Inside Tinder’s 380-Matches-Per-Second Sunday

Inside Tinder’s 380-Matches-Per-Second Sunday

🔦 Spotlight

Happy New Year, Los Angeles. 💘

If you want a clear read on how people actually behave when the calendar flips, you do not need a survey. You need Tinder’s Dating Sunday data. The numbers below are from January 2025, compared with 2024, and they show a pattern the app sees every year when millions of people log in and take their love life off pause.

🔥 Tinder’s Annual Traffic Spike, By The Numbers

On Dating Sunday, the first Sunday of the year, Tinder hit its biggest activity spike on the calendar. Compared with the app’s typical daily averages for that year, and trends versus the prior year:

📈 Swipes were nearly 13% higher

💬 Messages were nearly 10% higher

❤️ Likes were over 10% higher

🗣️ Users had almost 7% more conversations

🤝 Matches climbed to about 380 matches per second, roughly a 10% lift compared to the rest of the year

Across Peak Season, from January 1 through February 14, Tinder saw on the order of 10 million more messages per day and roughly 40 million additional likes than its non peak baseline.

The figures are from last January, but the shape of this curve is remarkably consistent year after year, which is why they are a solid proxy for what is happening again at the start of 2026.

⚡ Not Just More Use, Different Use

What makes the Dating Sunday data more interesting than a simple “usage went up” story is how behavior shifted compared with the same day the year before.

Users replied about 2 hours and 25 minutes faster on average while also sending more messages, more likes and starting more conversations. That looks less like background swiping and more like a concentrated intent spike, people coming back to the app with a clear goal and actually engaging.

From a product and infrastructure perspective, that turns this one Sunday into a full stack exercise. Ranking, recommendations, notifications, trust and safety and core scale all get hammered at once, with high signal data flooding the system over a short window. Most apps only see that kind of behavior during a one off viral moment or a big launch. Tinder sees it every January.

📊 What The Surge Actually Signals

There is plenty of talk about people being tired of apps. The behavior here tells a more nuanced story.

When the calendar flipped last year, people reopened Tinder, used it more, started more conversations and replied faster than they had the year before. That does not look like a category that has lost its grip on users. It looks like a mature consumer network that can still generate predictable, measurable spikes of attention and intent on cue.

If those patterns hold, the first few weeks of 2026 once again look less like a slow reset and more like a live load test for an LA built product at global scale.

Now keep scrolling for this week’s LA venture deals, fund announcements and acquisitions.

🤝 Venture Deals

      LA Companies

      • Cambium, an El Segundo based advanced materials startup, raised a $100M Series B led by 8VC. The company uses AI, chemical informatics and high-performance computing to design new polymers and composites for defense, aerospace and other high-performance sectors, and will use the funding to accelerate its product pipeline and scale manufacturing capacity across the U.S. and Europe following its acquisition of SHD. - learn more

            LA Venture Funds

            • Plus Capital joined Pomelo Care’s $92M Series C, backing the New York based virtual care company at a $1.7B valuation alongside lead investor Stripes, Andreessen Horowitz, Atomico, BoxGroup and SV Angel. Pomelo, which already covers about 25 million lives and nearly 7% of U.S. births, will use the funding to take its proven, outcomes-driven maternity model and expand it across women’s and children’s health more broadly, from reproductive care and pediatrics through hormonal health, perimenopause and menopause. - learn more
            • Kittyhawk Frontier is leading a $2M seed round in Denver based encoord, joining new and existing investors to back the company’s grid-planning software platform. encoord’s flagship product, SAInt, is designed to give utilities, developers, data centers and grid operators an integrated financial and operational view of the power system, helping cut interconnection timelines by up to five years and optimize capital planning. The new capital will go toward expanding the team, advancing the platform and scaling into key markets as demand for smarter, electrification-ready grid planning tools accelerates. - learn more
            • Alexandria Real Estate Equities participated in Mediar Therapeutics’ oversubscribed $76M Series B, joining new investors like Longwood Fund and Asahi Kasei Pharma Ventures in a round co-led by Amplitude Ventures and ICG. The Boston-based biotech will use the funding to advance its first-in-class fibrosis portfolio, including MTX-474, now in a global Phase 2a trial for systemic sclerosis, and MTX-439, which is moving into Phase 1 studies for fibrosis associated with chronic kidney disease, alongside its partnered MTX-463 program with Eli Lilly. - learn more
            • GordonMD Global Investments joined Soley Therapeutics’ $200M Series C, backing the South San Francisco based biotech as it advances its AI-enabled cell stress sensing platform and oncology pipeline. The round, led by Surveyor Capital with participation from new and existing investors, will fund IND-enabling work and early clinical trials for Soley’s lead acute myeloid leukemia (AML) program and a second solid-tumor asset, while also expanding non-oncology programs in neurodegenerative and metabolic diseases and scaling the platform. - learn more

