Behind Her Empire Podcast: Create Millions By Solving Your Own Problem
On this episode of Behind Her Empire podcast, hear from Lizanne Falsetto, founder and former CEO of thinkThin, a better-for-you, high-protein nutrition bar for active women on the go. It's a company she led for over ten years and sold for over $200 million. She's now an advisor to small and medium-sized entrepreneurial companies in the natural food and wellness industries. She also founded Pink Talented Angels in 2019 to connect young female founders with seasoned professionals, in order to help them grow.
Key Takeaways:
- When founders build a brand to solve their own, personal problem, they're more emotionally connected to it, and therefore are more driven and efficient to bring that product or idea to market.
- Women need to support women in order to build tribal communication - and the warmth that comes with it.
- Falsetto self-funded the business and made sure that her receivables were 20 percent higher than her payables so what was coming in fueled what was going out.
"...so when you hit hurdles or when you hit the wall, just know that it is only teaching you something to learn. Pick it up and move forward."
"Females bring this huge depth of intuitive, emotional energy to the table that elevates a conversation in business."
— Lizanne Falsetto
Lizanne Falsetto is the founder and former CEO of thinkThin, founder of LF Advisory and founder of Pink Talented Angels.
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Relativity Space, the Long Beach 3D-printed rocket maker, has unveiled plans to create a fully reusable rocket.
CEO Tim Ellis told CNBC that the move is an "obvious evolution" for the company. The announcement comes on the heels of a hefty $500 million round he closed in November.
"It's the same architecture, the same propellant, the same factory, the same 3D printers, the same avionics and the same team," Ellis told the outlet.
<p>Dubbed Terran R, Relativity's second launch vehicle will carry 20 times the payload as its first model, which is slated to launch for the first time later this year, he said. That inches the company even closer to rivaling SpaceX's partially reusable rocket, Falcon 9. </p><p>The announcement kicks off a series of new initiatives. It's the five-year-old company's first big move since its latest round that bumped its valuation up to $3.2 billion. And Ellis told CNBC that Relativity is "in active dialogue" for a number of contracts for both rocket models.</p><p>Meanwhile, Elon Musk's SpaceX was valued at $46 billion in early 2020 after its own massive boost. </p><p>Relativity could not be immediately reached for comment. </p><p>The company boasts the world's largest robotic metal 3D printer that does away with the thousands of parts typically used to build rockets. The rockets require fewer than 1,000 parts and about 95% of each is 3D printed. And they're ready to launch in 60 days, Ellis <a href="https://dot.la/relativity-space-2646249484.html" target="_self">told dot.LA</a> last year. </p><p>Relativity's backers include Tiger Global Management, Playground Global, Y Combinator, Social Capital and Mark Cuban. dot.LA co-founder Spencer Rascoff is also an investor. </p>
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Looking for Bargains on Office Space? Prepare for Sticker Shock. Rents Are Higher Than Before COVID
Feb 26 2021
Nearly a year into the worst pandemic in a century, Los Angeles companies expecting to snap up office space on the cheap may be disappointed.
L.A. office rents have held steady or even gotten pricier since COVID, even as more space has become available as most employees continue to work from home.
"I honestly thought rents would have dropped by now," said Michael Soto, research director at the brokerage Savills Inc. "For a lot of tenants, they are still seeing a bit of sticker shock that prices haven't dropped yet."
