Behind Her Empire Podcast: Create Millions By Solving Your Own Problem

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire Podcast: Create Millions By Solving Your Own Problem
Lizanne Falsetto

On this episode of Behind Her Empire podcast, hear from Lizanne Falsetto, founder and former CEO of thinkThin, a better-for-you, high-protein nutrition bar for active women on the go. It's a company she led for over ten years and sold for over $200 million. She's now an advisor to small and medium-sized entrepreneurial companies in the natural food and wellness industries. She also founded Pink Talented Angels in 2019 to connect young female founders with seasoned professionals, in order to help them grow.


Key Takeaways:

  • When founders build a brand to solve their own, personal problem, they're more emotionally connected to it, and therefore are more driven and efficient to bring that product or idea to market.
  • Women need to support women in order to build tribal communication - and the warmth that comes with it.
  • Falsetto self-funded the business and made sure that her receivables were 20 percent higher than her payables so what was coming in fueled what was going out.
"...so when you hit hurdles or when you hit the wall, just know that it is only teaching you something to learn. Pick it up and move forward."

"Females bring this huge depth of intuitive, emotional energy to the table that elevates a conversation in business."

— Lizanne Falsetto

Lizanne Falsetto is the founder and former CEO of thinkThin, founder of LF Advisory and founder of Pink Talented Angels.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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Motional Links With Uber to Make Robotaxis a Reality

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Motional
Image courtesy of Motional

Motional, a self-driving taxi startup backed by Hyundai, will partner with Uber to bring its robotic taxis to cities throughout the United States within the next decade as part of its push to get people more comfortable with the concept of taking a ride in a driverless electric vehicle.

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