                LA Exits

                • CareRev is being acquired by IntelyCare, which is combining its post-acute healthcare staffing platform with CareRev’s on-demand workforce marketplace for acute care. The deal creates one of the more comprehensive clinical labor platforms in the market, spanning clinician-facing job boards, internal resource pool tools, contingent labor and recruiter solutions to help health systems manage permanent and flexible staff in one place. Both brands will continue operating under their existing names while integrating offerings for hospitals, health systems and clinicians. - learn more

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                                    Hello Sunshine Sold for More Than $900M. Now Reese Witherspoon Is Buying It Back.
                                    Image Source: Hello Sunshine

                                    🔦 Spotlight

                                    Hey there, LA.

                                    In Hollywood, every successful story eventually gets a sequel. This one brings Reese Witherspoon back to the company she built.

                                    Five years after selling control of Hello Sunshine in a deal worth more than $900M, Witherspoon is partnering with French production group Mediawan to buy back the Los Angeles media company.

                                    The reported purchase price is in the low-to-mid eight figures, significantly below Hello Sunshine’s valuation when Candle Media acquired a controlling stake in 2021.

                                    That difference tells a larger story than any single Hollywood transaction.

                                    Hello Sunshine was one of the most prominent acquisitions made during the streaming boom, when platforms were spending aggressively and investors placed enormous value on production companies with recognizable founders, established audiences and libraries of intellectual property.

                                    Witherspoon had built all three.

                                    Founded in 2016, Hello Sunshine developed its business around stories centered on women, producing projects including “Big Little Lies,” “The Morning Show,” “Little Fires Everywhere” and “Daisy Jones & The Six.” It also turned Reese’s Book Club into an influential audience and discovery platform that now reaches 6.2 million readers and drives approximately $900M in annual U.S. book sales, according to the company.

                                    By 2021, that combination of talent, intellectual property and direct audience access looked like the foundation of a next-generation media empire.

                                    Candle Media, backed by capital from Blackstone, acquired Hello Sunshine as part of a broader effort to assemble a portfolio of entertainment brands. The company also purchased businesses including Moonbug Entertainment, ATTN: and Faraway Road Productions.

                                    Then the streaming market changed.

                                    Entertainment companies became more disciplined about content spending. The race to accumulate subscribers gave way to pressure for profitability. Production budgets tightened, consolidation slowed and some of the valuations assigned during the streaming boom became difficult to maintain.

                                    Hello Sunshine’s return to founder-led ownership reflects how dramatically the media landscape has changed since 2021. It also gives Witherspoon an opportunity to regain greater influence over the company at a moment when its core assets may matter more than its former valuation suggests.

                                    Under the new ownership structure, Hello Sunshine plans to refocus on premium film and television, Reese’s Book Club and new storytelling and distribution formats. Mediawan brings an international production network, while Witherspoon brings something harder to manufacture: a trusted personal brand and an audience willing to follow her recommendations from books to screens.

                                    That relationship with consumers is increasingly valuable in a fragmented media market. Studios can finance productions. Streaming services can distribute them. Far fewer companies can reliably convince millions of people to care before a project is even released.

                                    For Los Angeles, the deal reflects the increasingly fluid boundary between entertainment company, consumer brand and technology-enabled audience platform. The most resilient media businesses may not be those producing the greatest volume of content, but those that own a direct relationship with a specific community.

