-based investors for their take on the hottest firms in the region. They responded with more than two dozen venture-backed companies; three startups, in particular, rose above the rest as repeat nominees, while we've organized the rest by their amount of capital raised as of January, according to data from PitchBook. (We also asked VCs not to pick any of their own portfolio companies, and vetted the list to ensure they stuck to that rule.)
Without further ado, here are the 26 L.A. startups that VCs have their eyes on in 2022.
1. Whatnot ($225.4 million raised)
Whatnot was the name most often on the minds of L.A. venture investors—understandably, given its prolific fundraising year. Whatnot raised some $220 million across three separate funding rounds in 2021, on the way to a $1.5 billion valuation.
The Marina del Rey-based livestream shopping platform was founded by former GOAT product manager Logan Head and ex-Googler Grant LaFontaine. The startup made its name by providing a live auction platform for buying and selling collectables like rare Pokémon cards, and has since expanded into sports memorabilia, sneakers and apparel.
2. Boulevard ($40.3 million raised)
Boulevard’s backers include Santa Monica-based early-stage VC firm Bonfire Ventures, which focuses on B2B software startups. The Downtown-based company fits nicely within that thesis; Boulevard builds booking and payment software for salons and spas. The firm has worked with prominent brands such as Toni & Guy and HeyDay.
3. GOAT ($492.7 million)
GOAT launched in 2015 as a marketplace to help sneakerheads authenticate used Air Jordans and other collectible shoes. It has since grown at a prolific rate, expanding into apparel and accessories and exceeding $2 billion in merchandise sales in 2020. The startup sealed a $195 million funding round last summer that more than doubled its valuation, to $3.7 billion.
The Best of the Rest
VideoAmp ($578.6 raised)
Nielsen competitor VideoAmp gathers data on who's watching what across streaming services, traditional TV and social apps like YouTube. The company positions itself as an alternative to so-called "legacy" systems like Nielsen, which it says are "fragmented, riddled with complexity and inaccurate." In addition to venture funding, its total funding figure includes more than $165 million in debt financing.
Mythical Games ($269.4 million raised)
Seizing on the NFT craze, Mythical Games is building a platform that powers the growing realm of “play-to-earn games.” Backed by NBA legend Michael Jordan and Andreessen Horowitz, the Sherman Oaks-based startup’s partners include game publishers Abstraction, Creative Mobile and CCG Lab.
FloQast ($202 million raised)
FloQast founder Michael Whitmire says he got a “no” from more than 100 investors in the process of raising a seed round. Today, the accounting software company is considered a unicorn.
Nacelle ($70.8 million raised)
Nacelle produces docuseries, books, comedy albums and podcasts. The media company’s efforts include the Netflix travel series “Down To Earth with Zac Efron.”
Wave ($66 million raised)
A platform for virtual concerts, Wave has hosted performances by artists including Justin Bieber, Tinashe and The Weeknd. The company says it has raised $66 million to date from the likes of Warner Music and Tencent.
Papaya ($65.2 million raised)
Sherman Oaks-based Papaya looks to make it easier to pay “any” bill—from hospital bills to parking tickets—via its mobile app.
LeaseLock ($63.2 million raised)
Based in Marina del Rey, LeaseLock says it’s on a mission to eliminate security deposits for apartment renters.
Emotive ($58.1 million raised)
Emotive sells text message-focused marketing tools to ecommerce firms like underwear brand Parade and men's grooming company Beardbrand.
Dray Alliance ($55 million raised)
Based in Long Beach, Dray says its mission is to “modernize the logistics and trucking industry.” Its partners include Danish shipping company Maersk and toy maker Mattel.
Coco ($43 million raised)
Coco makes small pink robots on wheels (you may have seen them around town) that deliver food via a remote pilot. Its investors include Y Combinator and Silicon Valley Bank.
HiveWatch ($25 million raised)
HiveWatch develops physical security software. Its investors include former Twitter executive Dick Costollo and NBA star Steph Curry’s Penny Jar Capital.
