Illustration by Ian Hurley
What Are LA’s Hottest Startups of 2022? See Who VCs Picked in dot.LA’s Annual Survey
In Los Angeles—like the startup environment at large—venture funding and valuations skyrocketed in 2021, even as the coronavirus pandemic continued to surge and supply chain issues rattled the economy. The result was a startup ecosystem that continued to build on its momentum, with no shortage of companies raising private capital at billion-dollar-plus unicorn valuations.
In order to gauge the local startup scene and who’s leading the proverbial pack, we asked more than 30 leading L.A.-based investors for their take on the hottest firms in the region. They responded with more than two dozen venture-backed companies; three startups, in particular, rose above the rest as repeat nominees, while we've organized the rest by their amount of capital raised as of January, according to data from PitchBook. (We also asked VCs not to pick any of their own portfolio companies, and vetted the list to ensure they stuck to that rule.)
Without further ado, here are the 26 L.A. startups that VCs have their eyes on in 2022.
1. Whatnot ($225.4 million raised)
Whatnot was the name most often on the minds of L.A. venture investors—understandably, given its prolific fundraising year. Whatnot raised some $220 million across three separate funding rounds in 2021, on the way to a $1.5 billion valuation.
The Marina del Rey-based livestream shopping platform was founded by former GOAT product manager Logan Head and ex-Googler Grant LaFontaine. The startup made its name by providing a live auction platform for buying and selling collectables like rare Pokémon cards, and has since expanded into sports memorabilia, sneakers and apparel.
2. Boulevard ($40.3 million raised)
Boulevard’s backers include Santa Monica-based early-stage VC firm Bonfire Ventures, which focuses on B2B software startups. The Downtown-based company fits nicely within that thesis; Boulevard builds booking and payment software for salons and spas. The firm has worked with prominent brands such as Toni & Guy and HeyDay.
3. GOAT ($492.7 million)
GOAT launched in 2015 as a marketplace to help sneakerheads authenticate used Air Jordans and other collectible shoes. It has since grown at a prolific rate, expanding into apparel and accessories and exceeding $2 billion in merchandise sales in 2020. The startup sealed a $195 million funding round last summer that more than doubled its valuation, to $3.7 billion.
The Best of the Rest
VideoAmp ($578.6 raised)
Nielsen competitor VideoAmp gathers data on who's watching what across streaming services, traditional TV and social apps like YouTube. The company positions itself as an alternative to so-called "legacy" systems like Nielsen, which it says are "fragmented, riddled with complexity and inaccurate." In addition to venture funding, its total funding figure includes more than $165 million in debt financing.
Mythical Games ($269.4 million raised)
Seizing on the NFT craze, Mythical Games is building a platform that powers the growing realm of “play-to-earn games.” Backed by NBA legend Michael Jordan and Andreessen Horowitz, the Sherman Oaks-based startup’s partners include game publishers Abstraction, Creative Mobile and CCG Lab.
FloQast ($202 million raised)
FloQast founder Michael Whitmire says he got a “no” from more than 100 investors in the process of raising a seed round. Today, the accounting software company is considered a unicorn.
Nacelle ($70.8 million raised)
Nacelle produces docuseries, books, comedy albums and podcasts. The media company’s efforts include the Netflix travel series “Down To Earth with Zac Efron.”
Wave ($66 million raised)
A platform for virtual concerts, Wave has hosted performances by artists including Justin Bieber, Tinashe and The Weeknd. The company says it has raised $66 million to date from the likes of Warner Music and Tencent.
Papaya ($65.2 million raised)
Sherman Oaks-based Papaya looks to make it easier to pay “any” bill—from hospital bills to parking tickets—via its mobile app.
LeaseLock ($63.2 million raised)
Based in Marina del Rey, LeaseLock says it’s on a mission to eliminate security deposits for apartment renters.
Emotive ($58.1 million raised)
Emotive sells text message-focused marketing tools to ecommerce firms like underwear brand Parade and men's grooming company Beardbrand.
Dray Alliance ($55 million raised)
Based in Long Beach, Dray says its mission is to “modernize the logistics and trucking industry.” Its partners include Danish shipping company Maersk and toy maker Mattel.