                                    The first Hello Sunshine deal captured the optimism of the streaming era.

                                    The second may offer a more focused model for what comes next, with the company once again guided by the founder who understood its audience from the beginning.

                                    Hollywood loves a comeback story.

                                    This time, the company is making one too.

                                    LA Tech Week’s Final Stretch

                                    Still making the most of LA Tech Week? We have organized the remaining events by location to make planning the weekend a little easier:

                                    Event schedules may change, so confirm the latest details with the organizer before heading out.

                                    More from this week’s LA startup and venture scene below.

                                    🤝 Venture Deals

                                      LA Companies

                                      • Goodweek raised a $12M seed round led by Adara Ventures to expand its AI management platform for small and midsize businesses. The company brings tools such as ChatGPT, Claude, Gemini and Mistral into one governed workspace and will use the capital to accelerate sales and expand into Latin America and Asia. - learn more

                                      LA Venture Funds
                                      • Fika Ventures co-led Otter Health’s $8M seed round alongside Evidenced Capital, with participation from Slow Ventures, Metrodora, CoFound Partners, Patient Capital, SemperVirens and Layout Ventures. The startup will use the funding to scale its AI-powered platform, which helps healthcare payers and providers reduce unnecessary care and manage quality without relying as heavily on traditional prior authorization. - learn more
                                      • Nant Capital co-led Prolific Machines’ $50M Series B2 alongside Atoms & Bits, bringing the biotechnology company’s total funding to more than $100M. Prolific will use the capital to scale its light-controlled biomanufacturing platform, expand pharmaceutical and biotech programs and begin early work on tissue and organ fabrication. - learn more
                                      • Family Fund participated in Allara’s $30M funding round alongside new investors Camino Partners and Foreground Capital, while existing backers including Index Ventures and GV increased their commitments. The women’s healthcare company will use the capital to expand AI-enabled care, grow its provider and enterprise partnerships and advance research into hormonal, metabolic and reproductive conditions. - learn more
                                      • Vida Ventures participated in Soufflé Therapeutics’ oversubscribed $135M Series B, which was led by Juvia Group. The biotech will use the funding to move three lead programs into clinical trials for muscular dystrophy, heart failure and muscle and metabolic disorders while advancing its broader pipeline of targeted RNA therapies. - learn more
                                      • FJOR participated in LightSprint’s $6.1M seed round, which was led by 645 Ventures. The AI software platform will use the funding to expand its enterprise product and grow its engineering and go-to-market teams as it helps employees across departments make changes to company codebases while keeping engineers in control. - learn more
                                      • Muse Capital participated in Collective X Health’s oversubscribed $3.2M pre-seed round, which was co-led by Council Capital and Anthemis Female Innovators Lab Fund. The women’s health intelligence startup will use the funding to expand its female-focused research and data platform, meet growing enterprise demand and support new research aimed at closing the women’s health data gap. - learn more
                                      • Act One Ventures participated in Intake AI’s $2.5M pre-seed round, which was led by Kapor Capital. The startup is building AI agents that automate clinical-trial setup and operations, helping research teams turn protocols into documents, search study materials and transfer approved forms into existing systems. - learn more
                                      • M13 participated in Ultra’s $62M financing, which included a $50M Series A led by Framework Ventures. The Brooklyn-based robotics startup will use the capital to expand deployment of its AI-powered warehouse robots, which handle packing, sorting and other fulfillment tasks and have already processed more than 500,000 orders. - learn more

                                      LA Exits

                                      • Farcaster is being acquired by Balaji Srinivasan’s Network School from Neynar, marking the decentralized social network’s second change in ownership this year. The deal includes Farcaster’s app, protocol repositories and related products, with its new owner planning to introduce a rules-based “social smart contract” governing full participation on the platform; financial terms were not disclosed. - learn more
                                      • Creator Authority has been acquired by Billion Dollar Boy Group, bringing the agency’s B2B influencer marketing expertise and LinkedIn specialization into BDB’s global creator business. The deal will help Creator Authority scale its work with enterprise brands while strengthening BDB’s presence on the U.S. West Coast and expanding its B2B creator marketing capabilities; financial terms were not disclosed. - learn more
                                      • Burbank-based CareerArc was acquired by AI hiring platform Humanly, with financial terms undisclosed. The deal combines CareerArc’s recruitment marketing and social recruiting tools with Humanly’s AI-powered candidate engagement, screening and interviewing platform, creating a more connected system for employers managing high-volume hiring. - learn more
                                      • Ethiqly was acquired by Carnegie Learning from Owl Ventures and the company’s management, with financial terms undisclosed. Carnegie Learning plans to integrate Ethiqly’s AI-powered writing platform into its literacy offerings, helping students improve their writing while giving teachers greater visibility into the drafting, revision and learning process. - learn more