Popshop ($24.5 million raised)
Whatnot competitor Popshop is betting that live-shopping is the future of ecommerce. The West Hollywood-based firm focuses on collectables such as trading cards and anime merchandise.
First Resonance ($19.4 million raised)
Founded by former SpaceX engineer Karan Talati, First Resonance runs a software platform for makers of electric cars and aerospace technology. Its clients include Santa Cruz-based air taxi company Joby Aviation and Alameda-based rocket company Astra.
Open Raven ($19 million raised)
Founded by Crowdstrike and Microsoft alums, Open Raven aims to protect user data. The cybersecurity firm’s investors include Kleiner Perkins and Upfront Ventures.
Fourthwall ($17 million raised)
When an actor faces the camera and speaks directly to the audience, it’s known as “breaking the fourth wall.” Named after the trope, Venice-based Fourthwall offers a website builder that’s designed for content creators.
The Non Fungible Token Company ($15 million raised)
The Non Fungible Token Company creates NFTs for musicians under the name Unblocked. Its investors include Jay Z’s Marcy Venture Partners and Shawn Mendez.
Safe Health Systems ($15 million raised)
Backed by Mayo Clinic Ventures, Safe Health develops telehealth software and offers tools for enterprises to launch their own health care apps.
Intro ($11.6 million raised)
Intro’s app lets you book video calls with experts—from celebrity stylists, to astrologists, to investors.
DASH Systems ($8.5 million raised)
With the tagline “Land the package, not the plane,” DASH Systems is a Hawthorne-based shipping company that builds hardware and software for automated airdrops.
Ettitude ($3.5 million raised)
With a focus on sustainability, Ettitude is a direct-to-consumer brand that sells bedding, bathroom textiles and sleepwear.
Afterparty ($3 million raised)
Along similar lines as Unblocked, Afterparty creates NFTs for artists and content creators such as Clay Perry and Tropix.
Heart to Heart ($0.75 million raised)
Heart to Heart is an audio-focused dating app that “lets you listen to the story behind the pictures in a profile.” Precursor Ventures led the pre-seed funding round.
Frigg (undisclosed)
Frigg makes hair and beauty products that contain cannabinoids such as CBD. The Valley Village-based company raised an undisclosed seed round in August.
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Image Source: Revel
Revel’s pitch is simple: rockets, advanced energy, robotics, and defense systems have evolved fast, but the tooling that tests and commands them is still stuck in the past. The company says its platform can cut test stand setup time from 14 days to about 8 hours, and that teams go from testing every other day to multiple tests per day. One customer, Impulse Space, reportedly runs 80+ instances of RevelTest, and Revel claims every pilot it has run has converted into a paying customer.
What makes this more than “just another big round” is where Revel is aiming next: expanding from test stands into industrial control across critical infrastructure, including nuclear facilities, power stations, refineries, water treatment, data centers, and biomedical manufacturing. Their platform includes live telemetry and safe command execution, and even a purpose built language, RevelCode, designed for deterministic, debuggable control in high consequence environments. In other words, if LA is becoming a capital of hard tech, Revel is trying to become the control room software those companies standardize on.Keep scrolling for the latest LA venture rounds, fund news and acquisitions.