Coco ($43 million raised)
Coco makes small pink robots on wheels (you may have seen them around town) that deliver food via a remote pilot. Its investors include Y Combinator and Silicon Valley Bank.
HiveWatch ($25 million raised)
HiveWatch develops physical security software. Its investors include former Twitter executive Dick Costollo and NBA star Steph Curry’s Penny Jar Capital.
Popshop ($24.5 million raised)
Whatnot competitor Popshop is betting that live-shopping is the future of ecommerce. The West Hollywood-based firm focuses on collectables such as trading cards and anime merchandise.
First Resonance ($19.4 million raised)
Founded by former SpaceX engineer Karan Talati, First Resonance runs a software platform for makers of electric cars and aerospace technology. Its clients include Santa Cruz-based air taxi company Joby Aviation and Alameda-based rocket company Astra.
Open Raven ($19 million raised)
Founded by Crowdstrike and Microsoft alums, Open Raven aims to protect user data. The cybersecurity firm’s investors include Kleiner Perkins and Upfront Ventures.
Fourthwall ($17 million raised)
When an actor faces the camera and speaks directly to the audience, it’s known as “breaking the fourth wall.” Named after the trope, Venice-based Fourthwall offers a website builder that’s designed for content creators.
The Non Fungible Token Company ($15 million raised)
The Non Fungible Token Company creates NFTs for musicians under the name Unblocked. Its investors include Jay Z’s Marcy Venture Partners and Shawn Mendez.
Safe Health Systems ($15 million raised)
Backed by Mayo Clinic Ventures, Safe Health develops telehealth software and offers tools for enterprises to launch their own health care apps.
Intro ($11.6 million raised)
Intro’s app lets you book video calls with experts—from celebrity stylists, to astrologists, to investors.
DASH Systems ($8.5 million raised)
With the tagline “Land the package, not the plane,” DASH Systems is a Hawthorne-based shipping company that builds hardware and software for automated airdrops.
Ettitude ($3.5 million raised)
With a focus on sustainability, Ettitude is a direct-to-consumer brand that sells bedding, bathroom textiles and sleepwear.
Afterparty ($3 million raised)
Along similar lines as Unblocked, Afterparty creates NFTs for artists and content creators such as Clay Perry and Tropix.
Heart to Heart ($0.75 million raised)
Heart to Heart is an audio-focused dating app that “lets you listen to the story behind the pictures in a profile.” Precursor Ventures led the pre-seed funding round.
Frigg (undisclosed)
Frigg makes hair and beauty products that contain cannabinoids such as CBD. The Valley Village-based company raised an undisclosed seed round in August.
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LA based Arc, founded in 2021 by a team of SpaceX alumni, announced a $50M Series C this week, led by Eclipse, a16z, Menlo Ventures, Lowercarbon, Necessary Ventures, and Offline Ventures, as it pushes deeper into commercial maritime. The raise follows Arc’s $160M contract with Curtin Maritime to deliver eight hybrid-electric tugboats beginning at the Port of Los Angeles, with the first expected to hit the water this year.
Imsage Source: Arc
That feels notable not just because of the funding, but because it marks a clear evolution in Arc’s business. What started as a premium electric boat company is now making a serious push into the industrial side of maritime transportation, with ambitions spanning tugboats, ferries, and defense vessels.
There is also something fitting about this story happening in Los Angeles. This is a city known for spectacle, but Arc is building in a category where performance actually has to perform. No amount of branding can fake a working tugboat, and that is exactly why this moment feels worth paying attention to.
Now, onto this week’s LA venture deals, fund announcements and acquisitions.
