Behind Her Empire Podcast: Create Millions By Solving Your Own Problem

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire Podcast: Create Millions By Solving Your Own Problem
Lizanne Falsetto

On this episode of Behind Her Empire podcast, hear from Lizanne Falsetto, founder and former CEO of thinkThin, a better-for-you, high-protein nutrition bar for active women on the go. It's a company she led for over ten years and sold for over $200 million. She's now an advisor to small and medium-sized entrepreneurial companies in the natural food and wellness industries. She also founded Pink Talented Angels in 2019 to connect young female founders with seasoned professionals, in order to help them grow.

Key Takeaways:

  • When founders build a brand to solve their own, personal problem, they're more emotionally connected to it, and therefore are more driven and efficient to bring that product or idea to market.
  • Women need to support women in order to build tribal communication - and the warmth that comes with it.
  • Falsetto self-funded the business and made sure that her receivables were 20 percent higher than her payables so what was coming in fueled what was going out.
" when you hit hurdles or when you hit the wall, just know that it is only teaching you something to learn. Pick it up and move forward."

"Females bring this huge depth of intuitive, emotional energy to the table that elevates a conversation in business."

— Lizanne Falsetto

Lizanne Falsetto is the founder and former CEO of thinkThin, founder of LF Advisory and founder of Pink Talented Angels.

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How Real-Time Data Is Helping Physicians Track Their Patients, One Heartbeat at a Time

S.C. Stuart
S.C. Stuart is a foreign correspondent (ELLE China, Esquire Latin America), Contributing Writer at Ziff Davis PCMag, and consults as a futurist for Hollywood Studios. Previously, S.C. was the head of digital at Hearst Magazines International while serving as a Non-Executive Director, UK Trade & Investment (US) and Digital Advisor at The Smithsonian.
How Real-Time Data Is Helping Physicians Track Their Patients, One Heartbeat at a Time

Are you a human node on a health-based digital network?

According to research from Insider Intelligence, the U.S. smart wearable user market is poised to grow 25.5% in 2023. Which is to say, there are an increasing number of Angelenos walking around this city whose vital signs can be tracked day and night via their doctor's digital device. If you've signed up to a health-based portal via a workplace insurance scheme, or through a primary care provider's portal which utilizes Google Fit, you’re one of them.

Do you know your baseline health status and resting heartbeat? Can you track your pulse, and take your own blood pressure? Have you received genetic counseling based on the sequencing of your genome? Do you avoid dairy because it bloats, or because you know you possess the variant that indicates lactose intolerance?

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Who Will Win LA's E-scooter Wars?

Maylin Tu
Maylin Tu is a freelance writer who lives in L.A. She writes about scooters, bikes and micro-mobility. Find her hovering by the cheese at your next local tech mixer.
Who Will Win LA's E-scooter Wars?
Evan Xie

Los Angeles — it’s not just beautiful weather, traffic and the Hollywood Walk of Fame — it’s also the largest shared micromobility market in the U.S. with six operators permitted to deploy up to 6,000 vehicles each.

And despite the open market policy, the competition shows no signs of slowing down.

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