🤝 Venture Deals
LA Companies
- Third Way Health raised an oversubscribed $15M Series A led by Health Velocity Capital to scale its AI-enabled hybrid human and automation front-office operations for medical practices. The company says it will use the funding to accelerate customer growth, expand operations, and deepen its AI and automation roadmap, building on its claim of supporting practices serving 5M+ patients annually. - learn more
- Inhouse raised $5M in seed funding to grow its AI legal platform that helps small and midsize businesses generate contracts, get answers to complex legal questions, and bring in attorneys when needed. The round included backing from Run Ventures, Royal Street Ventures, Switch, and LegalZoom cofounder and former CEO Brian Liu, and the company says it will use the new capital to expand its AI agent capabilities and increase automation across contract lifecycle management, compliance, and proactive risk management. - learn more
- Subject raised a $28M growth investment led by Vistara Growth, with participation from new backers NextEquity Partners, Green Street Impact Partners, and Outcomes Collective, plus existing investors including Kleiner Perkins and others. The company says it will use the funding to accelerate development of its AI-powered K–12 curriculum and online learning platform, expand accredited course offerings, and scale adoption with more districts and educators worldwide. - learn more
- Mogul raised $5M in a round led by the Yamaha Music Innovations Fund, with participation from Urban Innovation Fund, Mindset Ventures, Fairway Capital Partners, and renewed support from Amplify LA and Wonder Ventures. The royalty management platform says it will use the funding to expand services for artists and their teams, building on traction like processing over $1.5B in royalties and launching its new Catalog Valuation Center to help creators understand the value of their catalogs. - learn more
- Handl Health raised a $14.2M Series A led by Arthur Ventures, with follow-on investment from Syndra Capital Partners, an additional strategic investor, and increased participation from existing backers Mucker Capital, Riverfront Ventures, Digital Health Venture Partners, and Boutique Venture Partners. The company says it will use the new capital to expand its platform and deliver deeper analytics that help employers and benefits decision-makers design lower-cost health plans with more predictable pricing and better care outcomes. - learn more
- Skorppio launched a self-serve, on-premise high-performance computer rental platform that lets AI teams, VFX studios, researchers, and schools rent enterprise-grade systems without buying hardware or locking into the cloud. The company says its fleet includes everything from performance laptops to DGX-class AI systems and GPU servers, supported through a PNY Pro partnership that makes NVIDIA Blackwell GPUs available, plus curated “KIT” bundles designed for specific workflows. - learn more
LA Venture Funds
- B Capital participated in Gushwork’s $9M seed round, backing the startup’s bet that “AI search” will become a major new channel for B2B lead generation. The round was co-led by Susquehanna International Group and Lightspeed, and Gushwork says it’s helping businesses show up in answers from tools like ChatGPT, Gemini, and Perplexity using automated marketing agents that generate search optimized content and backlinks. - learn more
- UP.Partners participated in BeyondMath’s $18.5M seed round, backing the company as it scales its “generative physics” approach to faster engineering-grade simulation. The raise included a $10M seed extension led by Cambridge Innovation Capital, with additional participation from Insight Partners and InMotion Ventures. - learn more
- MANTIS Venture Capital participated in SolveAI’s $50M funding round, backing the company as it launches a platform that lets employees build enterprise applications using natural language instead of code. The raise included a $45M Series A led by GV plus a previously undisclosed $5M pre-seed led by Accel, with additional participation from Northzone, NeverLift, and angels including Mike LoSapio, Pushmeet Kohli, and Olivier Godement. - learn more
- Fabric VC participated in Kash’s $2M pre-seed round, backing the startup as it embeds prediction markets directly into social media starting with X. Kash says users can turn posts into live, tradable markets through its @kash_bot, letting people express conviction on real-world outcomes inside the feed rather than in separate apps. The round also included investors such as Big Brain Holdings, Spartan Group, Coinbase Ventures, Kosmos Ventures, Halo Capital, MoonRock Capital, and Polaris Fund. - learn more