🤝 Venture Deals
LA Companies
- Talino closed a $7.5M Series A led by Chemonics International, with participation from Mt Sinai Capital and Gulf Blvd, as it shifts from a venture studio into what it calls a global fintech foundry. The company said the new funding will help build an API-first cross-border payments infrastructure layer connecting the U.S. with emerging markets, starting with the Philippines, where it is targeting faster, more compliant financial product launches and modernizing legacy rails with stablecoin and real-time payment capabilities. - learn more
- PADO AI raised a $6M seed round led by NovaWave Capital to expand its AI-powered orchestration software for mid-market colocation data centers. The company said the funding will support product delivery and global growth as it helps operators better manage power, compute, cooling, and distributed energy resources to increase GPU utilization and maximize “compute per megawatt” without requiring major new infrastructure buildouts. - learn more
- Meadow Memorials raised a $9M Series A led by Lachy Groom and Haystack to expand its software-enabled funeral planning platform, which lets families arrange services online or by phone. Founded in 2024 by former Stripe executive Sam Gerstenzang and Emma Gilsanz, the company says it is using a real-estate-light model to offer lower-cost funerals as it expands beyond California into states including Texas, Washington, and Arizona. - learn more
LA Venture Funds
- Anthos Capital participated in Bluesky’s $100M Series B, which was led by Bain Capital Crypto and also included Alumni Ventures, Bloomberg Beta, Knight Foundation, and True Ventures. The company said the round gave it the resources to scale both the Bluesky app and the broader AT Protocol ecosystem, which it says has grown to more than 43 million users and now supports a fast-expanding network of third-party apps and developers. - learn more
- Navigate Ventures participated in VerbaFlo’s oversubscribed $7M seed round, which was led by Pi Labs and also included Haatch and Old College Capital. VerbaFlo said it plans to use the funding to scale its conversational AI platform for real estate operators, building on traction across more than 200,000 units and expanding further into markets including the U.S., Middle East, and Australia. - learn more
- March Capital participated in Xage Security’s $15M equity financing round, which was led by Piva Capital as the company posted 81% year-over-year revenue growth and expanded its Zero Trust platform for AI and critical infrastructure. Xage said the funding, which closed in December 2025, will support go-to-market expansion and continued product innovation, including new AI security capabilities, as demand grows across sectors such as energy, manufacturing, utilities, transportation, and defense. - learn more
- B Capital led Knox Systems’ $25M Series A, backing the company’s push to scale what it says is the largest AI-managed federal cloud and dramatically shorten the FedRAMP authorization process for software vendors. Knox said the new funding will help accelerate growth after its June 2025 seed round, with the goal of helping customers achieve FedRAMP authorization in as little as 90 days at roughly 90% lower first-year cost, while expanding adoption across both government and commercial environments. - learn more
- WndrCo participated in Tenkara’s $7M round, which was led by True Ventures as the company builds AI-powered operations agents for American manufacturers. Tenkara said it is creating tooling to help factories handle sourcing and operational work more efficiently at a time of rising supply-chain pressure, with backing from a broader investor group that also included Articulate Capital, Night Capital, HF0, SF1, and Transpose Platform. - learn more
- Aurora Capital participated in Niv-AI’s $12M seed round, backing the startup alongside Glilot Capital, Grove Ventures, Arc VC, Encoded VC, and Leap Forward as it emerged from stealth. Niv-AI is building sensors and software to measure millisecond-scale GPU power surges and help data centers use electricity more efficiently, with plans to deploy its system in a handful of U.S. facilities within the next six to eight months. - learn more
- Clocktower Technology Ventures participated in Fuse’s $25M Series A, which TechCrunch reported was led by Footwork, Primary Venture Partners, NextView Ventures, and Commerce Ventures, with Fuse also naming Clocktower Ventures among its backers. The company said it plans to use the funding to expand its AI-native loan origination and account opening platform for credit unions, building on traction with more than 100 customers and a $5M “rescue fund” aimed at helping institutions switch off legacy systems. - learn more
- Kairos Ventures participated in Alomana’s €4M seed round, which was led by CDP Venture Capital and also included Founders Factory, Italian Angels for Growth, Club degli Investitori, and others. Alomana said it will use the funding to strengthen its enterprise AI platform, add more capabilities for autonomous workflow automation, and support larger deployments across Europe as demand grows in sectors like finance, manufacturing, and pharma. - learn more
LA Exits
- Optimal’s Entertainment Media division is being acquired by Capstone Point Holdings, with the business set to operate under its legacy name, Optimad Media, following the deal. The transaction keeps founder Kevin Weisberg in place to lead the company from Los Angeles, while giving Optimad more backing to expand its entertainment media planning, buying, and prints-and-advertising investment capabilities across theatrical, streaming, and broadcast campaigns. - learn more
Eric Zassenhaus, dot.LA
TikTok addresses 'tough but fair questions' about opportunities for black creators on the platform
TikTok sent a message out to "our black community" on Monday addressing what the company called "tough but fair questions" about whether the platform allows all creators the opportunity to have their content viewed.