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                                        How to Navigate LA Tech Week 2026

                                        🔦 Spotlight

                                        Happy Friday, Los Angeles.

                                        Next week, hundreds of tech events will take over the city, bringing founders, investors, engineers and creators together from October 12 through 18.

                                        Calling LA Tech Week a conference does not quite capture the experience.

                                        Presented by Andreessen Horowitz, Tech Week is a decentralized collection of panels, workshops, demonstrations and gatherings hosted independently by startups, venture firms and technology companies. There is no convention center or central stage. The programming stretches from Santa Monica and Venice to Culver City, Downtown, El Segundo and beyond.

                                        In other words, the city is the venue.

                                        AI remains the dominant theme for 2026, appearing across enterprise software, healthcare, finance, media and the creator economy. The schedule also reflects industries where Los Angeles has built a particular advantage, including aerospace, defense, robotics, advanced manufacturing, entertainment and consumer technology.

                                        That range is what makes LA Tech Week distinct. It brings together the software companies shaping what comes next with the industries that already define Southern California.

                                        The challenge is deciding where to show up.

                                        Our advice: apply early and organize your schedule by neighborhood. Crossing from Santa Monica to Downtown may look manageable on a calendar created by someone who has never driven in Los Angeles.

                                        To help you spend more time meeting people and less time crossing the city, we have organized each day’s events by location:

                                        You can also browse the complete official LA Tech Week calendar.

                                        Plan carefully, but do not fill every minute. The best conversation of the week may be the one that was never on your calendar.

                                        More from this week’s LA startup and venture scene below.