- M13 led LuminosAI’s latest funding round as the company launched Lighthouse, a new feature it says can automatically test generative and agentic AI systems for concrete legal liability. LuminosAI says the new capital will help it accelerate growth and expand its team to support a growing customer base, with participation from investors including Bloomberg Beta, Hawktail, AME Cloud Ventures, Crosscourt, Octave, Great Oaks, Fundrise, and others. - learn more
LA Exits
- Niagen Bioscience has sold its ChromaDex Reference Standards business to LGC in an all-cash transaction that closed on Feb. 24, 2026, as the company sharpens its focus on its core longevity strategy. Niagen says the divestiture helps it fully exit non-core operations and concentrate resources on NAD+ science, intellectual property, and commercial growth around its Niagen solutions, while LGC adds the standards portfolio to deepen its reference materials offering for pharma and lab customers. - learn more
- Mutiny has been acquired by LA-based investment firm Shamrock Capital, which says the deal will help Mutiny accelerate growth and strengthen its position as a leading gaming-focused creative agency. Founded in 2021 and previously incubated within Trailer Park Group, Mutiny works with publishers and brands on research-driven, player-first creative, social, and community campaigns. Shamrock says Mutiny will continue scaling as a standalone business, with support that could include strategic acquisitions. - learn more
- Vestigo Aerospace has been acquired by Applied Aerospace & Defense, bringing Vestigo’s Spinnaker deorbit drag-sail product line into Applied’s portfolio. Applied says Spinnaker helps satellite and launch-vehicle operators meet tightening orbital debris rules by providing a lightweight, cost-effective way to deorbit objects in low Earth orbit, and Vestigo founder and CEO Dr. David Spencer will join Applied as VP of Deployable Systems. - learn more
According to plan, he enrolled at Indiana University and promptly founded Guuf, an esports tournament platform, before leaving school and selling the company shortly thereafter. Inspired by a talk on the problem of patent trolls from Union Square Ventures' co-founder Fred Wilson and a blog post on the subject by Elon Musk, at 19 Cavanaugh formed Brainbase, a technology company meant to simplify and streamline the management of intellectual property (for example, trademarks, patents, copyright).
Five years later, the company has around 40 employees and its customers include BuzzFeed, the Vincent Van Gogh Museum, and Sanrio (of Hello Kitty and friends fame). Its flagship product is called Assist, which includes a dashboard for tracking royalty payments and schedules; analytical tools for comparing IP asset performance by property, territory, partner, category and distribution channel; automated invoice generation and contract management; and artificial intelligence tools to identify potential opportunities for exploiting IP.
Now, fresh off an $8 million Series A led by Bessemer Ventures with participation from L.A.-based Struck Capital, Alpha Edison, Bonfire Ventures, and Tera Ventures, Brainbase is expanding its product suite with a marketplace to facilitate IP-oriented transactions and a tool to enable IP filing and renewal. In a statement about the investment, Kent Bennett of Bessemer described Brainbase as bringing "the archaic, paper-shuffling world of IP management into the 21st century."
Brainbase's Assist product helps customers manage their IP
Cavanaugh has long been interested in business and tech. His dad is a serial entrepreneur himself whose current venture, Ready Nutrition, recently signed brand partnerships with NBA superstar Giannis Antetokounmpo and L.A. Rams pro-bowler Aaron Donald. As a 10-year-old kid he remembers marveling at videos of Steve Jobs, which he often rewatches now that he, too, runs a business. "The reality is it's in my genes," he says.
dot.LA caught up with Cavanaugh to ask about his journey so far and what motivates him to keep going, sometimes in the face of skepticism around his youth. His latest prediction? He says the next stage for Brainbase is going to be hard, but he's up for the challenge.
dot.LA: Tell me about your background and how that led to the company you sold after dropping out of college.
I'm originally from Pittsburgh and I grew up in an entrepreneurial family. My dad had been starting companies since I was born, so I was essentially interning at startups from the time I was eight years old. In my junior year of high school I started a website design and services business, and I was making enough money from it that I didn't want or need to go to college.
But I went to Indiana, largely because of Mark Cuban – he's from Pittsburgh, too, and he went there. I knew I didn't want to finish, but I don't think I had the risk tolerance to just not go; I wasn't ready to be a full-time founder yet. I didn't want to keep doing my website business so I decided I'd go, and try to start a startup with the intention of leaving early.