In a message to its black community, Vanessa Pappas, TikTok's U.S. general manager and Kudzi Chikumbu, director of creator community, said "we hear you and we care about your experienced on TikTok.
"We acknowledge and apologize to our Black creators and community who have felt unsafe, unsupported, or suppressed. We don't ever want anyone to feel that way."
The company, which is owned by ByteDance, a Beijing-based internet technology company, said that on May 19 black creators and their allies changed their profile pictures and connected on the platform to speak out against how they felt marginalized on TikTok. Then, last week, "a technical glitch made it temporarily appear as if posts uploaded using #BlackLivesMatter and #GeorgeFloyd would receive 0 views."
TikTok said that the company understands that many assumed the bug to be an intentional act to suppress the black community's experiences and invalidate their emotions. It's unclear why TikTok wrote about the glitch Monday, or if had intended to do so before recent demonstrations in the aftermath of George Floyd’s death. A Minneapolis police officer pressed his knee into Floyd’s neck while he pleaded for his mother and to breathe.
The company, which has its U.S. headquarters in Culver City, said it is donating $3 million in honor of black creators to nonprofits that help the black community, which has been disproportionately affected by the effects of the COVID-19 pandemic. TikTok also said it is committing $1 million to fighting racial injustice and inequality.
TikTok said it will standing in solidarity on Tuesday by participating in Blackout Tuesday, turning off all playlists and campaigns on its "Sounds" page to observe a moment of reflection and action. The company said it is also investing in technology. and better moderation strategies with a more user-friendly appeals process. It's also establishing a creator diversity council and developing a creator portal to expand communication and opportunities.
"We know we have work to do to regain and repair that trust," the post said.
-- Tami Abdollah
Los Angeles VC's react
Art by Candace Navi It has been notoriously difficult for people of color to break into the insular world of venture capital, where who you know and previous success are are highly prized. Just 2% of investment professionals are black, which in turn makes it hard for black founders to get funded. Here is a sampling of some of the reaction from the Los Angeles VC community, many of whom have offices in Santa Monica near protests and looting:
-Ben Bergman
LA County public health director calls police violence "a public health issue"
Los Angeles County top public health official Barbara Ferrer linked the unrest that has rocked the region to the deep health disparities that black Americans experience. Ferrer, who has been providing somber daily updates on coronavirus deaths and its spread, called police brutality a public health issue that must be addressed.
"It's important to comment on the connection between these two concerns the death of a black man at the hands of police and the experience of COVID-19 in L.A. County," she said in starting her briefing. "We know that black Americans fare worse than other groups on virtually every measure of health status. And it has become all too common to blame this on individual behaviors, when in fact the science is clear, the root cause of health inequities is racism and discrimination."
"Science also tells us that lifetime stress associated with experiences of daily acts of discrimination and oppression, play a major role," she said. "It starts at birth with higher rates of black infant mortality and shockingly higher rates of maternal mortality among black women and extends to adulthood, when we see black residents in L.A. County experiencing earlier onset of heart disease, hypertension and diabetes and earlier deaths."
"When I report each week that we have seen elevated numbers of black deaths in this county due to COVID-19, I am reporting on the consequences of these long standing inequities. And it's not just the direct victim of violence, the person who's beaten, or shot or asphyxiated who pays the price for brutality. It is an entire community that lives with the fear that the next time, it could be them or their son or daughter neighbor or friend. It is a consequence of that fear that we are seeing when we report instance after instance of inequality and health outcomes," she said.
"As the department responsible for public health in L.A. County and in acknowledgement of our national association, the American Public Health Association, declaring that addressing law enforcement violence is a public health issue, this rush to justice has to be part of our prescription, as well.