                                        🤝 Venture Deals

                                          LA Companies

                                          • El Segundo-based Gallatin AI raised a $50M Series A from new and existing investors including 8VC and Silent Ventures, bringing its total funding to $70M. The defense technology startup will expand its engineering team and advance Navigator, an AI platform that helps U.S. military units coordinate vehicle readiness, supplies, medical logistics and other mission-support operations. - learn more
                                          • Pasadena-based quantum computing startup Oratomic raised a $475M Series B at a $5.4B valuation, just three months after its Series A. ARCH Venture Partners, Spark Capital, Khosla Ventures, Index Ventures, General Catalyst and Bezos Expeditions co-led the round, bringing Oratomic’s total funding to $775M as it works toward a commercially viable, fault-tolerant quantum computer by 2030. - learn more
                                          • Torrance-based Fortastra raised a $30M Series A led by First In, with participation from Upfront Ventures, Space Capital, Rsquared, Side Door Ventures, ATX Ventures and existing investors. The company will use the capital to develop its next-generation maneuverable spacecraft, expand its engineering and operations teams and scale production of systems designed to protect critical assets in orbit. - learn more
                                          • Parallel Systems raised a $100M Series C led by AVP, with participation from Hillspire, Agility Global, Cobalt Capital, Anthos Capital, Congruent Ventures, Riot Ventures and Collaborative Fund. Founded by former SpaceX engineers, the company will use the funding to scale production and commercial deployment of its autonomous, battery-electric Panther rail vehicles, which are designed to make short-haul freight more competitive with trucking. - learn more
                                          • Gaming studio Gardens Interactive secured more than $35M in a Series B led by Lightspeed, with participation from Sequoia Capital, Index Ventures, Accel, Innovation Endeavors, Zenith Capital and other investors. The company will use the funding to launch and operate its debut social role-playing “strandbox” game, an evolving multiplayer world shaped by players’ actions and interactions. - learn more
                                          • Outer Spaces raised an $8M pre-seed round led by Upfront Ventures, with participation from Unlock Venture Partners, Mucker Capital and Genius Ventures. The startup is developing outdoor furnishings with integrated solar panels and batteries, turning backyards into sources of clean energy and backup power. - learn more
                                          • Furientis raised a $25M seed round led by Benchmark at a reported $125M valuation, following a $5M pre-seed announced in May. The defense startup will use the capital to scale production of lower-cost missile interceptors designed to be assembled quickly with readily available components, with a long-term goal of producing 1,000 systems annually at each factory. - learn more
                                          • Hiyo raised a $20.8M Series B led by Constellation Brands, with returning investor Live Nation also participating. The nonalcoholic beverage company will use the funding to expand its adaptogen- and nootropic-infused social tonics across more than 13,000 retail locations while growing its presence at hospitality venues and live events. - learn more
                                          LA Venture Funds
                                          • Navitas Capital participated in Vesta’s $30M Series B, which was led by Conversion Capital and included backing from several major mortgage lenders and financial institutions. The company will use the funding to scale its AI agents across mortgage origination, automating tasks such as application reviews, underwriting decisions and closing-document checks. - learn more
                                          • MTech Capital led Nettle’s oversubscribed $4.8M seed round, with participation from Project A Ventures, Sure Valley Ventures, Portfolio Ventures and Ventures Together. The insurtech startup will use the funding to expand across the U.S. and Europe while growing its AI platform, which helps commercial insurers identify property risks, accelerate inspections and generate reports. - learn more
                                          • Bonfire Ventures doubled down on Santé by participating in the company’s $15M Series A, which was led by FINTOP and included other returning investors. The New York startup will use the funding to expand its AI-powered operating system for independent wine and liquor stores, which combines point-of-sale, e-commerce, payments, inventory and marketing tools in one platform. - learn more

                                          LA Exits

                                          • Winnow Solutions was acquired by Marina del Rey-based Spring Labs, with financial terms undisclosed. Winnow’s attorney-built library of more than 100,000 state and federal regulatory requirements will become a core part of SpringGRC, helping financial institutions connect changing laws directly to their compliance policies, controls and workflows. - learn more

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                                            LA Tech Week 2026: Sunday’s Event Lineup

                                            🔦 Spotlight

                                            LA Tech Week 2026 closes Sunday with one final day of events across Los Angeles. We have organized the remaining lineup by neighborhood so you can finish the week with a few last conversations before everyone returns to their regularly scheduled inboxes.

                                            ARTS DISTRICT

                                            12:00 PM

                                            CARSON

                                            12:00 PM

                                            CULVER CITY

                                            9:00 AM

                                            • Women in Cleantech & Sustainability Hike and Network: See Details Here
                                              Women in Cleantech & Sustainability

                                            6:00 PM

                                            • Founders pitch competition: See Details Here
                                              Biomorphix solutions, Nightingale regenerative

                                            HOLLYWOOD

                                            10:00 AM

                                            4:00 PM

                                            • AI International: Film, Music Video & Micro-Drama: See Details Here
                                              AI International Film Festivals

                                            MID CITY

                                            1:00 PM

                                            OTHER

                                            12:00 PM

                                            • ORGANIC LIFE LABS™ PRESENTS THE ALIGNMENT LAB: The Science of human performance: See Details Here
                                              The Blue Room Collective

                                            SANTA MONICA

                                            8:00 AM

                                            1:00 PM

                                            6:00 PM

                                            SOUTH LA

                                            2:00 PM

                                            • Future Builders : Family STEM Day: See Details Here
                                              Black L.A. Tech Week (Community Collective)

                                            VENICE

                                            10:00 AM

                                            12:00 PM

                                            • How to Raise Funds to Fund Any Business Using Digital Products.: See Details Here
                                              DN Events

                                            VIRTUAL

                                            5:00 PM

                                            WEST HOLLYWOOD

                                            3:00 PM

                                            Each session provides unique opportunities to gain insights, network, and explore various fields of tech innovation. For updates or more event information, visit the official Tech Week calendar.

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