I'd been interested in gaming and esports, and as I kept learning about venture capital I thought a services business would be interesting. There was a company called Major League Gaming that was doing well at the time and my freshman year I formed a company that was basically a platform to facilitate esports tournaments. That was really before esports took off and frankly I think we sold it a bit too early.
Nate Cavanaugh is the founder of Brainbase
You're now on your third company and you raised over $12 million before turning 24. Have you had any pushback along the way because of your age?
Of course. There's a lot of negative press about young founders who aren't ready to run companies at scale. Until you sign that first set of impressive customers or raise money, you get doubted. I was 21 when Brainbase first raised VC funding and I didn't have traditional domain expertise in intellectual property. I was basically self-taught, and there were a lot of people that questioned our story.
What kept you going?
I'm extremely competitive. When I commit to something I have a will to succeed. And dropping out of college to start something makes you want it to succeed extra badly and do whatever it takes to make it work.
What would you consider some of your biggest personal achievements so far?
I'm a big believer that raising money is not necessarily a successful milestone – you need a strong outcome from that, so there's still a lot of work to do. But the fact that we were able to get a round done with Bessemer during COVID-19 was certainly not easy and I'm proud of that. We also recently did a deal with a big university for trademark licensing; I applied there for undergrad and was denied, so getting rejected and then getting them as a customer is kind of a a funny accomplishment.
And the customers we've been able to get, like Sanrio; they're one of the biggest licensors in the world and we got them as a customer within 12 months of starting.
Also one of our first investors was the founder of Duolingo, a unicorn, and they're from Pittsburgh, so I was proud of that too.
How did your dad's business experience impact you?
He had two businesses when I was growing up that got up to a fairly impressive scale, and then he wound them both down to start Ready Nutrition when I was in high school. So he was starting a clean-slate startup when I was a junior. I saw that grow from a one-person business to making nine figures in revenue. I worked as an unpaid intern and I saw how he ran meetings, interacted with employees, how he closed deals. That gave me a lot of valuable experience early on. It's one thing I don't talk about too much when I'm fundraising – as a founder you want your merits to live separately from that – but I was fortunate to be able to grow up with that.
How has your relationship with your dad evolved as you've had your own success?
We have an interesting dynamic. My family is still in Pittsburgh – when he and I talk it's almost all about work; it's the nature of our relationship. It's interesting to be able to talk about different ways we've done things. His business is bootstrapped, whereas we just closed a Series A. It's been really cool to be able to bring my experience with tech, VC and startups and to hear about his side of things in consumer goods. It's fun to be able to talk about and learn from the challenges he and I are going through.
Who else do you consider your role models?
Of the people in my network, I spend a fair amount of time with Adam Struck, the founder of Struck Capital; he's been a helpful mentor and is on our Board. Severin Hacker (co-founder and CTO at Duolingo) and Kent Bennett (Partner at Bessemer Ventures) have also been helpful. It's been great being able to go to them for function-specific questions.
I've been a fan of Steve Jobs and how elegantly Apple markets their products. I still go back and watch his interviews with Kara Swisher. I'd watch those when I was 10 years old.
I also admire Ben Horowitz; his book The Hard Thing About Hard Things is excellent. Andy Grove (former CEO of Intel), too. And I'm also interested in Peter Thiel, who often provides a contrarian view compared to the mainstream tech narrative.
What's your impression of the L.A. tech scene?
I've been really impressed, on a couple of levels. There's sufficient seed-stage capital from funders and the Series A market is maturing. I still think for Series B and beyond most founders think you need to go to NYC or San Francisco to raise, or at least to make the process competitive. And from a recruiting standpoint, there are so many impressive companies here and the region has a ton of engineering talent. So from the capital and recruiting standpoint it's only maturing and I expect that'll keep growing.
This interview has been edited for clarity and brevity.
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Sam Blake primarily covers entertainment and media for dot.LA. Find him on Twitter @hisamblake and email him at samblake@dot.LAFrom Your Site Articles
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