Los Angeles county and city declared a 6 p.m. curfew on Monday.
-Rachel Uranga
L.A.'s music industry will shut down for 'Black Out Tuesday'
Many organizations in the music industry are pledging to close on Tuesday as part of a 'Black Out Tuesday' campaign. Participants include the three major labels: Warner Music Group, Sony Music and Universal Music Group, along with many of their associated sub-labels.
The initiative started with a pop-up webpage calling for the music industry to shut down on Tuesday, published by Jamila Thomas, a marketing executive at Atlantic Records (owned by Warner Music Group), and Brianna Agyemang, an artist campaign manager at Platoon (owned by Apple).
"It is a day to take a beat for an honest, reflective and productive conversation about what actions we need to collectively take to support the black community," the post said. "The music industry is a multi-billion dollar industry. An industry that has profited predominantly from Black art. Our mission is to hold the industry at large, including major corporations + their partners who benefit from the efforts, struggles and successes of Black people accountable… This is not just a 24-hour initiative. We are and will be in this fight for the long haul. A plan of action will be announced."
The post includes a list of links for suggested actions to take on Tuesday.
#TheShowMustBePaused has traveled widely through the music industry's social media. Santa Monica-based Interscope (owned by Universal Music) pledged to delay releasing new music this week.
Other organizations have been posting messages of solidarity to their social media accounts including Sony Music, Columbia Records (owned by Sony), Universal Music, and Atlantic Records (owned by Warner).
Spotify and Apple Music have also issued brief statements on their social channels.
— Sam Blake
Hollywood, streaming services nod to Black Lives Matter
Over the weekend, several streaming companies took to social media to show support for the peaceful protests.
Some streaming platforms have changed their social media profile names and descriptions to express solidarity, including
HBO Max and Quibi. Other organizations with similar messages on their social media pages include
NBCUniversal, Disney, and Hulu.
On Sunday, various Hollywood union leaders weighed in as well.
SAG-AFTRA leaders Gabrielle Carteris and David P. White issued a statement. "The murder of George Floyd is deeply emblematic of a corrosive inequality and injustice at the heart of America," it began. "It's not enough to demand change. We must recognize that racism lives in our culture and only we can change that."
WGA West President David Goodman said: "As demonstrations continue today across America, our union stands with those who peacefully protest the racist, extrajudicial murders of George Floyd and other Black people...National outrage about bigotry, discrimination, and injustice is the only way we will ever see real change."
ViacomCBS announced on Monday that several of its networks, including Nickelodeon, BET and CBS Sports Network, would go dark for 8 minutes and 46 seconds in tribute to George Floyd and "other victims of racial violence."
— Sam Blake
L.A.'s gaming companies express support for BLM
live.staticflickr.com
Several Los Angeles gaming companies have weighed in to express solidarity and sympathy with social activists.
Culver City-based Jam City, a mobile game developer founded in 2010, took to social media to stand with Black Lives Matter. Santa Monica's Activision Blizzard and West LA's Riot Games also posted on social media, as has startup Esports One.
Gaming and lifestyle company FaZe Clan, based in Hollywood, published an "honest message" to its fans:
FaZe Clan is donating all profits from a retail campaign to a Memorial Fund created in George Floyd's name.
— Sam Blake
Snap and Twitter reportedly used by ill-intentioned protesters to organize theft; Snap CEO talks reparations and heartbreak
Photo by Tami Abdollah
Twitter has long been the social media platform of choice for people protesting an abuse of power -- during the Arab Spring uprisings it proved crucially useful as a way to get around and deal with internet blackouts.
So too has it been used this past week, by groups organizing mostly peaceful efforts to express their anger at George Floyd's death. But as Twitter has upped its efforts to counter violence on its platform, notably by placing a warning label on a tweet by President Trump for glorifying violence, those with less peaceful intentions have also taken their messages to Snapchat to urge their contacts and the broader public to engage in violence, theft and property damage.
A Snap spokesperson said the company's Community Guidelines "prohibit content that incites or glorifies violence, hate speech and discrimination of any kind. We have in-app reporting tools that Snapchatters can use to quickly report any content that may be in violation of our guidelines to our Trust and Safety team, who then reviews the reports and takes appropriate action."