<p>Despite a 22% vacancy rate, the average asking L.A. office rent at the end of 2020 creeped up to $44.88 a square foot from $42.12 at the end of 2019, according to Savills. In West L.A., where most tech companies are located, rent inched up to $62.96 from $59.58 even as vacancy also increased to 21% from 14%.</p><p>"It's counterintuitive," said Soto. "Usually when availability goes up, rent goes down. But rents have been sticky."</p><p>Soto credits the steadiness in prices to landlords holding firm on pricing, anticipating that workers will return to the office in the second half of the year. </p><p>"We are in a wait-and-see approach to see who blinks first," Soto said. </p><p>Even though overall demand for office space in L.A. has fallen, it is still doing much better relative to other major cities, according to the <a href="https://www.vts.com/vts-office-demand-index-february-2021" rel="noopener noreferrer" target="_blank">VTS Office Demand Index (VODI)</a>, a real time tracker of private commercial real estate data. It found demand in L.A. was down only 15% in January compared to the same month in 2020. By comparison, demand plummeted 52% in San Francisco and 68% in New York. </p><p>One reason why is the Netflix effect. Through the pandemic, streaming services <a href="https://dot.la/netflix-google-los-angeles-2645965570.html" target="_self">continued to aggressively expand their L.A. footprint</a>, which helped drive up rent for the market as a whole.</p><p>"These are companies that are flush with capital," Soto said. "They have taken advantage of drop off in leasing activity to expand to get favorable terms."</p><p>Some large tech companies – such as Salesforce, Zillow, Twitter and Dropbox – have said remote work will be permanent. But they are still in the minority as <a href="https://www.cnbc.com/2021/02/09/a-return-to-the-office-may-be-coming-as-vaccinations-increase.html" rel="noopener noreferrer" target="_blank">most companies plan to return to the office,</a> even if they will not require all their workers to be present all the time. </p><p>Just one in 10 companies expect all employees to return to their pre-pandemic work arrangements, <a href="https://www.nbcnews.com/business/business-news/just-1-10-companies-expect-all-employees-return-office-n1255589" rel="noopener noreferrer" target="_blank">according to a recent survey</a> conducted by the National Association for Business Economics. <a href="https://dot.la/venture-capital-firms-los-angeles-2649514510/particle-6" target="_self">A dot.LA survey of top L.A. VCs </a>conducted in December found 28% do not expect employees to ever go back, but 44% expect employees to return during the second half of this year.</p><p>Jamie Montgomery, co-founder and managing partner of March Capital, said he never considered giving up his venture firm's Santa Monica office and that he's hopeful his staff can return in a few months. </p><p>"We have a relatively young team and they like the social interaction," Montgomery said. "I think we're in what I would call a creative industry where you kick around ideas and you come up with the best ideas. I mean, I'm not going to sit here at my desk and be a brilliant investor."</p><p>Montgomery says he was able to buck the trend of higher rents when he signed a new lease in December, lowering his rent to where it was five years ago. He was eager to get the deal done before prices increased. </p><p>"I thought if we waited too long we probably would miss that window," he said.</p>
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On today's episode of Office Hours, I'm excited for you to get to know Austin Allison, my co-founder and CEO of our company, Pacaso.
Birds were the first dwellers Austin served with his boyhood bird-house business. Now, with Pacaso, our goal is to democratize second-home ownership by enabling people to co-own an amazing second home --- for 1/8 the cost.
Hear his take on what it meant to have his first company acquired, his number one tip on how to keep his crew focused and how to best navigate what seems like weekly iterations of the start-up environment.
<blockquote>
"Startups are incredibly hard. I mean, like every day is you wake up and it's like eating nails for breakfast. You know, you're just you're just dealing with problem after problem and opportunity after opportunity. And if you love what you're doing and you really believe in what you're doing in your heart, the hard work just feels natural. It feels like a blessing." — Austin Allison
</blockquote><p>
<strong>Austin Allison</strong> co-founded Pacaso to make the dream of second home ownership a reality for more people after experiencing the profound effect it had on his own life. Pacaso is Austin's second startup. In 2008, he founded dotloop in his hometown of Cincinnati, a company that created software to seamlessly manage real estate transactions. Zillow acquired dotloop in 2015, and Austin continued to run dotloop as a Zillow executive until 2018. He lives in Napa, CA with his wife Angela and dog Paris and enjoys spending time in his second home in Lake Tahoe, CA.
</p>
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