On this episode of the Behind Her Empire podcast, hear from Shilpa Shah, co-founder and chief experience officer for Cuyana, a fashion brand that focuses on luxury brands and quality apparel and accessories, offering "fewer, better things" to women at an affordable price.
<h2>Key Takeaways:</h2><ul class="ee-ul"><li>Shah and Karla Gallardo, co-founder and CEO of Cuyama, met in business school and pioneered the affordable luxury, direct-to-consumer brand, launched in 2011.</li><li>Cuyana rolled out product slowly — one by one, country by country — to see product fit and if customers would return for a radically different product before they put all their energy behind marketing them.</li><li>Shah and Gallardo applied deep quantitative and qualitative analysis to develop the messaging for the brand — "a full ethnography."</li><li>Shah and Gallardo focused on deeply understanding the business first before raising money — instead of the other way around.</li><li>When pitching to investors, the founders were very metrics-driven. They found women understood the problem Cuyana was trying to solve more than men.</li></ul><blockquote><strong></strong>"I feel that it's almost a crime that we don't teach everyone a certain level of business for them to be successful in this world." — Shilpa Shah<em></em></blockquote><blockquote></blockquote><blockquote><em></em></blockquote><p>
<strong><em></em>Shilpa Shah </strong>is the co-founder and CXO of Cuyama.</p>
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On this episode of the Behind Her Empire podcast, hear from Liz Elting, co-founder and former co-CEO of TransPerfect, the world's largest provider of language and business solutions, valued at over $1 billion.
<h2>Key Takeaways:</h2><ul class="ee-ul"><li>Elting launched her company out of her business school dorm room at the age of 26.</li><li>Her parents instilled the importance of being financially independent in her at a young age.</li><li>Elting believes that defining goals, sharing them with people and writing down the steps to achieve them can help them become reality.</li><li>During the early days, Elting's business focused on sales. For example, she and her colleagues made and sent around 300 cold calls and letters a day.</li><li>She co-founded the business without a shareholder's agreement, a move which she regrets, because as the years go by, she says, there's more to fight about. </li><li>In a co-founded business, Elting advises that one person have 51% so that person can make the call when the leaders are at an impasse.</li><li>Elting balanced motherhood and the pressures of her job by compartmentalizing: She worked intensely during the day, and when she was home, made her time all about her kids.</li></ul><blockquote>"When people have investors or even if they get a loan, they might not have the same kind of pressure to make sure they are profitable every single day because they're dealing with other people's money." — Liz Elting</blockquote><blockquote><em></em></blockquote><p>
<strong><em></em>Liz Elting </strong>is the co-founder and former co-CEO of TransPerfect. She's currently the founder and CEO of the <a href="https://www.lizelting.com/bio" target="_blank">Elizabeth Elting Foundation</a>.</p>
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On this episode of the Behind Her Empire podcast, hear from Seema Bansal, the co-founder of Venus ET Fleur, a company that makes Eternity® Roses — real roses that stay fresh for a full year, an invention that has permanently transformed the billion-dollar floral industry. Bansal talks about the skills she learned from her family plumbing business that have helped her as an entrepreneur, how social media was a game-changer when launching their brand and the importance of prioritizing mental health as a leader of a high-growth business.
<h2>Key Takeaways:</h2><ul class="ee-ul"><li>Bansal's former boyfriend, now husband and business partner, sent her wilted flowers on Valentine's Day. This experience sparked the idea of their luxury flower business -- and they had a sample six weeks later.</li><li>Bansal and her husband got the rights to a preserved rose grown on an Ecuadorian farm.</li><li>Their signature Eternity® Roses became Instagram's most coveted bouquet after the Kardashians posted about the brand in 2016. After that, the business demand exploded.</li><li> One of their early and most-important hires was someone who understood supply chain.</li><li>Their multi-million-dollar business has developed a loyal customer base which includes celebrities like Priyanka Chopra, Oprah, Drake, Cardi B and many more. </li></ul><blockquote><em></em></blockquote><p>
<strong><em></em>Seema Bansal </strong>is the co-founder of Venus ET Fleur.</p>
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