On Sunday evening, Snap CEO Evan Spiegel sent a letter to staff in which he said "we simply cannot promote accounts in America that are linked to people who incite racial violence, whether they do so on or off our platform.
"Our Discover content platform is a curated platform, where we decide what we promote. We have spoken time and again about working hard to make a positive impact, and we will walk the talk with the content we promote on Snapchat. We may continue to allow divisive people to maintain an account on Snapchat, as long as the content that is published on Snapchat is consistent with our community guidelines, but we will not promote that account or content in any way."
The self-described camera company is currently protected from financial liability for such messages by Section 230 of the Communications Decency Act that that has been broadly interpreted by the courts over the years as shielding internet sites and apps from being financially liable for what user tweets, posts or generally publishes on their platforms.
Last week, Trump signed an executive order that may change all of that by enabling federal regulators to punish social media companies for how they moderate content on their sites. Lawmakers and internet freedom advocates called the action illegal and improper under the First Amendment.
Such a change could have far-reaching impacts on Santa Monica-based Snap and smaller companies with an online presence that lack the budgets to moderate every single message or post on their apps.
Spiegel said he is "heartbroken and enraged by the treatment of black people and people of color in America." He called for the establishment of a diverse, nonpartisan "Commission on Truth, Reconciliation, and Reparations" to investigate the criminal justice system and take action on reconciliation and reparations.
— Tami Abdollah
Airmap's Santa Monica headquarters destroyed by looters
Greg McNeal/Twitter
Airmap's headquarters on Santa Monica boulevard near the Third Street Promenade was destroyed by looters Sunday night, according to co-founder Greg McNeal, who recounted the damage in a series of Twitter posts. The company, founded in 2015, is the world's leading airspace services platform for unmanned aircraft.
AirMap co-founder and chairman Ben Marcus added this on Twitter: "Last night, the AirMap office in Santa Monica was consumed by fire. Thankfully, nobody was hurt. What hurts is the unending racism & injustice in America. We all must work harder to make our union more perfect. We're all brothers and sisters. Let's treat each other with love, respect, & dignity, and create opportunity for all who choose to make a positive impact."
— Ben Bergman
Santa Monica, Beverly Hills announce 1 pm curfews for business districts
Santa Monica and Beverly Hills announced 1 p.m. curfews for their business districts on Monday, as shop owners and residents began sweeping the glass off the street and assessing the damage after a night of peaceful protests turned into fires, looting and vandalism over the death of George Floyd, who was killed by a police officer in Minneapolis. Citywide curfews will go into effect at 4 p.m. The chaos went to the heart of Silicon Beach, home to tech companies like Snap Inc and venture capitalists like Upfront Ventures, whose office overlooks the Pacific Ocean.
Long Beach issued a similar curfew.
"Sunday was one of the most distressing days in Santa Monica history," said Santa Monica Mayor Kevin McKeown in a statement. "We know better than to let the looters obscure the message of the protesters, who have indeed been heard."
Downtown L.A., Beverly Hills, Fairfax District and the Grove shopping center all got hit by looters over the weekend as police cars were set ablaze and the national guard was called in. News outlets reported that some chanted "eat the rich" as they marched along Rodeo Drive, one of the most expensive slices of commercial real estate in the region.
Floyd's death caused anguish in communities that have seen a number of black men die or be hurt by police officers who often suffer few consequences. Meanwhile, blacks and Latinos have higher arrest and incarceration rates. The deep disparity extends beyond the criminal justice system to education, housing and other areas.
And the frustration over it played out during the protests. Unlike the 1992 civil unrest after the release of Los Angeles police officers who beat Rodney King, demonstrations hit some of the wealthiest parts of the city. In 1992, looting and fires devastated South Central, further impoverishing an already economically disadvantaged area.
"Pretty wild to see the epicentre of this chaos at my office," Laurent Grill, an investor at Santa Monica based Luma Launch wrote on Twitter Sunday. "Quite a divide... on one side we had massive peaceful protests and 3 blocks away, people are looting & burning stores in my community. Makes me extremely sad."
— Rachel Uranga
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