Behind Her Empire Podcast: Create Millions By Solving Your Own Problem

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire Podcast: Create Millions By Solving Your Own Problem
Lizanne Falsetto

On this episode of Behind Her Empire podcast, hear from Lizanne Falsetto, founder and former CEO of thinkThin, a better-for-you, high-protein nutrition bar for active women on the go. It's a company she led for over ten years and sold for over $200 million. She's now an advisor to small and medium-sized entrepreneurial companies in the natural food and wellness industries. She also founded Pink Talented Angels in 2019 to connect young female founders with seasoned professionals, in order to help them grow.


Key Takeaways:

  • When founders build a brand to solve their own, personal problem, they're more emotionally connected to it, and therefore are more driven and efficient to bring that product or idea to market.
  • Women need to support women in order to build tribal communication - and the warmth that comes with it.
  • Falsetto self-funded the business and made sure that her receivables were 20 percent higher than her payables so what was coming in fueled what was going out.
"...so when you hit hurdles or when you hit the wall, just know that it is only teaching you something to learn. Pick it up and move forward."

"Females bring this huge depth of intuitive, emotional energy to the table that elevates a conversation in business."

— Lizanne Falsetto

Lizanne Falsetto is the founder and former CEO of thinkThin, founder of LF Advisory and founder of Pink Talented Angels.

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This Week in ‘Raises’: Measurabl Snags $93M, Selva Ventures Grabs $34M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Raises
Image by Joshua Letona

A local data management platform company lands fresh funding to help commercial real estate owners reduce carbon footprint, while one Los Angeles-based venture firm closes its second fund to accelerate the growth of emerging companies across health, wellness, beauty and personal care.

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Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

McKinsey & Company Launches InLA Accelerator To Help Underrepresented Founders Tackle Startup Challenges
InLA

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“This effort is something that the firm has been really excited about for a long time,” Engagement Manager Elkhyn Rivas Rodriguez said. “There's obviously a meaningful and growing startup community out here and just from a diversity standpoint, LA is incredibly diverse and multi-ethnic and multicultural. So we think that there will be a really great pool of potential companies to partner with.”

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Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: CarbonCapture Taps Automotive Manufacturing Veteran
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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